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Public Relations eBooks

If you like Public Relations eBooks, then you'll love these top picks.
Showing 1 - 24 of 1672 Results
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  • The Internet Ideology

    From A as in Advertising to Z as in Zipcar

    by Massimo Moruzzi ...
    Regardless of the question, the Internet is the answer. Or so we are told.It seemed perfectly normal to Jeff Jarvis, a famous American journalist, to ask: "What Would Google Do?" if the company based in Mountain View were put in charge of the public sector.It apparently didn't occur to him that the rules and goals the public sector lives by are, or at least should be, different from those of a ... Read more

    Free

  • 15 Questions About Native Advertising

    by Massimo Moruzzi ...
    Series Book 3 - 15 Questions
    #NOT a real book (Just a screed)Is native advertising something new, or just a new name?Is it the same as content marketing? How does it relate to social media marketing?Does native advertising work? Does it have negative consequences for society?Should native advertisement be deregulated, or should it be more seriously regulated?The 15 Questions:What Is Native Advertising?Is It a New Practice?Is ... Read more

    Free

  • 15 Questions About Social Media

    by Massimo Moruzzi ...
    Series Book 2 - 15 Questions
    #NOT a real book (Just a screed)Does all the hype surrounding social media make sense?Isn't it time that somebody tried to deconstruct all this bullshit?What are social media? Are they the same websites we used to call social networks? Why did we start calling them social media?What is social media marketing? Are companies doing it right? Does it make sense to send your website visitors to Twitter ... Read more

    Free

  • Pitch Perfect

    How to Say It Right the First Time, Every Time

    by Bill McGowan ...
    Media guru and Emmy Award-winning correspondent Bill McGowan—a top communication coach to some of the biggest names in business and entertainment, including Eli Manning, Kelly Clarkson, Jack Welch, Thomas Keller and Kenneth Cole teaches you how to get your message across and get what you want with pitch perfect communication. He is also a trusted advisor in the C-suites of tech companies like, ... Read more

    PHP1,004.79

  • Transformational Leadership

    by Bernard M. Bass, Ronald E. Riggio ...
    Transformational Leadership, Second Edition is intended for both the scholars and serious students of leadership. It is a comprehensive review of theorizing and empirical research that can serve as a reference and starting point for additional research on the theory. It can be used as a supplementary textbook in an intense course on leadership--or as a primary text in a course or seminar focusing ... Read more

    PHP3,846.70

  • Corporate Diplomacy: How Multinational Corporations Gain Organizational Legitimacy

    A Neo-Institutional Public Relations Perspective

    by Sarah Marschlich ...
    Series series Organisationskommunikation
    This Open-Access book investigates corporate diplomacy as a legitimation strategy of multinational companies in the United Arab Emirates. The author applies a neo-institutional public relations perspective, according to which societal expectations significantly shape corporate diplomacy communication. Using a multi-method research design, the author shows how corporate diplomacy is used in the ... Read more

    Free

  • Internal Communications

    A Manual for Practitioners

    by Liam FitzPatrick, Klavs Valskov ...
    Series series PR In Practice
    Get internal communications right in your organization and the benefits are clear: motivated staff, better financial performance, a strong external reputation and delighted customers are just a few of the reasons why getting your message over to staff effectively matters.Internal Communications explores what good practice in internal communications looks like, providing a no-nonsense, step-by-step ... Read more

    PHP2,505.69

  • Crisis Com

    by Dale Goldhawk, Gary Ralph ...
    Crisis Com is a must-have book for executives, directors, managers, spokespersons, PR pros and others who might be involved in handling a crisis in an organization. The co-authors are two of the most experienced crisis consultants in Canada. Dale Goldhawk and Gary Ralph have decades of combined experience in real life crisis management - and crisis instigation. This is one of the best looks at ... Read more

    PHP582.34 or Free with Kobo Plus

  • Perfect Phrases for Customer Service, Second Edition

    by Robert Bacal ...
    Series series Perfect Phrases Series
    THE RIGHT PHRASE FOR EVERY SITUATION . . . EVERY TIMEYou've heard it a million times: "The customer is always right." But let’s face it--sometimes the customer is misinformed, confused, or downright difficult. The ability to handle such customers is what separates the serious professional from the average employee.Perfect Phrases for Customer Service, second edition, provides the language you need ... Read more

    PHP755.49

  • Sports Journalism

    A Practical Introduction

    by Phil Andrews ...
    The sports journalist of today needs to be well equipped for the digital age. From the challenges of minute-by-minute reporting to the demands of writing for online outlets, blogging and podcasting, sports journalism is now fully immersed in new and social media.Sports Journalism: A Practical Guide will give you the skills you need to navigate these new platforms, whilst also teaching you the ... Read more

    PHP4,252.09

  • The Fall of Advertising and the Rise of PR

    by Al Ries, Laura Ries ...

