PR av Marknadsföring & försäljning och Affärsekonomi E-böcker

Kundvagn

Objekt inte tillgängliga för köp

Vänligen granska din kundvagn. Du kan ta bort objekt som inte är tillgängliga nu, eller så gör vi det automatiskt i kassan.

objektobjekt

- Obegränsad tillgång till e-böcker
  
  Obegränsad tillgång till ljudböcker
  
  Ingen bindningstid, avbryt när som helst på kobo.com/account/subscriptions
  
  Få 1 kredit varje månad för valfri ljudbok
  
  Ingen bindningstid, avbryt när som helst på kobo.com/account/subscriptions
  
  Obegränsad tillgång till e-böcker
  
  Obegränsad tillgång till ljudböcker
  
  Ingen bindningstid, avbryt när som helst på kobo.com/account/subscriptions
  Ljudbok
  av ,
  
  Tillgänglig:
  
  . Ingen bindningstid, avbryt när som helst på kobo.com/account/subscriptions.
  
  Förbeställ
  1 ljudbok per månad
  
  + GRATIS provprenumeration i 30 dagar
  
  Specialerbjudande
  
  Få 1 kredit varje månad som kan lösas in mot en valfri ljudbok
  
  *Inget åtagande, avbryt när som helst
  
  GRATIS

objektobjekt

Obegränsad tillgång till e-böcker

Obegränsad tillgång till ljudböcker

Ingen bindningstid, avbryt när som helst på kobo.com/account/subscriptions

Få 1 kredit varje månad för valfri ljudbok

Ingen bindningstid, avbryt när som helst på kobo.com/account/subscriptions

Obegränsad tillgång till e-böcker

Obegränsad tillgång till ljudböcker

Ingen bindningstid, avbryt när som helst på kobo.com/account/subscriptions
Ljudbok
av ,

Tillgänglig:
. Ingen bindningstid, avbryt när som helst på kobo.com/account/subscriptions.

Förbeställ
1 ljudbok per månad

+ GRATIS provprenumeration i 30 dagar

Specialerbjudande

Få 1 kredit varje månad som kan lösas in mot en valfri ljudbok

*Inget åtagande, avbryt när som helst

GRATIS

Rekommenderas för dig

The Internet Ideology

From A as in Advertising to Z as in Zipcar

av Massimo Moruzzi ...

Regardless of the question, the Internet is the answer. Or so we are told.It seemed perfectly normal to Jeff Jarvis, a famous American journalist, to ask: "What Would Google Do?" if the company based in Mountain View were put in charge of the public sector.It apparently didn't occur to him that the rules and goals the public sector lives by are, or at least should be, different from those of a ... Läs mer

Gratis

Regardless of the question, the Internet is the answer. Or so we are told.It seemed perfectly normal to Jeff Jarvis, a famous American journalist, to ask: "What Would Google Do?" if the company based in Mountain View were put in charge of the public sector.It apparently didn't occur to him that the rules and goals the public sector lives by are, or at least should be, different from those of a
... Läs mer
This is Marketing

You Can’t Be Seen Until You Learn To See

av Seth Godin ...

#1 WALL STREET JOURNAL BESTSELLER & INSTANT NEW YORK TIMES BESTSELLERA game-changing approach to marketing, sales, and advertising.For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation ... Läs mer

165,56 kr

#1 WALL STREET JOURNAL BESTSELLER & INSTANT NEW YORK TIMES BESTSELLERA game-changing approach to marketing, sales, and advertising.For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation
... Läs mer
15 Questions About Social Media

av Massimo Moruzzi ...

Serie Bok 2 - 15 Questions
#NOT a real book (Just a screed)Does all the hype surrounding social media make sense?Isn't it time that somebody tried to deconstruct all this bullshit?What are social media? Are they the same websites we used to call social networks? Why did we start calling them social media?What is social media marketing? Are companies doing it right? Does it make sense to send your website visitors to Twitter ... Läs mer

Gratis

#NOT a real book (Just a screed)Does all the hype surrounding social media make sense?Isn't it time that somebody tried to deconstruct all this bullshit?What are social media? Are they the same websites we used to call social networks? Why did we start calling them social media?What is social media marketing? Are companies doing it right? Does it make sense to send your website visitors to Twitter
... Läs mer
Celebrity Bromances

Constructing, Interpreting and Utilising Personas

av Celia Lam, Jackie Raphael ...

