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Rekommenderas för dig

The Internet Ideology

From A as in Advertising to Z as in Zipcar

av Massimo Moruzzi ...

Regardless of the question, the Internet is the answer. Or so we are told.It seemed perfectly normal to Jeff Jarvis, a famous American journalist, to ask: "What Would Google Do?" if the company based in Mountain View were put in charge of the public sector.It apparently didn't occur to him that the rules and goals the public sector lives by are, or at least should be, different from those of a ... Läs mer

Gratis

Regardless of the question, the Internet is the answer. Or so we are told.It seemed perfectly normal to Jeff Jarvis, a famous American journalist, to ask: "What Would Google Do?" if the company based in Mountain View were put in charge of the public sector.It apparently didn't occur to him that the rules and goals the public sector lives by are, or at least should be, different from those of a
... Läs mer
This is Marketing

You Can’t Be Seen Until You Learn To See

av Seth Godin ...

#1 WALL STREET JOURNAL BESTSELLER & INSTANT NEW YORK TIMES BESTSELLERA game-changing approach to marketing, sales, and advertising.For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation ... Läs mer

179,24 kr

#1 WALL STREET JOURNAL BESTSELLER & INSTANT NEW YORK TIMES BESTSELLERA game-changing approach to marketing, sales, and advertising.For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation
... Läs mer
15 Questions About Social Media

av Massimo Moruzzi ...

Serie Bok 2 - 15 Questions
#NOT a real book (Just a screed)Does all the hype surrounding social media make sense?Isn't it time that somebody tried to deconstruct all this bullshit?What are social media? Are they the same websites we used to call social networks? Why did we start calling them social media?What is social media marketing? Are companies doing it right? Does it make sense to send your website visitors to Twitter ... Läs mer

Gratis

#NOT a real book (Just a screed)Does all the hype surrounding social media make sense?Isn't it time that somebody tried to deconstruct all this bullshit?What are social media? Are they the same websites we used to call social networks? Why did we start calling them social media?What is social media marketing? Are companies doing it right? Does it make sense to send your website visitors to Twitter
... Läs mer
Celebrity Bromances

Constructing, Interpreting and Utilising Personas

av Celia Lam, Jackie Raphael ...

Serie serie Routledge Research in Cultural and Media Studies
This comprehensive work presents a thorough exploration of celebrity ‘bromances,’ interrogating how bromances are portrayed in media and consumed by audiences to examine themes of celebrity persona, performativity, and authenticity.The authors examine how the performance of intimate male friendships functions within broadly ‘Western’ celebrity culture from three primary perspectives: construction ... Läs mer

Gratis

This comprehensive work presents a thorough exploration of celebrity ‘bromances,’ interrogating how bromances are portrayed in media and consumed by audiences to examine themes of celebrity persona, performativity, and authenticity.The authors examine how the performance of intimate male friendships functions within broadly ‘Western’ celebrity culture from three primary perspectives: construction
... Läs mer
The Hypocrisy Trap

How Changing What We Criticize Can Improve Our Lives

av Michael Hallsworth ...

**How our desire to stamp out hypocrisy is backfiring—and how learning to target our criticisms better can improve our politics, business, and personal relationships.Finalist, 2025 Foreword INDIES Awards, Self-Help (Adult Nonfiction) CategoryShortlisted, Global Association of Applied Behavioural Scientists Book AwardLonglisted, Non-Obvious Book Awards 2025**In our increasingly distrusting and ... Läs mer

224,18 kr

**How our desire to stamp out hypocrisy is backfiring—and how learning to target our criticisms better can improve our politics, business, and personal relationships.Finalist, 2025 Foreword INDIES Awards, Self-Help (Adult Nonfiction) CategoryShortlisted, Global Association of Applied Behavioural Scientists Book AwardLonglisted, Non-Obvious Book Awards 2025**In our increasingly distrusting and
... Läs mer
Ongoing Crisis Communication

Planning, Managing, and Responding

av Timothy Coombs ...

Ongoing Crisis Communication: Planning, Managing, and Responding provides an integrated approach to crisis communication that spans the entire crisis management process and crosses various disciplines. A truly integrative and comprehensive text, this book explains how crisis management can prevent or reduce the threats of a crisis, providing guidelines for how best to act and react in an emergency ... Läs mer

1 170,00 kr

Ongoing Crisis Communication: Planning, Managing, and Responding provides an integrated approach to crisis communication that spans the entire crisis management process and crosses various disciplines. A truly integrative and comprehensive text, this book explains how crisis management can prevent or reduce the threats of a crisis, providing guidelines for how best to act and react in an emergency
... Läs mer
Beyond Post-Communication

Challenging Disinformation, Deception, and Manipulation

av Jim Macnamara ...

