PR av Marknadsföring & försäljning och Affärsekonomi E-böcker

Kundvagn

Objekt inte tillgängliga för köp

Vänligen granska din kundvagn. Du kan ta bort objekt som inte är tillgängliga nu, eller så gör vi det automatiskt i kassan.

objektobjekt

- Obegränsad tillgång till e-böcker
  
  Obegränsad tillgång till ljudböcker
  
  Ingen bindningstid, avbryt när som helst på kobo.com/account/subscriptions
  
  Få 1 kredit varje månad för valfri ljudbok
  
  Ingen bindningstid, avbryt när som helst på kobo.com/account/subscriptions
  
  Obegränsad tillgång till e-böcker
  
  Obegränsad tillgång till ljudböcker
  
  Ingen bindningstid, avbryt när som helst på kobo.com/account/subscriptions
  Ljudbok
  av ,
  
  Tillgänglig:
  
  . Ingen bindningstid, avbryt när som helst på kobo.com/account/subscriptions.
  
  Förbeställ
  1 ljudbok per månad
  
  + GRATIS provprenumeration i 30 dagar
  
  Specialerbjudande
  
  Få 1 kredit varje månad som kan lösas in mot en valfri ljudbok
  
  *Inget åtagande, avbryt när som helst
  
  GRATIS

objektobjekt

Obegränsad tillgång till e-böcker

Obegränsad tillgång till ljudböcker

Ingen bindningstid, avbryt när som helst på kobo.com/account/subscriptions

Få 1 kredit varje månad för valfri ljudbok

Ingen bindningstid, avbryt när som helst på kobo.com/account/subscriptions

Obegränsad tillgång till e-böcker

Obegränsad tillgång till ljudböcker

Ingen bindningstid, avbryt när som helst på kobo.com/account/subscriptions
Ljudbok
av ,

Tillgänglig:
. Ingen bindningstid, avbryt när som helst på kobo.com/account/subscriptions.

Förbeställ
1 ljudbok per månad

+ GRATIS provprenumeration i 30 dagar

Specialerbjudande

Få 1 kredit varje månad som kan lösas in mot en valfri ljudbok

*Inget åtagande, avbryt när som helst

GRATIS

Rekommenderas för dig

The Internet Ideology

From A as in Advertising to Z as in Zipcar

av Massimo Moruzzi ...

Regardless of the question, the Internet is the answer. Or so we are told.It seemed perfectly normal to Jeff Jarvis, a famous American journalist, to ask: "What Would Google Do?" if the company based in Mountain View were put in charge of the public sector.It apparently didn't occur to him that the rules and goals the public sector lives by are, or at least should be, different from those of a ... Läs mer

Gratis

Regardless of the question, the Internet is the answer. Or so we are told.It seemed perfectly normal to Jeff Jarvis, a famous American journalist, to ask: "What Would Google Do?" if the company based in Mountain View were put in charge of the public sector.It apparently didn't occur to him that the rules and goals the public sector lives by are, or at least should be, different from those of a
... Läs mer
This is Marketing

You Can’t Be Seen Until You Learn To See

av Seth Godin ...

#1 WALL STREET JOURNAL BESTSELLER & INSTANT NEW YORK TIMES BESTSELLERA game-changing approach to marketing, sales, and advertising.For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation ... Läs mer

172,13 kr

#1 WALL STREET JOURNAL BESTSELLER & INSTANT NEW YORK TIMES BESTSELLERA game-changing approach to marketing, sales, and advertising.For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation
... Läs mer
15 Questions About Social Media

av Massimo Moruzzi ...

Serie Bok 2 - 15 Questions
#NOT a real book (Just a screed)Does all the hype surrounding social media make sense?Isn't it time that somebody tried to deconstruct all this bullshit?What are social media? Are they the same websites we used to call social networks? Why did we start calling them social media?What is social media marketing? Are companies doing it right? Does it make sense to send your website visitors to Twitter ... Läs mer

Gratis

#NOT a real book (Just a screed)Does all the hype surrounding social media make sense?Isn't it time that somebody tried to deconstruct all this bullshit?What are social media? Are they the same websites we used to call social networks? Why did we start calling them social media?What is social media marketing? Are companies doing it right? Does it make sense to send your website visitors to Twitter
... Läs mer
Beyond Post-Communication

Challenging Disinformation, Deception, and Manipulation

av Jim Macnamara ...

