PR av Marknadsföring & försäljning och Affärsekonomi E-böcker

Kundvagn

Objekt inte tillgängliga för köp

Vänligen granska din kundvagn. Du kan ta bort objekt som inte är tillgängliga nu, eller så gör vi det automatiskt i kassan.

objektobjekt

- Obegränsad tillgång till e-böcker
  
  Obegränsad tillgång till ljudböcker
  
  Ingen bindningstid, avbryt när som helst på kobo.com/account/subscriptions
  
  Få 1 kredit varje månad för valfri ljudbok
  
  Ingen bindningstid, avbryt när som helst på kobo.com/account/subscriptions
  
  Obegränsad tillgång till e-böcker
  
  Obegränsad tillgång till ljudböcker
  
  Ingen bindningstid, avbryt när som helst på kobo.com/account/subscriptions
  Ljudbok
  av ,
  
  Tillgänglig:
  
  . Ingen bindningstid, avbryt när som helst på kobo.com/account/subscriptions.
  
  Förbeställ
  1 ljudbok per månad
  
  + GRATIS provprenumeration i 30 dagar
  
  Specialerbjudande
  
  Få 1 kredit varje månad som kan lösas in mot en valfri ljudbok
  
  *Inget åtagande, avbryt när som helst
  
  GRATIS

objektobjekt

Obegränsad tillgång till e-böcker

Obegränsad tillgång till ljudböcker

Ingen bindningstid, avbryt när som helst på kobo.com/account/subscriptions

Få 1 kredit varje månad för valfri ljudbok

Ingen bindningstid, avbryt när som helst på kobo.com/account/subscriptions

Obegränsad tillgång till e-böcker

Obegränsad tillgång till ljudböcker

Ingen bindningstid, avbryt när som helst på kobo.com/account/subscriptions
Ljudbok
av ,

Tillgänglig:
. Ingen bindningstid, avbryt när som helst på kobo.com/account/subscriptions.

Förbeställ
1 ljudbok per månad

+ GRATIS provprenumeration i 30 dagar

Specialerbjudande

Få 1 kredit varje månad som kan lösas in mot en valfri ljudbok

*Inget åtagande, avbryt när som helst

GRATIS

Rekommenderas för dig

The Internet Ideology

From A as in Advertising to Z as in Zipcar

av Massimo Moruzzi ...

Regardless of the question, the Internet is the answer. Or so we are told.It seemed perfectly normal to Jeff Jarvis, a famous American journalist, to ask: "What Would Google Do?" if the company based in Mountain View were put in charge of the public sector.It apparently didn't occur to him that the rules and goals the public sector lives by are, or at least should be, different from those of a ... Läs mer

Gratis

Regardless of the question, the Internet is the answer. Or so we are told.It seemed perfectly normal to Jeff Jarvis, a famous American journalist, to ask: "What Would Google Do?" if the company based in Mountain View were put in charge of the public sector.It apparently didn't occur to him that the rules and goals the public sector lives by are, or at least should be, different from those of a
... Läs mer
This is Marketing

You Can’t Be Seen Until You Learn To See

av Seth Godin ...

#1 WALL STREET JOURNAL BESTSELLER & INSTANT NEW YORK TIMES BESTSELLERA game-changing approach to marketing, sales, and advertising.For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation ... Läs mer

165,56 kr

#1 WALL STREET JOURNAL BESTSELLER & INSTANT NEW YORK TIMES BESTSELLERA game-changing approach to marketing, sales, and advertising.For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation
... Läs mer
15 Questions About Social Media

av Massimo Moruzzi ...

Serie Bok 2 - 15 Questions
#NOT a real book (Just a screed)Does all the hype surrounding social media make sense?Isn't it time that somebody tried to deconstruct all this bullshit?What are social media? Are they the same websites we used to call social networks? Why did we start calling them social media?What is social media marketing? Are companies doing it right? Does it make sense to send your website visitors to Twitter ... Läs mer

Gratis

#NOT a real book (Just a screed)Does all the hype surrounding social media make sense?Isn't it time that somebody tried to deconstruct all this bullshit?What are social media? Are they the same websites we used to call social networks? Why did we start calling them social media?What is social media marketing? Are companies doing it right? Does it make sense to send your website visitors to Twitter
... Läs mer
Transformational Leadership

av Bernard M. Bass, Ronald E. Riggio ...

