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Public Relations eBooks

If you like Public Relations eBooks, then you'll love these top picks.
Showing 1 - 24 of 1695 Results
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  • Writing Skills for Public Relations

    Style and Technique for Mainstream and Social Media

    by John Foster ...
    Series series PR In Practice
    Writing Skills for Public Relations is filled with helpful pointers and useful examples for public relations practitioners at all levels who need to make the best use of written communication. Covering both style and presentation, it addresses the dos and don'ts of English grammar, including jargon and clichés, as well as important legal considerations. Along with guidance on editing, policing ... Read more

    S$ 55.58 SGD

  • Crisis Communication

    Practical PR Strategies for Reputation Management & Company Survival

    by Peter Anthonissen ...
    Senior management and leaders within companies embroiled in crisis, have learned the hard way what happens when the unthinkable becomes a reality - an accident results in death or injury; a failed company takeover causes share prices to plummet; or toxic food, medicines and drinks leads to mass hysteria. All attention focuses on the guilty parties - and the media can be expected to make this ... Read more

    S$ 42.17 SGD

  • Strategic Stakeholder Engagement

    by Chris Anastasi ...
    Is it your objective to bring about positive change for your business or organisation by influencing the policy and regulatory environment in which you operate?Do you need to know how to engage with decision-makers in government and other key influencers?Are you looking to pursue or advance your career in Public Relations?Ambitious practitioners working within Public Relations and Corporate Social ... Read more

    S$ 72.45 SGD

  • Pitch Perfect

    How to Say It Right the First Time, Every Time

    by Bill McGowan ...
    Media guru and Emmy Award-winning correspondent Bill McGowan—a top communication coach to some of the biggest names in business and entertainment, including Eli Manning, Kelly Clarkson, Jack Welch, Thomas Keller and Kenneth Cole teaches you how to get your message across and get what you want with pitch perfect communication. He is also a trusted advisor in the C-suites of tech companies like, ... Read more

    S$ 24.08 SGD

  • The Internet Ideology

    From A as in Advertising to Z as in Zipcar

    by Massimo Moruzzi ...
    Regardless of the question, the Internet is the answer. Or so we are told.It seemed perfectly normal to Jeff Jarvis, a famous American journalist, to ask: "What Would Google Do?" if the company based in Mountain View were put in charge of the public sector.It apparently didn't occur to him that the rules and goals the public sector lives by are, or at least should be, different from those of a ... Read more

    Free

  • This is Marketing

    You Can’t Be Seen Until You Learn To See

    by Seth Godin ...
    #1 WALL STREET JOURNAL BESTSELLER & INSTANT NEW YORK TIMES BESTSELLERA game-changing approach to marketing, sales, and advertising.For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation ... Read more

    S$ 21.14 SGD

  • Internal Communications

    A Manual for Practitioners

    by Liam FitzPatrick, Klavs Valskov ...
    Series series PR In Practice
    Get internal communications right in your organization and the benefits are clear: motivated staff, better financial performance, a strong external reputation and delighted customers are just a few of the reasons why getting your message over to staff effectively matters.Internal Communications explores what good practice in internal communications looks like, providing a no-nonsense, step-by-step ... Read more

    S$ 58.96 SGD

  • Free Pr

    How to Get Chased By the Press Without Hiring a Pr Firm

    by Cameron Herold, Adrian Salamunovic ...
    Public relations has always been an essential part of doing business which is probably why you're shelling out big money to an outside PR firm. But the truth is that you don't need them. You already have all the necessary tools in-house to do as good as job as the so-called experts. Cameron Herold and Adrian Salamunovic have taught thousands of company execs how to exploit free media coverage and ... Read more

    S$ 13.92 SGD or Free with Kobo Plus

  • Crystallizing Public Opinion (Original Classic Edition)

    by Edward Bernays ...
    A seminal work on how public opinion is created and shaped, Edward Bernays' 1923 classic Crystallizing Public Opinion set down the principles that corporations and government have used to influence public attitudes over the past century.With his view that the public behaves like herds of animals, Bernays outlines how to control the masses in whatever way the influencer chooses. With a glimpse into ... Read more

