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PR E-böcker

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  • The Internet Ideology

    From A as in Advertising to Z as in Zipcar

    av Massimo Moruzzi ...
    Regardless of the question, the Internet is the answer. Or so we are told.It seemed perfectly normal to Jeff Jarvis, a famous American journalist, to ask: "What Would Google Do?" if the company based in Mountain View were put in charge of the public sector.It apparently didn't occur to him that the rules and goals the public sector lives by are, or at least should be, different from those of a ... Läs mer

    Gratis

  • This is Marketing

    You Can’t Be Seen Until You Learn To See

    av Seth Godin ...
    #1 WALL STREET JOURNAL BESTSELLER & INSTANT NEW YORK TIMES BESTSELLERA game-changing approach to marketing, sales, and advertising.For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation ... Läs mer

    165,56 kr

  • 15 Questions About Social Media

    av Massimo Moruzzi ...
    Serie Bok 2 - 15 Questions
    #NOT a real book (Just a screed)Does all the hype surrounding social media make sense?Isn't it time that somebody tried to deconstruct all this bullshit?What are social media? Are they the same websites we used to call social networks? Why did we start calling them social media?What is social media marketing? Are companies doing it right? Does it make sense to send your website visitors to Twitter ... Läs mer

    Gratis

  • 15 Questions About Native Advertising

    av Massimo Moruzzi ...
    Serie Bok 3 - 15 Questions
    #NOT a real book (Just a screed)Is native advertising something new, or just a new name?Is it the same as content marketing? How does it relate to social media marketing?Does native advertising work? Does it have negative consequences for society?Should native advertisement be deregulated, or should it be more seriously regulated?The 15 Questions:What Is Native Advertising?Is It a New Practice?Is ... Läs mer

    Gratis

  • Beyond Post-Communication

    Challenging Disinformation, Deception, and Manipulation

    av Jim Macnamara ...
    While many analyses have examined disinformation in recent election campaigns, misuse of ‘big data’ such as the Cambridge Analytica scandal, and manipulation by bots and algorithms, most have blamed a few bad actors. This incisive analysis presents evidence of deeper and broader corruption of the public sphere, which the author refers to as post-communication. With extensive evidence, Jim ... Läs mer

    458,51 kr

  • You’ve Got This

    The essential career handbook for creative women

    av Bec Brown ...
    Want to flourish in a creative industry such as entertainment, marketing, advertising, PR, design, photography, media or the arts?Would you love to score your dream job or start a business doing something you love and be earning a great income – but you aren’t sure how to make that happen?Then this is the career hack you’ve been waiting for.In You’ve Got This, two successful creative founders ... Läs mer

    207,25 kr

  • Ongoing Crisis Communication

    Planning, Managing, and Responding

    av Timothy Coombs ...
    Ongoing Crisis Communication: Planning, Managing, and Responding provides an integrated approach to crisis communication that spans the entire crisis management process and crosses various disciplines. A truly integrative and comprehensive text, this book explains how crisis management can prevent or reduce the threats of a crisis, providing guidelines for how best to act and react in an emergency ... Läs mer

    1 090,22 kr

  • Celebrity Bromances

    Constructing, Interpreting and Utilising Personas

    av Celia Lam, Jackie Raphael ...
    Serie serie Routledge Research in Cultural and Media Studies
    This comprehensive work presents a thorough exploration of celebrity ‘bromances,’ interrogating how bromances are portrayed in media and consumed by audiences to examine themes of celebrity persona, performativity, and authenticity.The authors examine how the performance of intimate male friendships functions within broadly ‘Western’ celebrity culture from three primary perspectives: construction ... Läs mer

    Gratis

  • Pitch Perfect

    How to Say It Right the First Time, Every Time

    av Bill McGowan ...
    Media guru and Emmy Award-winning correspondent Bill McGowan—a top communication coach to some of the biggest names in business and entertainment, including Eli Manning, Kelly Clarkson, Jack Welch, Thomas Keller and Kenneth Cole teaches you how to get your message across and get what you want with pitch perfect communication. He is also a trusted advisor in the C-suites of tech companies like, ... Läs mer

