Sport marketing is more accessible than ever, with sport business professionals, companies, the media, athletes, teams, coaches, and fans connecting in new ways and with new experiences. Sport Marketing, Fifth Edition With HKPropel Access, presents a modernized, current-day approach to the dynamic industry of sport marketing. A full-color presentation brings this vibrant field to life with comprehensive coverage—balanced between theoretical and practical—to provide an understandin...

Empower students to feel capable and confident as they prepare to enter the dynamic world of sport marketing.Sport Marketing, Sixth Edition, is the leading resource for undergraduate and graduate students, offering the foundational knowledge essential for success in the field of sport marketing. This introductory text features an authoritative authorship team of academic scholars and professionals. The sixth edition features update...

**#1 New York Times BestsellerLegendary venture capitalist John Doerr reveals how the goal-setting system of Objectives and Key Results (OKRs) has helped tech giants from Intel to Google achieve explosive growth—and how it can help any organization thrive.**In the fall of 1999, John Doerr met with the founders of a start-up whom he'd just given $12.5 million, the biggest investment of his career. Larry Page and Sergey Brin had amazing technology, entrepreneurial en...

How big data is transforming the creative industries, and how those industries can use lessons from Netflix, Amazon, and Apple to fight back.“[The authors explain] gently yet firmly exactly how the internet threatens established ways and what can and cannot be done about it. Their book should be required for anyone who wishes to believe that nothing much has changed.”—The Wall Street Journal“Packed with examples, from the ni...

A guide to help managers prepare for whatever comes over the netIn tennis, the player with the fewest unforced errors usually wins. The same is true in business- all too often, the mistakes that sabotage a career are completely avoidable, if you can anticipate them early enough.Bestselling management writer Jeffrey Krames adopts the metaphor of tennis to show how to spot and sidestep the types of faults that do the most damage. He shows how businesspeople c...

Benjamin C. Alamar founded the first journal dedicated to sports statistics, the Journal of Quantitative Analysis in Sports. He developed and teaches a class on sports analytics for managers at the University of San Francisco and has published numerous cutting-edge studies on strategy and player evaluation. Today, he cochairs the sports statistics section of the International Statistics Institute and consults with several professional teams and businesses in sports analytics....

How do leading retailers create value for their customers? They craft unique experiences at compelling prices. This book introduces a new and effective way to manage those experiences based on three critical factors – environment, selection, and engagement (ESE) – that separate successful retailers from those that fail and are forgotten.The ESE framework is derived from the academic literature on retail management and consumer marketing, and supplemented by hundreds of hours of int...

Digital transformation expert Mark Schrutt reveals how the world’s top companies are using vast amounts of data to inform their decisions, disrupt industries, and get closer to their customers. Businesses that continue to rely only on intuition do so at their peril.What if you had the data you always wanted and could tell what was truly an emerging trend that would forever change your industry? Shifting the Balance analyzes the turn towards data-driven dec...

To succeed in any form of racing, a driver must be more than fast. In today's ultra-competitive motorsports scene, where there's competition for financial support as well as for checkered flags, a racer must have a full complement of on-and off-track skills. To become a champion, a driver must augment his or her racing, testing, and physical skills with traits and skills such as mental toughness, marketing savvy, and career-building abilities. Speed Secrets 5: The Complete Driver is the fi...

This book focuses on how the sponsorship of sports works: the costs, the goals, evaluation and selection of the property a sponsor chooses, how to activate a sponsorship, how to create a brand association, public relations and brand image possibilities. Anything is possible in a sponsorship, it is simply what the sponsor and the property can agree to during their negotiations. There is, for example, the opportunity for product category exclusivity--no competing brand at a particular locati...

This is a condensed and updated version of my paperback book originally published by Quorum books. It delivers practical and successful techniques used by some of the world's most competitive and innovative companies to the hands of the Human Resource Manager. Techniques described in the book can help any company enhance its ability to recruit, retain, and improve its employee relations.The original book contains an expansion of techniques described here. This condensed version sti...

The businesses behind Dubai Sports City, the branding of David Beckham, and the presence and popularity of fantasy sports leagues on the internet are unmistakable indicators that the sports and the entertainment industries are quickly becoming one and the same. But, you needn't travel far or be a hard core sports fan to appreciate this fact. Whether you play Madden NFL on the Wii, use Nike+ along with your iPod to monitor your workouts, or channel surf and take note of the number of athlet...