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Showing results for "feifei yang"

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AI and Consumer Interaction in Business

From Recommendation to Emotional Connection

2026

EN

Accessible

This book bridges cutting-edge AI research with actionable business recommendations, revealing how recommendation type, communication style, AI humanity, and even AI humor shape consumer engagement. Utilizing a mixed-method approach that combines experiments and surveys, the research offers a comprehensive framework to optimize AI interactions—whether through chatbots or social media. Key business insights include: (1) decoding the psychology behind AI-driven customer responses, (2) action...

PricePHP9,687.79

Managing Multiple Organizational Goals in Turbulent Environments

Organizational Control, Goal Polychronicity and Performance Impact

2022

EN

This book examines the management of multiple goals in organizations especially in today's increasingly turbulent business environment. In this book, authors develop a novel concept of goal polychronicity, wherein organizations may attend to multiple goals simultaneously, rather than mono-chronically through sequential attention. This book further investigates the impact of internal organizational control systems and external environmental turbulence on multiple goals management. Empirical...

PricePHP5,812.49

2025

EN

Accessible

The 2024 IAIN World Congress, held from October 28th – 30th, at the Beijing International Convention Center, brought together over 350 participants and 31 delegates from all over the world to discuss cutting-edge advancements in navigation and maritime technology.Organized by the International Association of Institutes of Navigation (IAIN) and hosted by the China Institute of Navigation (CIN), the Congress delved into the latest technological trends, research, and industry developm...

PriceFree

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Teaching Students to Use AI Ethically & Responsibly

Exploring AI With Intentionality, Curiosity, and Care

2025

EN

Accessible

Artificial intelligence is no longer a distant concept in education. It′s a present-day force reshaping how students learn, and teachers teach. But in the rapidly evolving world of AI, educators need more than just quick fixes or flashy tools. With the guidance of expert educators Salman Khan, Douglas Fisher, Nancy Frey, James Marshall, and Meghan Hargrave, Teaching Students to Use AI Ethically & Responsibly will prepare you not only how to teach with AI-but how to teach for a wor...

PricePHP2,097.89

Scenario Planning in Organizations

How to Create, Use, and Assess Scenarios

2011

EN

Scenario planning helps organization leaders, executives and decision-makers envision and develop strategies for multiple possible futures instead of just one. It enables organizations to become resilient and agile, carefully calibrating their responses and adapting quickly to new circumstances in a fast-changing environment. This book is the most comprehensive treatment to date of the scenario planning process. Unlike existing books it offers a thorough discussion of the evolution and the...

PricePHP1,771.89

2025

EN

Accessible

This open access book includes original, peer-reviewed research papers from the 2023 International Conference on Wireless Communications, Networking and Applications (WCNA 2023), held in Shenzhen, Guangdong, China, from December 29 to 31, 2023. The topics covered include but are not limited to: Wireless Communications; Devices, Tools, and Techniques for WSN and Other Wireless Networks; Wireless Sensor Networks; Internet of Things (IoT); AI; Signal Processing; and Sustainable Pervasive WSN ...

PriceFree

Irreplaceable

How AI Changes Everything (and Nothing) in Teaching and Learning

2026

EN

Artificial intelligence (AI) is changing education, but what works in teaching and learning remains irreplaceable. Authors Maya Bialik and Peter Nilsson move beyond the fear and hype to provide a balanced guide for a new era. With practical examples, they show how to leverage AI as an indispensable tool for research, lesson planning, and feedback to enhance learning and foster creativity.K–12 teachers and leaders can use this book to:Build their confi...

PricePHP1,995.39

2009

EN

Due to the vital importance of SMEs in developed economies worldwide, this book aims to provide a unique and much-needed investigation into the underlying mechanisms and practices of management within these companies by collecting a wide range of original conceptual and empirical research in the topical area of management in SMEs and new ventures.Collecting work from dozens of leading scholars in fields ranging from management and entrepeneurship to human resource management and st...

PricePHP4,372.86

2023

EN

Accessible

This open access book addresses the current technical problems of low efficiency of emergency site information collection, lack of flexibility of emergency information interaction, lack of fusion analysis technology and disaster loss prediction model, and low intelligence of emergency auxiliary decision making. The content contains research on multiple information collection technology of power grid disaster loss, fusion analysis and prediction technology of power grid disaster loss inform...

PriceFree

Artificial Intelligence in Our Language Learning Classrooms

Generative AI and Foreign Language Education, #1

2025

EN

Generative artificial intelligence (GenAI) is transforming education, and language classrooms are no exception. This groundbreaking volume brings together international scholars and practitioners to examine how AI is reshaping the teaching and learning of additional languages. Edited by Louise Ohashi, Mary Hillis, and Robert Dykes, Artificial Intelligence in Our Language Learning Classrooms offers both theoretical perspectives and practical applications for educators navigating th...

PricePHP615.37

Essentials of Corporate Communication

Implementing Practices for Effective Reputation Management

2007

EN

Accessible

This lively and engaging new book addresses a topical and important area of study. Helping readers not only to understand, but also to apply, the most important theoretical notions on identity, identification, reputation and corporate branding, it illustrates how communicating with a company’s key audience depends upon all of the company’s internal and external communication.The authors, leading experts in this field, provide students of corporate communication with a research-base...

PricePHP17,247.53

GeoAI for Earth Observation Imagery

Fundamentals and Practical Applications

2026

EN

Accessible

GeoAI for Earth Observation Imagery: Fundamentals and Practical Applications comprehensively covers methodologies of AI and Machine Learning applications of image processing for Earth Observation (EO) Imagery. As traditional image processing methods face challenges with handling vast volumes of EO imagery, leading to efficiencies and limitations when extracting meaningful insights, AI-driven approaches can enhance the efficiency, accuracy, and scalability of image processing. Chapters cove...

PricePHP8,771.89