PR av Marknadsföring & försäljning och Affärsekonomi E-böcker

Kundvagn

Objekt inte tillgängliga för köp

Vänligen granska din kundvagn. Du kan ta bort objekt som inte är tillgängliga nu, eller så gör vi det automatiskt i kassan.

objektobjekt

- Obegränsad tillgång till e-böcker
  
  Obegränsad tillgång till ljudböcker
  
  Ingen bindningstid, avbryt när som helst på kobo.com/account/subscriptions
  
  Få 1 kredit varje månad för valfri ljudbok
  
  Ingen bindningstid, avbryt när som helst på kobo.com/account/subscriptions
  
  Obegränsad tillgång till e-böcker
  
  Obegränsad tillgång till ljudböcker
  
  Ingen bindningstid, avbryt när som helst på kobo.com/account/subscriptions
  Ljudbok
  av ,
  
  Tillgänglig:
  
  . Ingen bindningstid, avbryt när som helst på kobo.com/account/subscriptions.
  
  Förbeställ
  1 ljudbok per månad
  
  + GRATIS provprenumeration i 30 dagar
  
  Specialerbjudande
  
  Få 1 kredit varje månad som kan lösas in mot en valfri ljudbok
  
  *Inget åtagande, avbryt när som helst
  
  GRATIS

objektobjekt

Obegränsad tillgång till e-böcker

Obegränsad tillgång till ljudböcker

Ingen bindningstid, avbryt när som helst på kobo.com/account/subscriptions

Få 1 kredit varje månad för valfri ljudbok

Ingen bindningstid, avbryt när som helst på kobo.com/account/subscriptions

Obegränsad tillgång till e-böcker

Obegränsad tillgång till ljudböcker

Ingen bindningstid, avbryt när som helst på kobo.com/account/subscriptions
Ljudbok
av ,

Tillgänglig:
. Ingen bindningstid, avbryt när som helst på kobo.com/account/subscriptions.

Förbeställ
1 ljudbok per månad

+ GRATIS provprenumeration i 30 dagar

Specialerbjudande

Få 1 kredit varje månad som kan lösas in mot en valfri ljudbok

*Inget åtagande, avbryt när som helst

GRATIS

Rekommenderas för dig

The Internet Ideology

From A as in Advertising to Z as in Zipcar

av Massimo Moruzzi ...

Regardless of the question, the Internet is the answer. Or so we are told.It seemed perfectly normal to Jeff Jarvis, a famous American journalist, to ask: "What Would Google Do?" if the company based in Mountain View were put in charge of the public sector.It apparently didn't occur to him that the rules and goals the public sector lives by are, or at least should be, different from those of a ... Läs mer

Gratis

Regardless of the question, the Internet is the answer. Or so we are told.It seemed perfectly normal to Jeff Jarvis, a famous American journalist, to ask: "What Would Google Do?" if the company based in Mountain View were put in charge of the public sector.It apparently didn't occur to him that the rules and goals the public sector lives by are, or at least should be, different from those of a
... Läs mer
This is Marketing

You Can’t Be Seen Until You Learn To See

av Seth Godin ...

#1 WALL STREET JOURNAL BESTSELLER & INSTANT NEW YORK TIMES BESTSELLERA game-changing approach to marketing, sales, and advertising.For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation ... Läs mer

165,56 kr

#1 WALL STREET JOURNAL BESTSELLER & INSTANT NEW YORK TIMES BESTSELLERA game-changing approach to marketing, sales, and advertising.For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation
... Läs mer
15 Questions About Social Media

av Massimo Moruzzi ...

Serie Bok 2 - 15 Questions
#NOT a real book (Just a screed)Does all the hype surrounding social media make sense?Isn't it time that somebody tried to deconstruct all this bullshit?What are social media? Are they the same websites we used to call social networks? Why did we start calling them social media?What is social media marketing? Are companies doing it right? Does it make sense to send your website visitors to Twitter ... Läs mer

Gratis

#NOT a real book (Just a screed)Does all the hype surrounding social media make sense?Isn't it time that somebody tried to deconstruct all this bullshit?What are social media? Are they the same websites we used to call social networks? Why did we start calling them social media?What is social media marketing? Are companies doing it right? Does it make sense to send your website visitors to Twitter
... Läs mer
15 Questions About Native Advertising

av Massimo Moruzzi ...