While many analyses have examined disinformation in recent election campaigns, misuse of ‘big data’ such as the Cambridge Analytica scandal, and manipulation by bots and algorithms, most have blamed a few bad actors. This incisive analysis presents evidence of deeper and broader corruption of the public sphere, which the author refers to as post-communication. With extensive evidence, Jim ... Läs mer

484,59 kr

While many analyses have examined disinformation in recent election campaigns, misuse of ‘big data’ such as the Cambridge Analytica scandal, and manipulation by bots and algorithms, most have blamed a few bad actors. This incisive analysis presents evidence of deeper and broader corruption of the public sphere, which the author refers to as post-communication. With extensive evidence, Jim
... Läs mer
Ongoing Crisis Communication

Planning, Managing, and Responding

av Timothy Coombs ...

Ongoing Crisis Communication: Planning, Managing, and Responding provides an integrated approach to crisis communication that spans the entire crisis management process and crosses various disciplines. A truly integrative and comprehensive text, this book explains how crisis management can prevent or reduce the threats of a crisis, providing guidelines for how best to act and react in an emergency ... Läs mer

1 138,00 kr

Ongoing Crisis Communication: Planning, Managing, and Responding provides an integrated approach to crisis communication that spans the entire crisis management process and crosses various disciplines. A truly integrative and comprehensive text, this book explains how crisis management can prevent or reduce the threats of a crisis, providing guidelines for how best to act and react in an emergency
... Läs mer
You’ve Got This

Seven Steps to a Life You Love

av Bec Brown ...

Want to flourish in a creative industry such as entertainment, marketing, advertising, PR, design, photography, media or the arts?Would you love to score your dream job or start a business doing something you love and be earning a great income – but you aren’t sure how to make that happen?Then this is the career hack you’ve been waiting for.In You’ve Got This, two successful creative founders ... Läs mer

219,04 kr

Want to flourish in a creative industry such as entertainment, marketing, advertising, PR, design, photography, media or the arts?Would you love to score your dream job or start a business doing something you love and be earning a great income – but you aren’t sure how to make that happen?Then this is the career hack you’ve been waiting for.In You’ve Got This, two successful creative founders
... Läs mer
Pitch Perfect

How to Say It Right the First Time, Every Time

av Bill McGowan ...

Media guru and Emmy Award-winning correspondent Bill McGowan—a top communication coach to some of the biggest names in business and entertainment, including Eli Manning, Kelly Clarkson, Jack Welch, Thomas Keller and Kenneth Cole teaches you how to get your message across and get what you want with pitch perfect communication. He is also a trusted advisor in the C-suites of tech companies like, ... Läs mer

101,54 kr

Media guru and Emmy Award-winning correspondent Bill McGowan—a top communication coach to some of the biggest names in business and entertainment, including Eli Manning, Kelly Clarkson, Jack Welch, Thomas Keller and Kenneth Cole teaches you how to get your message across and get what you want with pitch perfect communication. He is also a trusted advisor in the C-suites of tech companies like,
... Läs mer
Transformational Leadership

av Bernard M. Bass, Ronald E. Riggio ...

Transformational Leadership, Second Edition is intended for both the scholars and serious students of leadership. It is a comprehensive review of theorizing and empirical research that can serve as a reference and starting point for additional research on the theory. It can be used as a supplementary textbook in an intense course on leadership--or as a primary text in a course or seminar focusing ... Läs mer

655,04 kr

Transformational Leadership, Second Edition is intended for both the scholars and serious students of leadership. It is a comprehensive review of theorizing and empirical research that can serve as a reference and starting point for additional research on the theory. It can be used as a supplementary textbook in an intense course on leadership--or as a primary text in a course or seminar focusing
... Läs mer
The Hypocrisy Trap

How Changing What We Criticize Can Improve Our Lives

av Michael Hallsworth ...

**How our desire to stamp out hypocrisy is backfiring—and how learning to target our criticisms better can improve our politics, business, and personal relationships.Finalist, 2025 Foreword INDIES Awards, Self-Help (Adult Nonfiction) CategoryShortlisted, Global Association of Applied Behavioural Scientists Book AwardLonglisted, Non-Obvious Book Awards 2025**In our increasingly distrusting and ... Läs mer

212,52 kr

**How our desire to stamp out hypocrisy is backfiring—and how learning to target our criticisms better can improve our politics, business, and personal relationships.Finalist, 2025 Foreword INDIES Awards, Self-Help (Adult Nonfiction) CategoryShortlisted, Global Association of Applied Behavioural Scientists Book AwardLonglisted, Non-Obvious Book Awards 2025**In our increasingly distrusting and
... Läs mer
15 Questions About Native Advertising

av Massimo Moruzzi ...

