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NeuroSelling 2.0
Mastering the Customer Conversation Using the Surprising Science of Decision-Making
2025
EN
NeuroSelling® is more than just theory-it's a step-by-step, practical communication methodology honed by years of field experience, resulting in millions in new revenue in industries as diverse as biotech, financial services, manufacturing, and engineering.In this revised edition, you'll learn specific strategies to overcome the constraints of digital channels while leveraging their unique advantages, as well as how to integrate the power of VR/AR and AI alongside the proven NeuroS...
PHP830.19
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The Adult ADHD and Anxiety Workbook
Cognitive Behavioral Therapy Skills to Manage Stress, Find Focus, and Reclaim Your Life
2024
EN
Struggling with adult ADHD and anxiety? You’re not alone—and you don’t have to treat them separately.If you have attention deficit/hyperactivity disorder (ADHD), you may struggle with focus, follow-through, emotional regulation, and rejection sensitivity dysphoria (RSD). Add anxiety—constant worry, tension, or overthinking—and everyday life can feel overwhelming. It’s no surprise that adults with ADHD are twice as likely to experience anxiety disorders.Trea...
PHP870.89
Talk to the Elephant
Design Learning for Behavior Change
- Series -
- Voices That Matter
2023
EN
What do you do when your learners know what to do but still aren't doing it?Training is created with the goal of changing learners' behaviors, but anyone who has created learning experiences knows that there's a big gap between knowing and doing. You can create an engaging learning experience that informs and helps people remember, but often those people go back to their regular world and continue to do things the same way they always have.In the last few d...
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Wired to Grow
Harness the Power of Brain Science to Learn and Master Any Skill
2019
EN
The keys to growth by a recognized leader in learning, leadership and management. We are biologically wired to learn. It’s the key to our survival and the path to fulfilling our capacity to become or create something more. Wired to Grow reveals how the neuroscience of learning can unlock the fullest expression of our potential, and shows us how to apply our natural wiring to positively transform our lives, habits, and organizations. Apply this material to your own...
PHP553.29
Millennials, Goldfish & Other Training Misconceptions
Debunking Learning Myths and Superstitions
2018
EN
Can You Tell Learning Fact From Fiction?“Training should be tailored to individual learning styles.” “We only use 10 percent of our brain.” “Multitasking is as simple and efficient as flipping a switch.”Some myths and superstitions have their fervent believers. But unlike everyday misconceptions such as “Bats are blind” or “George Washington had wooden teeth,” these learning myths can cost you. Fortunately, trained skeptic Clark Quinn has once and for all laid them bare bef...
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or Free with Kobo PlusNeuroSelling
Mastering the Customer Conversation Using the Surprising Science of Decision-Making
2020
EN
Your business lives and dies by your customer conversations.Shouldn’t you have those down to a science?If you’re tired of having to justify your price...of offering discounts to close the deal...of long sales cycles...of customers who can’t seem to make a decision, then you need NeuroSelling®, the only customer conversation tool grounded in neuroscience and behavioral psychology.But NeuroSelling® is more than just theory—it’s a step-by-step, practical communication ...
PHP506.69
Unconscious Marketing
25 Cognitive Biases That Compel Your Customers To Buy (Without Them Knowing)
- by
- Sam Page
2015
EN
How Do People Really Make Decisions?We all like to believe that logic, facts, and common sense play a role in our decision-making processes. But that’s rarely the case. More often than not, we use unconscious mental shortcuts to help us evaluate the choices that are laid out before us. Sometimes these shortcuts are based on prior information, and sometimes they’re based on faulty assumptions we make about the data we’re working with.These mental sh...
PHP465.75
Late Diagnosed AuDHD
A Complete Guide for Adults Living Authentically with Autism and ADHD Together
2025
EN
Accessible
Finally understand why you've always felt different – and discover the tools to thrive authentically.Discovering you have both autism and ADHD as an adult changes everything. The exhaustion from masking, the confusion about contradictory needs, the relief of finally having answers – this journey brings unique challenges that traditional resources don't address.This comprehensive guide addresses the complex reality of late AuDHD discovery:
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or Free with Kobo Plus2018
EN
WALL STREET JOURNAL AND USA TODAY BESTSELLERIs your team thriving in a world of relentless and rapid change?From the New York Times bestselling author of SmartTribes and Rules for Renegades comes a potent set of neuroscience-based tools to empower your team in uncertain times.Whether it’s diminished sales, increased competition, or corporate restructuring, change is a natural part of doin...
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2009
EN
It is a challenge faced thousands of times by thousands of new teachers every year. In this captivating and highly practical book, (which builds on the success of the critically acclaimed Ace Your Teacher Interview and Ace Your Teacher Resume award-winning author and teacher, Anthony D. Fredericks offers real-world guidelines, fresh advice, and down-to-earth tips from numerous principals, superintendents, and teachers around the country. Most important, he provides you with useful and appl...
PHP232.59
The Social Cognitive Neuroscience of Leading Organizational Change
TiER1 Performance Solutions' Guide for Managers and Consultants
2016
EN
Accessible
In a very understandable, practical, and accessible manner, this book applies recent groundbreaking findings from behavioral neuroscience to the most complex and vexing challenges in organizations today. In particular, it addresses managing large-scale organizational changes, such as mergers and acquisitions, providing lessons and tactics that can be usefully applied to in many different settings. In addition to discussing successful practices, it also identifies the reasons that most past...
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Training in Motion
How to Use Movement to Create Engaging and Effective Learning
2015
EN
Accessible
This book explains how movement enhances learning and introduces a unique and highly effective way to energize a team and increase retention through simple body-focused techniques.Whether your employees are stuck behind a desk or having to sit through another meeting, chances are they are being kept from moving around most of the workday. This is resulting in restless bodies, wavering attention spans, and--based on the latest neuroscience research--decreased learni...
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