Serie Bok 3 - 15 Questions
#NOT a real book (Just a screed)Is native advertising something new, or just a new name?Is it the same as content marketing? How does it relate to social media marketing?Does native advertising work? Does it have negative consequences for society?Should native advertisement be deregulated, or should it be more seriously regulated?The 15 Questions:What Is Native Advertising?Is It a New Practice?Is ... Läs mer

Gratis

#NOT a real book (Just a screed)Is native advertising something new, or just a new name?Is it the same as content marketing? How does it relate to social media marketing?Does native advertising work? Does it have negative consequences for society?Should native advertisement be deregulated, or should it be more seriously regulated?The 15 Questions:What Is Native Advertising?Is It a New Practice?Is
... Läs mer
Transformational Leadership

av Bernard M. Bass, Ronald E. Riggio ...

Transformational Leadership, Second Edition is intended for both the scholars and serious students of leadership. It is a comprehensive review of theorizing and empirical research that can serve as a reference and starting point for additional research on the theory. It can be used as a supplementary textbook in an intense course on leadership--or as a primary text in a course or seminar focusing ... Läs mer

630,21 kr

Transformational Leadership, Second Edition is intended for both the scholars and serious students of leadership. It is a comprehensive review of theorizing and empirical research that can serve as a reference and starting point for additional research on the theory. It can be used as a supplementary textbook in an intense course on leadership--or as a primary text in a course or seminar focusing
... Läs mer
The Hypocrisy Trap

How Changing What We Criticize Can Improve Our Lives

av Michael Hallsworth ...

**How our desire to stamp out hypocrisy is backfiring—and how learning to target our criticisms better can improve our politics, business, and personal relationships.Finalist, 2025 Foreword INDIES Awards, Self-Help (Adult Nonfiction) CategoryShortlisted, Global Association of Applied Behavioural Scientists Book AwardLonglisted, Non-Obvious Book Awards 2025**In our increasingly distrusting and ... Läs mer

201,07 kr

**How our desire to stamp out hypocrisy is backfiring—and how learning to target our criticisms better can improve our politics, business, and personal relationships.Finalist, 2025 Foreword INDIES Awards, Self-Help (Adult Nonfiction) CategoryShortlisted, Global Association of Applied Behavioural Scientists Book AwardLonglisted, Non-Obvious Book Awards 2025**In our increasingly distrusting and
... Läs mer
Beyond Post-Communication

Challenging Disinformation, Deception, and Manipulation

av Jim Macnamara ...

While many analyses have examined disinformation in recent election campaigns, misuse of ‘big data’ such as the Cambridge Analytica scandal, and manipulation by bots and algorithms, most have blamed a few bad actors. This incisive analysis presents evidence of deeper and broader corruption of the public sphere, which the author refers to as post-communication. With extensive evidence, Jim ... Läs mer

458,51 kr

While many analyses have examined disinformation in recent election campaigns, misuse of ‘big data’ such as the Cambridge Analytica scandal, and manipulation by bots and algorithms, most have blamed a few bad actors. This incisive analysis presents evidence of deeper and broader corruption of the public sphere, which the author refers to as post-communication. With extensive evidence, Jim
... Läs mer
Celebrity Bromances

Constructing, Interpreting and Utilising Personas

av Celia Lam, Jackie Raphael ...

Serie serie Routledge Research in Cultural and Media Studies
This comprehensive work presents a thorough exploration of celebrity ‘bromances,’ interrogating how bromances are portrayed in media and consumed by audiences to examine themes of celebrity persona, performativity, and authenticity.The authors examine how the performance of intimate male friendships functions within broadly ‘Western’ celebrity culture from three primary perspectives: construction ... Läs mer

Gratis

This comprehensive work presents a thorough exploration of celebrity ‘bromances,’ interrogating how bromances are portrayed in media and consumed by audiences to examine themes of celebrity persona, performativity, and authenticity.The authors examine how the performance of intimate male friendships functions within broadly ‘Western’ celebrity culture from three primary perspectives: construction
... Läs mer
Pitch Perfect

How to Say It Right the First Time, Every Time

av Bill McGowan ...

Media guru and Emmy Award-winning correspondent Bill McGowan—a top communication coach to some of the biggest names in business and entertainment, including Eli Manning, Kelly Clarkson, Jack Welch, Thomas Keller and Kenneth Cole teaches you how to get your message across and get what you want with pitch perfect communication. He is also a trusted advisor in the C-suites of tech companies like, ... Läs mer

98,15 kr

Media guru and Emmy Award-winning correspondent Bill McGowan—a top communication coach to some of the biggest names in business and entertainment, including Eli Manning, Kelly Clarkson, Jack Welch, Thomas Keller and Kenneth Cole teaches you how to get your message across and get what you want with pitch perfect communication. He is also a trusted advisor in the C-suites of tech companies like,
... Läs mer
Ongoing Crisis Communication

Planning, Managing, and Responding

av Timothy Coombs ...