While many analyses have examined disinformation in recent election campaigns, misuse of ‘big data’ such as the Cambridge Analytica scandal, and manipulation by bots and algorithms, most have blamed a few bad actors. This incisive analysis presents evidence of deeper and broader corruption of the public sphere, which the author refers to as post-communication. With extensive evidence, Jim ... Läs mer

511,14 kr

While many analyses have examined disinformation in recent election campaigns, misuse of ‘big data’ such as the Cambridge Analytica scandal, and manipulation by bots and algorithms, most have blamed a few bad actors. This incisive analysis presents evidence of deeper and broader corruption of the public sphere, which the author refers to as post-communication. With extensive evidence, Jim
... Läs mer
Pitch Perfect

How to Say It Right the First Time, Every Time

av Bill McGowan ...

Media guru and Emmy Award-winning correspondent Bill McGowan—a top communication coach to some of the biggest names in business and entertainment, including Eli Manning, Kelly Clarkson, Jack Welch, Thomas Keller and Kenneth Cole teaches you how to get your message across and get what you want with pitch perfect communication. He is also a trusted advisor in the C-suites of tech companies like, ... Läs mer

107,16 kr

Media guru and Emmy Award-winning correspondent Bill McGowan—a top communication coach to some of the biggest names in business and entertainment, including Eli Manning, Kelly Clarkson, Jack Welch, Thomas Keller and Kenneth Cole teaches you how to get your message across and get what you want with pitch perfect communication. He is also a trusted advisor in the C-suites of tech companies like,
... Läs mer
Transformational Leadership

av Bernard M. Bass, Ronald E. Riggio ...

Transformational Leadership, Second Edition is intended for both the scholars and serious students of leadership. It is a comprehensive review of theorizing and empirical research that can serve as a reference and starting point for additional research on the theory. It can be used as a supplementary textbook in an intense course on leadership--or as a primary text in a course or seminar focusing ... Läs mer

612,41 kr

Transformational Leadership, Second Edition is intended for both the scholars and serious students of leadership. It is a comprehensive review of theorizing and empirical research that can serve as a reference and starting point for additional research on the theory. It can be used as a supplementary textbook in an intense course on leadership--or as a primary text in a course or seminar focusing
... Läs mer
You’ve Got This

Seven Steps to a Life You Love

av Bec Brown ...

Want to flourish in a creative industry such as entertainment, marketing, advertising, PR, design, photography, media or the arts?Would you love to score your dream job or start a business doing something you love and be earning a great income – but you aren’t sure how to make that happen?Then this is the career hack you’ve been waiting for.In You’ve Got This, two successful creative founders ... Läs mer

241,54 kr

Want to flourish in a creative industry such as entertainment, marketing, advertising, PR, design, photography, media or the arts?Would you love to score your dream job or start a business doing something you love and be earning a great income – but you aren’t sure how to make that happen?Then this is the career hack you’ve been waiting for.In You’ve Got This, two successful creative founders
... Läs mer
15 Questions About Native Advertising

av Massimo Moruzzi ...

Serie Bok 3 - 15 Questions
#NOT a real book (Just a screed)Is native advertising something new, or just a new name?Is it the same as content marketing? How does it relate to social media marketing?Does native advertising work? Does it have negative consequences for society?Should native advertisement be deregulated, or should it be more seriously regulated?The 15 Questions:What Is Native Advertising?Is It a New Practice?Is ... Läs mer

Gratis

#NOT a real book (Just a screed)Is native advertising something new, or just a new name?Is it the same as content marketing? How does it relate to social media marketing?Does native advertising work? Does it have negative consequences for society?Should native advertisement be deregulated, or should it be more seriously regulated?The 15 Questions:What Is Native Advertising?Is It a New Practice?Is
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Public Relations As Relationship Management

A Relational Approach To the Study and Practice of Public Relations

Redigerad av Eyun-Jung Ki, Jeong-Nam Kim, John A. Ledingham ...

Serie serie Routledge Communication Series
The emergence of relationship management as a paradigm for public relations scholarship and practice necessitates an examination of precisely what public relations achieves -- its definition, function and value, and the benefits it generates. Promoting the view that public relations provides value to organizations, publics, and societies through relationships, Public Relations as Relationship ... Läs mer

1 016,14 kr

The emergence of relationship management as a paradigm for public relations scholarship and practice necessitates an examination of precisely what public relations achieves -- its definition, function and value, and the benefits it generates. Promoting the view that public relations provides value to organizations, publics, and societies through relationships, Public Relations as Relationship
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Powerful B2B Content

Using Brand Journalism to Create Compelling and Authentic Storytelling

av Gay Flashman ...