    S$ 6.94 SGD or Free with Kobo Plus

  • The Speed Storytelling Toolkit

    by Felicity Cowie ...
    Getting media coverage helps you stand out as a business. But how come it always seems to be your competitor, not you, who gets the headlines?Former BBC journalist Felicity Cowie has the insider secrets you need to build great relationships with the media so that you become the go-to authority in your field. Discover how to set your business apart and secure outstanding coverage, consistently, in ... Read more

    S$ 7.51 SGD or Free with Kobo Plus

  • Internal Communication Strategy

    Design, Develop and Transform your Organizational Communication

    by Rachel Miller ...
    SHORTLISTED: Business Book Awards 2025 - People, Culture & ManagementGetting internal communication right starts with having a clear strategy. Internal Communication Strategy is your all-in-one guide to designing, developing and delivering an effective internal communication strategy that will inspire and motivate your employees.Written by award-winning communications professional Rachel Miller ... Read more

    S$ 55.58 SGD

  • Get Together

    How to Build a Community With Your People

    by Bailey Richardson, Kevin Huynh, Kai Elmer Sotto ...
    A practical and heartfelt guide to cultivating a community, online or IRL.Although communities feel magical, they don’t come together by magic. Get Together is a practical and heartfelt guide to cultivating a community. Whether starting a run crew, connecting with fans online, or sparking a movement of K–12 teachers, the secret to getting people together is this: build your community with people, ... Read more

    S$ 13.92 SGD or Free with Kobo Plus

  • The Business of Persuasion

    Harold Burson on Public Relations

    by Harold Burson ...
    "A wonderfully personal account of the thoughts behind a lifelong focus on the reputation of corporations around the world. Candid and straightforward ."— Huffington PostHarold Burson, described by PRWeek as "the [20th] century's most influential PR figure," is perhaps the most recognized name in the industry today. The founder of PR giant Burson-Marsteller had an incredible 70-year career, in wh ... Read more

    S$ 17.87 SGD or Free with Kobo Plus

  • The Age of Outrage

    How to Lead in a Polarized World

    by Karthik Ramanna ...
    A first-of-its-kind look at the outrage gripping organizations worldwide—and how leaders can respond to it.Outrage is everywhere—on the left and on the right—and many companies have found themselves in the crosshairs. GoFundMe was pressured to cut off funding to protesting truckers in Ottawa. Disney's CEO was dragged down for mishandling both sides of Florida's "Don't Say Gay" law. Facebook and ... Read more

    S$ 32.14 SGD or Free with Kobo Plus

  • AI for Public Relations

    A How-To Guide for Implementation and Management

    Edited by Stephen Waddington, Ben Verinder ...
    Learn how to apply AI effectively, ethically and at scale throughout PR processes and strategies.AI for Public Relations is a practical guide for mid-career PR managers and agency professionals who want to build credibility and integrate AI tools into everyday practice. As AI reshapes content creation, planning, measurement and reputation management, this book shows how to apply proven principles ... Read more

    S$ 50.57 SGD

  • Public Relations & the Sustainable Development Goals

    Case Studies in Practice/Marquant les 25 ans du Master (M.A.) en relations publiques de TU Dublin

    by Kevin Hora, Cliodhna Pierce, Isaac Antwi-Boasiako ...
    This collection of case studies focuses on the role of strategic communications in helping organisations to meet the United Nation’s Sustainable Development Goals (SDGs). Public relations is not considered here as a tool for corporate self-aggrandisement but as a vital, inseparable element of the sustainability goals themselves. When responses to sustainability issues range from co-operation to ... Read more

