'A great introduction to the subject and a fascinating read.'- James Friedlander-Boss, Brand Experience Manager, vvast'An accessible but comprehensive introduction to UX Design.'- Dave Watson, Norwich University of the ArtsWe all engage with digital user experience design and user interfaces every day - if you are reading this on an e-commerce platform then you are doing it r...

Cambridge is home to the brightest minds… and the deadliest monsters. Can Nick and Annabel banish the beast before freshman year becomes their last?Newly arrived Nick feels out of place at university. The hallowed halls of Cambridge seem impossibly huge and far beyond the mining town of his youth. But Nick has much more than fitting in to fear when he's attacked by a creature straight out of his worst nightmares…Emotionally scarred by the sudden death of her parents, Anna...

A mystic portal lies open. A chilling predator stalks the night. Can an undaunted student stop the darkness from spreading?Giles Chamberlain returns to a snowbound Cambridge after Christmas spent with his girlfriend. Determined to prove himself to her family, he sets out to discover what became of her missing brother. But when he encounters a sinister figure prowling the college’s rooftops, he suspects last semester’s creature was not the only entity to cross into our world....

A return to a hostile realm. A past seeking revenge. Can a troubled professor protect his beloved college from a murderous nemesis?Ravi Gupta’s dark secret is unravelling. After years of hiding a dangerous portal discovered through foolish magic, the regretful academic worries his brilliant student has recklessly used it to travel to an alien world. And though he’s loath to go back, he stealthily opens a passage and journeys to the perilous land desperate to save t...

From the moment it was published almost ten years ago, Elements of User Experience became a vital reference for web and interaction designers the world over, and has come to define the core principles of the practice. Now, in this updated, expanded, and full-color new edition, Jesse James Garrett has refined his thinking about the Web, going beyond the desktop to include information that also applies to the sudden proliferation of mobile devices and applications.S...

This design methodology book provides over 80 different methods of design and is the perfect resource for design educators, students, and practitioners.Think of this resource as a sort of ‘refer to’ handbook when you’re stuck or need some inspiration for your latest design project or lesson. It considers the world outside of design where products are applied, to fully consider every possible factor that can affect design.This book not only provides skilled guidance and meth...

UX design isn’t a new field. But sometimes new approaches lead to new perspectives. In this book, you’ll learn how lean UX has made the whole discipline more approachable and attractive to startups, and you’ll see that UX issues aren’t just a quick fix, but should also address big-pic- ture issues. Sometimes, the solution to a problem is just to fix a broken UX. At other times, you need to constantly fine-tune in order to keep up with changing demands. You’ll also explore wireframing tech...

I'm sure you've had similar experiences. A group of people, often not marketers, analytics experts, website designers or usability experts are pulled from around the business and tasked with coming up with the companies website concept. The end result will inevitably be an online brochure that makes sense to the internal stakeholders and no sense to the end user. Where perspective can add value to this process in the conception of a business website is from someone or a team not from the i...

Without SEO Website Design, Your Website Doesn't Exist!Why is SEO website design important? Some business owners may be thinking potential customers are going to come to their website because they have it written on their business cards or in an ad in the newspaper. The truth is: they are dead wrong, and prospective customers are not going to find their website unless it is search engine optimized.If you're reading this, you probably already know that SEO website design is ...

Testing usability is vital to creating a successful website — even more so if it's an e-commerce website, a complex app or any other complicated project. Unlike interviews and focus groups, a well-designed user test measures actual performance. This eBook (eBook #21) provides a guide to A/B testing, multivariate testing, tips for increasing conversion rates and a review of testing methods and tools. TABLE OF CONTENTS - The Ultimate Guide to A/B Testing - Multivariate ...

How do you design engaging applications that people love to use? This book demonstrates several ways to include valuable input from potential clients and customers throughout the process. With practical guidelines and insights from his own experience, author Travis Lowdermilk shows you how usability and user-centered design will dramatically change the way people interact with your application.Learn valuable strategies for conducting each stage of the design process—from interviewi...

Among the most important ingredients for successful Web designs are creativity, planning, coding and design skills. However, many people forget that various psychological factors also play an important role when making design decisions. Psychology of Web Design (eBook #16) gives you insights on how the human brain deals with different elements, colors, contrast, symmetry and balance. Combining the usability guidelines from Maslow's pyramid will surely help you design closer to your audien...