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Public Relations eBooks

If you like Public Relations eBooks, then you'll love these top picks.
Showing 1 - 24 of 1688 Results
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  • The Internet Ideology

    From A as in Advertising to Z as in Zipcar

    by Massimo Moruzzi ...
    Regardless of the question, the Internet is the answer. Or so we are told.It seemed perfectly normal to Jeff Jarvis, a famous American journalist, to ask: "What Would Google Do?" if the company based in Mountain View were put in charge of the public sector.It apparently didn't occur to him that the rules and goals the public sector lives by are, or at least should be, different from those of a ... Read more

    Free

  • 15 Questions About Native Advertising

    by Massimo Moruzzi ...
    Series Book 3 - 15 Questions
    #NOT a real book (Just a screed)Is native advertising something new, or just a new name?Is it the same as content marketing? How does it relate to social media marketing?Does native advertising work? Does it have negative consequences for society?Should native advertisement be deregulated, or should it be more seriously regulated?The 15 Questions:What Is Native Advertising?Is It a New Practice?Is ... Read more

    Free

  • 15 Questions About Social Media

    by Massimo Moruzzi ...
    Series Book 2 - 15 Questions
    #NOT a real book (Just a screed)Does all the hype surrounding social media make sense?Isn't it time that somebody tried to deconstruct all this bullshit?What are social media? Are they the same websites we used to call social networks? Why did we start calling them social media?What is social media marketing? Are companies doing it right? Does it make sense to send your website visitors to Twitter ... Read more

    Free

  • Pitch Perfect

    How to Say It Right the First Time, Every Time

    by Bill McGowan ...
    Media guru and Emmy Award-winning correspondent Bill McGowan—a top communication coach to some of the biggest names in business and entertainment, including Eli Manning, Kelly Clarkson, Jack Welch, Thomas Keller and Kenneth Cole teaches you how to get your message across and get what you want with pitch perfect communication. He is also a trusted advisor in the C-suites of tech companies like, ... Read more

    PHP1,061.79

  • Transformational Leadership

    by Bernard M. Bass, Ronald E. Riggio ...
    Transformational Leadership, Second Edition is intended for both the scholars and serious students of leadership. It is a comprehensive review of theorizing and empirical research that can serve as a reference and starting point for additional research on the theory. It can be used as a supplementary textbook in an intense course on leadership--or as a primary text in a course or seminar focusing ... Read more

    PHP4,064.87

  • Public Speaking For Those Who'd Rather Die

    by Daniel Arguelles ...
    Whether for business, school, or any occasion, you may be called upon to address a crowd. If just the thought of this brings you angst and makes you want to crawl out of the window, then it's time to once and for all slay the dragon of fear! In Public Speaking For Those Who'd Rather Die, you will learn how almost all you do is interconnected, and how the way you approach any challenge or task ... Read more

    PHP141.06

  • Internal Communications

    A Manual for Practitioners

    by Liam FitzPatrick, Klavs Valskov ...
    Series series PR In Practice
    Get internal communications right in your organization and the benefits are clear: motivated staff, better financial performance, a strong external reputation and delighted customers are just a few of the reasons why getting your message over to staff effectively matters.Internal Communications explores what good practice in internal communications looks like, providing a no-nonsense, step-by-step ... Read more

    PHP2,603.99

  • The Thank You Economy

    by Gary Vaynerchuk ...
    “Gary Vaynerchuk has seen the future of marketing. The Thank You Economy shows how it's built on both the time-honored techniques of listening to and appreciating customers and newer services like Twitter that allow you to engage directly with customers at unprecedented scale and speed. The book, like Gary, is also a lot of fun and full of passion.” —Dick Costolo, chief executive officer, ... Read more

    PHP985.99

  • Growth Hacker Marketing

    A Primer on the Future of PR, Marketing, and Advertising

    by Ryan Holiday ...
    A primer on the future of PR, marketing and advertising — now revised and updated with new case studies"Forget everything you thought you knew about marketing and read this book. And then make everyone you work with read it, too." —Jason Harris, CEO of MekanismMegabrands like Dropbox, Instagram, Snapchat, and Airbnb were barely a blip on the radar years ago, but now they're worth billions—with ... Read more

    PHP649.09

  • Public Relations

    A Practical Guide

    by Philip Henslowe ...
    A practical guide to public relations by Philip Henslowe, covering PR planning, audience research, ethics and law, media relations, press releases, interviews, events, internal communication, crisis communication, digital PR, and measurement. ... Read more

    PHP994.29

  • Sports Journalism

    A Practical Introduction

    by Phil Andrews ...
    The sports journalist of today needs to be well equipped for the digital age. From the challenges of minute-by-minute reporting to the demands of writing for online outlets, blogging and podcasting, sports journalism is now fully immersed in new and social media.Sports Journalism: A Practical Guide will give you the skills you need to navigate these new platforms, whilst also teaching you the ... Read more

    PHP4,437.69

  • The Fall of Advertising and the Rise of PR

    by Al Ries, Laura Ries ...