    S$ 17.16 SGD or Free with Kobo Plus

  • Public Relations Theory

    Edited by Carl H. Botan ...
    Beginning with the basic premise that public relations can best be understood as a specialized type of communication, the contributors to this volume establish public relations as a vital and viable realm for communication research and theory development. Through the application of communication theories, they attempt to explain and predict public relations practices and then use these practices ... Read more

    S$ 118.44 SGD

  • Метод McKinsey: Использование техник ведущих стратегических консультантов для решения личных и деловых задач

    by Итан Расиел ...
    Translated by С. Кривошеин ...
    На сегодняшний день в мире нет другой столь известной, успешной и востребованной консалтинговой фирмы, как McKinsey & Company. Ее клиентами является большинство ведущих мировых корпораций. Из этой компании вышли многие величайшие бизнес-лидеры и мыслители в области менеджмента. Среди них Том Питерс, Луис Герстнер, Йон Катценбах и многие другие. Книга впервые раскрывает методы управления, которые ... Read more

    S$ 15.98 SGD or Free with Kobo Plus

  • Public Relations as Public Diplomacy

    The Royal Bank of Canada’s Monthly Letter, 1943-2003

    by Sandra L. Braun ...
    Series series Global PR Insights
    This is a study of the Royal Bank of Canada’s Monthly Letter, which was initially created in 1920 as a traditional economic newsletter and later evolved quite serendipitously into a publication marvel when, in 1943, it came under the influence of John Heron, journalist and publicist, gaining mass appeal both domestically and abroad.This concise history documents the inception, development and rise ... Read more

    S$ 51.55 SGD

  • The Rules of Public Relations

    Legal and Ethical Issues in Contemporary Practice

    by Cayce Myers ...
    In the digital age, where every post, tweet, and campaign can have far-reaching legal implications, The Rules of Public Relations provides an accessible and practical guide for students and professionals in the public relations world. This book takes a deep dive into the complex and ever-evolving body of laws that directly impact the work of today’s PR practitioners. From the rise of social media ... Read more

    S$ 39.45 SGD

  • Crisis Communications

    A Casebook Approach

    by Kathleen Fearn-Banks, Kevin Kawamoto ...
    Series series Routledge Communication Series
    Now in its sixth edition, this book provides engaging, practice-oriented case studies analyzing communication professionals’ crisis preparation and responses, illustrating key considerations for communicating with both internal and external stakeholders during and after a crisis.This edition continues its strength as a student-friendly text that demonstrates how to craft, target, and deliver ... Read more

    S$ 139.35 SGD

  • Sociopolitical Advocacy and the Role of Public Relations

    Theoretical Developments and Emerging Perspectives on Corporate Social Advocacy and Related Constructs

    Edited by Holly K. Overton, Nicholas Browning ...
    Series series Routledge Research in Public Relations
    This volume explicates the role of sociopolitical advocacy and other related constructs as forms of prosocial communication.Bringing together a diverse group of scholars, this volume provides comprehensive conceptualizations and discussions of key constructs related to prosocial communication—including corporate social advocacy (CSA), corporate political advocacy (CPA), corporate racial ... Read more

    S$ 86.39 SGD

  • Routledge Handbook of Sport Communication

    Edited by Paul M. Pedersen ...
    Series series Routledge International Handbooks
    The Routledge Handbook of Sport Communication offers a comprehensive and in-depth survey of the contemporary discipline of sport communication.Now in a fully revised and updated second edition, it explores communication within, through, and for sport in various theoretical, conceptual, cultural, behavioral, practical, and managerial aspects. Including contributions from leading sport communication ... Read more

    S$ 96.15 SGD

  • Diplomacy, Organisations and Citizens

    A European Communication Perspective

    Edited by Sónia Pedro Sebastião, Susana de Carvalho Spínola ...
    This book uses an innovative interdisciplinary approach to explain how communication is a necessary condition for diplomacy in a digital and relationship-driven world. Divided into three parts, it highlights the importance of communication strategies and processes in contemporary society and in current global socio-political events in general, particularly within the field of diplomacy.The first ... Read more

    S$ 204.58 SGD