Serie Bok 3 - 15 Questions
#NOT a real book (Just a screed)Is native advertising something new, or just a new name?Is it the same as content marketing? How does it relate to social media marketing?Does native advertising work? Does it have negative consequences for society?Should native advertisement be deregulated, or should it be more seriously regulated?The 15 Questions:What Is Native Advertising?Is It a New Practice?Is ... Läs mer

Gratis

#NOT a real book (Just a screed)Is native advertising something new, or just a new name?Is it the same as content marketing? How does it relate to social media marketing?Does native advertising work? Does it have negative consequences for society?Should native advertisement be deregulated, or should it be more seriously regulated?The 15 Questions:What Is Native Advertising?Is It a New Practice?Is
... Läs mer
Celebrity Bromances

Constructing, Interpreting and Utilising Personas

av Celia Lam, Jackie Raphael ...

Serie serie Routledge Research in Cultural and Media Studies
This comprehensive work presents a thorough exploration of celebrity ‘bromances,’ interrogating how bromances are portrayed in media and consumed by audiences to examine themes of celebrity persona, performativity, and authenticity.The authors examine how the performance of intimate male friendships functions within broadly ‘Western’ celebrity culture from three primary perspectives: construction ... Läs mer

Gratis

This comprehensive work presents a thorough exploration of celebrity ‘bromances,’ interrogating how bromances are portrayed in media and consumed by audiences to examine themes of celebrity persona, performativity, and authenticity.The authors examine how the performance of intimate male friendships functions within broadly ‘Western’ celebrity culture from three primary perspectives: construction
... Läs mer
Negotiation with Different Cultures

av Chris Krause ...

This book focuses on how to negotiate in different countries. This focus brings to light how to conduct oneself along with cultural nuances for the reader to be aware of. When experiencing and engaging in different countries and cultures, it is of the utmost importance to not disrespect local traditions and embrace the uniqueness of the country's history and customs. When negotiating in different ... Läs mer

99,51 kr

This book focuses on how to negotiate in different countries. This focus brings to light how to conduct oneself along with cultural nuances for the reader to be aware of. When experiencing and engaging in different countries and cultures, it is of the utmost importance to not disrespect local traditions and embrace the uniqueness of the country's history and customs. When negotiating in different
... Läs mer
Brand Yourself Successful

Ensure Your Success

av Hazel Cunningham ...

What Is YOUR Brand?No, we're not talking about cigarettes or beer! We're talking about your BRAND. What is your personal orprofessional brand? How do others "see" you or your business?If you don't know, you're leaving a critical factor of your success to chance. It's interesting to note that most business owners give little thought to branding their business.The smart onesn know that they need a ... Läs mer

25,10 kr eller gratis med Kobo Plus

What Is YOUR Brand?No, we're not talking about cigarettes or beer! We're talking about your BRAND. What is your personal orprofessional brand? How do others "see" you or your business?If you don't know, you're leaving a critical factor of your success to chance. It's interesting to note that most business owners give little thought to branding their business.The smart onesn know that they need a
... Läs mer
We Have A Problem

Crisis and Reputation Management in the Digital Age

av Woon Tai Ho, PN Balji, Keith Nakamura, Eugene Quah ...

Crisis communications and crisis management are terms often used in the corporate world but rarely understood. In the era of social media, crisis is compounded by the entry of a loud and often powerful player, the public. “We have a problem” is the first book written in Asia about contemporary corporate crisis. The title is as much a declaration of crisis as the book is a collective wisdom of ... Läs mer

179,29 kr

Crisis communications and crisis management are terms often used in the corporate world but rarely understood. In the era of social media, crisis is compounded by the entry of a loud and often powerful player, the public. “We have a problem” is the first book written in Asia about contemporary corporate crisis. The title is as much a declaration of crisis as the book is a collective wisdom of
... Läs mer
Now! It’s Your Turn to Rewrite the Story You Live In

The 6F Method to Cultivate Inner Wealth and Design a Life of Meaning

av Cuong Pham ...

