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Sizin İçin Önerilenler

The Design of Everyday Things

ile Don Norman ...

**The essential guide to human-centered design“Even more relevant today than it was when first published.”—Tim Brown, CEO, IDEO**Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door. The fault, argues this ingenious—even liberating—book, lies not in ourselves, but in product design that ignores ... Daha fazla okuyun

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**The essential guide to human-centered design“Even more relevant today than it was when first published.”—Tim Brown, CEO, IDEO**Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door. The fault, argues this ingenious—even liberating—book, lies not in ourselves, but in product design that ignores
... Daha fazla okuyun
The Everything Store: Jeff Bezos and the Age of Amazon

ile Brad Stone ...

**Winner of the Financial Times and Goldman Sachs Business Book of the Year Award**'Brad Stone's definitive book on Amazon and Bezos' The Guardian'A masterclass in deeply researched investigative financial journalism . . . riveting' The TimesThe definitive story of the largest and most influential company in the world and the man whose drive and determination changed business forever.Though A... ... Daha fazla okuyun

TL657,71

**Winner of the Financial Times and Goldman Sachs Business Book of the Year Award**'Brad Stone's definitive book on Amazon and Bezos' The Guardian'A masterclass in deeply researched investigative financial journalism . . . riveting' The TimesThe definitive story of the largest and most influential company in the world and the man whose drive and determination changed business forever.Though A...
... Daha fazla okuyun
Sam Walton

Made In America

ile Sam Walton, John Huey ...

In this “sure-fire all-American success story” (The New York Times Book Review), the founder of Wal-Mart describes the inspiration, heart, and optimism that propelled him to build the largest retailer in the world.“[A] wise and inspiring autobiography—Walton tells his quietly fantastic story with conviction and makes no bones about his mistakes.”—San Francisco ChronicleMeet a genuine American folk ... Daha fazla okuyun

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In this “sure-fire all-American success story” (The New York Times Book Review), the founder of Wal-Mart describes the inspiration, heart, and optimism that propelled him to build the largest retailer in the world.“[A] wise and inspiring autobiography—Walton tells his quietly fantastic story with conviction and makes no bones about his mistakes.”—San Francisco ChronicleMeet a genuine American folk
... Daha fazla okuyun
Reengineering Retail

The Future of Selling in a Post-Digital World

ile Doug Stephens ...

Since the release of Doug Stephens’ first book, The Retail Revival, change in the global retail sector has accelerated beyond even the boldest forecasts. As predicted, online giants like Amazon and Alibaba.com are growing at a dizzying pace. Hundreds of well-known brick and mortar retailers have closed their doors, and brands and retailers across categories are struggling to understand the ... Daha fazla okuyun

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Since the release of Doug Stephens’ first book, The Retail Revival, change in the global retail sector has accelerated beyond even the boldest forecasts. As predicted, online giants like Amazon and Alibaba.com are growing at a dizzying pace. Hundreds of well-known brick and mortar retailers have closed their doors, and brands and retailers across categories are struggling to understand the
... Daha fazla okuyun
Retail4G: Sell It

ile J. C. Williams Group ...

Diziler series Retail4G
Whether in-store or online, selling your product or service is the name of the retail game. Examine how to merchandise and market more effectively to increase your revenue ... Daha fazla okuyun

Ücretsiz

Whether in-store or online, selling your product or service is the name of the retail game. Examine how to merchandise and market more effectively to increase your revenue
... Daha fazla okuyun
Future-Ready Retail

How to Reimagine the Customer Experience, Rebuild Retail Spaces and Reignite our Shopping Malls and Streets

ile Ibrahim Ibrahim ...

