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Rekommenderas för dig

The Internet Ideology

From A as in Advertising to Z as in Zipcar

av Massimo Moruzzi ...

Regardless of the question, the Internet is the answer. Or so we are told.It seemed perfectly normal to Jeff Jarvis, a famous American journalist, to ask: "What Would Google Do?" if the company based in Mountain View were put in charge of the public sector.It apparently didn't occur to him that the rules and goals the public sector lives by are, or at least should be, different from those of a ... Läs mer

Gratis

Regardless of the question, the Internet is the answer. Or so we are told.It seemed perfectly normal to Jeff Jarvis, a famous American journalist, to ask: "What Would Google Do?" if the company based in Mountain View were put in charge of the public sector.It apparently didn't occur to him that the rules and goals the public sector lives by are, or at least should be, different from those of a
... Läs mer
This is Marketing

You Can’t Be Seen Until You Learn To See

av Seth Godin ...

#1 WALL STREET JOURNAL BESTSELLER & INSTANT NEW YORK TIMES BESTSELLERA game-changing approach to marketing, sales, and advertising.For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation ... Läs mer

172,13 kr

#1 WALL STREET JOURNAL BESTSELLER & INSTANT NEW YORK TIMES BESTSELLERA game-changing approach to marketing, sales, and advertising.For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation
... Läs mer
15 Questions About Social Media

av Massimo Moruzzi ...

Serie Bok 2 - 15 Questions
#NOT a real book (Just a screed)Does all the hype surrounding social media make sense?Isn't it time that somebody tried to deconstruct all this bullshit?What are social media? Are they the same websites we used to call social networks? Why did we start calling them social media?What is social media marketing? Are companies doing it right? Does it make sense to send your website visitors to Twitter ... Läs mer

Gratis

#NOT a real book (Just a screed)Does all the hype surrounding social media make sense?Isn't it time that somebody tried to deconstruct all this bullshit?What are social media? Are they the same websites we used to call social networks? Why did we start calling them social media?What is social media marketing? Are companies doing it right? Does it make sense to send your website visitors to Twitter
... Läs mer
Transformational Leadership

av Bernard M. Bass, Ronald E. Riggio ...

Transformational Leadership, Second Edition is intended for both the scholars and serious students of leadership. It is a comprehensive review of theorizing and empirical research that can serve as a reference and starting point for additional research on the theory. It can be used as a supplementary textbook in an intense course on leadership--or as a primary text in a course or seminar focusing ... Läs mer

655,04 kr

Transformational Leadership, Second Edition is intended for both the scholars and serious students of leadership. It is a comprehensive review of theorizing and empirical research that can serve as a reference and starting point for additional research on the theory. It can be used as a supplementary textbook in an intense course on leadership--or as a primary text in a course or seminar focusing
... Läs mer
You’ve Got This

Seven Steps to a Life You Love

av Bec Brown ...

Want to flourish in a creative industry such as entertainment, marketing, advertising, PR, design, photography, media or the arts?Would you love to score your dream job or start a business doing something you love and be earning a great income – but you aren’t sure how to make that happen?Then this is the career hack you’ve been waiting for.In You’ve Got This, two successful creative founders ... Läs mer

219,04 kr

Want to flourish in a creative industry such as entertainment, marketing, advertising, PR, design, photography, media or the arts?Would you love to score your dream job or start a business doing something you love and be earning a great income – but you aren’t sure how to make that happen?Then this is the career hack you’ve been waiting for.In You’ve Got This, two successful creative founders
... Läs mer
Celebrity Bromances

Constructing, Interpreting and Utilising Personas

av Celia Lam, Jackie Raphael ...

