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PR E-böcker

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  • The Internet Ideology

    From A as in Advertising to Z as in Zipcar

    av Massimo Moruzzi ...
    Regardless of the question, the Internet is the answer. Or so we are told.It seemed perfectly normal to Jeff Jarvis, a famous American journalist, to ask: "What Would Google Do?" if the company based in Mountain View were put in charge of the public sector.It apparently didn't occur to him that the rules and goals the public sector lives by are, or at least should be, different from those of a ... Läs mer

    Gratis

  • This is Marketing

    You Can’t Be Seen Until You Learn To See

    av Seth Godin ...
    #1 WALL STREET JOURNAL BESTSELLER & INSTANT NEW YORK TIMES BESTSELLERA game-changing approach to marketing, sales, and advertising.For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation ... Läs mer

    172,13 kr

  • 15 Questions About Social Media

    av Massimo Moruzzi ...
    Serie Bok 2 - 15 Questions
    #NOT a real book (Just a screed)Does all the hype surrounding social media make sense?Isn't it time that somebody tried to deconstruct all this bullshit?What are social media? Are they the same websites we used to call social networks? Why did we start calling them social media?What is social media marketing? Are companies doing it right? Does it make sense to send your website visitors to Twitter ... Läs mer

    Gratis

  • Beyond Post-Communication

    Challenging Disinformation, Deception, and Manipulation

    av Jim Macnamara ...
    While many analyses have examined disinformation in recent election campaigns, misuse of ‘big data’ such as the Cambridge Analytica scandal, and manipulation by bots and algorithms, most have blamed a few bad actors. This incisive analysis presents evidence of deeper and broader corruption of the public sphere, which the author refers to as post-communication. With extensive evidence, Jim ... Läs mer

    484,59 kr

  • You’ve Got This

    Seven Steps to a Life You Love

    av Bec Brown ...
    Want to flourish in a creative industry such as entertainment, marketing, advertising, PR, design, photography, media or the arts?Would you love to score your dream job or start a business doing something you love and be earning a great income – but you aren’t sure how to make that happen?Then this is the career hack you’ve been waiting for.In You’ve Got This, two successful creative founders ... Läs mer

    229,00 kr

  • Ongoing Crisis Communication

    Planning, Managing, and Responding

    av Timothy Coombs ...
    Ongoing Crisis Communication: Planning, Managing, and Responding provides an integrated approach to crisis communication that spans the entire crisis management process and crosses various disciplines. A truly integrative and comprehensive text, this book explains how crisis management can prevent or reduce the threats of a crisis, providing guidelines for how best to act and react in an emergency ... Läs mer

    1 138,00 kr

  • Celebrity Bromances

    Constructing, Interpreting and Utilising Personas

    av Celia Lam, Jackie Raphael ...
    Serie serie Routledge Research in Cultural and Media Studies
    This comprehensive work presents a thorough exploration of celebrity ‘bromances,’ interrogating how bromances are portrayed in media and consumed by audiences to examine themes of celebrity persona, performativity, and authenticity.The authors examine how the performance of intimate male friendships functions within broadly ‘Western’ celebrity culture from three primary perspectives: construction ... Läs mer

    Gratis

  • Pitch Perfect

    How to Say It Right the First Time, Every Time

    av Bill McGowan ...
    Media guru and Emmy Award-winning correspondent Bill McGowan—a top communication coach to some of the biggest names in business and entertainment, including Eli Manning, Kelly Clarkson, Jack Welch, Thomas Keller and Kenneth Cole teaches you how to get your message across and get what you want with pitch perfect communication. He is also a trusted advisor in the C-suites of tech companies like, ... Läs mer

    101,54 kr

  • Transformational Leadership

    av Bernard M. Bass, Ronald E. Riggio ...
    Transformational Leadership, Second Edition is intended for both the scholars and serious students of leadership. It is a comprehensive review of theorizing and empirical research that can serve as a reference and starting point for additional research on the theory. It can be used as a supplementary textbook in an intense course on leadership--or as a primary text in a course or seminar focusing ... Läs mer