You have checked all the boxes. You have achieved the goals. So why does the finish line feel like another starting line?In a world obsessed with "hustle culture" and external metrics of success, many of us are running on empty—rich in achievements but poor in connection, meaning, and peace. We are living out scripts written by our past, our culture, and our fears, rather than authoring our own ... Läs mer

99,51 kr eller gratis med Kobo Plus

You have checked all the boxes. You have achieved the goals. So why does the finish line feel like another starting line?In a world obsessed with "hustle culture" and external metrics of success, many of us are running on empty—rich in achievements but poor in connection, meaning, and peace. We are living out scripts written by our past, our culture, and our fears, rather than authoring our own
... Läs mer
Climate Change Denial and Public Relations

Strategic communication and interest groups in climate inaction

Redigerad av Núria Almiron, Jordi Xifra ...

Serie serie Routledge New Directions in PR & Communication Research
This is the first book on climate change denial and lobbying that combines the ideology of denial and the role of anthropocentrism in the study of interest groups and communication strategy.Climate Change Denial and Public Relations: Strategic Communication and Interest Groups in Climate Inaction is a critical approach to climate change denial from a strategic communication perspective. The book ... Läs mer

Gratis

This is the first book on climate change denial and lobbying that combines the ideology of denial and the role of anthropocentrism in the study of interest groups and communication strategy.Climate Change Denial and Public Relations: Strategic Communication and Interest Groups in Climate Inaction is a critical approach to climate change denial from a strategic communication perspective. The book
... Läs mer
The People Business

How Ten Leaders Drive Engagement Through Internal Communications

av Annabel Dunstan, Imogen Osborne ...

Get exclusive insight into the internal communications strategies behind leading businesses like WPP, Heathrow Airport, Pizza Express, BG Groups and more, and learn what 'good' looks like in internal communications, to ensure yours demonstrates a clear impact on ROI and business performance.In many companies, internal communications (IC) is too often not seen as a credible contributor to overall ... Läs mer

534,70 kr

Get exclusive insight into the internal communications strategies behind leading businesses like WPP, Heathrow Airport, Pizza Express, BG Groups and more, and learn what 'good' looks like in internal communications, to ensure yours demonstrates a clear impact on ROI and business performance.In many companies, internal communications (IC) is too often not seen as a credible contributor to overall
... Läs mer
Excellence in Internal Communication Management

av Dr. Rita Linjuan Men, Dr. Shannon Bowen ...

This book integrates theories, research insights, practices, as well as current issues and cases into a comprehensive guide for internal communication managers and organizational leaders on how to communicate effectively with internal stakeholders.Important topics such as engagement, trust, change communication, new technologies, leadership communication, ethical decision making, transparency and ... Läs mer

124,12 kr

This book integrates theories, research insights, practices, as well as current issues and cases into a comprehensive guide for internal communication managers and organizational leaders on how to communicate effectively with internal stakeholders.Important topics such as engagement, trust, change communication, new technologies, leadership communication, ethical decision making, transparency and
... Läs mer
Public Speaking For Those Who'd Rather Die

av Daniel Arguelles ...

Whether for business, school, or any occasion, you may be called upon to address a crowd. If just the thought of this brings you angst and makes you want to crawl out of the window, then it's time to once and for all slay the dragon of fear! In Public Speaking For Those Who'd Rather Die, you will learn how almost all you do is interconnected, and how the way you approach any challenge or task ... Läs mer

21,52 kr

Whether for business, school, or any occasion, you may be called upon to address a crowd. If just the thought of this brings you angst and makes you want to crawl out of the window, then it's time to once and for all slay the dragon of fear! In Public Speaking For Those Who'd Rather Die, you will learn how almost all you do is interconnected, and how the way you approach any challenge or task
... Läs mer
El Libro Blanco del Media Training

Perfecciona tus habilidades de comunicación frente a los medios

av Eneas Mares Paris ...

Esta es la versión actualizada de El Vocero ante los Medios, el primer libro sobre Media Training o Entrenamiento de Medios publicado en México. El publirrelacionista y experto en comunicación de crisis, Eneas Mares Paris, nos pone de manifiesto el papel de un vocero ante los medios, la forma en que debe manejarse frente a los micrófonos y evitar menciones negativas que podrían circular en redes ... Läs mer

49,80 kr eller gratis med Kobo Plus

Esta es la versión actualizada de El Vocero ante los Medios, el primer libro sobre Media Training o Entrenamiento de Medios publicado en México. El publirrelacionista y experto en comunicación de crisis, Eneas Mares Paris, nos pone de manifiesto el papel de un vocero ante los medios, la forma en que debe manejarse frente a los micrófonos y evitar menciones negativas que podrían circular en redes
... Läs mer
Marketing und Werbung für Dachdecker

Fachbuch: Wie Marketing Deinen Dachdeckerbetrieb weiterbringt - Fachwissen mit Hintergründen, Erfolgsformel und Schritt-für-Schritt-Anleitung

av Ben Kaiser ...

