This book is about strategic performance management for the Twenty-First Century organization. In a practical step-by-step approach it navigates readers though the identification, measurement, and management of the strategic value drivers as enables of superior performance. Using many real life case examples this book outlines how organizations can visualize their value creation, design relevant and meaningful performance indicators to assess performance, and then use them to extract real ...

Microeconomics: A Critical Companion offers students a clear and concise exposition of mainstream microeconomics from a heterodox perspective. Covering topics from consumer and producer theory to general equilibrium to perfect competition, it sets the emergence and evolution of microeconomics in both its historical and interdisciplinary context.From the culmination of 40 years of teaching, research and policy advice on political economy, Ben Fine critically exposes the methodologic...

This practical marketing guide offers inspiring examples and field-tested advice specifically designed for financial advisors.Guerrilla Marketing is different from traditional marketing. Instead of simply spending money on and hoping for the best, readers will discover how to invest time, energy and imagination into growing their business. Financial professionals will be able to grow their capacity by implementing key practice management processes including:

This book is a battle manual on building a successful international business. It will help seasoned international marketeers to audit and re-engineer their international distribution channels for a radical improvement in performance. It is vital reading for those in the early stages of building an international export organization. Selling Through Distributors sets out a formal programme for identifying appropriate distribution structures for your business, finding and choosing the very be...

Master the 4 Ps of marketingThis book is a practical and accessible guide to understanding and implementing the marketing mix, providing you with the essential information and saving time.In 50 minutes you will be able to:• Launch a new product or test an existing marketing strategy• Understand the 4 Ps of the marketing mix and use them to attract your target market• Analyze case studies of well-known companies to see how the ...

Storytelling is the art of selling through stories. We, as a human species, use stories as long as we exist. It is the finest form of transferring knowledge from one person to another. It is the most basic language everyone understands.With the right story, everyone can be convincedThis language is independent from culture, dialect and age. It is a code that touches us on such a deep level that it breaks every barrier. It makes the people in the dialog feel that they are peop...

How to Sell Using Psychology - The Psychology of Sales DOES NOT OFFER marketing ideas or marketing tips. What it does offer is sound science behind selling using psychology by offering psychological marketing strategies, psychology marketing research, and internet marketing psychology. It also teaches the psychology of price. Did you know that anything priced below $10 does not trigger a buying decision in a buyer? The Psychology of Sales is a must read book. Using persuasion to sell is no...

This fully updated second edition of Understanding Customers is a recommended textbook for the Understanding Customers Certificate CIM paper. It is divided into six parts covering the social sciences, people as individuals, people in groups, people in society and people in organisations. Each chapter of Understanding Customers consists of: * learning objectives and definitions * the theoretical background * exercises * issues to consider * current examples * implications for marketing * re...

Emotion and Reason in Consumer Behavior provides new insights into the effects that emotion and rational thought have on marketing outcomes. It uses sound academic research at a level students and professionals can understand.

Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefully structured layout aids the learning process and ensures the key points are covered in a succinct and accessible manner. The compact, spiral bound format enables the cards to be carried around easily, the content therefore always being on hand, making them invaluable resources no matter where yo...

A career in sales can be like an amusement park ride; its riddled with daily ups and downs. In A Salesman Walks into a Classroom, author Paul D. Barchitta presents a wide range of information about what a professional career in sales actually entails. Meant as a roadmap for success, this guide discusses getting back to the basics. It provides an overview of what the life of a salesperson is all about, from finding your passion to gaining the freedom and independence that a career in sales ...

Connected Marketing is a business book about the state of the art in viral, buzz and word-of-mouth marketing. Written by 17 experts working at the cutting edge of viral, buzz and word-of-mouth marketing, Connected Marketing introduces the range of scalable, predictable and measurable solutions for driving business growth by stimulating positive brand talk between clients, customers and consumers.Edited by marketing consultants Justin Kirby (Digital Media Communicat...