    PHP610.39

  • Crisis Com

    by Dale Goldhawk, Gary Ralph ...
    Crisis Com is a must-have book for executives, directors, managers, spokespersons, PR pros and others who might be involved in handling a crisis in an organization. The co-authors are two of the most experienced crisis consultants in Canada. Dale Goldhawk and Gary Ralph have decades of combined experience in real life crisis management - and crisis instigation. This is one of the best looks at ... Read more

    PHP615.37 or Free with Kobo Plus

  • Corporate Diplomacy: How Multinational Corporations Gain Organizational Legitimacy

    A Neo-Institutional Public Relations Perspective

    by Sarah Marschlich ...
    Series series Literature, Cultural and Media Studies (R0)
    This Open-Access book investigates corporate diplomacy as a legitimation strategy of multinational companies in the United Arab Emirates. The author applies a neo-institutional public relations perspective, according to which societal expectations significantly shape corporate diplomacy communication. Using a multi-method research design, the author shows how corporate diplomacy is used in the ... Read more

    Free

  • Negotiation with Different Cultures

    by Chris Krause ...
    This book focuses on how to negotiate in different countries. This focus brings to light how to conduct oneself along with cultural nuances for the reader to be aware of. When experiencing and engaging in different countries and cultures, it is of the utmost importance to not disrespect local traditions and embrace the uniqueness of the country's history and customs. When negotiating in different ... Read more

    PHP584.59

  • Brand Yourself Successful

    Ensure Your Success

    by Hazel Cunningham ...
    What Is YOUR Brand?No, we're not talking about cigarettes or beer! We're talking about your BRAND. What is your personal orprofessional brand? How do others "see" you or your business?If you don't know, you're leaving a critical factor of your success to chance. It's interesting to note that most business owners give little thought to branding their business.The smart onesn know that they need a ... Read more

    PHP164.55 or Free with Kobo Plus

  • We Have A Problem

    Crisis and Reputation Management in the Digital Age

    by Woon Tai Ho, PN Balji, Keith Nakamura, Eugene Quah ...
    Crisis communications and crisis management are terms often used in the corporate world but rarely understood. In the era of social media, crisis is compounded by the entry of a loud and often powerful player, the public. “We have a problem” is the first book written in Asia about contemporary corporate crisis. The title is as much a declaration of crisis as the book is a collective wisdom of ... Read more

    PHP1,108.77

  • Now! It’s Your Turn to Rewrite the Story You Live In

    The 6F Method to Cultivate Inner Wealth and Design a Life of Meaning

    by Cuong Pham ...
    You have checked all the boxes. You have achieved the goals. So why does the finish line feel like another starting line?In a world obsessed with "hustle culture" and external metrics of success, many of us are running on empty—rich in achievements but poor in connection, meaning, and peace. We are living out scripts written by our past, our culture, and our fears, rather than authoring our own ... Read more

    PHP615.37 or Free with Kobo Plus

  • Climate Change Denial and Public Relations

    Strategic communication and interest groups in climate inaction

    Edited by Núria Almiron, Jordi Xifra ...
    Series series Routledge New Directions in PR & Communication Research
    This is the first book on climate change denial and lobbying that combines the ideology of denial and the role of anthropocentrism in the study of interest groups and communication strategy.Climate Change Denial and Public Relations: Strategic Communication and Interest Groups in Climate Inaction is a critical approach to climate change denial from a strategic communication perspective. The book ... Read more

    Free

  • The People Business

    How Ten Leaders Drive Engagement Through Internal Communications

    by Annabel Dunstan, Imogen Osborne ...
    Get exclusive insight into the internal communications strategies behind leading businesses like WPP, Heathrow Airport, Pizza Express, BG Groups and more, and learn what 'good' looks like in internal communications, to ensure yours demonstrates a clear impact on ROI and business performance.In many companies, internal communications (IC) is too often not seen as a credible contributor to overall ... Read more

    PHP2,976.09

  • Excellence in Internal Communication Management

    by Dr. Rita Linjuan Men, Dr. Shannon Bowen ...
    This book integrates theories, research insights, practices, as well as current issues and cases into a comprehensive guide for internal communication managers and organizational leaders on how to communicate effectively with internal stakeholders.Important topics such as engagement, trust, change communication, new technologies, leadership communication, ethical decision making, transparency and ... Read more

    PHP663.59

  • El Libro Blanco del Media Training

    Perfecciona tus habilidades de comunicación frente a los medios

    by Eneas Mares Paris ...
    Esta es la versión actualizada de El Vocero ante los Medios, el primer libro sobre Media Training o Entrenamiento de Medios publicado en México. El publirrelacionista y experto en comunicación de crisis, Eneas Mares Paris, nos pone de manifiesto el papel de un vocero ante los medios, la forma en que debe manejarse frente a los micrófonos y evitar menciones negativas que podrían circular en redes ... Read more

    PHP307.99 or Free with Kobo Plus

  • Marketing und Werbung für Dachdecker

    Fachbuch: Wie Marketing Deinen Dachdeckerbetrieb weiterbringt - Fachwissen mit Hintergründen, Erfolgsformel und Schritt-für-Schritt-Anleitung

    by Ben Kaiser ...
    Marketing und Werbung für Dachdecker - Wie Marketing Deinen Dachdeckerbetrieb weiterbringt - Fachwissen mit Hintergründen, Erfolgsformel und Schritt-für-Schritt-Anleitung Wir können als Unternehmer ein Leben lang zurechtkommen, ohne uns über die Maßen mit Marketing und Werbung auseinanderzusetzen. Aber ist das auch die erfolgreichste Art, ein Unternehmen zu führen? Wäre es nicht großartig, ein ... Read more

    PHP358.11

  • Manage the Message, Change the Outcome

    An Executive’s Guide to Crisis Management

    by Tara Goodwin ...
    A wake-up call to motivate and inspire leaders, this book is a proactive approach to crisis planning and management that guides leaders step by step through a field-tested approach that will empower them to be more effective and less defensive when facing a crisis.It’s not “if” leaders experience a crisis, it’s “when” and “how severe,” but crisis planning is often overlooked or deferred to a later ... Read more

    PHP3,079.30