Designers are used to working for clients, but there is nothing better than when the client is oneself. Graphic and product designers, who are skilled with the tools and masters aesthetics, are now in the forefront of this growing entrepreneur movement.Whether personal or collective, drive is the common denominator of all entrepreneurial pursuit; of course, then comes the brilliant idea; and finally the fervent wherewithal to make and market the result. The Design Entrepreneur is t...

From award-winning design experts Steven Heller and Gail Anderson, an essential resource to using contemporary typefaces for effective communication.Type is the handwriting of the 21st century, lending its expressive voice to the language of all written communication. Type Speaks is the first book to explore type as a medium that conveys emotions, concepts, and ideas, filled with hundreds of new fonts available through digital foundries. Some exude joy, ra...

This book serves as an introduction to the key elements of good design.Broken into sections covering the fundamental elements of design, key works by acclaimed designers serve to illustrate technical points and encourage readers to try out new ideas. Themes covered include narrative, colour, illusion, ornament, simplicity, and wit and humour.The result is an instantly accessible and easy to understand guide to graphic design using professional techniques.

If you want to know how hypnosis really works (and, no, it has nothing to do with waving of hands or other similar nonsense), you will want to read this book. If you want to know the "magic" behind Ericksonian techniques and Neuro-Linguistic Programming, you have to read this book. From one of the true masters of hypnotherapy, this is one book that can really change your life!!

An entertaining coming-of-age memoir from Steven Heller, award-winning designer, writer, and former senior art director at the New York Times. Featuring 100 color photographs, Growing Up Underground takes readers on a visually inspired look back on being at the center of New York's youth culture in the 1960s and 1970s.Steven Heller's memoir is no chronological trek through the hills and valleys of his comparatively "normal" life, but instead, a co...

The latest in this successful series, this book features around 150 of the most important buildings in the history of world architecture – from the pyramids and Parthenon to some of the most significant works by recent architects.The buildings are organized by type – from places of worship and public buildings to houses – and are divided into nine chapters, each with an informative introduction that surveys the history of that type. For each building there are numerous, accurate sc...

In The Moderns, we meet the men and women who invented and shaped Midcentury Modern graphic design in America. The book is made up of generously illustrated profiles, many based on interviews, of more than 60 designers whose magazine, book, and record covers; advertisements and package designs; posters; and other projects created the visual aesthetics of postwar modernity. Some were émigrés from Europe; others were homegrown—all were intoxicated by elemental typography, primary co...

If you want to know how hypnosis really works (and, no, it has nothing to do with waving of hands or other similar nonsense), you will want to read this book. If you want to know the "magic" behind Ericksonian techniques and Neuro-Linguistic Programming, you have to read this book. From one of the true masters of hypnotherapy, this is one book that can really change your life!!

Renowned designer, author, critic, co-chair of SVA’s MFA program in design and National Design Award recipient Steven Heller reaches into the most contemplative recesses of his mind to offer an entertaining new collection of ruminations on the nature and future of design. In Design Cult-the first of a series of three titles published exclusively as e-books through the DesignFile consortium-Heller expounds on such disparate topics as Milton Glaser, Japanese masks, ...

Designer Antonis Antoniou and award-winning author Steven Heller’s Decoding Manhattan reveal the mysteries and folkways of New York City in an entertaining collection of graphic art.The life and legend of New York City, from the size of its skyscrapers to the ways of its inhabitants, is vividly captured in this lively collection of more than 250 maps, cross sections, flowcharts, tables, board games, cartoons, infographics, and other unique diagrams spannin...

The Go-To Guide to Keep You Active and Healthy During Your Pregnancy and BeyondWhether you're a professional athlete or a dedicated weekend warrior, you're serious about your sport and your commitment to fitness. But now that you're pregnant, you may be getting conflicting health and exercise advice from your family, friends, and doctors. With all the concerns and misinformation, it's hard to know where to turn for accurate, supportive guidance so you can have a sa...

**A captivating volume that transports us onto the San Francisco streets of the 1970s through the black-and-white images of a previously unknown master of 20th-century photography, Barbara Ramos."Published for the first time in A Fearless Eye, Ramos’s work captures minute and mesmerizing everyday scenes in a city that was about to change drastically." —The New York Times Book Review“Ramos’s decision to release A Fearless Eye now, after a 50-year h...