Transformational Leadership, Second Edition is intended for both the scholars and serious students of leadership. It is a comprehensive review of theorizing and empirical research that can serve as a reference and starting point for additional research on the theory. It can be used as a supplementary textbook in an intense course on leadership--or as a primary text in a course or seminar focusing ... Läs mer

630,21 kr

Transformational Leadership, Second Edition is intended for both the scholars and serious students of leadership. It is a comprehensive review of theorizing and empirical research that can serve as a reference and starting point for additional research on the theory. It can be used as a supplementary textbook in an intense course on leadership--or as a primary text in a course or seminar focusing
... Läs mer
You’ve Got This

Seven Steps to a Life You Love

av Bec Brown ...

Want to flourish in a creative industry such as entertainment, marketing, advertising, PR, design, photography, media or the arts?Would you love to score your dream job or start a business doing something you love and be earning a great income – but you aren’t sure how to make that happen?Then this is the career hack you’ve been waiting for.In You’ve Got This, two successful creative founders ... Läs mer

207,25 kr

Want to flourish in a creative industry such as entertainment, marketing, advertising, PR, design, photography, media or the arts?Would you love to score your dream job or start a business doing something you love and be earning a great income – but you aren’t sure how to make that happen?Then this is the career hack you’ve been waiting for.In You’ve Got This, two successful creative founders
... Läs mer
Celebrity Bromances

Constructing, Interpreting and Utilising Personas

av Celia Lam, Jackie Raphael ...

Serie serie Routledge Research in Cultural and Media Studies
This comprehensive work presents a thorough exploration of celebrity ‘bromances,’ interrogating how bromances are portrayed in media and consumed by audiences to examine themes of celebrity persona, performativity, and authenticity.The authors examine how the performance of intimate male friendships functions within broadly ‘Western’ celebrity culture from three primary perspectives: construction ... Läs mer

Gratis

This comprehensive work presents a thorough exploration of celebrity ‘bromances,’ interrogating how bromances are portrayed in media and consumed by audiences to examine themes of celebrity persona, performativity, and authenticity.The authors examine how the performance of intimate male friendships functions within broadly ‘Western’ celebrity culture from three primary perspectives: construction
... Läs mer
Pitch Perfect

How to Say It Right the First Time, Every Time

av Bill McGowan ...

Media guru and Emmy Award-winning correspondent Bill McGowan—a top communication coach to some of the biggest names in business and entertainment, including Eli Manning, Kelly Clarkson, Jack Welch, Thomas Keller and Kenneth Cole teaches you how to get your message across and get what you want with pitch perfect communication. He is also a trusted advisor in the C-suites of tech companies like, ... Läs mer

98,15 kr

Media guru and Emmy Award-winning correspondent Bill McGowan—a top communication coach to some of the biggest names in business and entertainment, including Eli Manning, Kelly Clarkson, Jack Welch, Thomas Keller and Kenneth Cole teaches you how to get your message across and get what you want with pitch perfect communication. He is also a trusted advisor in the C-suites of tech companies like,
... Läs mer
The Hypocrisy Trap

How Changing What We Criticize Can Improve Our Lives

av Michael Hallsworth ...

**How our desire to stamp out hypocrisy is backfiring—and how learning to target our criticisms better can improve our politics, business, and personal relationships.Finalist, 2025 Foreword INDIES Awards, Self-Help (Adult Nonfiction) CategoryShortlisted, Global Association of Applied Behavioural Scientists Book AwardLonglisted, Non-Obvious Book Awards 2025**In our increasingly distrusting and ... Läs mer

201,07 kr

**How our desire to stamp out hypocrisy is backfiring—and how learning to target our criticisms better can improve our politics, business, and personal relationships.Finalist, 2025 Foreword INDIES Awards, Self-Help (Adult Nonfiction) CategoryShortlisted, Global Association of Applied Behavioural Scientists Book AwardLonglisted, Non-Obvious Book Awards 2025**In our increasingly distrusting and
... Läs mer
Ongoing Crisis Communication

Planning, Managing, and Responding

av Timothy Coombs ...

Ongoing Crisis Communication: Planning, Managing, and Responding provides an integrated approach to crisis communication that spans the entire crisis management process and crosses various disciplines. A truly integrative and comprehensive text, this book explains how crisis management can prevent or reduce the threats of a crisis, providing guidelines for how best to act and react in an emergency ... Läs mer

1 090,22 kr

Ongoing Crisis Communication: Planning, Managing, and Responding provides an integrated approach to crisis communication that spans the entire crisis management process and crosses various disciplines. A truly integrative and comprehensive text, this book explains how crisis management can prevent or reduce the threats of a crisis, providing guidelines for how best to act and react in an emergency
... Läs mer
15 Questions About Native Advertising

av Massimo Moruzzi ...