Marketing und Werbung für Dachdecker - Wie Marketing Deinen Dachdeckerbetrieb weiterbringt - Fachwissen mit Hintergründen, Erfolgsformel und Schritt-für-Schritt-Anleitung Wir können als Unternehmer ein Leben lang zurechtkommen, ohne uns über die Maßen mit Marketing und Werbung auseinanderzusetzen. Aber ist das auch die erfolgreichste Art, ein Unternehmen zu führen? Wäre es nicht großartig, ein ... Läs mer

54,63 kr

Marketing und Werbung für Dachdecker - Wie Marketing Deinen Dachdeckerbetrieb weiterbringt - Fachwissen mit Hintergründen, Erfolgsformel und Schritt-für-Schritt-Anleitung Wir können als Unternehmer ein Leben lang zurechtkommen, ohne uns über die Maßen mit Marketing und Werbung auseinanderzusetzen. Aber ist das auch die erfolgreichste Art, ein Unternehmen zu führen? Wäre es nicht großartig, ein
... Läs mer
Manage the Message, Change the Outcome

An Executive’s Guide to Crisis Management

av Tara Goodwin ...

A wake-up call to motivate and inspire leaders, this book is a proactive approach to crisis planning and management that guides leaders step by step through a field-tested approach that will empower them to be more effective and less defensive when facing a crisis.It’s not “if” leaders experience a crisis, it’s “when” and “how severe,” but crisis planning is often overlooked or deferred to a later ... Läs mer

494,59 kr

A wake-up call to motivate and inspire leaders, this book is a proactive approach to crisis planning and management that guides leaders step by step through a field-tested approach that will empower them to be more effective and less defensive when facing a crisis.It’s not “if” leaders experience a crisis, it’s “when” and “how severe,” but crisis planning is often overlooked or deferred to a later
... Läs mer
Persuasive Message Design

av Nancy Grant Harrington, Katharine J. Head ...

This book presents a comprehensive approach for designing messages to influence beliefs, attitudes, intentions, and behaviors.Divided into three sections, each focusing on key components of persuasive message design, the book outlines the conceptual and theoretical foundations for investigating message effects and then goes on to present a working list of message design elements and best practice ... Läs mer

668,41 kr

This book presents a comprehensive approach for designing messages to influence beliefs, attitudes, intentions, and behaviors.Divided into three sections, each focusing on key components of persuasive message design, the book outlines the conceptual and theoretical foundations for investigating message effects and then goes on to present a working list of message design elements and best practice
... Läs mer
The Public Relations Handbook

Redigerad av Alison Theaker ...

Serie serie Media Practice
The Public Relations Handbook, 6th edition provides an engaging, in-depth exploration of the dynamic and ever-evolving public relations industry.Split into four parts exploring key conceptual themes in public relations, the book offers an overview of topics including strategic public relations, politics and the media; media relations in the social media age; strategic communication management; ... Läs mer

548,07 kr

The Public Relations Handbook, 6th edition provides an engaging, in-depth exploration of the dynamic and ever-evolving public relations industry.Split into four parts exploring key conceptual themes in public relations, the book offers an overview of topics including strategic public relations, politics and the media; media relations in the social media age; strategic communication management;
... Läs mer

Kobo Rakuten

Läsplattor

Appar

Tillbehör

Kundvagn

Du får VIP-behandlingen!

Din kundvagn är tom

Tillgänglig:

1 ljudbok per månad

+ GRATIS provprenumeration i 30 dagar

Tillgänglig:

1 ljudbok per månad

+ GRATIS provprenumeration i 30 dagar

Rekommenderas för dig

PR E-böcker

The Internet Ideology

This is Marketing

15 Questions About Social Media

Beyond Post-Communication

Ongoing Crisis Communication

You’ve Got This

Pitch Perfect

Transformational Leadership

The Hypocrisy Trap

15 Questions About Native Advertising

Celebrity Bromances

Negotiation with Different Cultures

Brand Yourself Successful

We Have A Problem

Now! It’s Your Turn to Rewrite the Story You Live In

Climate Change Denial and Public Relations

The People Business

Excellence in Internal Communication Management

Public Speaking For Those Who'd Rather Die

El Libro Blanco del Media Training

Marketing und Werbung für Dachdecker

Manage the Message, Change the Outcome

Persuasive Message Design

The Public Relations Handbook