Serie serie Routledge Research in Cultural and Media Studies
This comprehensive work presents a thorough exploration of celebrity ‘bromances,’ interrogating how bromances are portrayed in media and consumed by audiences to examine themes of celebrity persona, performativity, and authenticity.The authors examine how the performance of intimate male friendships functions within broadly ‘Western’ celebrity culture from three primary perspectives: construction ... Läs mer

Gratis

This comprehensive work presents a thorough exploration of celebrity ‘bromances,’ interrogating how bromances are portrayed in media and consumed by audiences to examine themes of celebrity persona, performativity, and authenticity.The authors examine how the performance of intimate male friendships functions within broadly ‘Western’ celebrity culture from three primary perspectives: construction
... Läs mer
Pitch Perfect

How to Say It Right the First Time, Every Time

av Bill McGowan ...

Media guru and Emmy Award-winning correspondent Bill McGowan—a top communication coach to some of the biggest names in business and entertainment, including Eli Manning, Kelly Clarkson, Jack Welch, Thomas Keller and Kenneth Cole teaches you how to get your message across and get what you want with pitch perfect communication. He is also a trusted advisor in the C-suites of tech companies like, ... Läs mer

98,15 kr

Media guru and Emmy Award-winning correspondent Bill McGowan—a top communication coach to some of the biggest names in business and entertainment, including Eli Manning, Kelly Clarkson, Jack Welch, Thomas Keller and Kenneth Cole teaches you how to get your message across and get what you want with pitch perfect communication. He is also a trusted advisor in the C-suites of tech companies like,
... Läs mer
Ongoing Crisis Communication

Planning, Managing, and Responding

av Timothy Coombs ...

Ongoing Crisis Communication: Planning, Managing, and Responding provides an integrated approach to crisis communication that spans the entire crisis management process and crosses various disciplines. A truly integrative and comprehensive text, this book explains how crisis management can prevent or reduce the threats of a crisis, providing guidelines for how best to act and react in an emergency ... Läs mer

1 090,22 kr

Ongoing Crisis Communication: Planning, Managing, and Responding provides an integrated approach to crisis communication that spans the entire crisis management process and crosses various disciplines. A truly integrative and comprehensive text, this book explains how crisis management can prevent or reduce the threats of a crisis, providing guidelines for how best to act and react in an emergency
... Läs mer
Beyond Post-Communication

Challenging Disinformation, Deception, and Manipulation

av Jim Macnamara ...

While many analyses have examined disinformation in recent election campaigns, misuse of ‘big data’ such as the Cambridge Analytica scandal, and manipulation by bots and algorithms, most have blamed a few bad actors. This incisive analysis presents evidence of deeper and broader corruption of the public sphere, which the author refers to as post-communication. With extensive evidence, Jim ... Läs mer

458,51 kr

While many analyses have examined disinformation in recent election campaigns, misuse of ‘big data’ such as the Cambridge Analytica scandal, and manipulation by bots and algorithms, most have blamed a few bad actors. This incisive analysis presents evidence of deeper and broader corruption of the public sphere, which the author refers to as post-communication. With extensive evidence, Jim
... Läs mer
You’ve Got This

The essential career handbook for creative women

av Bec Brown ...

Want to flourish in a creative industry such as entertainment, marketing, advertising, PR, design, photography, media or the arts?Would you love to score your dream job or start a business doing something you love and be earning a great income – but you aren’t sure how to make that happen?Then this is the career hack you’ve been waiting for.In You’ve Got This, two successful creative founders ... Läs mer

207,25 kr

Want to flourish in a creative industry such as entertainment, marketing, advertising, PR, design, photography, media or the arts?Would you love to score your dream job or start a business doing something you love and be earning a great income – but you aren’t sure how to make that happen?Then this is the career hack you’ve been waiting for.In You’ve Got This, two successful creative founders
... Läs mer
15 Questions About Native Advertising

av Massimo Moruzzi ...

Serie Bok 3 - 15 Questions
#NOT a real book (Just a screed)Is native advertising something new, or just a new name?Is it the same as content marketing? How does it relate to social media marketing?Does native advertising work? Does it have negative consequences for society?Should native advertisement be deregulated, or should it be more seriously regulated?The 15 Questions:What Is Native Advertising?Is It a New Practice?Is ... Läs mer

Gratis

#NOT a real book (Just a screed)Is native advertising something new, or just a new name?Is it the same as content marketing? How does it relate to social media marketing?Does native advertising work? Does it have negative consequences for society?Should native advertisement be deregulated, or should it be more seriously regulated?The 15 Questions:What Is Native Advertising?Is It a New Practice?Is
... Läs mer
Transformational Leadership

av Bernard M. Bass, Ronald E. Riggio ...

