Companies everywhere are missing their revenue targets. The old playbook of driving inbound traffic and pipeline is rapidly becoming more expensive, more competitive, and less impactful.Why? Because in an AI-first world, most of the buyer journey is invisible.What once required multiple search queries, reading websites, talking to sales reps, doing research, and making a decision can now be done in seconds. AI platforms are helping customers educate themselves without ever ...

Exiting a business is a life-changing event for a founder. Yet most founders never get there. The number one reason? Their revenue isn't predictable enough.What most founders don't realize is how close they are to achieving the exit of their dreams.Revenue predictability can be engineered by building a more sophisticated marketing function. The more sophisticated your marketing, the easier it is to bring in the right customers and close more deals. Not only that, but your o...

When you're acquired by Private Equity, the first one hundred days are critical. You need to grow revenue faster, be more profitable, and integrate additional companies, all while getting buy-in from investors. In this environment, ramping up your sales pipeline is a major component of meeting board expectations. In Post-Acquisition Marketing, Shiv Narayanan reveals how PE-backed companies can leverage marketing to scale faster and deliver on the investment thesis. With Shiv's proven frame...

When you’re acquired by Private Equity, the first one hundred days are critical. You need to grow revenue faster, be more profitable, and integrate additional companies, all while getting buy-in from investors. In this environment, ramping up your sales pipeline is a major component of meeting board expectations.In Post-Acquisition Marketing, Shiv Narayanan reveals how PE-backed companies can leverage marketing to scale faster and deliver on the investment thesis. With Shiv’s prove...

The term affiliate marketing has been misunderstood and underestimated since its inception. At its core, affiliate marketing represents something overwhelmingly positive: paying only for marketing that delivers actual, quantifiable results. Robert Glazer, a leader in the affiliate marketing industry for over a decade, draws upon his experience and insights gathered from influential marketers to examine a rapidly changing field. Performance Partnerships is the first in-depth look at the per...

Develop and cultivate the kind of robust, long-term customer relationships that power companies like Nike, Spotify, LinkedIn, and TargetMore and more companies are concluding that the potential rewards of subscription-based products and services are worth the risk of radically changing their business models. They’re correct. The Membership Economy is here and it’s here to stay—and if you want to compete for the long run, you need to join it.Strategy consult...

'Remaining Relevant' is practical and practiced advice for accountants to remain relevant in a 'disrupted' industry and has been described as "the most important business book that you will read this year."Anthony S Bongiorno, The Bongiorno Group.The explosion of cloud computing and its impact on the accounting industry is the impetus for 'Remaining Relevant', which is all about the future of the accounting profession - essential reading in this manual for an account...

Organizations want--and need--to track the changes in their overall performance. And the divisions, units, teams, and individuals within these organizations engage in similar success measurement. Performance Measurement explains the importance of regularly monitoring your group's performance and introduces formal measurement practices. You'll learn to Apply a disciplined process to performance measurement Set targets and communicate data effectively Use performance management as a coaching...

The role of the Chief Marketing Officer has never been more complex—or more critical. As the marketing profession rapidly evolves, today’s CMOs and tomorrow’s marketing leaders are expected to balance visionary strategy with precise operational execution.The Next CMO: A Guide to Operational Marketing Excellence delivers a practical framework to help you meet that challenge head-on. Drawing on decades of experience leading marketing teams at startups and mu...

THE ULTIMATE BEGINNER'S GUIDE TO STARTING A BUSINESS!**Includes FREE Digital Bonuses! Essential Business Plan Checklist, Financial Statement Templates, and More!**Learn Why QuickStart Guides are Loved by Over 1 Million Readers Around the WorldHave you ever dreamt of starting your own business and living life on your terms?This book shows you EXACTLY what you need to know to stand out from the crowd!

This book was written for the executives and owners of small to medium sized companies that are expanding, as well as anyone who makes decisions regarding the company’s structure and improvements to facilitate business growth and development. It is for those who love what they do and dream of creating a well-organized business.

Becoming a Successful Real Estate Agent in 2025 is your ultimate guide to excelling in one of the most dynamic industries in the world. As the real estate landscape continues to evolve, this book provides you with the latest insights, tools, and strategies to succeed in 2025 and beyond.Whether you're just starting your career or looking to elevate your skills, this comprehensive guide covers everything from obtaining your real estate license to leveraging cutting-edge tech...