Serie serie Routledge Research in Cultural and Media Studies
This comprehensive work presents a thorough exploration of celebrity ‘bromances,’ interrogating how bromances are portrayed in media and consumed by audiences to examine themes of celebrity persona, performativity, and authenticity.The authors examine how the performance of intimate male friendships functions within broadly ‘Western’ celebrity culture from three primary perspectives: construction ... Läs mer

Gratis

This comprehensive work presents a thorough exploration of celebrity ‘bromances,’ interrogating how bromances are portrayed in media and consumed by audiences to examine themes of celebrity persona, performativity, and authenticity.The authors examine how the performance of intimate male friendships functions within broadly ‘Western’ celebrity culture from three primary perspectives: construction
... Läs mer
Pitch Perfect

How to Say It Right the First Time, Every Time

av Bill McGowan ...

Media guru and Emmy Award-winning correspondent Bill McGowan—a top communication coach to some of the biggest names in business and entertainment, including Eli Manning, Kelly Clarkson, Jack Welch, Thomas Keller and Kenneth Cole teaches you how to get your message across and get what you want with pitch perfect communication. He is also a trusted advisor in the C-suites of tech companies like, ... Läs mer

101,54 kr

Media guru and Emmy Award-winning correspondent Bill McGowan—a top communication coach to some of the biggest names in business and entertainment, including Eli Manning, Kelly Clarkson, Jack Welch, Thomas Keller and Kenneth Cole teaches you how to get your message across and get what you want with pitch perfect communication. He is also a trusted advisor in the C-suites of tech companies like,
... Läs mer
Ongoing Crisis Communication

Planning, Managing, and Responding

av Timothy Coombs ...

Ongoing Crisis Communication: Planning, Managing, and Responding provides an integrated approach to crisis communication that spans the entire crisis management process and crosses various disciplines. A truly integrative and comprehensive text, this book explains how crisis management can prevent or reduce the threats of a crisis, providing guidelines for how best to act and react in an emergency ... Läs mer

1 138,00 kr

Ongoing Crisis Communication: Planning, Managing, and Responding provides an integrated approach to crisis communication that spans the entire crisis management process and crosses various disciplines. A truly integrative and comprehensive text, this book explains how crisis management can prevent or reduce the threats of a crisis, providing guidelines for how best to act and react in an emergency
... Läs mer
Beyond Post-Communication

Challenging Disinformation, Deception, and Manipulation

av Jim Macnamara ...

While many analyses have examined disinformation in recent election campaigns, misuse of ‘big data’ such as the Cambridge Analytica scandal, and manipulation by bots and algorithms, most have blamed a few bad actors. This incisive analysis presents evidence of deeper and broader corruption of the public sphere, which the author refers to as post-communication. With extensive evidence, Jim ... Läs mer

484,59 kr

While many analyses have examined disinformation in recent election campaigns, misuse of ‘big data’ such as the Cambridge Analytica scandal, and manipulation by bots and algorithms, most have blamed a few bad actors. This incisive analysis presents evidence of deeper and broader corruption of the public sphere, which the author refers to as post-communication. With extensive evidence, Jim
... Läs mer
15 Questions About Native Advertising

av Massimo Moruzzi ...

Serie Bok 3 - 15 Questions
#NOT a real book (Just a screed)Is native advertising something new, or just a new name?Is it the same as content marketing? How does it relate to social media marketing?Does native advertising work? Does it have negative consequences for society?Should native advertisement be deregulated, or should it be more seriously regulated?The 15 Questions:What Is Native Advertising?Is It a New Practice?Is ... Läs mer

Gratis

#NOT a real book (Just a screed)Is native advertising something new, or just a new name?Is it the same as content marketing? How does it relate to social media marketing?Does native advertising work? Does it have negative consequences for society?Should native advertisement be deregulated, or should it be more seriously regulated?The 15 Questions:What Is Native Advertising?Is It a New Practice?Is
... Läs mer
The Hypocrisy Trap

How Changing What We Criticize Can Improve Our Lives

av Michael Hallsworth ...

