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PR E-böcker

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  • The Internet Ideology

    From A as in Advertising to Z as in Zipcar

    av Massimo Moruzzi ...
    Regardless of the question, the Internet is the answer. Or so we are told.It seemed perfectly normal to Jeff Jarvis, a famous American journalist, to ask: "What Would Google Do?" if the company based in Mountain View were put in charge of the public sector.It apparently didn't occur to him that the rules and goals the public sector lives by are, or at least should be, different from those of a ... Läs mer

    Gratis

  • This is Marketing

    You Can’t Be Seen Until You Learn To See

    av Seth Godin ...
    #1 WALL STREET JOURNAL BESTSELLER & INSTANT NEW YORK TIMES BESTSELLERA game-changing approach to marketing, sales, and advertising.For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation ... Läs mer

    165,56 kr

  • 15 Questions About Social Media

    av Massimo Moruzzi ...
    Serie Bok 2 - 15 Questions
    #NOT a real book (Just a screed)Does all the hype surrounding social media make sense?Isn't it time that somebody tried to deconstruct all this bullshit?What are social media? Are they the same websites we used to call social networks? Why did we start calling them social media?What is social media marketing? Are companies doing it right? Does it make sense to send your website visitors to Twitter ... Läs mer

    Gratis

  • You’ve Got This

    Seven Steps to a Life You Love

    av Bec Brown ...
    Want to flourish in a creative industry such as entertainment, marketing, advertising, PR, design, photography, media or the arts?Would you love to score your dream job or start a business doing something you love and be earning a great income – but you aren’t sure how to make that happen?Then this is the career hack you’ve been waiting for.In You’ve Got This, two successful creative founders ... Läs mer

    207,25 kr

  • Celebrity Bromances

    Constructing, Interpreting and Utilising Personas

    av Celia Lam, Jackie Raphael ...
    Serie serie Routledge Research in Cultural and Media Studies
    This comprehensive work presents a thorough exploration of celebrity ‘bromances,’ interrogating how bromances are portrayed in media and consumed by audiences to examine themes of celebrity persona, performativity, and authenticity.The authors examine how the performance of intimate male friendships functions within broadly ‘Western’ celebrity culture from three primary perspectives: construction ... Läs mer

    Gratis

  • Pitch Perfect

    How to Say It Right the First Time, Every Time

    av Bill McGowan ...
    Media guru and Emmy Award-winning correspondent Bill McGowan—a top communication coach to some of the biggest names in business and entertainment, including Eli Manning, Kelly Clarkson, Jack Welch, Thomas Keller and Kenneth Cole teaches you how to get your message across and get what you want with pitch perfect communication. He is also a trusted advisor in the C-suites of tech companies like, ... Läs mer

    98,15 kr

  • Transformational Leadership

    av Bernard M. Bass, Ronald E. Riggio ...
    Transformational Leadership, Second Edition is intended for both the scholars and serious students of leadership. It is a comprehensive review of theorizing and empirical research that can serve as a reference and starting point for additional research on the theory. It can be used as a supplementary textbook in an intense course on leadership--or as a primary text in a course or seminar focusing ... Läs mer

    630,21 kr

  • The Hypocrisy Trap

    How Changing What We Criticize Can Improve Our Lives

    av Michael Hallsworth ...
    **How our desire to stamp out hypocrisy is backfiring—and how learning to target our criticisms better can improve our politics, business, and personal relationships.Finalist, 2025 Foreword INDIES Awards, Self-Help (Adult Nonfiction) CategoryShortlisted, Global Association of Applied Behavioural Scientists Book AwardLonglisted, Non-Obvious Book Awards 2025**In our increasingly distrusting and ... Läs mer

    201,07 kr

  • Beyond Post-Communication

    Challenging Disinformation, Deception, and Manipulation

    av Jim Macnamara ...
    While many analyses have examined disinformation in recent election campaigns, misuse of ‘big data’ such as the Cambridge Analytica scandal, and manipulation by bots and algorithms, most have blamed a few bad actors. This incisive analysis presents evidence of deeper and broader corruption of the public sphere, which the author refers to as post-communication. With extensive evidence, Jim ... Läs mer

