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PR E-böcker

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  • The Internet Ideology

    From A as in Advertising to Z as in Zipcar

    av Massimo Moruzzi ...
    Regardless of the question, the Internet is the answer. Or so we are told.It seemed perfectly normal to Jeff Jarvis, a famous American journalist, to ask: "What Would Google Do?" if the company based in Mountain View were put in charge of the public sector.It apparently didn't occur to him that the rules and goals the public sector lives by are, or at least should be, different from those of a ... Läs mer

    Gratis

  • This is Marketing

    You Can’t Be Seen Until You Learn To See

    av Seth Godin ...
    #1 WALL STREET JOURNAL BESTSELLER & INSTANT NEW YORK TIMES BESTSELLERA game-changing approach to marketing, sales, and advertising.For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation ... Läs mer

    165,56 kr

  • 15 Questions About Social Media

    av Massimo Moruzzi ...
    Serie Bok 2 - 15 Questions
    #NOT a real book (Just a screed)Does all the hype surrounding social media make sense?Isn't it time that somebody tried to deconstruct all this bullshit?What are social media? Are they the same websites we used to call social networks? Why did we start calling them social media?What is social media marketing? Are companies doing it right? Does it make sense to send your website visitors to Twitter ... Läs mer

    Gratis

  • Pitch Perfect

    How to Say It Right the First Time, Every Time

    av Bill McGowan ...
    Media guru and Emmy Award-winning correspondent Bill McGowan—a top communication coach to some of the biggest names in business and entertainment, including Eli Manning, Kelly Clarkson, Jack Welch, Thomas Keller and Kenneth Cole teaches you how to get your message across and get what you want with pitch perfect communication. He is also a trusted advisor in the C-suites of tech companies like, ... Läs mer

    98,15 kr

  • Transformational Leadership

    av Bernard M. Bass, Ronald E. Riggio ...
    Transformational Leadership, Second Edition is intended for both the scholars and serious students of leadership. It is a comprehensive review of theorizing and empirical research that can serve as a reference and starting point for additional research on the theory. It can be used as a supplementary textbook in an intense course on leadership--or as a primary text in a course or seminar focusing ... Läs mer

    630,21 kr

  • 15 Questions About Native Advertising

    av Massimo Moruzzi ...
    Serie Bok 3 - 15 Questions
    #NOT a real book (Just a screed)Is native advertising something new, or just a new name?Is it the same as content marketing? How does it relate to social media marketing?Does native advertising work? Does it have negative consequences for society?Should native advertisement be deregulated, or should it be more seriously regulated?The 15 Questions:What Is Native Advertising?Is It a New Practice?Is ... Läs mer

    Gratis

  • The Hypocrisy Trap

    How Changing What We Criticize Can Improve Our Lives

    av Michael Hallsworth ...
    **How our desire to stamp out hypocrisy is backfiring—and how learning to target our criticisms better can improve our politics, business, and personal relationships.Finalist, 2025 Foreword INDIES Awards, Self-Help (Adult Nonfiction) CategoryShortlisted, Global Association of Applied Behavioural Scientists Book AwardLonglisted, Non-Obvious Book Awards 2025**In our increasingly distrusting and ... Läs mer

    201,07 kr

  • Beyond Post-Communication

    Challenging Disinformation, Deception, and Manipulation

    av Jim Macnamara ...
    While many analyses have examined disinformation in recent election campaigns, misuse of ‘big data’ such as the Cambridge Analytica scandal, and manipulation by bots and algorithms, most have blamed a few bad actors. This incisive analysis presents evidence of deeper and broader corruption of the public sphere, which the author refers to as post-communication. With extensive evidence, Jim ... Läs mer

    412,65 kr

  • Ongoing Crisis Communication

    Planning, Managing, and Responding

    av Timothy Coombs ...
    Ongoing Crisis Communication: Planning, Managing, and Responding provides an integrated approach to crisis communication that spans the entire crisis management process and crosses various disciplines. A truly integrative and comprehensive text, this book explains how crisis management can prevent or reduce the threats of a crisis, providing guidelines for how best to act and react in an emergency ... Läs mer