**How our desire to stamp out hypocrisy is backfiring—and how learning to target our criticisms better can improve our politics, business, and personal relationships.Finalist, 2025 Foreword INDIES Awards, Self-Help (Adult Nonfiction) CategoryShortlisted, Global Association of Applied Behavioural Scientists Book AwardLonglisted, Non-Obvious Book Awards 2025**In our increasingly distrusting and ... Läs mer

212,52 kr

**How our desire to stamp out hypocrisy is backfiring—and how learning to target our criticisms better can improve our politics, business, and personal relationships.Finalist, 2025 Foreword INDIES Awards, Self-Help (Adult Nonfiction) CategoryShortlisted, Global Association of Applied Behavioural Scientists Book AwardLonglisted, Non-Obvious Book Awards 2025**In our increasingly distrusting and
... Läs mer
Comment Mieux Décrypter le Langage du Corps

av Michael Curtis ...

Serie serie Je veux savoir
« Comment Savoir Instantanément …Si on vous Dit La Vérité...Ou Si On Vous Ment »Ce que je suis sur le point de vous révéler peut vous surprendre.Vous êtes-vous jamais demandé comment serait votre vie si vous pouviez deviner les émotions et sentiments d'autres personnes ?Imaginez :Une femme est assise en face de vous et vous pouvez savoir ce qu’elle ressent pour vous.Vous vous demandez: est-ce que ... Läs mer

54,63 kr

« Comment Savoir Instantanément …Si on vous Dit La Vérité...Ou Si On Vous Ment »Ce que je suis sur le point de vous révéler peut vous surprendre.Vous êtes-vous jamais demandé comment serait votre vie si vous pouviez deviner les émotions et sentiments d'autres personnes ?Imaginez :Une femme est assise en face de vous et vous pouvez savoir ce qu’elle ressent pour vous.Vous vous demandez: est-ce que
... Läs mer
The Art and Craft of PR

Creating the mindset and skills to succeed in public relations today

av Sandra Stahl ...

This book is built around the idea that PR as a communications discipline has no boundaries. It is the PR professional's manual for creating that specific type of mindset and building the necessary skills to meet today's communications challenges, which include mastery of the fundamentals, cultivating unbridled curiosity and creativity, the art of listening, and never losing sight of business ... Läs mer

89,55 kr eller gratis med Kobo Plus

This book is built around the idea that PR as a communications discipline has no boundaries. It is the PR professional's manual for creating that specific type of mindset and building the necessary skills to meet today's communications challenges, which include mastery of the fundamentals, cultivating unbridled curiosity and creativity, the art of listening, and never losing sight of business
... Läs mer
Strategic Communication Practices: A Toolkit for Police Executives

av United States Government ...

This United States Department of Justice Community Oriented Policing Services (COPS) manual, Strategic Communication Practices: A Toolkit for Police Executives, was developed with invaluable input from chiefs, sheriffs, police executives, and communications personnel from departments across the United States and Canada. It is intended to assist law enforcement executives and communications ... Läs mer

99,51 kr

This United States Department of Justice Community Oriented Policing Services (COPS) manual, Strategic Communication Practices: A Toolkit for Police Executives, was developed with invaluable input from chiefs, sheriffs, police executives, and communications personnel from departments across the United States and Canada. It is intended to assist law enforcement executives and communications
... Läs mer
The Wealth of Nations

The Foundational Work of Modern Economics and Capitalist Theory

av Adam Smith ...

The book that shaped capitalism, markets, and economic thought for over two centuries. First published in 1776, The Wealth of Nations by Adam Smith is one of the most influential books ever written. It revolutionized our understanding of economics, introducing concepts such as division of labor, free markets, the invisible hand, and productive vs. unproductive labor—ideas that still shape global ... Läs mer

15,00 kr eller gratis med Kobo Plus

The book that shaped capitalism, markets, and economic thought for over two centuries. First published in 1776, The Wealth of Nations by Adam Smith is one of the most influential books ever written. It revolutionized our understanding of economics, introducing concepts such as division of labor, free markets, the invisible hand, and productive vs. unproductive labor—ideas that still shape global
... Läs mer
Strategic Planning for Public Relations

av Deborah A. Silverman, Ronald D. Smith ...