Serie Bok 3 - 15 Questions
#NOT a real book (Just a screed)Is native advertising something new, or just a new name?Is it the same as content marketing? How does it relate to social media marketing?Does native advertising work? Does it have negative consequences for society?Should native advertisement be deregulated, or should it be more seriously regulated?The 15 Questions:What Is Native Advertising?Is It a New Practice?Is ... Läs mer

Gratis

#NOT a real book (Just a screed)Is native advertising something new, or just a new name?Is it the same as content marketing? How does it relate to social media marketing?Does native advertising work? Does it have negative consequences for society?Should native advertisement be deregulated, or should it be more seriously regulated?The 15 Questions:What Is Native Advertising?Is It a New Practice?Is
... Läs mer
Beyond Post-Communication

Challenging Disinformation, Deception, and Manipulation

av Jim Macnamara ...

While many analyses have examined disinformation in recent election campaigns, misuse of ‘big data’ such as the Cambridge Analytica scandal, and manipulation by bots and algorithms, most have blamed a few bad actors. This incisive analysis presents evidence of deeper and broader corruption of the public sphere, which the author refers to as post-communication. With extensive evidence, Jim ... Läs mer

458,51 kr

While many analyses have examined disinformation in recent election campaigns, misuse of ‘big data’ such as the Cambridge Analytica scandal, and manipulation by bots and algorithms, most have blamed a few bad actors. This incisive analysis presents evidence of deeper and broader corruption of the public sphere, which the author refers to as post-communication. With extensive evidence, Jim
... Läs mer
Krisenkommunikation Entscheidet Vor Der Krise

Systematisches Reputationsmanagement und präventive Kommunikationsstrukturen im digitalen Raum

av Kerstin Adler ...

Dieses Buch erforscht die Mechanismen digitaler Reputationskrisen und warum reaktive Kommunikation systematisch scheitert. Es untersucht, wie Unternehmen durch präventive Strukturen – transparente Kommunikationsrichtlinien, antizipative Risikobewertung und etablierte Stakeholder-Beziehungen – ihre Handlungsfähigkeit in Krisenzeiten sichern. Die Analyse zeigt, warum Reputation nicht während der ... Läs mer

109,00 kr

Dieses Buch erforscht die Mechanismen digitaler Reputationskrisen und warum reaktive Kommunikation systematisch scheitert. Es untersucht, wie Unternehmen durch präventive Strukturen – transparente Kommunikationsrichtlinien, antizipative Risikobewertung und etablierte Stakeholder-Beziehungen – ihre Handlungsfähigkeit in Krisenzeiten sichern. Die Analyse zeigt, warum Reputation nicht während der
... Läs mer
Newsworthy

Media Relations Without the Spin

av donalee Moulton, Clare O'Connor ...

This Just In: You Don’t Need Spin to Make HeadlinesIn an age of 24/7 headlines, shrinking newsrooms, and diminishing attention spans, knowing how to talk to the media isn't optional—it's essential.Newsworthy is your go-to guide for building authentic relationships with journalists, bloggers, influencers and others. It’s about pitching stories that stick and turning every interview into an ... Läs mer

139,06 kr

This Just In: You Don’t Need Spin to Make HeadlinesIn an age of 24/7 headlines, shrinking newsrooms, and diminishing attention spans, knowing how to talk to the media isn't optional—it's essential.Newsworthy is your go-to guide for building authentic relationships with journalists, bloggers, influencers and others. It’s about pitching stories that stick and turning every interview into an
... Läs mer
Comment Mieux Décrypter le Langage du Corps

av Michael Curtis ...

Serie serie Je veux savoir
« Comment Savoir Instantanément …Si on vous Dit La Vérité...Ou Si On Vous Ment »Ce que je suis sur le point de vous révéler peut vous surprendre.Vous êtes-vous jamais demandé comment serait votre vie si vous pouviez deviner les émotions et sentiments d'autres personnes ?Imaginez :Une femme est assise en face de vous et vous pouvez savoir ce qu’elle ressent pour vous.Vous vous demandez: est-ce que ... Läs mer

52,72 kr

« Comment Savoir Instantanément …Si on vous Dit La Vérité...Ou Si On Vous Ment »Ce que je suis sur le point de vous révéler peut vous surprendre.Vous êtes-vous jamais demandé comment serait votre vie si vous pouviez deviner les émotions et sentiments d'autres personnes ?Imaginez :Une femme est assise en face de vous et vous pouvez savoir ce qu’elle ressent pour vous.Vous vous demandez: est-ce que
... Läs mer
The Employment Impact of Innovation

Evidence and Policy

Redigerad av Mario Pianta, Marco Vivarelli ...