    98,15 kr

  • Transformational Leadership

    av Bernard M. Bass, Ronald E. Riggio ...
    Transformational Leadership, Second Edition is intended for both the scholars and serious students of leadership. It is a comprehensive review of theorizing and empirical research that can serve as a reference and starting point for additional research on the theory. It can be used as a supplementary textbook in an intense course on leadership--or as a primary text in a course or seminar focusing ... Läs mer

    630,21 kr

  • The Hypocrisy Trap

    How Changing What We Criticize Can Improve Our Lives

    av Michael Hallsworth ...
    **How our desire to stamp out hypocrisy is backfiring—and how learning to target our criticisms better can improve our politics, business, and personal relationships.Finalist, 2025 Foreword INDIES Awards, Self-Help (Adult Nonfiction) CategoryShortlisted, Global Association of Applied Behavioural Scientists Book AwardLonglisted, Non-Obvious Book Awards 2025**In our increasingly distrusting and ... Läs mer

    201,07 kr

  • A Handbook of Corporate Communication and Public Relations

    Redigerad av Sandra Oliver ...
    A bold addition to existing literature, this book provides an excellent overview of corporate communication. Taking an interdisciplinary approach, it offers readers the in-depth analysis required to truly understand corporate communication, corporate strategy and corporate affairs as well as the relevant public relations issues.With a refreshing ne ... Läs mer

    758,86 kr

  • Come prepararsi a un’intervista di successo

    Guida essenziale e metodo di lavoro per brillare nei media e nelle relazioni pubbliche

    av Veronica Lisa Crippa ...
    Serie Bok 7 - I Quaderni di Liquid Diamond
    Come si fa a farsi intervistare e uscire sui media?Come si coltivano le relazioni con i media?C’è un metodo che aiuta a prepararsi per rilasciare un’intervista professionale?Questo quaderno è per imprenditori, professionisti della comunicazione e studenti.Offre consigli utili, metodo di lavoro e strumenti di lavoro con i quali potrai:- gestire al meglio la relazione con i giornalisti,- creare ... Läs mer

    94,15 kr eller gratis med Kobo Plus

  • グラフふくおか 2021秋号

    av 福岡県 ...
    Serie serie グラフふくおか
    福岡県の魅力、県政の動き、お知らせ、地域の話題、県議会だよりなど、写真を中心に分かりやすく掲載したグラフ誌です。【内容】特集／世界体操・新体操 北九州大会Fukuoka Pride Food／はかた地どりふくおか新・日常の旅／嘉麻市馬見きらめきマイタウン／水巻町小特集／おうちで楽しむ県立美術館smile移住・定住県議会だよりふくおか花図鑑【「グラフふくおか」について】刊行：年4回（夏号・秋号・冬号・春号）規格（紙版）：A4判、32ページ、オールカラー配布先：県内の公民館、図書館、学校、会社、県の出先機関、市町村役場、医療機関、金融機関、理・美容院など発行：福岡県 県民情報広報課制作：株式会社 利助オフィス【お知らせ】「グラフふくおか」の新規配布場所を募集しています。年4回... ... Läs mer

    Gratis

  • Visual Public Relations

    Strategic Communication Beyond Text

    Redigerad av Simon Collister, Sarah Roberts-Bowman ...
    Serie serie Routledge New Directions in PR & Communication Research
    This book brings together a broad and diverse range of new and radical approaches to public relations focussing on the increasingly vital role that visual, sensory and physical elements factors play in shaping communication. Engaging with recent developments in critical and cultural theories, it outlines how non-textual and non-representational forces play a central role in the efficacy and ... Läs mer

    604,49 kr

  • Big Ideas in Public Relations Research and Practice

    Redigerad av Finn Frandsen, Winni Johansen, Ralph Tench, Stefania Romenti ...
    Serie Bok 4 - Advances in Public Relations and Communication Management
    Big Ideas can do many things. They are transformative and change the way we work and communicate in organizations and societies. As Big Ideas are dynamic, they can cross borders between disciplines to create new relationships between people, organizations and countries.In applying big ideas to public relations, this volume challenges how scholars and practitioners perceive and understand public ... Läs mer

