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Rekommenderas för dig

The Internet Ideology

From A as in Advertising to Z as in Zipcar

av Massimo Moruzzi ...

Regardless of the question, the Internet is the answer. Or so we are told.It seemed perfectly normal to Jeff Jarvis, a famous American journalist, to ask: "What Would Google Do?" if the company based in Mountain View were put in charge of the public sector.It apparently didn't occur to him that the rules and goals the public sector lives by are, or at least should be, different from those of a ... Läs mer

Gratis

Regardless of the question, the Internet is the answer. Or so we are told.It seemed perfectly normal to Jeff Jarvis, a famous American journalist, to ask: "What Would Google Do?" if the company based in Mountain View were put in charge of the public sector.It apparently didn't occur to him that the rules and goals the public sector lives by are, or at least should be, different from those of a
... Läs mer
This is Marketing

You Can’t Be Seen Until You Learn To See

av Seth Godin ...

#1 WALL STREET JOURNAL BESTSELLER & INSTANT NEW YORK TIMES BESTSELLERA game-changing approach to marketing, sales, and advertising.For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation ... Läs mer

165,56 kr

#1 WALL STREET JOURNAL BESTSELLER & INSTANT NEW YORK TIMES BESTSELLERA game-changing approach to marketing, sales, and advertising.For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation
... Läs mer
15 Questions About Social Media

av Massimo Moruzzi ...

Serie Bok 2 - 15 Questions
#NOT a real book (Just a screed)Does all the hype surrounding social media make sense?Isn't it time that somebody tried to deconstruct all this bullshit?What are social media? Are they the same websites we used to call social networks? Why did we start calling them social media?What is social media marketing? Are companies doing it right? Does it make sense to send your website visitors to Twitter ... Läs mer

Gratis

#NOT a real book (Just a screed)Does all the hype surrounding social media make sense?Isn't it time that somebody tried to deconstruct all this bullshit?What are social media? Are they the same websites we used to call social networks? Why did we start calling them social media?What is social media marketing? Are companies doing it right? Does it make sense to send your website visitors to Twitter
... Läs mer
Ongoing Crisis Communication

Planning, Managing, and Responding

av Timothy Coombs ...

Ongoing Crisis Communication: Planning, Managing, and Responding provides an integrated approach to crisis communication that spans the entire crisis management process and crosses various disciplines. A truly integrative and comprehensive text, this book explains how crisis management can prevent or reduce the threats of a crisis, providing guidelines for how best to act and react in an emergency ... Läs mer

1 090,22 kr

Ongoing Crisis Communication: Planning, Managing, and Responding provides an integrated approach to crisis communication that spans the entire crisis management process and crosses various disciplines. A truly integrative and comprehensive text, this book explains how crisis management can prevent or reduce the threats of a crisis, providing guidelines for how best to act and react in an emergency
... Läs mer
Beyond Post-Communication

Challenging Disinformation, Deception, and Manipulation

av Jim Macnamara ...

While many analyses have examined disinformation in recent election campaigns, misuse of ‘big data’ such as the Cambridge Analytica scandal, and manipulation by bots and algorithms, most have blamed a few bad actors. This incisive analysis presents evidence of deeper and broader corruption of the public sphere, which the author refers to as post-communication. With extensive evidence, Jim ... Läs mer

458,51 kr

While many analyses have examined disinformation in recent election campaigns, misuse of ‘big data’ such as the Cambridge Analytica scandal, and manipulation by bots and algorithms, most have blamed a few bad actors. This incisive analysis presents evidence of deeper and broader corruption of the public sphere, which the author refers to as post-communication. With extensive evidence, Jim
... Läs mer
15 Questions About Native Advertising

av Massimo Moruzzi ...

