"This valuable guide made an immediately favorable impression on me--I recommend it." --Letitia BaldridgeBusiness communications expert Mary Mitchell gives business people and job seekers everything they need to make the right first impression, whether in person--at job interviews, sales calls, or social gatherings--or via letter, fax, or e-mail. Based on Mitchell's popular corporate seminars which have been attended by employees of Arthur Young, Ritz Carlton Hotels, Merck, and oth...

Through the teachings of their sensei, Riley and his classmates come to understand that aikido is not about winning or losing or about being perfect.In the dojo, Riley meets boys who are much rougher than he is and a girl who is tougher than all the rest of them put together. For Wafaa, aikido is not her first choice. She was disqualified from competing in judo for wearing a hijab.From the first time she steps on the mat, it's clear she is far more skilled than any...

NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—TimeHow much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000...

Do you feel awkward at networking events? Do you wonder what your date really thinks of you? Do you wish you could decode people? You need to learn the science of people.As a human behavior hacker, Vanessa Van Edwards created a research lab to study the hidden forces that drive us. And she’s cracked the code. In Captivate,she shares shortcuts, systems, and secrets for taking charge of your interactions at work, at home, and in any social situation. These a...

Command attention and respect by conversing with confidence, credibility, and charismaTwo books packed into one eBook!You can speak up and be heard at business meetings. You can chat with confidence in at parties. You can be the one with the best job and most interesting friends. It’s all about how you communicate and connect with others—which is something you can learn.How to Talk to and Instantly Connect with Anyone do...

WALL STREET JOURNAL, LOS ANGELES TIMES, AND USA TODAY BESTSELLER • Anyone—even you!—can learn how to harness the power of humor in business (and life), based on the popular class at Stanford’s Graduate School of Business.Don’t miss the authors’ TED Talk, “Why great leaders take humor seriously,” online now.“The ultimate guide to using the magical power of funny as a tool for leadership and a force for good.”—Daniel...

Meet new people and converse with confidenceBe credible and charismatic in every social and business situationMake friends and important contacts wherever you goCommand the respect of everyone you meetYou know who they are. They're the people who, regardless of money, education, looks, or personality, make an impression wherever they go. They are master communicators, and everyone enjoys talking to them. How to Develop Great People Skills

New York Times Bestseller and Wall Street Journal Bestseller! Bar Rescue's Jon Taffer presents a new guide to getting what you want in life and business--to stop making excuses so you can get back to winning.During his many years as an entrepreneur, consultant, and star of the Paramount Network's hit show Bar Rescue, Jon Taffer has witnessed the destruction that results when people bullsh*t themselves. Excuses are the root cause ...

WALL STREET JOURNAL bestseller! This brief, easy-to-read and inspiring book has become a guide for thousands of people—giving them the tools they need to find their next move, trust themselves, and take action.Ideal for: anyone who may be facing new opportunities or the unknown, including both individuals and culture-forward organizations, inspired leaders, start-ups, entrepreneurs, creatives, and people in a transitional phase of their life.If you...

"Fascination . . . the most powerful of product attachments . . . this pioneering book helps us approach . . . the concept in a thoughtful . . . practical manner." —Tom Peters, national bestselling author of In Search of ExcellenceIn an oversaturated culture defined by limited time and focus, how do we draw attention to our messages, our ideas, and our products when we only have seconds to compete?Award-winning consultant and speaker Sally Hogshead t...

From overcoming illegible penmanship to mastering the challenge of keeping straight margins, avoiding smeared ink, and choosing stationery that is appropriate but suits your style, this is a powerful little guide to conveying thoughts in an enduring—and noteworthy—way.For those who enjoy writing notes, or those who value doing so but find themselves intimidated by the task, acclaimed calligrapher Margaret Shepherd has created both an epistolary tribute and rescue m...

Esquire editor and Entrepreneur etiquette columnist Ross McCammon delivers a funny and authoritative guide that provides the advice you really need to be confident and authentic at work, even when you have no idea what’s going on.Ten years ago, before he got a job at Esquire magazine and way before he became the etiquette columnist at Entrepreneur magazine, Ross McCammon, editor at an in-flight magazine, was staring out a second-floor window at a parking lot in sub...