The compelling, groundbreaking guide to creative writing that reveals how the brain responds to storytelling, based on the wildly popular creative writing class.Enlightening and empowering, The Science of Storytelling is destined to become an invaluable resource for writers of all stripes, whether novelist, screenwriter, playwright, children’s writer, or writer of creative or traditional nonfiction.Award-winning writer and acclaimed teacher of crea...

SUNDAY TIMES BESTSELLER‘If you want to write a novel or a script, read this book’ Sunday Times’The best book on the craft of storytelling I’ve ever read’ Matt Haig‘Rarely has a book engrossed me more, and forced me to question everything I’ve ever read, seen or written. A masterpiece’ Adam RutherfordWhy stories make us human and how to tell them better....

A fascinating exploration of how to use the power of storytelling to create irresistible pitches, build passionate brand loyalty, motivate teams and lead with charisma.'Will Storr is a genius' Rory Sutherland'A captivating and enlightening read . . Will Storr is an unusually talented and insightful writer' Adam Grant'Storr shares profound insights' Seth Godin'Whip smart, insightful and ridiculo...

"An intriguing odyssey" though the history of the self and the rise of narcissism ( The New York Times).Self-absorption, perfectionism, personal branding—it wasn't always like this, but it's always been a part of us. Why is the urge to look at ourselves so powerful? Is there any way to break its spell—especially since it doesn't necessarily make us better or happier people? Full of unexpected connections among history, psychology, economics, neuroscience, a...

Brainology: The Curious Science of Our Minds is a fast‑moving popular science collection that takes you inside the most mysterious place you'll ever live: your own brain.Why can pain feel unbearable even when tests show "nothing wrong"? How can a simple mirror calm phantom limb pain? What does neuroscience reveal about the interpreter's brain when thoughts become speech in real time? Why do dark winters affect mood and sleep for some people but not others? Are smartphones ...

An Artefact for the Transmission of New Ideas.Issue #7: July 2019Featuring Ideas by:Gaia Vince, Michael Regnier, Jenny Diski, Geoff Watts, Lucy Maddox, Emma Young, Jo Marchant, Peter Aldhous, Mary O’Hara, Shayla Love, and Will Storr

SUNDAY TIMES BESTSELLER‘If you want to write a novel or a script, read this book’ Sunday Times‘The best book on the craft of storytelling I’ve ever read’ Matt Haig‘Rarely has a book engrossed me more, and forced me to question everything I’ve ever read, seen or written. A masterpiece’ Adam RutherfordWhy stories make us human and how to tell them better....

How do master storytellers compel us? There have been many attempts to understand what makes a good story, but few have used a scientific approach. In The Science of Storytelling, Will Storr applies dazzling psychological research and cutting-edge neuroscience to our myths and archetypes to show how we can tell better stories, revealing, among other things, how storytellers—and also our brains—create worlds by being attuned to moments of unexpected change. Storr’s superbly chosen examples ...

A fascinating exploration of how to use the power of storytelling to create irresistible pitches, build passionate brand loyalty, motivate teams and lead with charisma.'Will Storr is a genius' Rory Sutherland'A captivating and enlightening read . . Will Storr is an unusually talented and insightful writer' Adam Grant'Storr shares profound insights' Seth Godin'Whip smart, insightful and ridiculo...

In this definitive book on revenge, psychiatry researcher James Kimmel, Jr. exposes the unseen neurobiological cause of violence—a compulsive desire for retribution—and offers a profound new understanding of human behavior and breakthrough framework for making our lives and communities safer.**“This riveting, science-based exploration of why we feel pleasure from other people’s pain is a must-read.”—Anna Lembke, MD, author of Dopamine NationA Next ...

Journalist and applied behavioral scientist Elizabeth Weingarten charts a new path to embrace the questions of our lives instead of seeking fast, easy answers.What do you do when faced with a big, important question that keeps you up at night? Many people, understandably, seize answers dispensed by “experts,” influencers, gurus, and more. But these fast, easy, one-size-fits-all solutions often fail to satisfy, and can even cause more pain.What if our questi...

In this definitive book on revenge, psychiatry researcher James Kimmel, Jr. exposes the unseen neurobiological cause of violence—a compulsive desire for retribution—and offers a profound new understanding of human behavior and breakthrough framework for making our lives and communities safer.**“This riveting, science-based exploration of why we feel pleasure from other people’s pain is a must-read.”—Anna Lembke, MD, author of Dopamine NationA Next ...