Procurement analysis, sales planning, customer orientation, brand management—the art market is changing more rapidly than ever before. The price that a work of art commands influences its place in the art-historical canon. Auction houses have become dominant avenues of distribution, as have art fairs, galleries, and art dealers. Even today the ritual dramaturgy of the auction resembles an archaic competition, which can leave participants speechless and captivate bystanders. At the center o...