Does drinking really kill brain cells? Does listening to Mozart make your baby smarter? For all the mileage we've gotten from our own brains, most of us have essentially no idea how they work. We're easily susceptible to myths (like the "fact" that we use only 10% of our brains) and misconceptions (like the ones perpetrated by most Hollywood movies), probably because we've never known where to turn for the truth.But neurologists Sandra Aamodt and Sam Wang are glad to help. In this ...

How children think is one of the most enduring mysteries--and difficulties--of parenthood. The marketplace is full of gadgets and tools that claim to make your child smarter, happier, or learn languages faster, all built on the premise that manufacturers know something about your child's brain that you don't. These products are easy to sell, because good information about how children's minds really work is hard to come by.In their new book, neuroscientists Sandra Aamodt and Sam Wa...

The market changes faster than marketing. In essence, marketing strategy has undergone only two eras, the entity era and the bit era, also known as the industrial age and the digital age. In the age of digital society, all CEOs, CMOs and senior marketing executives must consider how to change their strategies, improve the role of marketing and adopt emerging technological and data tools to integrate with the Internet. The goal of digital marketing strategy is not to disrupt existing market...

How children think is one of the most enduring mysteries—anddifficulties—encountered by parents. In an effort to raise our children smarter, happier, stronger, and better, parents will try almostanything, from vitamins to toys to DVDs. But how can we tell marketing from real science? And what really goes through your kid's growing mind—as an infant, in school, and during adolescence?Neuroscientists Sandra Aamodt and Sam Wang (who is also a parent) explain the facets a...

"We are certain we are 'one' person, not a thousand different selves reacting unconsciously to thousands of different stimuli. Everyday Bias is an important guide to seeing oneself the way others might." - Ken Burns, filmmakerTo be human is to be biased. From this simple truth, nationally recognized diversity expert Howard J. Ross explores the biases we each carry within us. Incorporating anecdotes from today's headlines alongside case studies from over 30...

**Feeling overwhelmed? Worried about your day-to-day life? Trapped inside negative thought patterns?Find simple, but effective strategies for dealing with stress and learn to control anxiety before it begins. Brought to you by the brilliant minds of respected LA psychotherapist John Tsilimparis, MFT and self-empowerment counselor Daylle Deanna Schwartz.**Trouble sleeping, panic attacks, knots in your stomach, excessive worry, doubts, phobias—anxiety comes in many shapes and...

To control our emotions is to control ourselves, and to control ourselves is to control our destiny.The mind is its own place, and in itself/ Can make a Heav'n of Hell, a Hell of Heav'n. —Milton, Paradise LostIt has forever been said that we are ruled by our emotions, but this today is truer than ever. Much more than reason or tradition, it is our emotions that determine our choice of profession, partner, and politics, and our relation to ...

The Powerful Thoughts that Will Lift You HigherThe Thoughts You let into Your life can make all the difference in the world.They can drag you down or Lift You Higher and Higher to better places than you could have dreamed of.Many people focus on improving their habits, and this can be useful, but it is very difficult to make a long-lasting positive change when you don’t have the Right Thoughts in mind. With this bo...

" The Consciousness Instinct could be the clearest and most compelling attempt to demystify the mind yet written." —Julian Baggini, The Wall Street JournalHow do neurons turn into minds? How does physical "stuff"—atoms, molecules, chemicals, and cells—create the vivid and various worlds inside our heads? The problem of consciousness has gnawed at us for millennia. In the last century there have been massive breakthroughs that have rewritten the sc...

The authoritative guide to using the English language effectively, from "the greatest writer on grammar and usage that this country has ever produced" (David Yerkes, Columbia University).The author of The Chicago Manual of Style's popular "Grammar and Usage" chapter, Bryan A. Garner is renowned for explaining the vagaries of English with absolute precision and utmost clarity. With The Chicago Guide to Grammar, Usage, and Punctuation, he has writte...

This "magisterial account" explores the fear of witchcraft across the globe from the ancient world to the notorious witch trials of early modern Europe ( The Guardian, UK).The witch came to prominence—and often a painful death—in early modern Europe, yet her origins are much more geographically diverse and historically deep. In The Witch, historian Ronald Hutton sets the European witch trials in the widest and deepest possible perspective and trace...

A field study of corporate greed and a private equity firm's disastrous effect on a once thriving industrial American town—"Does a remarkable job" ( The New Yorker ).Named a Best/Most Anticipated Book of the Year by New York Post • Newsweek • The Week • Bustle"Should be required reading for people trying to understand Trumpism, inequality, and the sad state of a n...