Ongoing Crisis Communication: Planning, Managing, and Responding provides an integrated approach to crisis communication that spans the entire crisis management process and crosses various disciplines. A truly integrative and comprehensive text, this book explains how crisis management can prevent or reduce the threats of a crisis, providing guidelines for how best to act and react in an emergency ... Läs mer

1 090,22 kr

Ongoing Crisis Communication: Planning, Managing, and Responding provides an integrated approach to crisis communication that spans the entire crisis management process and crosses various disciplines. A truly integrative and comprehensive text, this book explains how crisis management can prevent or reduce the threats of a crisis, providing guidelines for how best to act and react in an emergency
... Läs mer
You’ve Got This

The essential career handbook for creative women

av Bec Brown ...

Want to flourish in a creative industry such as entertainment, marketing, advertising, PR, design, photography, media or the arts?Would you love to score your dream job or start a business doing something you love and be earning a great income – but you aren’t sure how to make that happen?Then this is the career hack you’ve been waiting for.In You’ve Got This, two successful creative founders ... Läs mer

207,25 kr

Want to flourish in a creative industry such as entertainment, marketing, advertising, PR, design, photography, media or the arts?Would you love to score your dream job or start a business doing something you love and be earning a great income – but you aren’t sure how to make that happen?Then this is the career hack you’ve been waiting for.In You’ve Got This, two successful creative founders
... Läs mer
LinkedIn Success

How to use linkedin to generate targeted leads and dramatically increase sale for your business

av Ramon Tarruella ...

LinkedIn is known as an excellent place to search and find a new job and stay connected with link-minded individuals and former colleagues and friends.However, LinkedIn is so much more than that.For businesses, it is a powerful marketing tool that can help them generate more target leads and dramatically increase sales for their business.Many businesses have failed to effectively harness the power ... Läs mer

28,18 kr eller gratis med Kobo Plus

LinkedIn is known as an excellent place to search and find a new job and stay connected with link-minded individuals and former colleagues and friends.However, LinkedIn is so much more than that.For businesses, it is a powerful marketing tool that can help them generate more target leads and dramatically increase sales for their business.Many businesses have failed to effectively harness the power
... Läs mer
Emotional Intelligence and Public Relations

EQ is the New IQ

Redigerad av Weiwu Zhang ...

Serie serie Routledge New Directions in PR & Communication Research
Emotional intelligence, often referred to as emotional quotient (EQ), has emerged as a critical soft skill in public relations (PR), proven essential for performance, leadership, and fostering collaborative organizational cultures. Despite its importance, EQ remains understudied in PR contexts. This groundbreaking volume presents the first comprehensive collection of cutting-edge research and ... Läs mer

591,62 kr

Emotional intelligence, often referred to as emotional quotient (EQ), has emerged as a critical soft skill in public relations (PR), proven essential for performance, leadership, and fostering collaborative organizational cultures. Despite its importance, EQ remains understudied in PR contexts. This groundbreaking volume presents the first comprehensive collection of cutting-edge research and
... Läs mer
Suggerimenti Di Email Marketing

av Avneet Kumar Singla ...

Questo libro dà grandi consigli e trucchi su come fare email marketing in modo giusto. Quali sono i metodi o approcci di buona email marketing, Strategie di email marketing e come si può aumentare i suoi profitti con email marketing e Relationship Marketing? Questo libro è composto da 26 capitoli e scritto in circa 15000 parole.Table of ContentsPubblicità, Non Spamming.E-mail marketing efficace ... Läs mer

10,27 kr eller gratis med Kobo Plus

Questo libro dà grandi consigli e trucchi su come fare email marketing in modo giusto. Quali sono i metodi o approcci di buona email marketing, Strategie di email marketing e come si può aumentare i suoi profitti con email marketing e Relationship Marketing? Questo libro è composto da 26 capitoli e scritto in circa 15000 parole.Table of ContentsPubblicità, Non Spamming.E-mail marketing efficace
... Läs mer
Consejos de marketing por correo electrónico

av Avneet Kumar Singla ...