    PHP577.69

  • Public Speaking For Those Who'd Rather Die

    by Daniel Arguelles ...
    Whether for business, school, or any occasion, you may be called upon to address a crowd. If just the thought of this brings you angst and makes you want to crawl out of the window, then it's time to once and for all slay the dragon of fear! In Public Speaking For Those Who'd Rather Die, you will learn how almost all you do is interconnected, and how the way you approach any challenge or task ... Read more

    PHP133.49

  • The Thank You Economy

    by Gary Vaynerchuk ...
    “Gary Vaynerchuk has seen the future of marketing. The Thank You Economy shows how it's built on both the time-honored techniques of listening to and appreciating customers and newer services like Twitter that allow you to engage directly with customers at unprecedented scale and speed. The book, like Gary, is also a lot of fun and full of passion.” —Dick Costolo, chief executive officer, ... Read more

    PHP933.09

  • The Art of Marketing and PR

    by Pacharee Pantoomano-Pfirsch, Kittima Sethi ...
    The Art of Marketing and PRGiving You Effective Tools to Build Your Brand and Make Your Business GrowMarketing and PR is like an art and takes years of experience to master. Pacharee Pantoomano and Kittima Sethi are passionate, driven and creative Marketing and PR consultants who will guide you in mastering this art. Through a combined 40 years of real life experiences and expertise, the authors ... Read more

    Free

  • Growth Hacker Marketing

    A Primer on the Future of PR, Marketing, and Advertising

    by Ryan Holiday ...
    A primer on the future of PR, marketing and advertising — now revised and updated with new case studies"Forget everything you thought you knew about marketing and read this book. And then make everyone you work with read it, too." —Jason Harris, CEO of MekanismMegabrands like Dropbox, Instagram, Snapchat, and Airbnb were barely a blip on the radar years ago, but now they're worth billions—with ... Read more

    PHP616.19

  • LinkedIn Success

    How to use linkedin to generate targeted leads and dramatically increase sale for your business

    by Ramon Tarruella ...
    LinkedIn is known as an excellent place to search and find a new job and stay connected with link-minded individuals and former colleagues and friends.However, LinkedIn is so much more than that.For businesses, it is a powerful marketing tool that can help them generate more target leads and dramatically increase sales for their business.Many businesses have failed to effectively harness the power ... Read more

    PHP174.29 or Free with Kobo Plus

  • Emotional Intelligence and Public Relations

    EQ is the New IQ

    Edited by Weiwu Zhang ...
    Series series Routledge New Directions in PR & Communication Research
    Emotional intelligence, often referred to as emotional quotient (EQ), has emerged as a critical soft skill in public relations (PR), proven essential for performance, leadership, and fostering collaborative organizational cultures. Despite its importance, EQ remains understudied in PR contexts. This groundbreaking volume presents the first comprehensive collection of cutting-edge research and ... Read more

    PHP3,613.53

  • Suggerimenti Di Email Marketing

    by Avneet Kumar Singla ...
    Questo libro dà grandi consigli e trucchi su come fare email marketing in modo giusto. Quali sono i metodi o approcci di buona email marketing, Strategie di email marketing e come si può aumentare i suoi profitti con email marketing e Relationship Marketing? Questo libro è composto da 26 capitoli e scritto in circa 15000 parole.Table of ContentsPubblicità, Non Spamming.E-mail marketing efficace ... Read more

    PHP63.54 or Free with Kobo Plus

  • Consejos de marketing por correo electrónico

    by Avneet Kumar Singla ...
    Este libro da grandes consejos y trucos sobre cómo hacer marketing por correo electrónico de manera correcta. ¿Cuáles son los métodos o enfoques del buen marketing por correo electrónico, las estrategias de marketing por correo electrónico y cómo uno puede aumentar sus ganancias con el marketing por correo electrónico y el marketing de relaciones? Este libro consta de 26 capítulos y está escrito ... Read more

    PHP101.43

  • Post-Truth Public Relations

    Communication in an Era of Digital Disinformation

    by Gareth Thompson ...
    Series series Routledge New Directions in PR & Communication Research
    This book explores the purpose, practice and effects of public relations (PR) at a time that has been variously described as an era of populism, post-truth and fake news. It considers how PR processes have contributed to the current social condition of post-truth and what constitutes PR work in this environment.Post-Truth Public Relations: Communication in an Era of Digital Disinformation proposes ... Read more

    PHP3,496.95

  • The Dark Side of Marketing Communications

    Critical Marketing Perspectives

    by Tim Hill, Pierre McDonagh ...
    Series series Routledge Studies in Critical Marketing
    What fuels capitalism and what stops it from collapsing? Does marketing communications support and sustain the economic and political status quo?This book is not about describing the ways in which businesses can optimize the messages they put across or about adding to the marketing communicator’s toolkit. This book argues that marketing communications plays an increasingly important role in ... Read more

    PHP3,263.78

  • Active Storytelling

    Using Video News Releases for PR Professionals

    by Brian Solis, Deirdre K. Breakenridge ...
    Series series FT Press Delivers Elements
    This Element is an excerpt from Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR (ISBN: 9780137150694) by Brian Solis and Deirdre Breakenridge. Available in print and digital formats.Powerful new “VNR 2.0” techniques that cut through clutter and deliver your message the way your audience wants to experience it!Social media is ushering in an ... Read more

    PHP116.00

  • Communicating Corporate Social Responsibility

    The Trust Factor

    by Kristie Byrum ...
    At a time when corporations are facing increasing pressures to devise and implement corporate social responsibility (CSR) programs and deal with societal issues, Communicating Corporate Social Responsibility: The Trust Factor explores theoretical frameworks and practical applications for creating trust between organizations and key stakeholders. By examining the effects of corporate social ... Read more

    PHP1,719.89

  • Chasing Likes

    The Unflattering Reality of Being an Influencer

    by Carlee Krtolica ...
    Have you ever wondered what it’s really like to be an influencer?In Chasing Likes, Carlee shares the highs and lows of what it’s really like to be an influencer. In a behind the scenes look, she shares the hard work and hustle that it takes to be successful in the field amid all the competition, drama and adolescent behavior that go along with it. Being an influencer isn’t all fancy parties and ... Read more

    PHP429.07 or Free with Kobo Plus