    865,48 kr

  • Dimmi come vendi e ti dirò chi sei

    av META FORMAZIONE ...
    Vendere con successo - articoli pubblicati su www.metasmart.it In questi articoli non leggerete di grandi case history, non leggerete di vincenti strategie commerciali, non una parola su operazioni di marketing a livello globale e non una sola sillaba spesa per comprendere meccanismi di macro economia. Leggerete di comportamenti. Utili, efficaci e immediatamente praticabili. Nella convinzione, in ... Läs mer

    Gratis

  • PUBLIC RELATIONS AND MARKETING COMMUNICATIONS [NEW, REVISED, EXPANDED EDITION]

    av Kerwin Mathew ...
    DESCRIPTION OF BOOKProfitable businesses, now more than ever, depend on their Public Relations Department for the setting up of a dynamic and practical communications network which reflects the challenges of this competitive era."Public Relations And Marketing Communications" is for the public relations practitioners, sales and business people, and public relations/communication studies students ... Läs mer

    68,75 kr eller gratis med Kobo Plus

  • Socialite - Make Your Life Fabulous and Enjoy What Life Has to Offer

    av Collin Miles ...
    There is something great about A-list living and Socialite, the twelfth book of a twenty-one book series (The Insiders' Lifestyle Guides), is the first step to achieving a high society life. Ever wonder how to become a jet setting celebrant? From: how to act around the wealthy, to your clothes, to your manners, to your speech, to your grooming, and more. Trading your life for a limousine.Look ... Läs mer

    26,58 kr eller gratis med Kobo Plus

  • Family Communication in the Age of Digital and Social Media

    Redigerad av Carol J. Bruess ...
    Serie Bok 9 - Lifespan Communication
    Family Communication in the Age of Digital and Social Media is an innovative collection of contemporary data-driven research and theorizing about how digital and social media are affecting and changing nearly every aspect of family interaction over the lifespan. The research and thinking featured in the book reflects the intense growth of interest in families in the digital age. Chapters explore ... Läs mer

    462,36 kr

  • Global Technology and Corporate Crisis

    Strategies, Planning and Communication in the Information Age

    av Simon Moore, Mike Seymour ...
    Accelerating global change is generating a volatile, shifting and potent array of risks and threats for business and corporate management. If business is to survive and recover, the authors argue that a major shift is needed that embraces corporate culture, operational planning and the key role of communication in the information revolution. This innovative text meets this challenge head on. It ... Läs mer

    462,98 kr

  • Immediate Response Actually Compounds Reputational Damage

    Navigating Strategic Crisis Communication and Organizational Reputation Management

    av Talia Westcott ...
    This book examines how organizations construct communication frameworks that protect institutional credibility during operational disruptions and public controversies. It explores tensions between reflexive damage control and the deliberate response protocols required for reputation preservation. The content reveals patterns in crisis escalation dynamics, reframes assumptions about communication ... Läs mer

    109,00 kr

  • Work, Locality and the Rhythms of Capital

    av Jamie Gough ...
    Serie serie Routledge Studies in Employment and Work Relations in Context
    This theoretical and empirical study examines the relationship between the organisation of work, industrial relations, production spaces and the dynamics of capitalist investment. Jamie Gough explores the connections between labour process change, products, local economy and society, spaces and forms of competition, and firm's locational strategies. In a path-breaking analysis he shows that these ... Läs mer

    1 800,98 kr

  • Management and International Business Issues in Jordan

    av Kip Becker, Hamed El-Said ...
    Understand the economic, cultural, and enterprise issues facing the Arab countries of the Middle East!Jordan is playing a vital role in the economic and political transformation of the Middle East, but little research has been done on its business climate. Management and International Business Issues in Jordan fills that gap. This groundbreaking volume spans the social, cultural, economic, and ... Läs mer

    797,45 kr