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Public Relations eBooks

If you like Public Relations eBooks, then you'll love these top picks.
Showing 1 - 24 of 1684 Results
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  • The Internet Ideology

    From A as in Advertising to Z as in Zipcar

    by Massimo Moruzzi ...
    Regardless of the question, the Internet is the answer. Or so we are told.It seemed perfectly normal to Jeff Jarvis, a famous American journalist, to ask: "What Would Google Do?" if the company based in Mountain View were put in charge of the public sector.It apparently didn't occur to him that the rules and goals the public sector lives by are, or at least should be, different from those of a ... Read more

    Free

  • 15 Questions About Native Advertising

    by Massimo Moruzzi ...
    Series Book 3 - 15 Questions
    #NOT a real book (Just a screed)Is native advertising something new, or just a new name?Is it the same as content marketing? How does it relate to social media marketing?Does native advertising work? Does it have negative consequences for society?Should native advertisement be deregulated, or should it be more seriously regulated?The 15 Questions:What Is Native Advertising?Is It a New Practice?Is ... Read more

    Free

  • 15 Questions About Social Media

    by Massimo Moruzzi ...
    Series Book 2 - 15 Questions
    #NOT a real book (Just a screed)Does all the hype surrounding social media make sense?Isn't it time that somebody tried to deconstruct all this bullshit?What are social media? Are they the same websites we used to call social networks? Why did we start calling them social media?What is social media marketing? Are companies doing it right? Does it make sense to send your website visitors to Twitter ... Read more

    Free

  • Pitch Perfect

    How to Say It Right the First Time, Every Time

    by Bill McGowan ...
    Media guru and Emmy Award-winning correspondent Bill McGowan—a top communication coach to some of the biggest names in business and entertainment, including Eli Manning, Kelly Clarkson, Jack Welch, Thomas Keller and Kenneth Cole teaches you how to get your message across and get what you want with pitch perfect communication. He is also a trusted advisor in the C-suites of tech companies like, ... Read more

    PHP1,061.79

  • Transformational Leadership

    by Bernard M. Bass, Ronald E. Riggio ...
    Transformational Leadership, Second Edition is intended for both the scholars and serious students of leadership. It is a comprehensive review of theorizing and empirical research that can serve as a reference and starting point for additional research on the theory. It can be used as a supplementary textbook in an intense course on leadership--or as a primary text in a course or seminar focusing ... Read more

    Was PHP4,064.87 Now PHP3,633.69

  • Growth Hacker Marketing

    A Primer on the Future of PR, Marketing, and Advertising

    by Ryan Holiday ...
    A primer on the future of PR, marketing and advertising — now revised and updated with new case studies"Forget everything you thought you knew about marketing and read this book. And then make everyone you work with read it, too." —Jason Harris, CEO of MekanismMegabrands like Dropbox, Instagram, Snapchat, and Airbnb were barely a blip on the radar years ago, but now they're worth billions—with ... Read more

    PHP657.39

  • The Thank You Economy

    by Gary Vaynerchuk ...
    “Gary Vaynerchuk has seen the future of marketing. The Thank You Economy shows how it's built on both the time-honored techniques of listening to and appreciating customers and newer services like Twitter that allow you to engage directly with customers at unprecedented scale and speed. The book, like Gary, is also a lot of fun and full of passion.” —Dick Costolo, chief executive officer, ... Read more

    PHP985.99

  • Public Relations

    A Practical Guide

    by Philip Henslowe ...
    A practical guide to public relations by Philip Henslowe, covering PR planning, audience research, ethics and law, media relations, press releases, interviews, events, internal communication, crisis communication, digital PR, and measurement. ... Read more

    PHP994.29

  • Crisis Com

    by Dale Goldhawk, Gary Ralph ...
    Crisis Com is a must-have book for executives, directors, managers, spokespersons, PR pros and others who might be involved in handling a crisis in an organization. The co-authors are two of the most experienced crisis consultants in Canada. Dale Goldhawk and Gary Ralph have decades of combined experience in real life crisis management - and crisis instigation. This is one of the best looks at ... Read more

    PHP615.37 or Free with Kobo Plus

  • Internal Communications

    A Manual for Practitioners

    by Liam FitzPatrick, Klavs Valskov ...
    Series series PR In Practice
    Get internal communications right in your organization and the benefits are clear: motivated staff, better financial performance, a strong external reputation and delighted customers are just a few of the reasons why getting your message over to staff effectively matters.Internal Communications explores what good practice in internal communications looks like, providing a no-nonsense, step-by-step ... Read more

    PHP2,603.99

  • The Fall of Advertising and the Rise of PR

    by Al Ries, Laura Ries ...
    Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations.Today's major brands are born with publicity, not advertising. A closer look at the history of the most successful modern brands shows this to be true. In fact, an astonishing number of brands, including Palm, Starbucks, the Body Shop, Wal-Mart, Red Bull and Zara have been built ... Read more

    PHP610.39

  • Public Speaking For Those Who'd Rather Die

    by Daniel Arguelles ...
    Whether for business, school, or any occasion, you may be called upon to address a crowd. If just the thought of this brings you angst and makes you want to crawl out of the window, then it's time to once and for all slay the dragon of fear! In Public Speaking For Those Who'd Rather Die, you will learn how almost all you do is interconnected, and how the way you approach any challenge or task ... Read more