Serie Bok 3 - 15 Questions
#NOT a real book (Just a screed)Is native advertising something new, or just a new name?Is it the same as content marketing? How does it relate to social media marketing?Does native advertising work? Does it have negative consequences for society?Should native advertisement be deregulated, or should it be more seriously regulated?The 15 Questions:What Is Native Advertising?Is It a New Practice?Is ... Läs mer

Gratis

#NOT a real book (Just a screed)Is native advertising something new, or just a new name?Is it the same as content marketing? How does it relate to social media marketing?Does native advertising work? Does it have negative consequences for society?Should native advertisement be deregulated, or should it be more seriously regulated?The 15 Questions:What Is Native Advertising?Is It a New Practice?Is
... Läs mer
Celebrity Bromances

Constructing, Interpreting and Utilising Personas

av Celia Lam, Jackie Raphael ...

Serie serie Routledge Research in Cultural and Media Studies
This comprehensive work presents a thorough exploration of celebrity ‘bromances,’ interrogating how bromances are portrayed in media and consumed by audiences to examine themes of celebrity persona, performativity, and authenticity.The authors examine how the performance of intimate male friendships functions within broadly ‘Western’ celebrity culture from three primary perspectives: construction ... Läs mer

Gratis

This comprehensive work presents a thorough exploration of celebrity ‘bromances,’ interrogating how bromances are portrayed in media and consumed by audiences to examine themes of celebrity persona, performativity, and authenticity.The authors examine how the performance of intimate male friendships functions within broadly ‘Western’ celebrity culture from three primary perspectives: construction
... Läs mer
Pitch Perfect

How to Say It Right the First Time, Every Time

av Bill McGowan ...

Media guru and Emmy Award-winning correspondent Bill McGowan—a top communication coach to some of the biggest names in business and entertainment, including Eli Manning, Kelly Clarkson, Jack Welch, Thomas Keller and Kenneth Cole teaches you how to get your message across and get what you want with pitch perfect communication. He is also a trusted advisor in the C-suites of tech companies like, ... Läs mer

98,15 kr

Media guru and Emmy Award-winning correspondent Bill McGowan—a top communication coach to some of the biggest names in business and entertainment, including Eli Manning, Kelly Clarkson, Jack Welch, Thomas Keller and Kenneth Cole teaches you how to get your message across and get what you want with pitch perfect communication. He is also a trusted advisor in the C-suites of tech companies like,
... Läs mer
Transformational Leadership

av Bernard M. Bass, Ronald E. Riggio ...

Transformational Leadership, Second Edition is intended for both the scholars and serious students of leadership. It is a comprehensive review of theorizing and empirical research that can serve as a reference and starting point for additional research on the theory. It can be used as a supplementary textbook in an intense course on leadership--or as a primary text in a course or seminar focusing ... Läs mer

630,21 kr

Transformational Leadership, Second Edition is intended for both the scholars and serious students of leadership. It is a comprehensive review of theorizing and empirical research that can serve as a reference and starting point for additional research on the theory. It can be used as a supplementary textbook in an intense course on leadership--or as a primary text in a course or seminar focusing
... Läs mer
The Hypocrisy Trap

How Changing What We Criticize Can Improve Our Lives

av Michael Hallsworth ...

**How our desire to stamp out hypocrisy is backfiring—and how learning to target our criticisms better can improve our politics, business, and personal relationships.Finalist, 2025 Foreword INDIES Awards, Self-Help (Adult Nonfiction) CategoryShortlisted, Global Association of Applied Behavioural Scientists Book AwardLonglisted, Non-Obvious Book Awards 2025**In our increasingly distrusting and ... Läs mer

201,07 kr

**How our desire to stamp out hypocrisy is backfiring—and how learning to target our criticisms better can improve our politics, business, and personal relationships.Finalist, 2025 Foreword INDIES Awards, Self-Help (Adult Nonfiction) CategoryShortlisted, Global Association of Applied Behavioural Scientists Book AwardLonglisted, Non-Obvious Book Awards 2025**In our increasingly distrusting and
... Läs mer
You’ve Got This

Seven Steps to a Life You Love

av Bec Brown ...