Este libro da grandes consejos y trucos sobre cómo hacer marketing por correo electrónico de manera correcta. ¿Cuáles son los métodos o enfoques del buen marketing por correo electrónico, las estrategias de marketing por correo electrónico y cómo uno puede aumentar sus ganancias con el marketing por correo electrónico y el marketing de relaciones? Este libro consta de 26 capítulos y está escrito ... Läs mer

16,40 kr

Este libro da grandes consejos y trucos sobre cómo hacer marketing por correo electrónico de manera correcta. ¿Cuáles son los métodos o enfoques del buen marketing por correo electrónico, las estrategias de marketing por correo electrónico y cómo uno puede aumentar sus ganancias con el marketing por correo electrónico y el marketing de relaciones? Este libro consta de 26 capítulos y está escrito
... Läs mer
Post-Truth Public Relations

Communication in an Era of Digital Disinformation

av Gareth Thompson ...

Serie serie Routledge New Directions in PR & Communication Research
This book explores the purpose, practice and effects of public relations (PR) at a time that has been variously described as an era of populism, post-truth and fake news. It considers how PR processes have contributed to the current social condition of post-truth and what constitutes PR work in this environment.Post-Truth Public Relations: Communication in an Era of Digital Disinformation proposes ... Läs mer

578,76 kr

This book explores the purpose, practice and effects of public relations (PR) at a time that has been variously described as an era of populism, post-truth and fake news. It considers how PR processes have contributed to the current social condition of post-truth and what constitutes PR work in this environment.Post-Truth Public Relations: Communication in an Era of Digital Disinformation proposes
... Läs mer
The Dark Side of Marketing Communications

Critical Marketing Perspectives

av Tim Hill, Pierre McDonagh ...

Serie serie Routledge Studies in Critical Marketing
What fuels capitalism and what stops it from collapsing? Does marketing communications support and sustain the economic and political status quo?This book is not about describing the ways in which businesses can optimize the messages they put across or about adding to the marketing communicator’s toolkit. This book argues that marketing communications plays an increasingly important role in ... Läs mer

527,30 kr

What fuels capitalism and what stops it from collapsing? Does marketing communications support and sustain the economic and political status quo?This book is not about describing the ways in which businesses can optimize the messages they put across or about adding to the marketing communicator’s toolkit. This book argues that marketing communications plays an increasingly important role in
... Läs mer
Active Storytelling

Using Video News Releases for PR Professionals

av Brian Solis, Deirdre K. Breakenridge ...

Serie serie FT Press Delivers Elements
This Element is an excerpt from Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR (ISBN: 9780137150694) by Brian Solis and Deirdre Breakenridge. Available in print and digital formats.Powerful new “VNR 2.0” techniques that cut through clutter and deliver your message the way your audience wants to experience it!Social media is ushering in an ... Läs mer

18,75 kr

This Element is an excerpt from Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR (ISBN: 9780137150694) by Brian Solis and Deirdre Breakenridge. Available in print and digital formats.Powerful new “VNR 2.0” techniques that cut through clutter and deliver your message the way your audience wants to experience it!Social media is ushering in an
... Läs mer
Communicating Corporate Social Responsibility

The Trust Factor

av Kristie Byrum ...

At a time when corporations are facing increasing pressures to devise and implement corporate social responsibility (CSR) programs and deal with societal issues, Communicating Corporate Social Responsibility: The Trust Factor explores theoretical frameworks and practical applications for creating trust between organizations and key stakeholders. By examining the effects of corporate social ... Läs mer

276,97 kr

At a time when corporations are facing increasing pressures to devise and implement corporate social responsibility (CSR) programs and deal with societal issues, Communicating Corporate Social Responsibility: The Trust Factor explores theoretical frameworks and practical applications for creating trust between organizations and key stakeholders. By examining the effects of corporate social
... Läs mer
Chasing Likes

The Unflattering Reality of Being an Influencer

av Carlee Krtolica ...

Have you ever wondered what it’s really like to be an influencer?In Chasing Likes, Carlee shares the highs and lows of what it’s really like to be an influencer. In a behind the scenes look, she shares the hard work and hustle that it takes to be successful in the field amid all the competition, drama and adolescent behavior that go along with it. Being an influencer isn’t all fancy parties and ... Läs mer

69,37 kr eller gratis med Kobo Plus

Have you ever wondered what it’s really like to be an influencer?In Chasing Likes, Carlee shares the highs and lows of what it’s really like to be an influencer. In a behind the scenes look, she shares the hard work and hustle that it takes to be successful in the field amid all the competition, drama and adolescent behavior that go along with it. Being an influencer isn’t all fancy parties and
... Läs mer
Communication amid Mega-Crises

av Deborah Sellnow-Richmond, Marta Lukacovic ...