The seventh edition of Strategic Planning for Public Relations maintains its status as a leading text to guide students in developing successful public relations campaigns.Deborah Silverman and Ronald Smith bring their experience as instructors and public relations professionals to the book, providing clear, step-by-step guidance on how to plan and implement strategic communications campaigns. ... Läs mer

1 082,91 kr

The seventh edition of Strategic Planning for Public Relations maintains its status as a leading text to guide students in developing successful public relations campaigns.Deborah Silverman and Ronald Smith bring their experience as instructors and public relations professionals to the book, providing clear, step-by-step guidance on how to plan and implement strategic communications campaigns.
... Läs mer
Public Interest Communications

Strategy for Changemakers

av Angela Bradbery, Ann Searight Christiano ...

Written by two practitioners with deep professional experience, this book introduces readers to public interest communications, which takes an evidence-based approach to using strategic communications to drive positive social change.Each chapter includes accessible, applicable insights, exercises and real-world examples undergirded by theories and research from a range of academic disciplines: ... Läs mer

748,64 kr

Written by two practitioners with deep professional experience, this book introduces readers to public interest communications, which takes an evidence-based approach to using strategic communications to drive positive social change.Each chapter includes accessible, applicable insights, exercises and real-world examples undergirded by theories and research from a range of academic disciplines:
... Läs mer
Living Media Ethics

Across Platforms

av Michael Bugeja ...

Winner of the Clifford G. Christians Award for Research in Media Ethics, Michael Bugeja’s Living Media Ethics posits that moral convergence is essential to address the complex issues of our high-tech media environment. As such the book departs from and yet complements traditional pedagogy in media ethics. Bugeja covers advertising, public relations and major branches of journalism, as well as ... Läs mer

1 042,80 kr

Winner of the Clifford G. Christians Award for Research in Media Ethics, Michael Bugeja’s Living Media Ethics posits that moral convergence is essential to address the complex issues of our high-tech media environment. As such the book departs from and yet complements traditional pedagogy in media ethics. Bugeja covers advertising, public relations and major branches of journalism, as well as
... Läs mer
Social Media Measurement and Management

Entrepreneurial Digital Analytics

av Jeremy Harris Lipschultz ...

This revised and updated textbook applies a critical and practical lens to the world of social media analytics. Author Jeremy Harris Lipschultz explores the foundations of digital data, strategic tools, and best practices in an accessible volume for students and practitioners of social media communication.This second edition expands upon entrepreneurship, marketing, and technological principles, ... Läs mer

614,93 kr

This revised and updated textbook applies a critical and practical lens to the world of social media analytics. Author Jeremy Harris Lipschultz explores the foundations of digital data, strategic tools, and best practices in an accessible volume for students and practitioners of social media communication.This second edition expands upon entrepreneurship, marketing, and technological principles,
... Läs mer
O livro que a faculdade ignora

Os segredos essenciais para o sucesso profissional que você jamais aprenderá na sala de aula

av Júlio César Ferreira ...

Você sente que a sua carreira poderia estar em outro nível, mas não sabe por onde começar? O livro que a faculdade ignora revela estratégias simples e eficazes que as universidades não ensinam, mas que são essenciais para se tornar um profissional bem-sucedido e requisitado no mercado. Uma pesquisa da Isma Brasil aponta que 72% das pessoas estão insatisfeitas com o trabalho. Muitas delas seguem um ... Läs mer

75,00 kr

Você sente que a sua carreira poderia estar em outro nível, mas não sabe por onde começar? O livro que a faculdade ignora revela estratégias simples e eficazes que as universidades não ensinam, mas que são essenciais para se tornar um profissional bem-sucedido e requisitado no mercado. Uma pesquisa da Isma Brasil aponta que 72% das pessoas estão insatisfeitas com o trabalho. Muitas delas seguem um
... Läs mer
Economia popular solidária

um caminho para a efetivação de justiça ambiental

av Marina Fagundes de Araújo ...