Transformational Leadership, Second Edition is intended for both the scholars and serious students of leadership. It is a comprehensive review of theorizing and empirical research that can serve as a reference and starting point for additional research on the theory. It can be used as a supplementary textbook in an intense course on leadership--or as a primary text in a course or seminar focusing ... Läs mer

630,21 kr

Transformational Leadership, Second Edition is intended for both the scholars and serious students of leadership. It is a comprehensive review of theorizing and empirical research that can serve as a reference and starting point for additional research on the theory. It can be used as a supplementary textbook in an intense course on leadership--or as a primary text in a course or seminar focusing
... Läs mer
The Hypocrisy Trap

How Changing What We Criticize Can Improve Our Lives

av Michael Hallsworth ...

**How our desire to stamp out hypocrisy is backfiring—and how learning to target our criticisms better can improve our politics, business, and personal relationships.Finalist, 2025 Foreword INDIES Awards, Self-Help (Adult Nonfiction) CategoryShortlisted, Global Association of Applied Behavioural Scientists Book AwardLonglisted, Non-Obvious Book Awards 2025**In our increasingly distrusting and ... Läs mer

201,07 kr

**How our desire to stamp out hypocrisy is backfiring—and how learning to target our criticisms better can improve our politics, business, and personal relationships.Finalist, 2025 Foreword INDIES Awards, Self-Help (Adult Nonfiction) CategoryShortlisted, Global Association of Applied Behavioural Scientists Book AwardLonglisted, Non-Obvious Book Awards 2025**In our increasingly distrusting and
... Läs mer
Dark Social

Understanding the Darker Side of Work, Personality and Social Media

av Ian MacRae ...

Shortlisted for the Business Book Awards 2022From Donald Trump's outrageous tweets to the impact of the GRU (Russia's military intelligence agency) on foreign elections, through to echo chambers and amplification by bots and networks - the negative side of social media is becoming ever more apparent. Now far removed from a comfortable landscape of cat videos and family pictures, social media is ... Läs mer

282,06 kr

Shortlisted for the Business Book Awards 2022From Donald Trump's outrageous tweets to the impact of the GRU (Russia's military intelligence agency) on foreign elections, through to echo chambers and amplification by bots and networks - the negative side of social media is becoming ever more apparent. Now far removed from a comfortable landscape of cat videos and family pictures, social media is
... Läs mer
The KD Public Relations Brand Guide; Knowing and Understanding the Basics to Building a Brand

av Katherine Parker ...

Book Description:Navigating the complexities of running a business can be daunting, especially when it comes to understanding the vital roles that Public Relations, Marketing, Sales, and Advertising play in your success. Whether you're a new entrepreneur just getting started or a seasoned business owner facing unexpected challenges, the KD Public Relations Brand Guide is here to help.With over 15 ... Läs mer

296,79 kr

Book Description:Navigating the complexities of running a business can be daunting, especially when it comes to understanding the vital roles that Public Relations, Marketing, Sales, and Advertising play in your success. Whether you're a new entrepreneur just getting started or a seasoned business owner facing unexpected challenges, the KD Public Relations Brand Guide is here to help.With over 15
... Läs mer
EVENTS²

Hoe organiseer je een geslaagd evenement?

av Kevin Van der Straeten ...

EVENTS² is hét naslagwerk voor elke organisator van evenementen en feesten. Deze vernieuwde editie is dikker dan ooit, verdiept én bevat volledig nieuwe topics die je als organisator niet mag missen!EVENTS² is een complete leidraad voor alle aspecten die bij de organisatie van evenementen, congressen en feesten komen kijken: van de voorbereiding tot het evenement zelf en de evaluatie achteraf. Het ... Läs mer

184,88 kr

EVENTS² is hét naslagwerk voor elke organisator van evenementen en feesten. Deze vernieuwde editie is dikker dan ooit, verdiept én bevat volledig nieuwe topics die je als organisator niet mag missen!EVENTS² is een complete leidraad voor alle aspecten die bij de organisatie van evenementen, congressen en feesten komen kijken: van de voorbereiding tot het evenement zelf en de evaluatie achteraf. Het
... Läs mer
Propaganda and Nation Building

Selling the Irish Free State

av Kevin Hora ...