Traditional shops are facing challenging and unprecedented times. Future-Ready Retail explains how changing consumer needs, the impact of digital and the issues around health, wellness and distancing have transformed retail and provides compelling solutions to help reimagine the high street and out-of-town malls.Conventional high streets, shopping arcades and retail malls throughout the world no ... Daha fazla okuyun

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Traditional shops are facing challenging and unprecedented times. Future-Ready Retail explains how changing consumer needs, the impact of digital and the issues around health, wellness and distancing have transformed retail and provides compelling solutions to help reimagine the high street and out-of-town malls.Conventional high streets, shopping arcades and retail malls throughout the world no
... Daha fazla okuyun
Sustainability Standards and Global Governance

Experiences of Emerging Economies

Editör: Archna Negi, Jorge Antonio Pérez-Pineda, Johannes Blankenbach ...

This open access book focuses on the issue of sustainability standards from the perspective of both global governance frameworks and emerging economies. It stems from the recognition that the accelerated pace of economic globalization has generated production and consumption patterns that are generating sustainability concerns. Sustainability standards (and regulations) are increasingly being used ... Daha fazla okuyun

Ücretsiz

This open access book focuses on the issue of sustainability standards from the perspective of both global governance frameworks and emerging economies. It stems from the recognition that the accelerated pace of economic globalization has generated production and consumption patterns that are generating sustainability concerns. Sustainability standards (and regulations) are increasingly being used
... Daha fazla okuyun
How can you earn $5,000 to $10,000 a month with the power of a sales tunnel? (Dropshipping, affiliate,infopreneur)

Create sales tunnels that make a lot of money

ile florian riedinger ...

A sales tunnel is a marketing system that guides a potential customer through a systematic sales process with a number of steps with the ultimate goal of converting that prospect into a customer.In this ebook I will explain how to create a sales tunnel that pays and especially the software I use (which is the best currently). ... Daha fazla okuyun

Ücretsiz

A sales tunnel is a marketing system that guides a potential customer through a systematic sales process with a number of steps with the ultimate goal of converting that prospect into a customer.In this ebook I will explain how to create a sales tunnel that pays and especially the software I use (which is the best currently).
... Daha fazla okuyun
Retail4G: Relationships

ile J. C. Williams Group ...

Diziler series Retial4G
Developing relationships in the new retail environment is the key to success. Identify new ways to enhance your relationships with suppliers, customers and the communities that you operate in. ... Daha fazla okuyun

Ücretsiz

Developing relationships in the new retail environment is the key to success. Identify new ways to enhance your relationships with suppliers, customers and the communities that you operate in.
... Daha fazla okuyun
What’s Mine Is Yours: How Collaborative Consumption is Changing the Way We Live

ile Rachel Botsman, Roo Rogers ...

In the 20th century humanity consumed products faster than ever, but this way of living is no longer sustainable. This new and important book shows how technological advances are driving forms of ‘collaborative consumption’ which will change forever the ways in which we interact both with businesses and with each other.The average lawn mower is used for four hours a year. The average power drill ... Daha fazla okuyun

TL593,03

In the 20th century humanity consumed products faster than ever, but this way of living is no longer sustainable. This new and important book shows how technological advances are driving forms of ‘collaborative consumption’ which will change forever the ways in which we interact both with businesses and with each other.The average lawn mower is used for four hours a year. The average power drill
... Daha fazla okuyun
The Apple Experience: Secrets to Building Insanely Great Customer Loyalty (ENHANCED EBOOK)

ile Carmine Gallo ...

Praise for THE APPLE EXPERIENCE"There are three pillars of enchantment: likability, trustworthiness, and quality. The Apple experience is the best modern-day example of all three pillars. Carmine's book will help you understand and implement the same kind of world-class experience."--Guy Kawasaki, author of Enchantment and former chief evangelist of Apple"Carmine Gallo explains beautifully and ... Daha fazla okuyun

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Praise for THE APPLE EXPERIENCE"There are three pillars of enchantment: likability, trustworthiness, and quality. The Apple experience is the best modern-day example of all three pillars. Carmine's book will help you understand and implement the same kind of world-class experience."--Guy Kawasaki, author of Enchantment and former chief evangelist of Apple"Carmine Gallo explains beautifully and
... Daha fazla okuyun
The Nordstrom Way to Customer Experience Excellence

Creating a Values-Driven Service Culture

ile Robert Spector, breAnne O. Reeves ...