    458,51 kr

  • Ongoing Crisis Communication

    Planning, Managing, and Responding

    av Timothy Coombs ...
    Ongoing Crisis Communication: Planning, Managing, and Responding provides an integrated approach to crisis communication that spans the entire crisis management process and crosses various disciplines. A truly integrative and comprehensive text, this book explains how crisis management can prevent or reduce the threats of a crisis, providing guidelines for how best to act and react in an emergency ... Läs mer

    1 090,22 kr

  • 15 Questions About Native Advertising

    av Massimo Moruzzi ...
    Serie Bok 3 - 15 Questions
    #NOT a real book (Just a screed)Is native advertising something new, or just a new name?Is it the same as content marketing? How does it relate to social media marketing?Does native advertising work? Does it have negative consequences for society?Should native advertisement be deregulated, or should it be more seriously regulated?The 15 Questions:What Is Native Advertising?Is It a New Practice?Is ... Läs mer

    Gratis

  • LA FABRICA DE PRESENTACIONES.

    Disfruta hablando en público.

    av Lucía Miralles ...
    Una de las mal llamadas habilidades blandas más valoradas en el mundo es, sin ninguna duda, la de Hablar en Público. Y digo “mal llamada habilidad blanda” porque este calificativo provoca que muchas personas la consideren de segundo nivel, le den poca importancia y no le presten atención a su desarrollo y desempeño.Nada más lejos de la realidad. Cuidar, entrenar y profesionalizar la Comunicación, ... Läs mer

    65,03 kr

  • The Authority Guide to PR for Small Businesses

    Use the power of public relations and the media to reach your target customer and grow your business

    av Steve Bustin ...
    Serie Bok 10 - Authority Guides
    Get media coverage and grow your business through PR with this practical guide.Any business wanting to reach new customers should be embracing public relations to spread their key messages. If you don’t, your competitors will. This Authority Guide shows you how to grab the headlines (for all the right reasons), reach huge audiences and grow your business by accessing the media to tell your story. ... Läs mer

    102,78 kr

  • Shapeholders

    Business Success in the Age of Activism

    av Mark Kennedy ...
    Today, all it takes is one organizational misstep to sink a company's reputation. Social media can be a strict ethical enforcer, with the power to convince thousands to boycott products and services. Executives are stuck on appeasing stakeholders—shareholders, employees, and consumers—but they ignore shapeholders, regulators, the media, and social and political activists who have no stake in a ... Läs mer

    196,73 kr

  • Health Communication and Mass Media

    An Integrated Approach to Policy and Practice

    Redigerad av Rukhsana Ahmed, Benjamin R. Bates ...
    Health Communication and Mass Media is a much-needed resource for those with a professional or academic interest in the field of health communication. The chapters engage and expand upon significant theories informing efforts at mediated health communication and demonstrate the practical utility of these theories in on-going or completed projects. They consider how to balance the ethical and ... Läs mer

    501,57 kr

  • Метод McKinsey: Использование техник ведущих стратегических консультантов для решения личных и деловых задач

    av Итан Расиел ...
    Översatt av С. Кривошеин ...
    На сегодняшний день в мире нет другой столь известной, успешной и востребованной консалтинговой фирмы, как McKinsey & Company. Ее клиентами является большинство ведущих мировых корпораций. Из этой компании вышли многие величайшие бизнес-лидеры и мыслители в области менеджмента. Среди них Том Питерс, Луис Герстнер, Йон Катценбах и многие другие. Книга впервые раскрывает методы управления, которые ... Läs mer

    65,00 kr eller gratis med Kobo Plus

  • Management and Supervision for Working Professionals, Third Edition, Volume II

    av Herman Koren ...
    The practical set of methods and tools contained in the two volumes of Management and Supervision for Working Professionals provides the reader with the knowledge and means to become an effective manager or supervisor. Volume I emphasizes organizational structure, planning, and leadership, while Volume II emphasizes communication, instruction, and daily management responsibilities such as ... Läs mer