Serie serie Routledge New Directions in PR & Communication Research
This book examines the origins of Ireland in its first independent incarnation, the Irish Free State (1922-1937). It explores how contemporary public relations and propaganda techniques were used to construct an identity for this new state – a state which after enduring seven years of insurrection and civil war, became one of the most stable democracies in Europe. This stability, the book argues, ... Läs mer

604,49 kr

This book examines the origins of Ireland in its first independent incarnation, the Irish Free State (1922-1937). It explores how contemporary public relations and propaganda techniques were used to construct an identity for this new state – a state which after enduring seven years of insurrection and civil war, became one of the most stable democracies in Europe. This stability, the book argues,
... Läs mer
The New Brand Spirit

How Communicating Sustainability Builds Brands, Reputations and Profits

av Christian Conrad, Marjorie Ellis Thompson ...

Effective sustainability communication can deliver business value. Get it wrong, however, and the reputational damage will be costly. Stakeholders, and the general public as well as activists, are unforgiving of companies whose products, services, business practices or culture fall short of their socially responsible rhetoric. Based on close to one hundred in-depth interviews with leading experts, ... Läs mer

527,30 kr

Effective sustainability communication can deliver business value. Get it wrong, however, and the reputational damage will be costly. Stakeholders, and the general public as well as activists, are unforgiving of companies whose products, services, business practices or culture fall short of their socially responsible rhetoric. Based on close to one hundred in-depth interviews with leading experts,
... Läs mer
Strategic Participatory Communication and Development

Engagement and Empowerment

av Anne Gregory, Gregoria Arum Yudarwati ...

There has been a recent shift in the nature of public engagement from a culture of paternalism and control towards a public-centred approach involving collaboration and co-creation. This book draws on public relations and development communication insights to build a new community engagement model for public sector organisations who wish to engage with rural communities in developing countries. ... Läs mer

308,61 kr

There has been a recent shift in the nature of public engagement from a culture of paternalism and control towards a public-centred approach involving collaboration and co-creation. This book draws on public relations and development communication insights to build a new community engagement model for public sector organisations who wish to engage with rural communities in developing countries.
... Läs mer
The Power of Content Creating

How to Create Content that Works for You

av Chinn ...

Social media is one of the fastest growing industries in the world. Wouldn’t it be great to create content doing what you love to do? In The Power of Content Creating, I teach, inspire, motivate, and show you how to earn income in the social media space, providing indepth insight into what happens in the social media world and how content creating works. Using my personal experience as a backdrop, ... Läs mer

47,70 kr

Social media is one of the fastest growing industries in the world. Wouldn’t it be great to create content doing what you love to do? In The Power of Content Creating, I teach, inspire, motivate, and show you how to earn income in the social media space, providing indepth insight into what happens in the social media world and how content creating works. Using my personal experience as a backdrop,
... Läs mer
Public Finance

How to fix weak governance and obsolete systems

av Subra Ramamurthy ...

Public Finance- How to fix weak financial governance and obsolete systemsThis book begins with the current fiscal situation in euro-zone countries such as Greece and Spain who emboldened by the currency integration adopted the policy of borrowing in euro that was available at low interest rates, and fueled their public spending. For a while they enjoyed a rising level of prosperity at the cost of ... Läs mer

28,18 kr

Public Finance- How to fix weak financial governance and obsolete systemsThis book begins with the current fiscal situation in euro-zone countries such as Greece and Spain who emboldened by the currency integration adopted the policy of borrowing in euro that was available at low interest rates, and fueled their public spending. For a while they enjoyed a rising level of prosperity at the cost of
... Läs mer
Speak to Inspire: 20 Secrets of Unforgettable Public Speaking

“Your voice counts”

av Kossivi Alowonou ...

Serie Bok 1 - Speak To Inspire
Do you dream of speaking with confidence and inspiring your audience? Whether you're a student, a professional, or an entrepreneur, Speak to Inspire: 20 Secrets of Unforgettable Public Speaking is your guide to clear and powerful communication.In this book, you’ll discover simple, practical tips to:Start your speech in a way that grabs attention.Use your body and voice to connect with your ... Läs mer

113,10 kr eller gratis med Kobo Plus

Do you dream of speaking with confidence and inspiring your audience? Whether you're a student, a professional, or an entrepreneur, Speak to Inspire: 20 Secrets of Unforgettable Public Speaking is your guide to clear and powerful communication.In this book, you’ll discover simple, practical tips to:Start your speech in a way that grabs attention.Use your body and voice to connect with your
... Läs mer
La comunicación de los territorios, los destinos y sus marcas. Guía práctica de aplicación desde las relaciones públicas

av Assumpció Huertas Roig ...