    Var 655,04 kr Nu 588,19 kr

  • The Hypocrisy Trap

    How Changing What We Criticize Can Improve Our Lives

    av Michael Hallsworth ...
    **How our desire to stamp out hypocrisy is backfiring—and how learning to target our criticisms better can improve our politics, business, and personal relationships.Finalist, 2025 Foreword INDIES Awards, Self-Help (Adult Nonfiction) CategoryShortlisted, Global Association of Applied Behavioural Scientists Book AwardLonglisted, Non-Obvious Book Awards 2025**In our increasingly distrusting and ... Läs mer

    212,52 kr

  • 15 Questions About Native Advertising

    av Massimo Moruzzi ...
    Serie Bok 3 - 15 Questions
    #NOT a real book (Just a screed)Is native advertising something new, or just a new name?Is it the same as content marketing? How does it relate to social media marketing?Does native advertising work? Does it have negative consequences for society?Should native advertisement be deregulated, or should it be more seriously regulated?The 15 Questions:What Is Native Advertising?Is It a New Practice?Is ... Läs mer

    Gratis

  • Comunicar en organizaciones

    Manual de estrategias y herramientas de gestión

    av Eugenia Etkin ...
    La comunicación institucional cambió. Las redes sociales, la convergencia digital y la inteligencia artificial transformaron la forma en que las organizaciones construyen reputación, gestionan crisis y se relacionan con sus públicos.Este libro propone una guía práctica y actual para comprender esos cambios y desarrollar estrategias de comunicación adaptadas al nuevo entorno digital.A lo largo de ... Läs mer

    95,00 kr eller gratis med Kobo Plus

  • 2025 Mid-Year Report on The Most Effective Public Relations Strategies for Brands

    av Andy Bhatt ...
    Navigate the dynamic public relations landscape of 2025 with SW & Associates' comprehensive Mid-Year Report. This essential guide uncovers the top PR strategies brands are leveraging to build trust, foster authentic connections, and drive measurable impact in a rapidly evolving world.Discover how to harness the power of AI for predictive insights and hyper-personalization, moving beyond ... Läs mer

    234,83 kr eller gratis med Kobo Plus

  • Zusammenfassung von Geh nie alleine essen! und andere Geheimnisse rund um Networking und Erfolg

    av B Verstand ...
    Die Zusammenfassung von Geh nie alleine essen! und andere Geheimnisse rund um Networking und Erfolg erklärt die Schritte, die er unternimmt, und die Art und Weise, wie er denkt, um die große Anzahl von Kollegen, Freunden und Partnern auf seiner Kontaktliste zu erreichen, Menschen, denen er geholfen hat und die ihm geholfen haben.Seine Art, die Welt um ihn herum kennenzulernen, besteht darin, ... Läs mer

    14,00 kr eller gratis med Kobo Plus

  • Reimaginar el poder de la comunicación

    Claves para que las empresas conecten, sean relevantes, lideren

    av Amanda Berenstein, Johanna Palacio ...
    Reimaginar el poder de la comunicación, de Amanda Berenstein y Johanna Palacio, analiza el papel estratégico de la comunicación en un entorno caracterizado por la inmediatez, la digitalización y el impacto de la cultura en la reputación corporativa. La obra parte de la premisa de que comunicar no es solo informar, sino liderar y generar confianza en audiencias diversas. Las autoras presentan un ... Läs mer

    149,00 kr eller gratis med Kobo Plus

  • Power and Influence in the Boardroom

    av John Gennard, James Kelly ...
    Serie serie Routledge Advances in Management and Business Studies
    In the last decade there has been an increasing interest in the role of people management in formulating key business decisions. This book offers a counterbalance to the predominant view that Human Resource and Personnel managers have little influence in the strategy making process. The book offers guidance to Personnel / HR managers aspiring to raise their status in organisations, as well as an ... Läs mer