Want to flourish in a creative industry such as entertainment, marketing, advertising, PR, design, photography, media or the arts?Would you love to score your dream job or start a business doing something you love and be earning a great income – but you aren’t sure how to make that happen?Then this is the career hack you’ve been waiting for.In You’ve Got This, two successful creative founders ... Läs mer

207,25 kr

Want to flourish in a creative industry such as entertainment, marketing, advertising, PR, design, photography, media or the arts?Would you love to score your dream job or start a business doing something you love and be earning a great income – but you aren’t sure how to make that happen?Then this is the career hack you’ve been waiting for.In You’ve Got This, two successful creative founders
... Läs mer
Systems of Innovation

Technologies, Institutions and Organizations

Redigerad av Charles Edquist ...

The systems of innovation approach is considered by many to be a useful analytical approach for better understanding innovation processes as well as the production and distribution of knowledge in the economy. It is an appropriate framework for the empirical study of innovations in their contexts and is relevant for policy makers. This text is the result of the work within an international inter ... Läs mer

655,94 kr

The systems of innovation approach is considered by many to be a useful analytical approach for better understanding innovation processes as well as the production and distribution of knowledge in the economy. It is an appropriate framework for the empirical study of innovations in their contexts and is relevant for policy makers. This text is the result of the work within an international inter
... Läs mer
Start From Experience

av Melissa Guenette Mason ...

You're not starting from scratch, you're starting from experience. This candid, practical guide shows entrepreneurs how to turn missteps into momentum, build systems that last, and find peace in the messy middle of building a business. Part memoir, part playbook, Melissa Guenette Mason shares hard-earned lessons from launching, leading, and selling a company, so you can skip detours and move with ... Läs mer

75,30 kr

You're not starting from scratch, you're starting from experience. This candid, practical guide shows entrepreneurs how to turn missteps into momentum, build systems that last, and find peace in the messy middle of building a business. Part memoir, part playbook, Melissa Guenette Mason shares hard-earned lessons from launching, leading, and selling a company, so you can skip detours and move with
... Läs mer
From Unknown to Expert

How to Use Clever PR and Social Media to Become a Recognised Expert

av Catriona Pollard ...

Public relations and social media can be the difference between being a well recognised expert and thought leader in your niche and just wishing you were. From Unknown To Expert delivers a comprehensive, step-by-step framework that will skyrocket you into the role of recognised expert and thought leader. Use the proven Unknown To Expert 5 Star System to: * Increase sales * Get more paid speaking ... Läs mer

50,63 kr

Public relations and social media can be the difference between being a well recognised expert and thought leader in your niche and just wishing you were. From Unknown To Expert delivers a comprehensive, step-by-step framework that will skyrocket you into the role of recognised expert and thought leader. Use the proven Unknown To Expert 5 Star System to: * Increase sales * Get more paid speaking
... Läs mer
Setting Agendas in Cultural Markets

Organizations, Creators, Experiences

av Philemon Bantimaroudis ...

Serie serie Routledge Research in Communication Studies
This book draws on agenda setting theory to examine how cultural organizations relate to media in order to increase their visibility, valence, and eventually build their public image. Most organizations have a keen interest in their symbolic presence, as their media visibility influences public knowledge, perceptions and even behaviors. Diminished public funding, in combination with the global ... Läs mer

591,62 kr

This book draws on agenda setting theory to examine how cultural organizations relate to media in order to increase their visibility, valence, and eventually build their public image. Most organizations have a keen interest in their symbolic presence, as their media visibility influences public knowledge, perceptions and even behaviors. Diminished public funding, in combination with the global
... Läs mer
Public Relations Management

av Kari Foster ...

