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PR E-böcker

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  • The Internet Ideology

    From A as in Advertising to Z as in Zipcar

    av Massimo Moruzzi ...
    Regardless of the question, the Internet is the answer. Or so we are told.It seemed perfectly normal to Jeff Jarvis, a famous American journalist, to ask: "What Would Google Do?" if the company based in Mountain View were put in charge of the public sector.It apparently didn't occur to him that the rules and goals the public sector lives by are, or at least should be, different from those of a ... Läs mer

    Gratis

  • This is Marketing

    You Can’t Be Seen Until You Learn To See

    av Seth Godin ...
    #1 WALL STREET JOURNAL BESTSELLER & INSTANT NEW YORK TIMES BESTSELLERA game-changing approach to marketing, sales, and advertising.For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation ... Läs mer

    179,24 kr

  • 15 Questions About Social Media

    av Massimo Moruzzi ...
    Serie Bok 2 - 15 Questions
    #NOT a real book (Just a screed)Does all the hype surrounding social media make sense?Isn't it time that somebody tried to deconstruct all this bullshit?What are social media? Are they the same websites we used to call social networks? Why did we start calling them social media?What is social media marketing? Are companies doing it right? Does it make sense to send your website visitors to Twitter ... Läs mer

    Gratis

  • Celebrity Bromances

    Constructing, Interpreting and Utilising Personas

    av Celia Lam, Jackie Raphael ...
    Serie serie Routledge Research in Cultural and Media Studies
    This comprehensive work presents a thorough exploration of celebrity ‘bromances,’ interrogating how bromances are portrayed in media and consumed by audiences to examine themes of celebrity persona, performativity, and authenticity.The authors examine how the performance of intimate male friendships functions within broadly ‘Western’ celebrity culture from three primary perspectives: construction ... Läs mer

    Gratis

  • Ongoing Crisis Communication

    Planning, Managing, and Responding

    av Timothy Coombs ...
    Ongoing Crisis Communication: Planning, Managing, and Responding provides an integrated approach to crisis communication that spans the entire crisis management process and crosses various disciplines. A truly integrative and comprehensive text, this book explains how crisis management can prevent or reduce the threats of a crisis, providing guidelines for how best to act and react in an emergency ... Läs mer

    1 170,00 kr

  • Pitch Perfect

    How to Say It Right the First Time, Every Time

    av Bill McGowan ...
    Media guru and Emmy Award-winning correspondent Bill McGowan—a top communication coach to some of the biggest names in business and entertainment, including Eli Manning, Kelly Clarkson, Jack Welch, Thomas Keller and Kenneth Cole teaches you how to get your message across and get what you want with pitch perfect communication. He is also a trusted advisor in the C-suites of tech companies like, ... Läs mer

    107,16 kr

  • The Hypocrisy Trap

    How Changing What We Criticize Can Improve Our Lives

    av Michael Hallsworth ...
    **How our desire to stamp out hypocrisy is backfiring—and how learning to target our criticisms better can improve our politics, business, and personal relationships.Finalist, 2025 Foreword INDIES Awards, Self-Help (Adult Nonfiction) CategoryShortlisted, Global Association of Applied Behavioural Scientists Book AwardLonglisted, Non-Obvious Book Awards 2025**In our increasingly distrusting and ... Läs mer

    224,18 kr

  • Transformational Leadership

    av Bernard M. Bass, Ronald E. Riggio ...
    Transformational Leadership, Second Edition is intended for both the scholars and serious students of leadership. It is a comprehensive review of theorizing and empirical research that can serve as a reference and starting point for additional research on the theory. It can be used as a supplementary textbook in an intense course on leadership--or as a primary text in a course or seminar focusing ... Läs mer

    612,41 kr

  • You’ve Got This

    Seven Steps to a Life You Love

    av Bec Brown ...
    Want to flourish in a creative industry such as entertainment, marketing, advertising, PR, design, photography, media or the arts?Would you love to score your dream job or start a business doing something you love and be earning a great income – but you aren’t sure how to make that happen?Then this is the career hack you’ve been waiting for.In You’ve Got This, two successful creative founders ... Läs mer