Serie serie Routledge Studies in the Modern World Economy
The diffusion of information and communication technologies is rapidly changing the structure of advanced economies, raising new problems of technological unemployment. The view that market forces can easily counterbalance the labour-saving impact of innovation is contrasted in this book with empirical findings on aggregate compensation effects and on the consequences of product, process and ... Läs mer

591,62 kr

The diffusion of information and communication technologies is rapidly changing the structure of advanced economies, raising new problems of technological unemployment. The view that market forces can easily counterbalance the labour-saving impact of innovation is contrasted in this book with empirical findings on aggregate compensation effects and on the consequences of product, process and
... Läs mer
How To Find and Work With Bloggers

An essential guide for brands and bloggers on creating successful partnerships

av Gary Bembridge ...

An essential guide for brands and bloggers on how to find and work successfully together. The guide includes why to work with bloggers, what blog readers are looking to get from blogs, finding and selecting bloggers to work with, how to work with bloggers including what they are best at delivering and why, contracting, measuring effectiveness of blogger programs and building long term ... Läs mer

24,15 kr

An essential guide for brands and bloggers on how to find and work successfully together. The guide includes why to work with bloggers, what blog readers are looking to get from blogs, finding and selecting bloggers to work with, how to work with bloggers including what they are best at delivering and why, contracting, measuring effectiveness of blogger programs and building long term
... Läs mer
Fill The Dam Thing Up! Building Connections

Communicating Throughout the Lifecycle of Infrastructure Projects

av Mary Ellen Miller ...

You are a public relations professional tasked with community outreach on a major infrastructure project. You need to inform angry community members. Building goodwill with neighbors will be essential. You must prepare project managers to go before the cameras. Where do you start?In this book, Accredited Public Relations Professional Mary Ellen Miller shares her communications leadership journey ... Läs mer

65,88 kr

You are a public relations professional tasked with community outreach on a major infrastructure project. You need to inform angry community members. Building goodwill with neighbors will be essential. You must prepare project managers to go before the cameras. Where do you start?In this book, Accredited Public Relations Professional Mary Ellen Miller shares her communications leadership journey
... Läs mer
Hitmakers

How Brands Influence Culture

av Ana Andjelic ...

Modern brands are hitmakers. Knowing how to influence consumers through collaborations, merch, entertainment, brand codes, icons and other cultural products (and not through advertising) is a matter of strategy. In this book, world-renowned brand expert, Ana Andjelic, shows how modern brand strategy needs to be redefined as the strategy of cultural influence, how brands today influence culture, ... Läs mer

398,66 kr

Modern brands are hitmakers. Knowing how to influence consumers through collaborations, merch, entertainment, brand codes, icons and other cultural products (and not through advertising) is a matter of strategy. In this book, world-renowned brand expert, Ana Andjelic, shows how modern brand strategy needs to be redefined as the strategy of cultural influence, how brands today influence culture,
... Läs mer
The Communicating Principal

Practical Strategies for School Leaders

av Trinette Marquis, Natalie A. Nash ...

The demand for effective communication and marketing at the campus level has never been more urgent and yet most administrators come into the role with little public relations expertise or background. Schools must navigate incredibly complex societal issues while they compete for students, engage families, and inspire staff and community members to give their best efforts and support.The ... Läs mer

386,23 kr

The demand for effective communication and marketing at the campus level has never been more urgent and yet most administrators come into the role with little public relations expertise or background. Schools must navigate incredibly complex societal issues while they compete for students, engage families, and inspire staff and community members to give their best efforts and support.The
... Läs mer
Managing Community Resettlement

Putting Livelihoods First

av Robert Gerrits ...

Each year millions of people are displaced from their homes and lands. While international environmental and social performance standards on land access and involuntary resettlement exist, no framework supporting livelihood restoration has been developed. This book provides a framework that will help improve practice for those who are involved in resettlement projects and, crucially, improve the ... Läs mer

655,94 kr

Each year millions of people are displaced from their homes and lands. While international environmental and social performance standards on land access and involuntary resettlement exist, no framework supporting livelihood restoration has been developed. This book provides a framework that will help improve practice for those who are involved in resettlement projects and, crucially, improve the
... Läs mer
Technology-Based Learning

Maximizing Human Performance and Corporate Success

av Michael J. Marquardt, Greg Kearsley ...