The book provides a relatively scientific and complete knowledge system, especially knowledge of scientific theoretical basis in this field, based on the perception that the demand for PR knowledge is increasing while the amount of existing knowledge is still lacking, especially in terms of theoretical basis. This is a necessary component of a comprehensive PR training program that will produce ... Läs mer

94,15 kr

The book provides a relatively scientific and complete knowledge system, especially knowledge of scientific theoretical basis in this field, based on the perception that the demand for PR knowledge is increasing while the amount of existing knowledge is still lacking, especially in terms of theoretical basis. This is a necessary component of a comprehensive PR training program that will produce
... Läs mer
15 Preguntas Sobre Publicidad Nativa

av Massimo Moruzzi ...

Serie Bok 3 - 15 Preguntas
#NO ES UN LIBRO DE VERDAD (Sólo un grito)¿Es la publicidad nativa algo nuevo o simplemente un nombre nuevo?¿Es lo mismo que el marketing de contenidos? ¿Cómo se relaciona con el marketing en redes sociales?¿Funciona la publicidad nativa? ¿Tiene consecuencias negativas para la sociedad?¿Debería desregularse la publicidad nativa o debería regularse más seriamente?Las 15 preguntas:1.¿Qué es la ... Läs mer

Gratis

#NO ES UN LIBRO DE VERDAD (Sólo un grito)¿Es la publicidad nativa algo nuevo o simplemente un nombre nuevo?¿Es lo mismo que el marketing de contenidos? ¿Cómo se relaciona con el marketing en redes sociales?¿Funciona la publicidad nativa? ¿Tiene consecuencias negativas para la sociedad?¿Debería desregularse la publicidad nativa o debería regularse más seriamente?Las 15 preguntas:1.¿Qué es la
... Läs mer
Event Sponsorship and Fundraising

An Advanced Guide

av Tom Lunt, Eva Nicotra ...

Securing sponsorship and other sources of funding for events is becoming increasingly competitive, making differentiation and delivery vital. Event Sponsorship and Fundraising explores this complex area of event management, drawing on both experiential marketing and consumer behaviour theories, and developing critical insights on the dynamics of successful event sponsorship. Its coverage includes ... Läs mer

520,87 kr

Securing sponsorship and other sources of funding for events is becoming increasingly competitive, making differentiation and delivery vital. Event Sponsorship and Fundraising explores this complex area of event management, drawing on both experiential marketing and consumer behaviour theories, and developing critical insights on the dynamics of successful event sponsorship. Its coverage includes
... Läs mer
Public Relations and the Social Web

How to Use Social Media and Web 2.0 in Communications

av Rob Brown ...

The effect of the internet on public relations is the single biggest subject of current conversation in the public relations industry. As the world of communications changes beyond recognition, those seeking to communicate must revise and revolutionise their approach.Public Relations and the Social Web explores the way in which communications is changing and looks at what this means for ... Läs mer

281,00 kr

The effect of the internet on public relations is the single biggest subject of current conversation in the public relations industry. As the world of communications changes beyond recognition, those seeking to communicate must revise and revolutionise their approach.Public Relations and the Social Web explores the way in which communications is changing and looks at what this means for
... Läs mer
Protocolo en las relaciones internacionales de la empresa y los negocios

av Carmen Cuadrado Esclapez ...

La globalización de los mercados conlleva la necesidad de interactuar con otras culturas. El acceso a estos mercados requiere transacciones con organismos oficiales, instituciones, empresarios y otros agentes que nos pondrán en contacto con diversas y muy dispares idiosincrasias y estilos de negociación. No podemos obviar que en nuestra forma de negociar con otras empresas influyen el marco ... Läs mer

169,00 kr eller gratis med Kobo Plus

La globalización de los mercados conlleva la necesidad de interactuar con otras culturas. El acceso a estos mercados requiere transacciones con organismos oficiales, instituciones, empresarios y otros agentes que nos pondrán en contacto con diversas y muy dispares idiosincrasias y estilos de negociación. No podemos obviar que en nuestra forma de negociar con otras empresas influyen el marco
... Läs mer
Marketing para Youtubers e Influencers

av João Dias ...