"Top Ten Business Books For 2017" - ForbesThe fully revised and updated edition of the classic book about Nordstrom's extraordinary customer serviceIn this new edition of the management classic, the authors explore in-depth the core values of the culture that have made Nordstrom synonymous with legendary customer service. These essential values have enabled Nordstrom to survive and adapt to ... Daha fazla okuyun

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"Top Ten Business Books For 2017" - ForbesThe fully revised and updated edition of the classic book about Nordstrom's extraordinary customer serviceIn this new edition of the management classic, the authors explore in-depth the core values of the culture that have made Nordstrom synonymous with legendary customer service. These essential values have enabled Nordstrom to survive and adapt to
... Daha fazla okuyun
Omnichannel Retail

How to Build Winning Stores in a Digital World

ile Tim Mason, Sarah Jarvis ...

The retail industry is under significant pressure. Not only are retailers grappling with rising costs, but they are trying to keep up with rapidly changing consumer behaviours, technological advancements and ever-increasing competition.To win, retailers today have to learn how to serve customers equally well both on and offline. This means integrating the physical seamlessly with the digital and ... Daha fazla okuyun

TL1.929,35

The retail industry is under significant pressure. Not only are retailers grappling with rising costs, but they are trying to keep up with rapidly changing consumer behaviours, technological advancements and ever-increasing competition.To win, retailers today have to learn how to serve customers equally well both on and offline. This means integrating the physical seamlessly with the digital and
... Daha fazla okuyun
Shopping All the Way to the Woods

How the Outdoor Industry Sold Nature to America

ile Rachel S. Gross ...

A fascinating history of the profitable paradox of the American outdoor experience: visiting nature first requires shoppingNo escape to nature is complete without a trip to an outdoor recreational store or a browse through online offerings. This is the irony of the American outdoor experience: visiting wild spaces supposedly untouched by capitalism first requires shopping. With consumers spending ... Daha fazla okuyun

TL1.395,71

A fascinating history of the profitable paradox of the American outdoor experience: visiting nature first requires shoppingNo escape to nature is complete without a trip to an outdoor recreational store or a browse through online offerings. This is the irony of the American outdoor experience: visiting wild spaces supposedly untouched by capitalism first requires shopping. With consumers spending
... Daha fazla okuyun
Fashion Brands

Branding Style from Armani to Zara

ile Mark Tungate ...

Once a luxury that only the elite could afford, fashion is now accessible to all. High street brands such as Zara, Topshop and H&M have put fashion within the reach of anyone, whilst massive media attention has turned designers such as Tom Ford, Alexander McQueen and Stella McCartney into brands in their own right. Fashion Brands takes you 'behind the seams', so to speak, exposing how the use of ... Daha fazla okuyun

TL1.543,55

Once a luxury that only the elite could afford, fashion is now accessible to all. High street brands such as Zara, Topshop and H&M have put fashion within the reach of anyone, whilst massive media attention has turned designers such as Tom Ford, Alexander McQueen and Stella McCartney into brands in their own right. Fashion Brands takes you 'behind the seams', so to speak, exposing how the use of
... Daha fazla okuyun
Fashion Marketing

ile Tony Hines, Margaret Bruce ...

A collection of international contributions from renowned academics and practitioners from the US, UK, China, the second edition of Fashion Marketing has been completely updated, revised and expanded to reflect the major changes in the fashion industry since 2001 and covers all of the key themes and issues of the area. Key themes and areas covered include globalization, fast fashion, luxury ... Daha fazla okuyun

TL13.877,76

A collection of international contributions from renowned academics and practitioners from the US, UK, China, the second edition of Fashion Marketing has been completely updated, revised and expanded to reflect the major changes in the fashion industry since 2001 and covers all of the key themes and issues of the area. Key themes and areas covered include globalization, fast fashion, luxury
... Daha fazla okuyun
The Starbucks Experience: 5 Principles for Turning Ordinary Into Extraordinary

ile Joseph Michelli ...