Companies worldwide are recognizing the critical importance of harnessing the learning capabilities of people and technology in the workplace. Technology-Based Learning: Maximizing Human Performance and Corporate Success shows how to capture and leverage this power, through techniques of knowledge management. This comprehensive overview examines the advantages and disadvantages of learning ... Läs mer

977,55 kr

Companies worldwide are recognizing the critical importance of harnessing the learning capabilities of people and technology in the workplace. Technology-Based Learning: Maximizing Human Performance and Corporate Success shows how to capture and leverage this power, through techniques of knowledge management. This comprehensive overview examines the advantages and disadvantages of learning
... Läs mer
Communicating Through a Pandemic

A Chronicle of Experiences, Lessons Learned, and a Vision for the Future

av Amelia Burke-Garcia ...

Silver Award Winner from the Nonfiction Authors Association“The book is equal parts ‘how-to guide’ for effective health communications and a memoir of surviving a global pandemic. I appreciated reading about Burke-Garcia’s personal reflections about her experiences of isolation, uncertainty and exhaustion during quarantine. She shares her experiences and observations in a relatable and accessible ... Läs mer

527,30 kr

Silver Award Winner from the Nonfiction Authors Association“The book is equal parts ‘how-to guide’ for effective health communications and a memoir of surviving a global pandemic. I appreciated reading about Burke-Garcia’s personal reflections about her experiences of isolation, uncertainty and exhaustion during quarantine. She shares her experiences and observations in a relatable and accessible
... Läs mer
Fan Cults: Lifetime Customer Bonds

Building Enduring Brand Loyalty Systems

av Thalia Brookstone ...

This book explores the mechanisms that transform ordinary buyers into devoted brand advocates. It investigates how emotional resonance, shared identity, and consistent experiences create loyalty loops that perpetuate engagement across years. By dissecting patterns found in thriving fan communities, it uncovers the strategic balance between authenticity and structure that sustains long-term ... Läs mer

99,00 kr

This book explores the mechanisms that transform ordinary buyers into devoted brand advocates. It investigates how emotional resonance, shared identity, and consistent experiences create loyalty loops that perpetuate engagement across years. By dissecting patterns found in thriving fan communities, it uncovers the strategic balance between authenticity and structure that sustains long-term
... Läs mer
A Stakeholder Approach to Corporate Social Responsibility

Pressures, Conflicts, and Reconciliation

av Philip Kotler, François Maon ...

Corporate social responsibility has grown into a global phenomenon that encompasses businesses, consumers, governments, and civil society, and many organizations have adopted its discourse. Yet corporate social responsibility remains an uncertain and poorly defined ambition, with few absolutes. First, the issues that organizations must address can easily be interpreted to include virtually ... Läs mer

475,84 kr

Corporate social responsibility has grown into a global phenomenon that encompasses businesses, consumers, governments, and civil society, and many organizations have adopted its discourse. Yet corporate social responsibility remains an uncertain and poorly defined ambition, with few absolutes. First, the issues that organizations must address can easily be interpreted to include virtually
... Läs mer

Kobo Rakuten

Läsplattor

Appar

Tillbehör

Kundvagn

Du får VIP-behandlingen!

Din kundvagn är tom

Tillgänglig:

1 ljudbok per månad

+ GRATIS provprenumeration i 30 dagar

Tillgänglig:

1 ljudbok per månad

+ GRATIS provprenumeration i 30 dagar

Rekommenderas för dig

PR E-böcker

The Internet Ideology

This is Marketing

15 Questions About Social Media

Transformational Leadership

You’ve Got This

Celebrity Bromances

Pitch Perfect

The Hypocrisy Trap

Ongoing Crisis Communication

15 Questions About Native Advertising

Beyond Post-Communication

Krisenkommunikation Entscheidet Vor Der Krise

Newsworthy

Comment Mieux Décrypter le Langage du Corps

The Employment Impact of Innovation

How To Find and Work With Bloggers

Fill The Dam Thing Up! Building Connections

Hitmakers

The Communicating Principal

Managing Community Resettlement

Technology-Based Learning

Communicating Through a Pandemic

Fan Cults: Lifetime Customer Bonds

A Stakeholder Approach to Corporate Social Responsibility