“Marketing para Youtubers e Influencers” é um livro que oferece uma visão completa do marketing de influência e como ele pode ser aplicado pelos Youtubers e Influencers.O livro aborda tópicos como construção de marca pessoal, criação de conteúdo de sucesso, negociação com marcas, engajamento da comunidade, monetização de conteúdo e análise de dados e métricas.O livro também explora as tendências ... Läs mer

158,47 kr eller gratis med Kobo Plus

“Marketing para Youtubers e Influencers” é um livro que oferece uma visão completa do marketing de influência e como ele pode ser aplicado pelos Youtubers e Influencers.O livro aborda tópicos como construção de marca pessoal, criação de conteúdo de sucesso, negociação com marcas, engajamento da comunidade, monetização de conteúdo e análise de dados e métricas.O livro também explora as tendências
... Läs mer
Ofield

The Autobiography of Public Relations Man Ofield Dukes

av Ofield Dukes ...

Ofield Dukes is considered one of the nation's most successful African-American public relations practitioners and one of the most influential people of the Civil Rights period.This book-written by Dukes himself-takes the reader from Depression-era Detroit through the Korean War and up to Washington, D.C., where he served not only the Johnson White House, but every Democratic presidential ... Läs mer

134,29 kr eller gratis med Kobo Plus

Ofield Dukes is considered one of the nation's most successful African-American public relations practitioners and one of the most influential people of the Civil Rights period.This book-written by Dukes himself-takes the reader from Depression-era Detroit through the Korean War and up to Washington, D.C., where he served not only the Johnson White House, but every Democratic presidential
... Läs mer
Social Marketing

Advances in Research and Theory

av Debra Basil, Walter W Wymer, Jr ...

Learn what marketing practices can positively impact behaviorThe success of the application of commercial marketing practices to change behavior for the betterment of society and the individual is getting more attention. Social Marketing: Advances in Research and Theory explores the use of social marketing through a variety of effective approaches. Chapters examine case studies and qualitative ... Läs mer

591,62 kr

Learn what marketing practices can positively impact behaviorThe success of the application of commercial marketing practices to change behavior for the betterment of society and the individual is getting more attention. Social Marketing: Advances in Research and Theory explores the use of social marketing through a variety of effective approaches. Chapters examine case studies and qualitative
... Läs mer
Le Pouvoir Secret de Persuasion

av WALTER NWANJA ...

À PROPOS DE CE LIVREConvaincre l'autre est le fondement du capitalisme qui domine actuellement le monde. Il est donc également essentiel à votre survie et à votre succès en tant qu'individu ou organisation.LE POUVOIR SECRET DE PERSUASION vous aidera à transformer le "Non" de votre client à un « oui, je le veux » ou un « oui, je veux le faire » à augmenter vos ventes, à gagner des négociations, à ... Läs mer

26,58 kr eller gratis med Kobo Plus

À PROPOS DE CE LIVREConvaincre l'autre est le fondement du capitalisme qui domine actuellement le monde. Il est donc également essentiel à votre survie et à votre succès en tant qu'individu ou organisation.LE POUVOIR SECRET DE PERSUASION vous aidera à transformer le "Non" de votre client à un « oui, je le veux » ou un « oui, je veux le faire » à augmenter vos ventes, à gagner des négociations, à
... Läs mer

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Rekommenderas för dig

PR E-böcker

The Internet Ideology

This is Marketing

15 Questions About Social Media

Ongoing Crisis Communication

Beyond Post-Communication

15 Questions About Native Advertising

Celebrity Bromances

Pitch Perfect

Transformational Leadership

The Hypocrisy Trap

You’ve Got This

Systems of Innovation

Start From Experience

From Unknown to Expert

Setting Agendas in Cultural Markets

Public Relations Management

15 Preguntas Sobre Publicidad Nativa

Event Sponsorship and Fundraising

Public Relations and the Social Web

Protocolo en las relaciones internacionales de la empresa y los negocios

Marketing para Youtubers e Influencers

Ofield

Social Marketing

Le Pouvoir Secret de Persuasion