Showing results for "simone gressel"

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Simone Gressel, David Pauleen, Nazim Taskin

Both accessible and concise, this text examines data analytics, big data and AI from a managerial and organizational perspective and looks at how they can help managers become more effective decision-makers.The second edition of this book has been fully revised and updated, including more content on AI throughout and more case studies from industry. Chapters look at emerging technologies and the ethical, security, privacy and legal aspects of data-driven decision-making.Key...

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Simone Gressel, David Pauleen, Nazim Taskin

Accessible and concise, this exciting new textbook examines data analytics from a managerial and organizational perspective and looks at how they can help managers become more effective decision-makers.The book successfully combines theory with practical application, featuring case studies, examples and a ‘critical incidents’ feature that make these topics engaging and relevant for students of business and management.The book features chapters on cutting-edge topics, includ...

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Cole Napper

How can you turn HR data into insights that boost business performance?People Analytics by Cole Napper is a practical guide for HR managers, business partners and mid-career professionals who want to use data, analytics and AI to deliver measurable value across the organization.Written by a leading voice in the field, the book explains how to integrate people analytics into daily decision-making, from building robu...

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Ram Bala, Natarajan Balasubramanian, Amit Joshi

The explosion of generative AI has sparked a wave of case studies showing how quickly and profoundly it is transforming businesses. Yet most of these use cases still apply the technology to enhancing existing systems. This book makes the case for why business leaders must revisit the fundamentals of generative AI and look beyond short-term, tactical gains. Tools like ChatGPT mark just the beginning of Context Aware AI—systems that grasp both the content and intent of unstructured human inp...

This book explores the dynamic intersection of artificial intelligence (AI) technologies and marketing practices, offering a comprehensive guide to how AI is reshaping the way businesses connect with customers, optimize strategies, and drive sustainable growth. It presents an in-depth analysis of the latest AI applications in marketing, from personalized customer experiences to data-driven decision-making, predictive analytics, and intelligent automation.Drawing on real-world examp...

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Data Analytics Applications

Innovation based in data analytics is a contemporary approach to developing empirically supported advances that encourage entrepreneurial activity inspired by novel marketing inferences. Data Analytics in Marketing, Entrepreneurship, and Innovation covers techniques, processes, models, tools, and practices for creating business opportunities through data analytics. It features case studies that provide realistic examples of applications. This multifaceted examination of da...

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Jay Liebowitz

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Digital Transformation: Accelerating Organizational Intelligence

Due to the rapid emergence of the development and use of Analytics and AI in organizations, this book focuses on these aspects related to digital transformation. We are in the midst of the GenAI craze, with prompt engineering, large language models, and AI ethics playing key roles. According to estimates, about 329 million terabytes of data are created each day [https://explodingtopics.com/blog/data-generated-per-day] or...

AI in Marketing equips students with the knowledge to understand the impact of Artificial Intelligence (AI) on marketing strategies, processes, and activities, empowering them to navigate the AI-driven marketing landscape confidently.Divided into four parts, it provides a comprehensive exploration of AI's transformative role in marketing. The first part lays the groundwork, offering foundational insights into the intersection of AI and marketing. Part II explores the vario...

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Andrew Hough, Richard Vincent, Richard Brooks

How can sales professionals apply AI to build trust, optimize strategy and deliver impact in a digital-first world?AI Strategy for Sales Teams by Andy Hough, Richard Vincent and Richard Brooks is a practical guide for mid-career sales professionals, managers and consultants who want to strengthen credibility, apply proven frameworks and optimize selling strategies in an AI-driven marketpla...

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Rajagopal

Humanizing Digital Experience explores how technology-driven business environments can be designed around human cognition, behavior, and values to enhance customer engagement and marketing performance. Grounded in a customer-centric philosophy, the book examines how organizations can motivate consumers and co-create value through human–computer interaction, interpersonal experience, cognitive reasoning, and interactive communication.Bringing together insig...

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DR. SAM LI WEIXIAN

In an era where artificial intelligence is reshaping entire industries, traditional leadership approaches are no longer sufficient. The AI Leader's Playbook offers a proven roadmap for navigating the complex journey from technical expertise to strategic AI leadership, based on real-world experience across multinational corporations and diverse organizational contexts.What You’ll LearnFoundations: Practical frameworks for innovation, project management, and cross-industry su...

Human Resource Information Systems: Basics, Applications, and Future Directions is a one-of-a-kind book that provides a thorough introduction to the field of Human Resource Information Systems (HRIS) and shows how organizations today can leverage HRIS to make better people decisions and manage talent more effectively. Unlike other texts that overwhelm students with technical information and jargon, this revised Sixth Edition offers a balanced appr...