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Visual Communication eBook Series

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  • An Introduction to Visual Communication

    From Cave Art to Second Life (2nd edition)

    by Susan B. Barnes ...
    Series Book 7 - Visual Communication
    Technological changes have radically altered the ways in which people use visual images. Since the invention of photography, imagery has increasingly been used for entertainment, journalism, information, medical diagnostics, instruction, branding and communication. These functions move the image beyond aesthetic issues associated with art and into the realm of communication studies.This ... Read more

    PHP3,390.09

  • Branding as Communication

    by Susan B. Barnes ...
    Series Book 5 - Visual Communication
    Once only a sign, technologies have helped to transform brands into symbols that we constantly encounter in our natural and mediated environments. Moreover, the branding of culture marks a commercialization of society. Almost everywhere we look, a brand name or logo appears.By combining a scholarly approach with case studies and examples, this text bridges the worlds of communication and business ... Read more

    PHP3,390.09

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  • Change by Design

    How Design Thinking Transforms Organizations and Inspires Innovation

    by Tim Brown ...
    In Change by Design, Tim Brown, CEO of IDEO, the celebrated innovation and design firm, shows how the techniques and strategies of design belong at every level of business. Change by Design is not a book by designers for designers; this is a book for creative leaders who seek to infuse design thinking into every level of an organization, product, or service to drive new alternatives for business ... Read more

    PHP1,137.49

  • The Brand Gap, Revised Edition

    by Marty Neumeier ...
    Series series AIGA Design Press
    THE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a “charismatic brand”—a brand that customers feel is essential to their lives. In an entertaining two-hour read you’ll learn:• the new definition of brand• the five ... Read more

    PHP1,684.89

  • Remote Work Revolution

    Succeeding from Anywhere

    by Tsedal Neeley ...
    LONGLISTED FOR THE FINANCIAL TIMES & MCKINSEY BUSINESS BOOK OF THE YEAR“I often talk about the importance of trust when it comes to work: the trust of your employees and building trust with your customers. This book provides a blueprint for how to build and maintain that trust and connection in a digital environment.” —Eric S. Yuan, founder and CEO of ZoomHarvard Business School professor and ... Read more

    PHP1,137.49

  • The Digital Divide

    Arguments for and Against Facebook, Google, Texting, and the Age of Social Networking

    by Mark Bauerlein ...
    This definitive work on the perils and promise of the social- media revolution collects writings by today's best thinkers and cultural commentators, with an all-new introduction by Bauerlein.Twitter, Facebook, e-publishing, blogs, distance-learning and other social media raise some of the most divisive cultural questions of our time. Some see the technological breakthroughs we live with as hopeful ... Read more

    PHP323.29

  • How to Write the Perfect Personal Statement

    by Mark Alan Stewart ...
    The admissions process for law, business, medical, or graduate school is more competitive today than ever before. Peterson's How to Write the Perfect Personal Statement provides essential tips on how to create and write personal statements that respond to the questions that appear on the applications of many popular graduate schools. The guide also offers great insight on whom to approach for ... Read more

    PHP387.59

  • Rotman on Design

    The Best on Design Thinking from Rotman Magazine

    Edited by Roger Martin, Karen Christensen ...
    Over the past decade, the Rotman School of Management and its award-winning publication, Rotman magazine, have proved to be leaders in the emerging field of design thinking. Employing methods and strategies from the design world to approach business challenges, design thinking can be embraced at every level of an organization to help build innovative products and systems, and to enhance customer ... Read more

    PHP2,749.79

  • Great Applications for Business School, Second Edition

    by Paul Bodine ...
    Get into the elite professional school of your dreams with a college application that will capture the attention of admission boards!Business school essays and admissions interviews are perhaps the most challenging parts of being an MBA candidate. With competition to the nation's top business schools being so fierce, you must stand out. Great Applications for Business School helps you play up ... Read more

    PHP1,064.49

  • The Communication Strategy Handbook

    Toolkit for Creating a Winning Strategy

    by Frank Körver, Betteke van Ruler ...
    Strategic development is one of the most daunting challenges that faces any professional, no matter the field. After all, stakes are high. Developing effective strategies can put you on the path to becoming a trusted advisor and a valued employee.The Communication Strategy Framework introduced in this handbook has been designed to help professionals make targeted choices toward strategic ... Read more

    PHP2,383.89

  • Waiting for Your Cat to Bark?

    Persuading Customers When They Ignore Marketing

    by Bryan Eisenberg, Jeffrey Eisenberg ...
    Evolving from the premise that customers have always behaved more like cats than Pavlov's dogs, Waiting for Your Cat to Bark? examines how emerging media have undermined the effectiveness of prevailing mass marketing models. At the same time, emerging media have created an unprecedented opportunity for businesses to redefine how they communicate with customers by leveraging the power of ... Read more

    PHP610.39

  • Thoughts on Interaction Design

    by Jon Kolko ...
    Thoughts on Interaction Design, Second Edition, contemplates and contributes to the theory of Interaction Design by exploring the semantic connections that live between technology and form that are brought to life when someone uses a product. It defines Interaction Design in a way that emphasizes the intellectual and cultural facets of the discipline. This edition explores how changes in the ... Read more

    PHP1,713.39