    241,54 kr

  • 15 Questions About Native Advertising

    av Massimo Moruzzi ...
    Serie Bok 3 - 15 Questions
    #NOT a real book (Just a screed)Is native advertising something new, or just a new name?Is it the same as content marketing? How does it relate to social media marketing?Does native advertising work? Does it have negative consequences for society?Should native advertisement be deregulated, or should it be more seriously regulated?The 15 Questions:What Is Native Advertising?Is It a New Practice?Is ... Läs mer

    Gratis

  • Beyond Post-Communication

    Challenging Disinformation, Deception, and Manipulation

    av Jim Macnamara ...
    While many analyses have examined disinformation in recent election campaigns, misuse of ‘big data’ such as the Cambridge Analytica scandal, and manipulation by bots and algorithms, most have blamed a few bad actors. This incisive analysis presents evidence of deeper and broader corruption of the public sphere, which the author refers to as post-communication. With extensive evidence, Jim ... Läs mer

    511,14 kr

  • Charity Marketing

    Contemporary Issues, Research and Practice

    Redigerad av Fran Hyde, Sarah-Louise Mitchell ...
    Serie serie Routledge Studies in Marketing
    Charities operate within an increasingly challenging environment, with competition for public engagement, funding and volunteers intensifying. High-profile scandals have knocked public trust and the recent Covid-19 pandemic has illustrated how important it is for charities to provide support in times of need and fill the gap left by inadequate public sector provision. Across 12 chapters a diverse ... Läs mer

    598,49 kr

  • Public Relations: A Mini Guide

    av Ivan Theodoulou ...
    What is public relations?Even if you have never worked in public relations before, this eBook mini guide explains what PR is all about and why it can be a valuable tool for any company looking to make an impact in the market. Whether you are a small business owner interested in using PR to boost awareness about your company, or someone keen to learn more about the subject, this eBook is for you ... Läs mer

    19,72 kr

  • #SOCIAL MEDIA PR tweet Book01

    av Janet Fouts, Edited by Rajesh Setty ...
    PR has always been demanding. With expectations of lightning-fast responses, today's consumers, vendors and general public all make it challenging to manage and control corporate messaging and PR. Surely you have heard somebody promoting social media as a silver bullet or band-aid for all PR issues? Therein lies the danger...and the opportunity. It's very easy to make PR blunders with social media ... Läs mer

    139,80 kr

  • The New Review Economy

    Third-Party Review Sites, Reputation, and Neo-Liberal Public Relations in the Digital Age

    av Alison N. Novak ...
    Serie serie Routledge Focus on Public Relations
    This book examines third-party review sites (TPRS) and the intersection of the review economy and neoliberal public relations, in order to understand how users and organizations engage the 21st century global review economy.The author applies communication and digital media theories to evaluate contemporary case studies that challenge TPRS and control over digital reputation. Chapters analyze ... Läs mer

    347,90 kr

  • Trust Me I'm Lying

    Confessions of a Media Manipulator

    av Ryan Holiday ...
    Recently, fake news has become real news, making headlines as its consequences become crushingly obvious in political upsets and global turmoil. But it's not new - you've seen it all before. A malicious online rumour costs a company millions. Politically motivated 'fake news' stories are planted and disseminated to influence elections. Some product or celebrity zooms from total obscurity to viral ... Läs mer

    129,42 kr

  • Trust Signals

    Brand Building in a Post-Truth World

    av Scott Baradell ...
    What is a trust signal?Let's say you're interested in a book you aren't familiar with-this book, for example.Before you buy it, you wonder, "Can I trust this author?" Can you trust that their book will be worth your money and your time?The author, in turn, tries to prove their trustworthiness in a number of ways:An accomplished and relevant biographyGlowing praise from well-known people on the ... Läs mer