Guarantee your content marketing engages customers, builds trust and converts more, with this unique guide to using brand journalism to enhance B2B content, written by the former television news journalist for the BBC, Sky and ITN, Gay Flashman.Global audiences are sceptical about advertising content, banner ads and promotional messaging at the best of times. In the B2B space, building an ... Läs mer

417,51 kr

Guarantee your content marketing engages customers, builds trust and converts more, with this unique guide to using brand journalism to enhance B2B content, written by the former television news journalist for the BBC, Sky and ITN, Gay Flashman.Global audiences are sceptical about advertising content, banner ads and promotional messaging at the best of times. In the B2B space, building an
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The Billionaire Mindset

Unlocking the Secrets to Wealth and Success

av Branddom Hidalgo ...

To all the intrepid entrepreneurs out there, this book is dedicated to you. Your unyielding commitment to pursuing your aspirations, despite the impediments that may arise, is a true testament to your fortitude and perseverance. You have opted for a path that demands courage, ingenuity, and assiduity, but it is also a path that can lead to unparalleled satisfaction and triumph. Remember that every ... Läs mer

83,95 kr eller gratis med Kobo Plus

To all the intrepid entrepreneurs out there, this book is dedicated to you. Your unyielding commitment to pursuing your aspirations, despite the impediments that may arise, is a true testament to your fortitude and perseverance. You have opted for a path that demands courage, ingenuity, and assiduity, but it is also a path that can lead to unparalleled satisfaction and triumph. Remember that every
... Läs mer
Start-up and Entrepreneurial Communication

Theoretical Foundations and Contemporary Development

Redigerad av Alexander Godulla, Linjuan Rita Men ...

This book delves into the dynamic field of start-up and entrepreneurial communication, addressing a significant research gap.Start-up and entrepreneurial communication is a critical practice for organizations in their early stages of development. Characterized by their innovative and growth-oriented nature, these organizations often find themselves in a constant state of re-evaluation and ... Läs mer

668,10 kr

This book delves into the dynamic field of start-up and entrepreneurial communication, addressing a significant research gap.Start-up and entrepreneurial communication is a critical practice for organizations in their early stages of development. Characterized by their innovative and growth-oriented nature, these organizations often find themselves in a constant state of re-evaluation and
... Läs mer
Kind Leadership

Leading schools with empathy,honesty and impact

av Joanna Povall ...

In a world where educational leadership is often reduced to metrics and mandates, Kind Leadership by Joanna Povall offers something radically different: kindness as a powerful, strategic force for transformation.Drawing on over 30 years' experience in schools around the world, Joanna demonstrates how genuine strength emerges through leading with empathy, kind communication and accountability. Far ... Läs mer

185,60 kr

In a world where educational leadership is often reduced to metrics and mandates, Kind Leadership by Joanna Povall offers something radically different: kindness as a powerful, strategic force for transformation.Drawing on over 30 years' experience in schools around the world, Joanna demonstrates how genuine strength emerges through leading with empathy, kind communication and accountability. Far
... Läs mer
Fiducia.Il primo dono del Fundraiser

av Elena Zanella ...

La fiducia è la struttura portante del dono: tiene insieme intenzioni e risultati, dati e storie, persone e organizzazioni. Non si chiede: si merita, si cura, si difende. E quando c'è, tutto il resto trova posto. "Fiducia. Il primo dono del Fundraiser", fa parte di una collana nata dal desiderio di rendere semplice, leggibile e immediatamente applicabile ciò che nel mondo del fundraising appare ... Läs mer

62,93 kr

La fiducia è la struttura portante del dono: tiene insieme intenzioni e risultati, dati e storie, persone e organizzazioni. Non si chiede: si merita, si cura, si difende. E quando c'è, tutto il resto trova posto. "Fiducia. Il primo dono del Fundraiser", fa parte di una collana nata dal desiderio di rendere semplice, leggibile e immediatamente applicabile ciò che nel mondo del fundraising appare
... Läs mer
Life (Death) of a Salesman

Advice and Diversions

av Marvin Rubinstein ...

This book is about the life of a salesman. In truth, it will not deal with salesmen in candy stores or boutiques or Macy's. Nor will it deal with the salesman in a showroom, be it clothing or automobiles. These salesmen will have shared some of the experiences I shall discuss, but not most. This book is about the life of a salesman in the great outdoors, the one who goes from door to door or ... Läs mer

52,01 kr

This book is about the life of a salesman. In truth, it will not deal with salesmen in candy stores or boutiques or Macy's. Nor will it deal with the salesman in a showroom, be it clothing or automobiles. These salesmen will have shared some of the experiences I shall discuss, but not most. This book is about the life of a salesman in the great outdoors, the one who goes from door to door or
... Läs mer
The Complete Guide to Public Relations for SMEs

av Mark D. Wells ...