Serie Bok 1 - DirCom
Los comunicadores de los destinos turísticos y de los territorios en general se enfrentan cada día al emocionante reto de comunicar sus identidades y sus marcas para conseguir la creación de una buena imagen del lugar, atraer turistas, públicos diversos, y generar así un desarrollo justo, equitativo y global para el territorio. Pero ¿cómo se comunica una ciudad, un destino de costa o una marca ... Läs mer

75,99 kr eller gratis med Kobo Plus

Los comunicadores de los destinos turísticos y de los territorios en general se enfrentan cada día al emocionante reto de comunicar sus identidades y sus marcas para conseguir la creación de una buena imagen del lugar, atraer turistas, públicos diversos, y generar así un desarrollo justo, equitativo y global para el territorio. Pero ¿cómo se comunica una ciudad, un destino de costa o una marca
... Läs mer
Removing the Spin. Una nueva teoría histórica de las Relaciones Públicas

av Margot Opdycke Lamme, Karen Miller Russell ...

Este libro rompe con la engañosa dependencia que plantean las interpretaciones lineales del pasado, para ofrecer una visión amplia y a largo plazo del desarrollo y la institucionalización de las estrategias y las técnicas de comunicación estratégica, y de las relaciones públicas. En efecto, a falta de una teoría general que describa la aparición y el desarrollo de esta disciplina, los expertos han ... Läs mer

66,45 kr eller gratis med Kobo Plus

Este libro rompe con la engañosa dependencia que plantean las interpretaciones lineales del pasado, para ofrecer una visión amplia y a largo plazo del desarrollo y la institucionalización de las estrategias y las técnicas de comunicación estratégica, y de las relaciones públicas. En efecto, a falta de una teoría general que describa la aparición y el desarrollo de esta disciplina, los expertos han
... Läs mer
Digital Nomad Secrets

av Mirza Daniyal ...

Digital Nomad Secrets - A Step-by-Step Guide for Aspiring Lifestyle Entrepreneurs to Live, Work and Play Anywhere in the World is the guide you need if you want to stop playing by the rules and wasting your life away!This guide is going to give you everything you need to know to drive to the top and higher if you like. It's all here for the taking when you are ready but your focus needs to be just ... Läs mer

74,45 kr eller gratis med Kobo Plus

Digital Nomad Secrets - A Step-by-Step Guide for Aspiring Lifestyle Entrepreneurs to Live, Work and Play Anywhere in the World is the guide you need if you want to stop playing by the rules and wasting your life away!This guide is going to give you everything you need to know to drive to the top and higher if you like. It's all here for the taking when you are ready but your focus needs to be just
... Läs mer
Increase Your Impact and Influence

av Gini Graham Scott PhD ...

INCREASE YOUR IMPACT AND INFLUENCE features different ways to share your message in multiple formats in order to reach your intended audience in the ways they prefer to get that message. This message is whatever content or communication you want to convey, and you can repackage and repurpose your message in various ways to break through the clutter in today's supercharged information age. Doing so ... Läs mer

26,58 kr eller gratis med Kobo Plus

INCREASE YOUR IMPACT AND INFLUENCE features different ways to share your message in multiple formats in order to reach your intended audience in the ways they prefer to get that message. This message is whatever content or communication you want to convey, and you can repackage and repurpose your message in various ways to break through the clutter in today's supercharged information age. Doing so
... Läs mer

Kobo Rakuten

Läsplattor

Appar

Tillbehör

Kundvagn

Du får VIP-behandlingen!

Din kundvagn är tom

Tillgänglig:

1 ljudbok per månad

+ GRATIS provprenumeration i 30 dagar

Tillgänglig:

1 ljudbok per månad

+ GRATIS provprenumeration i 30 dagar

Rekommenderas för dig

PR E-böcker

The Internet Ideology

This is Marketing

15 Questions About Social Media

Celebrity Bromances

Pitch Perfect

Ongoing Crisis Communication

Beyond Post-Communication

You’ve Got This

15 Questions About Native Advertising

Transformational Leadership

The Hypocrisy Trap

Dark Social

The KD Public Relations Brand Guide; Knowing and Understanding the Basics to Building a Brand

EVENTS²

Propaganda and Nation Building

The New Brand Spirit

Strategic Participatory Communication and Development

The Power of Content Creating

Public Finance

Speak to Inspire: 20 Secrets of Unforgettable Public Speaking

La comunicación de los territorios, los destinos y sus marcas. Guía práctica de aplicación desde las relaciones públicas

Removing the Spin. Una nueva teoría histórica de las Relaciones Públicas

Digital Nomad Secrets

Increase Your Impact and Influence