    775,38 kr

  • Communication Architecture: How Individuals, Brands and Organisations Build Influence in a Distracted World

    av ANUP LATNEKAR ...
    The world has never communicated more. Yet trust has never been harder to earn.Every day, millions of messages compete for our attention. Brands chase visibility. Leaders build personal brands. Content floods every platform. Artificial intelligence accelerates communication at unprecedented speed.And yet, despite all this activity, meaningful influence remains elusive.In Communication Architecture ... Läs mer

    84,48 kr eller gratis med Kobo Plus

  • The Power of Content Creating

    How to Create Content that Works for You

    av Chinn ...
    Social media is one of the fastest growing industries in the world. Wouldn’t it be great to create content doing what you love to do? In The Power of Content Creating, I teach, inspire, motivate, and show you how to earn income in the social media space, providing indepth insight into what happens in the social media world and how content creating works. Using my personal experience as a backdrop, ... Läs mer

    47,70 kr

  • Mídias sociais... e agora?

    o que você precisa saber para implementar um projeto de mídias sociais

    av Carolina Frazon Terra ...
    Todos nós, cidadãos, trabalhadores e consumidores, somos impactados pela introdução da internet em nossas vidas. Contudo, o grande tsunami de transformação está a caminho por meio da adoção das mídias sociais pelas organizações. Saber encarar as mídias sociais como aliadas e não como risco será fundamental para o sucesso de qualquer profissional. Infelizmente, ainda existe muita literatura ... Läs mer

    49,00 kr eller gratis med Kobo Plus

  • Public Relations and the Social Web

    How to Use Social Media and Web 2.0 in Communications

    av Rob Brown ...
    The effect of the internet on public relations is the single biggest subject of current conversation in the public relations industry. As the world of communications changes beyond recognition, those seeking to communicate must revise and revolutionise their approach.Public Relations and the Social Web explores the way in which communications is changing and looks at what this means for ... Läs mer

    307,40 kr

  • Start From Experience

    av Melissa Guenette Mason ...
    You're not starting from scratch, you're starting from experience. This candid, practical guide shows entrepreneurs how to turn missteps into momentum, build systems that last, and find peace in the messy middle of building a business. Part memoir, part playbook, Melissa Guenette Mason shares hard-earned lessons from launching, leading, and selling a company, so you can skip detours and move with ... Läs mer

    79,59 kr

  • Language in Business, Language at Work

    av Erika Darics, Veronika Koller ...
    Packed with contemporary examples from the business world, this is an exciting and engaging text which explains how language works in business, how to analyse it and how to use it in an informed and creative way.The book is split into three parts, which look at business communication from corporate, management and employee perspectives. Wide-ranging in nature, it explores a variety of topics ... Läs mer

    438,77 kr

  • Public Relations in Global Cultural Contexts

    Multi-paradigmatic Perspectives

    Redigerad av Nilanjana Bardhan, C. Kay Weaver ...
    Serie serie Routledge Communication Series
    While public relations practice has become increasingly globalized, scholars are still behind in theorizing about the intersections of culture, communication, and power at this level of practice. This volume emphasizes theories and concepts that highlight global interconnectedness through a range of interpretative and critical approaches to understanding the global significance and impacts of ... Läs mer

    695,16 kr

  • Public Relations in the Nonprofit Sector

    Theory and Practice

    Redigerad av Richard D. Waters ...
    Serie serie Routledge Research in Public Relations
    Nonprofit organizations are managing to carry out sophisticated public relations programming that cultivates relationships with their key audiences. Their public relations challenges, however, have routinely been understudied. Budgetary and staffing restraints often limit how these organizations carry out their fundraising, public awareness and activism efforts, and client outreach. This volume ... Läs mer

    Var 735,27 kr Nu 655,04 kr