Taking up the unique challenges of mega-crisis events, this book provides a framework for rethinking crisis approaches and designing a world that is better prepared to avoid or minimize these catastrophic events.In this book, the authors argue that mega-crisis events and phenomena, such as the COVID-19 pandemic and climate change, necessitate a shift from traditional managerial approaches to ... Läs mer

540,17 kr

Taking up the unique challenges of mega-crisis events, this book provides a framework for rethinking crisis approaches and designing a world that is better prepared to avoid or minimize these catastrophic events.In this book, the authors argue that mega-crisis events and phenomena, such as the COVID-19 pandemic and climate change, necessitate a shift from traditional managerial approaches to
... Läs mer
EVENTS²

How to organize a successful event?

av Kevin Van der Straeten ...

EVENTS² is a reference guide for every organizer of events and parties. This new edition on event planning and event management is thicker than ever before, offers more depth and insight, and also contains a whole host of entirely new topics that you, as an organizer, simply cannot afford to miss!EVENTS² is a complete guide for anyone interested in all aspects of the organization of events, ... Läs mer

184,88 kr

EVENTS² is a reference guide for every organizer of events and parties. This new edition on event planning and event management is thicker than ever before, offers more depth and insight, and also contains a whole host of entirely new topics that you, as an organizer, simply cannot afford to miss!EVENTS² is a complete guide for anyone interested in all aspects of the organization of events,
... Läs mer
In Your Creative Element

The Formula for Creative Success in Business

av Claire Bridges ...

SHORTLISTED: CMI Management Book of the Year 2018 - Innovation and Entrepreneurship CategoryIn Your Creative Element helps readers identify a personal creativity formula for success, and kick-starts the creative journey. It provides personalized insights so that readers can develop their knowledge and skills and their own formula to unlock creativity and apply it in any context.In Your Creative ... Läs mer

277,82 kr

SHORTLISTED: CMI Management Book of the Year 2018 - Innovation and Entrepreneurship CategoryIn Your Creative Element helps readers identify a personal creativity formula for success, and kick-starts the creative journey. It provides personalized insights so that readers can develop their knowledge and skills and their own formula to unlock creativity and apply it in any context.In Your Creative
... Läs mer
A Operação Secreta Etiópia-Maranhão

A guerra dos respiradores no ano da pandemia

av Wagner William ...

Enquanto as notícias vindas da Europa cobriam o planeta de tristeza, a maneira como o Brasil encarava o início da pandemia provocava inúmeras dúvidas sobre qual seria a verdadeira orientação do país no combate ao novo coronavírus. Mesmo assim, no dia 16 de abril de 2020, a manchete do site do jornal Folha de S.Paulo espantava pela incredulidade, despertando surpresa e uma grande curiosidade: ... Läs mer

109,00 kr

Enquanto as notícias vindas da Europa cobriam o planeta de tristeza, a maneira como o Brasil encarava o início da pandemia provocava inúmeras dúvidas sobre qual seria a verdadeira orientação do país no combate ao novo coronavírus. Mesmo assim, no dia 16 de abril de 2020, a manchete do site do jornal Folha de S.Paulo espantava pela incredulidade, despertando surpresa e uma grande curiosidade:
... Läs mer

Kobo Rakuten

Läsplattor

Appar

Tillbehör

Kundvagn

Du får VIP-behandlingen!

Din kundvagn är tom

Tillgänglig:

1 ljudbok per månad

+ GRATIS provprenumeration i 30 dagar

Tillgänglig:

1 ljudbok per månad

+ GRATIS provprenumeration i 30 dagar

Rekommenderas för dig

PR E-böcker

The Internet Ideology

This is Marketing

15 Questions About Social Media

15 Questions About Native Advertising

Transformational Leadership

The Hypocrisy Trap

Beyond Post-Communication

Celebrity Bromances

Pitch Perfect

Ongoing Crisis Communication

You’ve Got This

LinkedIn Success

Emotional Intelligence and Public Relations

Suggerimenti Di Email Marketing

Consejos de marketing por correo electrónico

Post-Truth Public Relations

The Dark Side of Marketing Communications

Active Storytelling

Communicating Corporate Social Responsibility

Chasing Likes

Communication amid Mega-Crises

EVENTS²

In Your Creative Element

A Operação Secreta Etiópia-Maranhão