    1 090,22 kr

  • Celebrity Bromances

    Constructing, Interpreting and Utilising Personas

    av Celia Lam, Jackie Raphael ...
    Serie serie Routledge Research in Cultural and Media Studies
    This comprehensive work presents a thorough exploration of celebrity ‘bromances,’ interrogating how bromances are portrayed in media and consumed by audiences to examine themes of celebrity persona, performativity, and authenticity.The authors examine how the performance of intimate male friendships functions within broadly ‘Western’ celebrity culture from three primary perspectives: construction ... Läs mer

    Gratis

  • You’ve Got This

    The essential career handbook for creative women

    av Bec Brown ...
    Want to flourish in a creative industry such as entertainment, marketing, advertising, PR, design, photography, media or the arts?Would you love to score your dream job or start a business doing something you love and be earning a great income – but you aren’t sure how to make that happen?Then this is the career hack you’ve been waiting for.In You’ve Got This, two successful creative founders ... Läs mer

    207,25 kr

  • Building a Culture of Inclusivity

    Effective Internal Communication For Diversity, Equity and Inclusion

    av Priya Bates, Advita Patel ...
    SHORTLISTED: Business Book Awards 2024 - Diversity, Inclusion and EqualityDiversity, equality and inclusion (DEI) have never been so important in organizations and yet many feel inadequately prepared. In this guide, the authors combine their expert knowledge to provide a practical approach to bridge this skills and knowledge gap for those delivering Internal Communications.Navigating DEI language ... Läs mer

    382,01 kr

  • The PR Prep Guide: 7 Critical Need-To-Know Basics Before Hiring a Publicist

    7 Critical Need-To-Know Basics Before Hiring a Publicist

    av Dr. Pamela Gurley ...
    If you are planning on hiring a publicist, let this read be your first step! The PR Prep Guide is for those who are interested in having a publicist or has one; yet have several questions. The guide details some key factors surrounding the leading industry used by influencers, celebrities, business owners, and other media personalities. It provides honest details about what to expect when you ... Läs mer

    56,45 kr

  • Race, Diversity, and Social Mobility in the Public Relations Industry

    av Elizabeth Bridgen, Ileana Zeler ...
    Serie serie Global PR Insights
    This book explores the recent academic and practice‑based research and thinking on race, diversity, and social mobility within the public relations industry, arguing for the necessity of more transformative actions to address systemic inequities.Through an analysis of interviews with UK‑based public relations practitioners from a wide range of backgrounds, this book integrates and illustrates ... Läs mer

    308,61 kr

  • Dimensions of Advertising Theory and Practice in Africa

    av Rotimi Williams Olatunji, Rotimi Williams Olatunji, Julius Abioye Adeyemo, Ganiyu Olalekan Akashoro, Sunday Adekunle Akinjogbin, Mariska Bertram, Olayinka Egbokhare0, Nnamdi Tobechukwu Ekeanyanwu1, Assay Benjamin Enahoro2, Sydney Friendly Kankuzi3, Olujimi Kayode4, Shaibu Husseini5, Jacinta Mwende Maweu6, Gilbert Motsaathebe7, Angelique van Niekerk8, Chinenye Nwabueze9, Nelson Okorie0, Sibongile Sindane1, Seyi Soremekun2, Noeem Taiwo Thanny3 ...
    his book brings together cutting-edge research by leading African communication and media theorists to provide a broad but detailed survey of the history and present state of the art of advertising in Africa. The book is a thought-provoking reminder of the variety of approaches to the study of marketing communication on a continent where advertising is often taken for granted. From indigenous ... Läs mer