The Complete Guide to Public Relations for Small to Medium-Sized EnterprisesAre you are the owner of a small to medium-sized business or a budding entrepreneur eager to carve out a niche in your business or industry sector? Are you looking for strategies to effectively communicate your brand's story and engage with your audience? If so, this book is written for you. Discover the power of public ... Läs mer

104,96 kr eller gratis med Kobo Plus

The Complete Guide to Public Relations for Small to Medium-Sized EnterprisesAre you are the owner of a small to medium-sized business or a budding entrepreneur eager to carve out a niche in your business or industry sector? Are you looking for strategies to effectively communicate your brand's story and engage with your audience? If so, this book is written for you. Discover the power of public
... Läs mer
Campaigns that Shook the World

The Evolution of Public Relations

av Danny Rogers ...

Campaigns that Shook the World provides the inside story on a selection of the greatest campaigns of the last four decades, while narrating the development of the PR and communications business. The book provides the definitive case studies of nine campaigns - political, corporate and entertainment - from the 1970s to the present day. It explains their strategies and tactics, looks at the imagery ... Läs mer

329,86 kr

Campaigns that Shook the World provides the inside story on a selection of the greatest campaigns of the last four decades, while narrating the development of the PR and communications business. The book provides the definitive case studies of nine campaigns - political, corporate and entertainment - from the 1970s to the present day. It explains their strategies and tactics, looks at the imagery
... Läs mer
The Moral Compass of Public Relations

Redigerad av Brigitta R. Brunner ...

Serie serie Routledge Research in Public Relations
The civic and moral responsibilities of public relations are hotly contested topics. While many researchers call for focusing on ethics in public relations, they concentrate on ethics in relation to how people do their jobs. In actuality, emphasis should move beyond professional codes of ethics to include general morality and citizenship. Currently, as the profession receives greater scrutiny, it ... Läs mer

668,10 kr

The civic and moral responsibilities of public relations are hotly contested topics. While many researchers call for focusing on ethics in public relations, they concentrate on ethics in relation to how people do their jobs. In actuality, emphasis should move beyond professional codes of ethics to include general morality and citizenship. Currently, as the profession receives greater scrutiny, it
... Läs mer
The Guide to Financial Success Using P.R.

av Carey Harris ...

This book is a guide to success in Public Relations for the independent artist. ... Läs mer

41,82 kr

This book is a guide to success in Public Relations for the independent artist.
... Läs mer
EVENTS²

How to organize a successful event?

av Kevin Van der Straeten ...

EVENTS² is a reference guide for every organizer of events and parties. This new edition on event planning and event management is thicker than ever before, offers more depth and insight, and also contains a whole host of entirely new topics that you, as an organizer, simply cannot afford to miss!EVENTS² is a complete guide for anyone interested in all aspects of the organization of events, ... Läs mer

197,61 kr

EVENTS² is a reference guide for every organizer of events and parties. This new edition on event planning and event management is thicker than ever before, offers more depth and insight, and also contains a whole host of entirely new topics that you, as an organizer, simply cannot afford to miss!EVENTS² is a complete guide for anyone interested in all aspects of the organization of events,
... Läs mer
Digital-First Events

Your Step-by-Step Guide to Building Engaging Community Experiences

av Joep Piscaer, Jana Boruta ...

Your Step-by-Step Guide to Building Engaging Community Experiences.This book serves as a framework as you dive into building your own digital-first events and conferences for your community from the ground up. This is a step-by-step guide starting from ideation to launching events online that people will *actually* want to attend. ... Läs mer

78,93 kr

Your Step-by-Step Guide to Building Engaging Community Experiences.This book serves as a framework as you dive into building your own digital-first events and conferences for your community from the ground up. This is a step-by-step guide starting from ideation to launching events online that people will *actually* want to attend.
... Läs mer

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Rekommenderas för dig

PR E-böcker

The Internet Ideology

This is Marketing

15 Questions About Social Media

Celebrity Bromances

The Hypocrisy Trap

Ongoing Crisis Communication

Beyond Post-Communication

Pitch Perfect

Transformational Leadership

You’ve Got This

15 Questions About Native Advertising

Public Relations As Relationship Management

Powerful B2B Content

The Billionaire Mindset

Start-up and Entrepreneurial Communication

Kind Leadership

Fiducia.Il primo dono del Fundraiser

Life (Death) of a Salesman

The Complete Guide to Public Relations for SMEs

Campaigns that Shook the World

The Moral Compass of Public Relations

The Guide to Financial Success Using P.R.

EVENTS²

Digital-First Events