O estudo apresentado no livro parte da contradição existente entre o capitalismo hegemônico e a justiça socioambiental para propor uma reflexão crítica sobre a Economia Popular Solidária, compreendida como um modo de organização social, produção, distribuição e consumo de bens e serviços mais consentâneo com a interdisciplinaridade e com a interdependência: ambiental, cultural, econômica e ... Läs mer

115,00 kr eller gratis med Kobo Plus

O estudo apresentado no livro parte da contradição existente entre o capitalismo hegemônico e a justiça socioambiental para propor uma reflexão crítica sobre a Economia Popular Solidária, compreendida como um modo de organização social, produção, distribuição e consumo de bens e serviços mais consentâneo com a interdisciplinaridade e com a interdependência: ambiental, cultural, econômica e
... Läs mer
Media Relations

Issues and strategies

av Jane Johnston ...

Public relations and the media are in a time of major change. The rise of social media, altered media platforms, evolving legislative environments and new models of communication have altered not only the working environments of public relations and the news and entertainment media, but also many aspects of how these industries work together.Media Relations provides a practical and thorough ... Läs mer

454,48 kr

Public relations and the media are in a time of major change. The rise of social media, altered media platforms, evolving legislative environments and new models of communication have altered not only the working environments of public relations and the news and entertainment media, but also many aspects of how these industries work together.Media Relations provides a practical and thorough
... Läs mer
Fiducia.Il primo dono del Fundraiser

av Elena Zanella ...

La fiducia è la struttura portante del dono: tiene insieme intenzioni e risultati, dati e storie, persone e organizzazioni. Non si chiede: si merita, si cura, si difende. E quando c'è, tutto il resto trova posto. "Fiducia. Il primo dono del Fundraiser", fa parte di una collana nata dal desiderio di rendere semplice, leggibile e immediatamente applicabile ciò che nel mondo del fundraising appare ... Läs mer

59,66 kr

La fiducia è la struttura portante del dono: tiene insieme intenzioni e risultati, dati e storie, persone e organizzazioni. Non si chiede: si merita, si cura, si difende. E quando c'è, tutto il resto trova posto. "Fiducia. Il primo dono del Fundraiser", fa parte di una collana nata dal desiderio di rendere semplice, leggibile e immediatamente applicabile ciò che nel mondo del fundraising appare
... Läs mer
Personal Pr

Public Relations and Marketing Tips That Work to Your Advantage

av Bruce H. Joffe ...

In the beginning, Dale Carnegie taught us How to Win Friends and Influence People. Later we learned The Power of Positive Thinking, how to Dress for Success, become One Minute Managers, and appreciate The Art of the Deal. Now, comes Personal PR: Public Relations and Marketing Tips That Work to Your Advantage. Strategically designed and practically oriented, the books simple suggestions and ... Läs mer

93,69 kr

In the beginning, Dale Carnegie taught us How to Win Friends and Influence People. Later we learned The Power of Positive Thinking, how to Dress for Success, become One Minute Managers, and appreciate The Art of the Deal. Now, comes Personal PR: Public Relations and Marketing Tips That Work to Your Advantage. Strategically designed and practically oriented, the books simple suggestions and
... Läs mer

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Rekommenderas för dig

PR E-böcker

The Internet Ideology

This is Marketing

15 Questions About Social Media

Transformational Leadership

You’ve Got This

Celebrity Bromances

Pitch Perfect

Ongoing Crisis Communication

Beyond Post-Communication

15 Questions About Native Advertising

The Hypocrisy Trap

Comment Mieux Décrypter le Langage du Corps

The Art and Craft of PR

Strategic Communication Practices: A Toolkit for Police Executives

The Wealth of Nations

Strategic Planning for Public Relations

Public Interest Communications

Living Media Ethics

Social Media Measurement and Management

O livro que a faculdade ignora

Economia popular solidária

Media Relations

Fiducia.Il primo dono del Fundraiser

Personal Pr