WAKE UP AND SMELL THE SUCCESS!You already know the Starbucks story. Since 1992, its stock has risen a staggering 5,000 percent! The genius of Starbucks success lies in its ability to create personalized customer experiences, stimulate business growth, generate profits, energize employees, and secure customer loyalty-all at the same time.The Starbucks Experience contains a robust blend of home ... Daha fazla okuyun

TL1.119,95

WAKE UP AND SMELL THE SUCCESS!You already know the Starbucks story. Since 1992, its stock has risen a staggering 5,000 percent! The genius of Starbucks success lies in its ability to create personalized customer experiences, stimulate business growth, generate profits, energize employees, and secure customer loyalty-all at the same time.The Starbucks Experience contains a robust blend of home
... Daha fazla okuyun
The New Psychology of Money

ile Adrian Furnham ...

The New Psychology of Money is an accessible and engrossing analysis of our psychological relationship to money in all its forms.Comprehensive and insightful, Adrian Furnham explores the role that money plays in a range of contexts, from the family to the high street, and asks whether the relationship is always a healthy one. Discussing how money influences what we think, what we say, and how we ... Daha fazla okuyun

TL3.298,72

The New Psychology of Money is an accessible and engrossing analysis of our psychological relationship to money in all its forms.Comprehensive and insightful, Adrian Furnham explores the role that money plays in a range of contexts, from the family to the high street, and asks whether the relationship is always a healthy one. Discussing how money influences what we think, what we say, and how we
... Daha fazla okuyun
Priceless

The Myth of Fair Value (and How to Take Advantage of It)

ile William Poundstone ...

Prada stores carry a few obscenely expensive items in order to boost sales for everything else (which look like bargains in comparison). People used to download music for free, then Steve Jobs convinced them to pay. How? By charging 99 cents. That price has a hypnotic effect: the profit margin of the 99 Cents Only store is twice that of Wal-Mart. Why do text messages cost money, while e-mails are ... Daha fazla okuyun

TL536,39

Prada stores carry a few obscenely expensive items in order to boost sales for everything else (which look like bargains in comparison). People used to download music for free, then Steve Jobs convinced them to pay. How? By charging 99 cents. That price has a hypnotic effect: the profit margin of the 99 Cents Only store is twice that of Wal-Mart. Why do text messages cost money, while e-mails are
... Daha fazla okuyun
Branding Diversity

New Advertising and Cultural Strategies

ile Susie Khamis ...

Diziler series Routledge Critical Advertising Studies
Branding Diversity considers how brands both reflect and affect contemporary discussions of cultural diversity.Advancing an innovative, critical perspective on advertising, the book challenges the latent assumption that advertisers are inherently conservative and reluctant to represent anything other than popularly agreeable scripts and narratives. On the contrary, advertising is now replete with ... Daha fazla okuyun

TL1.518,17

Branding Diversity considers how brands both reflect and affect contemporary discussions of cultural diversity.Advancing an innovative, critical perspective on advertising, the book challenges the latent assumption that advertisers are inherently conservative and reluctant to represent anything other than popularly agreeable scripts and narratives. On the contrary, advertising is now replete with
... Daha fazla okuyun
Amazing Entrepreneurs and Business People

B2

ile Katerina Mestheneou, Fiona MacKenzie ...

Diziler series Collins Amazing People ELT Readers
The inspiring stories of 6 people who changed history.Contents:Henry J Heinz, the man who invented tomato ketchupWilliam Lever who made millions from soapMichael Marks, founder of the Marks and Spencer storesHenry Ford, who mass-produced cars and made them affordableCoco Chanel, the businesswoman who changed fashion for womenRay Kroc, the man who created the McDonald’s chain of restaurantsBRITISH ... Daha fazla okuyun

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The inspiring stories of 6 people who changed history.Contents:Henry J Heinz, the man who invented tomato ketchupWilliam Lever who made millions from soapMichael Marks, founder of the Marks and Spencer storesHenry Ford, who mass-produced cars and made them affordableCoco Chanel, the businesswoman who changed fashion for womenRay Kroc, the man who created the McDonald’s chain of restaurantsBRITISH
... Daha fazla okuyun
The Future of Consumption

How Technology, Sustainability and Wellbeing will Transform Retail and Customer Experience

Editör: Kristina Bäckström, Carys Egan-Wyer, Emma Samsioe ...