    285,11 kr eller gratis med Kobo Plus

  • 10 Openings and Closings I Dare You to Try in Your Next Presentation

    av Rosemary Horner ...
    Take the leap into an adventure in presenting outside of the box. This handbook will come in handy. It will, if you use it, be an invaluable asset to stirring up your creative juices.Not only will you be challenged to draw out side of the lines in creating opening and closings but you will have established a method of engaging your audience in the beginning and leaving them with something that ... Läs mer

    47,03 kr

  • Big Data in Small Slices: Data Visualization for Communicators

    av Dianne Finch-Claydon ...
    This book offers an engaging and accessible introduction to data visualization for communicators, covering everything from data collection and analysis to the creation of effective data visuals.Straying from the typical "how to visualize data" genre often written for technical audiences, Big Data in Small Slices offers those new to data gathering and visualization the opportunity to better ... Läs mer

    540,17 kr

  • Quick Guide: how to do TV interviews

    av BECKI GAURI ...
    If you have never been asked to do a TV interview and you get an offer, you might panic. There's no need to worry. If you have prepared, you should be fine. This book goes through the simple elements of what you can do to prepare. Once you do, it gives you more confidence to go forward and shine. ... Läs mer

    12,74 kr

  • Public Relations and the Power of Creativity

    Strategic Opportunities, Innovation and Critical Challenges

    Redigerad av Sarah Bowman, Adrian Crookes, Øyvind Ihlen, Stefania Romenti ...
    Serie Bok 3 - Advances in Public Relations and Communication Management
    Creativity is the development and use of imagination to solve current challenges or create innovative ideas for the future. The complexity and challenges of the contemporary world arguably require increasing levels of creativity and innovation to manage the disruptive forces at work and build a prosperous and sustainable global society.Public relations is often seen as the discipline that ... Läs mer

    1 043,24 kr

  • COVID-19 in International Media

    Global Pandemic Perspectives

    Redigerad av John C. Pollock, Douglas A. Vakoch ...
    Serie serie Routledge Research in Journalism
    Covid-19 in International Media: Global Pandemic Responses is one of the first books uniting an international team of scholars to investigate how media address critical social, political, and health issues connected to the 2020-21 COVID-19 outbreak.The book evaluates unique civic challenges, responsibilities, and opportunities for media worldwide, exploring pandemic social norms that media promote ... Läs mer

    540,17 kr

  • Handbook of Organizational Performance

    Behavior Analysis and Management

    av William K Redmon, Thomas C Mawhinney, Carl Merle Johnson ...
    Capitalize on the principles of psychology to develop more effective leadership!Whether you work in a smokestack industry, the service sector, or a high-tech information-based business, the basic principles of industrial/organizational psychology you will find in The Handbook of Organizational Performance can help you obtain better performance from your employees. This comprehensive volume ... Läs mer

    1 131,92 kr

  • Employee Assistance Programs in South Africa

    av R Paul Maiden ...
    Employee Assistance Programs (EAPs) are a relatively new development in South Africa, having emerged in the 1980s, and this groundbreaking book provides a comprehensive overview of these EAPs in South Africa. It gives readers a first-hand view of the myriad issues encountered by South African practitioners. Employee Assistance Programs in South Africa provides EAP professionals, human resources ... Läs mer

    617,20 kr

  • Traffic Heist

    Generating Traffic to you online business

    av Joseph Iredia ...
    When it comes to online business, there is only thing that you need above all else; traffic.Whether you are an affiliate marketer, or you create your own info products and services, without traffic, your business will never get off the ground and ultimately, your website doomed to be nothing more than wasted space, clutter, useless.After all, traffic equates to customers and without these ... Läs mer

    9,33 kr eller gratis med Kobo Plus

  • A Handbook of Corporate Communication and Public Relations

    Redigerad av Sandra Oliver ...
    A bold addition to existing literature, this book provides an excellent overview of corporate communication. Taking an interdisciplinary approach, it offers readers the in-depth analysis required to truly understand corporate communication, corporate strategy and corporate affairs as well as the relevant public relations issues.With a refreshing ne ... Läs mer

    758,86 kr