When all that was solid melted into air... For decades, intellectuals from Benjamin to Bourdieu, Berman to Foucault, have been in thrall to this vision of the mid-nineteenth century. It shaped and underpinned their most influential thoughts, its legacy insinuated into institutionalized theories of culture. In this new book, that vision implodes, as if in a cultural supernova, its exceptionalism and limitations exposed. The story of modernity fades before a spectacle of linkages, stretching...

As public and private sectors become stakeholders, nation-states become corporations, interests become strategic objectives, and identities become brands, branding emerges as a key feature of the pervasiveness of market logic in today’s world. Branding Latin America: Strategies, Aims, Resistance offers a sustained critical analysis of these transformations, which see identities deliberately (re)defined according to the principle of competition and strategically (re)oriented towards the mar...

The nineteenth-century Hispanic world was shattered to its core by war, civil war, and revolution. At the same time, it confronted a new period of European and North-American expansion and development. In these essays, authors explore major, dynamic ways that people in Spain envisaged how they would adapt and change, or simply continue as they were. Each chapter title begins with the words “How to...”, and examines the ways in which Spaniards conceived or undertook major activities that sh...