    PHP141.06

  • Sports Journalism

    A Practical Introduction

    by Phil Andrews ...
    The sports journalist of today needs to be well equipped for the digital age. From the challenges of minute-by-minute reporting to the demands of writing for online outlets, blogging and podcasting, sports journalism is now fully immersed in new and social media.Sports Journalism: A Practical Guide will give you the skills you need to navigate these new platforms, whilst also teaching you the ... Read more

    PHP4,437.69

  • Corporate Diplomacy: How Multinational Corporations Gain Organizational Legitimacy

    A Neo-Institutional Public Relations Perspective

    by Sarah Marschlich ...
    Series series Literature, Cultural and Media Studies (R0)
    This Open-Access book investigates corporate diplomacy as a legitimation strategy of multinational companies in the United Arab Emirates. The author applies a neo-institutional public relations perspective, according to which societal expectations significantly shape corporate diplomacy communication. Using a multi-method research design, the author shows how corporate diplomacy is used in the ... Read more

    Free

  • Pitchworthy: The No-Fluff Playbook to Publicity That Pays Off

    by KJ Blattenbauer ...
    Tired of being the industry's best-kept secret? That ends here.Pitchworthy isn't another fluffy marketing book. It's your no-nonsense guide to finally getting the recognition (and revenue) you deserve. KJ Blattenbauer has spent nearly three decades turning overlooked talent into in-demand authorities. Now she's pulling back the curtain and handing you the exact playbook she uses to get her clients ... Read more

    PHP615.37

  • Organizational Communication and Sport

    Connections, Applications, and Opportunities

    Edited by Jimmy Sanderson ...
    This edited volume illustrates the function of communication within sport organizations, offering analyses of multiple facets of the industry. Contributors examine a variety of cases including whistleblowing, athlete safeguarding, sexual harassment scandals, leadership, marketing, and social justice advocacy, among others.Throughout this volume, contributors argue that communication plays a ... Read more

    PHP5,749.79

  • Webmastering the Craft

    Fraternity in a Digital World

    by Ken JP Stuczynski ...
    A guide for Masonic and other fraternal organizations to navigate the modern world of communications and information. Covers modern communication and public relations methods and strategies as well as organizational considerations. Contains guidance on websites, social media, the cloud, conferencing and collaboration tools. Bonus material: Twenty short articles advocating technology and its role ... Read more

    PHP245.78 or Free with Kobo Plus

  • In Your Creative Element

    The Formula for Creative Success in Business

    by Claire Bridges ...
    SHORTLISTED: CMI Management Book of the Year 2018 - Innovation and Entrepreneurship CategoryIn Your Creative Element helps readers identify a personal creativity formula for success, and kick-starts the creative journey. It provides personalized insights so that readers can develop their knowledge and skills and their own formula to unlock creativity and apply it in any context.In Your Creative ... Read more

    PHP1,785.49

  • Public Relations Management

    by Kari Foster ...
    The book provides a relatively scientific and complete knowledge system, especially knowledge of scientific theoretical basis in this field, based on the perception that the demand for PR knowledge is increasing while the amount of existing knowledge is still lacking, especially in terms of theoretical basis. This is a necessary component of a comprehensive PR training program that will produce ... Read more

    PHP584.59

  • Public Relations Writing

    by James Mahoney ...
    Public Relations Writing is an undergraduate communication and public relations textbook. It positions writing for public relations in the context of strategic planning, and is based on traditional communication writing principles, including for news and digital media. The book illustrates how writing for all public relations tools reflects the concepts that inform professional planning and ... Read more

    PHP3,756.88

  • Corporate Communication

    A Marketing Viewpoint

    by Klement Podnar ...
    Corporate Communication: A Marketing Viewpoint offers an overview of the framework, key concepts, strategies and techniques from a unique marketing perspective. While other textbooks are limited to a managerial or PR perspective, this book provides a complete, holistic overview of the many ways communication can add value to an organization. Step by step, this text introduces the main concepts of ... Read more

    PHP5,235.24

  • Setting Agendas in Cultural Markets

    Organizations, Creators, Experiences

    by Philemon Bantimaroudis ...
    Series series Routledge Research in Communication Studies
    This book draws on agenda setting theory to examine how cultural organizations relate to media in order to increase their visibility, valence, and eventually build their public image. Most organizations have a keen interest in their symbolic presence, as their media visibility influences public knowledge, perceptions and even behaviors. Diminished public funding, in combination with the global ... Read more

    PHP4,003.28

  • Environmental Communication and Travel Journalism

    Consumerism, Conflict and Concern

    by Lyn McGaurr ...
    Series series Routledge Studies in Environmental Communication and Media
    Travel journalism about natural attractions is environmental communication at the cusp of consumerism and concern. Countries and regions that market forests, rivers and wildlife to international tourists drive place-of-origin brand recognition that benefits exporters in other sectors. Place-branding in such destinations is not just PR for environmentally sustainable development and consumption, ... Read more

    PHP4,557.66

  • The Edward Bernays Reader

    From Propaganda to the Engineering of Consent

    by Edward Bernays ...
    Nicknamed “the father of public relations,” Edward Bernays (1891–1995) was a pioneer in the fields of propaganda and PR. Combining theories on crowd psychology with the psychoanalytical ideas of his uncle, Sigmund Freud, Bernays elucidated how corporations and politicians could manipulate public opinion. His seminal 1928 book, Propaganda laid out how propaganda could be used to regiment the ... Read more

    PHP884.79