This open access book presents three future consumption trends—technology, sustainability, and wellbeing—and discusses what impact those trends will have on the ways we shop.What will be important to the consumers of the future? And how will their retail experiences look and feel? Will technology, sustainability, and wellbeing trends fundamentally change how we consume? And how should retail ... Daha fazla okuyun

Ücretsiz

This open access book presents three future consumption trends—technology, sustainability, and wellbeing—and discusses what impact those trends will have on the ways we shop.What will be important to the consumers of the future? And how will their retail experiences look and feel? Will technology, sustainability, and wellbeing trends fundamentally change how we consume? And how should retail
... Daha fazla okuyun
Resurrecting Retail

The Future of Business in a Post-Pandemic World

ile Doug Stephens ...

Few crises in modern history have so completely disrupted every aspect of daily life as has the Covid-19 pandemic. What began as a small medical ripple in Wuhan, China, a city many of us had never heard of, quickly erupted into a tsunami of epic proportions. Every market, industry, vertical, profession, service, and category of product was in some way rocked by its impact. And, for the first time ... Daha fazla okuyun

TL640,67

Few crises in modern history have so completely disrupted every aspect of daily life as has the Covid-19 pandemic. What began as a small medical ripple in Wuhan, China, a city many of us had never heard of, quickly erupted into a tsunami of epic proportions. Every market, industry, vertical, profession, service, and category of product was in some way rocked by its impact. And, for the first time
... Daha fazla okuyun
130 Automotive Industry Secrets "Dealers never wanted you to know"

ile Craig Giordano ...

130 Automotive Industry Secrets pulls back the curtain on one of the most misunderstood and manipulated industries in America. Written by Craig Giordano, a 20-year automotive professional and founder of Drivion - the first AI-powered automotive marketplace built on transparency, this book reveals what really happens behind dealership doors, finance offices, and online listings.After decades ... Daha fazla okuyun

TL497,03

130 Automotive Industry Secrets pulls back the curtain on one of the most misunderstood and manipulated industries in America. Written by Craig Giordano, a 20-year automotive professional and founder of Drivion - the first AI-powered automotive marketplace built on transparency, this book reveals what really happens behind dealership doors, finance offices, and online listings.After decades
... Daha fazla okuyun

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Mevcut Olacağı Tarih:

Aylık 1 sesli kitap

+ Ücretsiz 30 Günlük Deneme

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+ Ücretsiz 30 Günlük Deneme

Sizin İçin Önerilenler

Perakendecilik eKitaplar

The Design of Everyday Things

The Everything Store: Jeff Bezos and the Age of Amazon

Sam Walton

Reengineering Retail

Retail4G: Sell It

Future-Ready Retail

Sustainability Standards and Global Governance

How can you earn $5,000 to $10,000 a month with the power of a sales tunnel? (Dropshipping, affiliate,infopreneur)

Retail4G: Relationships

What’s Mine Is Yours: How Collaborative Consumption is Changing the Way We Live

The Apple Experience: Secrets to Building Insanely Great Customer Loyalty (ENHANCED EBOOK)

The Nordstrom Way to Customer Experience Excellence

Omnichannel Retail

Shopping All the Way to the Woods

Fashion Brands

Fashion Marketing

The Starbucks Experience: 5 Principles for Turning Ordinary Into Extraordinary

The New Psychology of Money

Priceless

Branding Diversity

Amazing Entrepreneurs and Business People

The Future of Consumption

Resurrecting Retail

130 Automotive Industry Secrets "Dealers never wanted you to know"