    73,44 kr

  • Werbung und PR im digitalen Zeitalter

    Grenzen, Übergänge und neue Formate

    Redigerad av Martin Nielsen, Marianne Grove Ditlevsen, Anne Grethe Julius Pedersen ...
    Serie serie Social Science and Law (German Language)
    Der Band lotet Grenzen und Schnittstellen in den Bereichen Kommunikation, Werbung und PR im digitalen Zeitalter aus. Vor allem Übergänge zwischen analogen und digitalen Kommunikationsformen stehen im Brennpunkt. Zentrales Anliegen ist die Erörterung von Potenzialen und Beschränkungen von herkömmlichen und neuen Formaten u.a. in Bezug auf Meinungsführer (Influencer), soziale Netzwerke (Social Media ... Läs mer

    782,93 kr

  • CHIEFS

    av Neil Flett ...
    CHIEFS is a communication handbook for those in the c-suite, who's very future - and that of their organisations and shareholders - can hang on whether he or she has communicated convincingly, confidently and inspirationally.Author Neil Flett has drawn on 45 years in journalism, public relations then management training to provide the critical communication tips they don't teach in workshops: How ... Läs mer

    199,62 kr eller gratis med Kobo Plus

  • Marketing Demystified

    av Donna Anselmo ...
    Serie serie Demystified
    The goal of marketing is simple: attract customers who will purchase your product. Getting there, though, isn't so easy. Real marketing success involves a strong foundation in everything from planning, advertising, and publicity to Internet strategies, database management, and more. Enter Marketing DeMystified. Addressing every step of the process in plain English, it helps you master all the ... Läs mer

    290,54 kr

  • Corporate Public Relations

    A New Historical Perspective

    av Marvin N. Olasky ...
    Serie serie Routledge Communication Series
    This volume presents a historical and objective overview of the field of public relations in the past century. It discusses some of the landmark cases in public relations, critiques the philosophies of innovators such as Ivy Lee and Edward Bernays, and explores how corporate public relations has affected economic and political trends. The author concludes by offering long-term alternatives for the ... Läs mer

    765,55 kr

  • Inbound PR - Dịch chuyển hoạt động PR theo mô hình Inbound

    Bộ Inbound

    av Iliyana Stareva ...
    Serie serie Bộ Inbound
    Inbound PR là cuốn sách sẽ thay đổi hoàn toàn công việc kinh doanh của bạn. Ngày nay, nhận thức và hành vi của khách hàng đã thay đổi hoàn toàn. Những chiến lược PR truyền thống đang dần trở nên kém hiệu quả.Khách hàng không muốn trở thành đối tượng "bị" tiếp thị. Thay vào đó, họ muốn đưa ra lựa chọn của riêng mình, dựa trên những kết quả tìm kiếm thông tin và trải nghiệm trên môi trường trực ... Läs mer

    45,49 kr

  • Managing Public Relations and Brand Image through Social Media

    Redigerad av Anurag Singh, Punita Duhan ...
    Each consumer now has the power to be a journalist, reviewer, and whistle blower. The prevalence of social media has made it possible to alter a brand’s reputation with a single viral post, or spark a political movement with a hashtag. This new landscape requires a strategic plasticity and careful consideration of how the public will react to an organization’s actions. Participation in social ... Läs mer

    1 867,72 kr

  • Media Tactics in the Long Twentieth Century

    Redigerad av Marie Cronqvist, Fredrik Mohammadi Norén, Emil Stjernholm ...
    Serie serie Routledge Studies in Media, Communication, and Politics
    Integrating media studies with history, Media Tactics in the Long Twentieth Century explores the dynamic relationship between tactics and strategies in recent history.Drawing on examples from a range of different countries and world regions, and looking at the infrastructures, entanglements, and institutions involved, the volume makes a strong case for media tactics as a new field of scholarly ... Läs mer

    Gratis