    1 350,73 kr

  • The Oxford Handbook of Corporate Reputation

    Redigerad av Michael L. Barnett, Timothy G. Pollock ...
    Serie serie Oxford Handbooks
    What does it mean to have a "good" or "bad" reputation? How does it create or destroy value, or shape chances to pursue particular opportunities? Where do reputations come from? How do we measure them? How do we build and manage them? Over the last twenty years the answers to these questions have become increasingly important-and increasingly problematic-for scholars and practitioners seeking to ... Läs mer

    407,14 kr

  • Webmastering the Craft

    Fraternity in a Digital World

    av Ken JP Stuczynski ...
    A guide for Masonic and other fraternal organizations to navigate the modern world of communications and information. Covers modern communication and public relations methods and strategies as well as organizational considerations. Contains guidance on websites, social media, the cloud, conferencing and collaboration tools. Bonus material: Twenty short articles advocating technology and its role ... Läs mer

    37,60 kr eller gratis med Kobo Plus

  • Co-production and Japanese Healthcare

    Work Environment, Governance, Service Quality and Social Values

    av Victor Pestoff ...
    Serie serie Routledge Studies in Health Management
    Healthcare in most developed countries face a complex and partly contradictory mix of financial, social and political challenges. Fiscal strains combined with New Public Management agendas have caused severe cutbacks and calls for greater efficiency in public healthcare, resulting in a growing concern about service quality. Co-production and Japanese Healthcare explores a possibility to address ... Läs mer

    540,17 kr

  • Absolute Essentials of Public Relations

    av Danny Moss, Barbara Desanto ...
    Serie serie Absolute Essentials of Business and Economics
    Absolute Essentials of Public Relations offers a valuable quick-start introduction to the many facets and forms of public relations theory and practice. It explores contemporary public relations through multiple lenses by focusing on what public relations essentially comprises, how it has come into existence, what contexts public relations works within, what tools and techniques professionals can ... Läs mer

    308,61 kr

  • 頂尖公關人員的10堂致勝課

    av 劉義才 ...
    本書特色　　公共關係學是一門研究組織與公眾之間相互傳播與溝通的行為、規律和方法的科學。它是傳播學、管理學、社會學、心理學等多門學科相互交叉、融合而產生的一門綜合性、應用性的新興學科。　　公共關係工作是一項專業性很強的工作，對其從業人員也有特殊的要求。本書將公共關係學中涉及的傳播學、市場行銷學、管理學、心理學、社會學、語言學等一系列學科融會貫通，更好地體現完整的知識體系，系統地介紹了公共關係的相關理論和實踐藝術，充分吸收了本學科最新研究成果，並突出公共關係中的重要內容和新內容。注重實務的可操作性，力求選材合理、內容豐富、結構嚴謹、敘述深入淺出，可做為公關人員、策劃人員、行銷人員和管理人員的參考性讀物，是公關人員、策劃人員、行銷人員和管理人員不可或缺的工作指南。【編者簡介】劉義才　　北京師範大學工商管理碩士MBA，中國銀河培訓工程核定師資，中國品質評價協會評審專家，中華講師網、總裁網特約培訓師 ... Läs mer

    63,38 kr

  • We Have A Problem

    Crisis and Reputation Management in the Digital Age

    av Woon Tai Ho, PN Balji, Keith Nakamura, Eugene Quah ...
    Crisis communications and crisis management are terms often used in the corporate world but rarely understood. In the era of social media, crisis is compounded by the entry of a loud and often powerful player, the public. “We have a problem” is the first book written in Asia about contemporary corporate crisis. The title is as much a declaration of crisis as the book is a collective wisdom of ... Läs mer

    169,64 kr

  • Marketing Ideen

    av Norbert Reinwand ...
    Wenn sie die Silber Farben Dose auf den Cover Bild sehen denken Sie wohl an Fisch. Aber warum denken Sie daran, den die Dose ist Leer. Es gibt auch Fleisch oder Fertig Gerichte wie Ravioli oder sogar Annans in Scheiben in der Dose. Die Antwort ist wohl das durch Marketing ihr Gehirn gelernt hat das Rechteckige Dosen Fisch und Rote Dosen eine Cola Dose ist. Denn Marketing ist keine Werbung. Sondern ... Läs mer

    10,56 kr eller gratis med Kobo Plus