For a lot of us, selling feels icky. Our stomachs tighten at the thought of reciting features and benefits, or pressuring customers into purchasing. It's really not our fault. We weren't taught how to sell, plus we've been sold before, leaving us with a bitter taste. Here's the truth: sales does not have to feel icky for you or your customers. In fact, with the right approach, sales can be an empowering experience for all. Bob Moesta, lifelong innovator and coarchitect of the "Jobs to be D...

When people think of NASCAR, many think of cars racing around a track. But those with a more intimate knowledge of the sport understand that there is much more to it. The Nuts and Bolts of NASCAR uncovers everything you need to know to properly watch and enjoy the sport. Author Greg Engle uncovers the history of the sport, as well as an explanation of the rules, flags, and key terms. He reveals the best practices for watching it on TV, how to experience a NASCAR race in person, an...

The foremost authority on innovation and growth presents a path-breaking book on business strategy every company needs to transform innovation from a game of chance to one in which they develop products and services customers not only want to buy, but are willing to pay premium prices for.How do companies know how to grow? How can they create products that they are sure customers want to buy? Can innovation be more than a game of hit and miss? Harvard Business School professor Clay...

Whether you're a startup founder trying to disrupt an industry or an entrepreneur trying to provoke change from within, your biggest challenge is creating a product people actually want. Lean Analytics steers you in the right direction.This book shows you how to validate your initial idea, find the right customers, decide what to build, how to monetize your business, and how to spread the word. Packed with more than thirty case studies and insights from over a hundred busi...

New York Times–bestselling Author: "Powerful . . . a compelling case for the game-changing role of innovation in some of the world's most desperate economies." —Eric Schmidt, former Executive Chairman, Google and AlphabetClayton M. Christensen, author of such business classics as The Innovator's Dilemma and How Will You Measure Your Life, and co-authors Efosa Ojomo and Karen Dillon reveal why so many investments in economic development fai...

From the former NASCAR champion and current Fox Sports announcer, an intimate account of one of the most dramatic and tragic days in the history of NASCAR: the 2001 Daytona 500—the day that racing legend Dale Earnhardt, Sr. died.In Sundays Will Never Be the Same, former NASCAR champion and current FOX Sports racing analyst Darrell Waltrip provides an intimate account of one of the most dramatic and tragic days in the history of NASCAR: the 2001 Da...

The second title in the new, exciting, and completely original Sports by the NumbersTM series!THE SPORT: The National Association for Stock Car Auto Racing is the second-most popular professional sport in terms of television ratings in the United States behind the National Football League. Its international appeal is even greater, with races broadcast in more than 150 countries and an estimated fan base exceeding 75 million faithful worldwide! NASCAR has come a long way since its h...

In 1949, when Humpy Wheeler was 11, he attended the very first NASCAR race. For the next ten years, he spent as much time in the pits as he could, and came to know many of the sport's pioneers. Eventually, Wheeler began promoting races at Carolina tracks such as Concord Speedway, Robinwood Speedway, and Starlight Speedway. Racing was so rough back then he kept a gun by his side when he paid the purse, and often used his fists to keep order. By the time Wheeler retired in 2008, he had helpe...

In this long-awaited autobiography, the legendary Bill Elliott details his childhood in rural North Georgia, building cars from scratch, struggling on the anonymous small-time tracks of the South to his against-the-odds rise to the pinnacle of NASCAR stardom: Winston Cup Champion.From Daytona to Talladega, from Bristol to Sonoma, ride shoulder to shoulder with Elliott as he battles Dale Earnhardt, Darrell Waltrip, Ricky Rudd, Rusty Wallace, and Alan Kulwicki for NASCAR's ultimate p...

Jeff Gordon's long-awaited racing memoir -- an unprecedented and thrilling look inside the life of a NASCAR champion.It didn't matter that Jeff Gordon hailed from California -- hardly a fountain of stockcar pedigree -- or that they said he was too small to race with the big boys on the dirt tracks and ovals of his youth. It didn't matter that Dale Earnhardt called this upstart "Wonderboy" -- no one raced the legendary Earnhardt harder, and no two drivers had more respect for each o...

“Brian Curtis tells the stories behind the stories. He brings the meetings, practice sessions, recruiting calls and game day experience to light like never before. Fans who want to know what goes on behind the scenes will find out in this book.”–RON ZOOK, head football coach, the University of FloridaIn Every Week a Season, acclaimed sports reporter and author Brian Curtis takes readers on an unprecedented whirlwind tour of NCAA Division I football....

A colorful, fearless portrait of the larger-than-life first family of NASCAR, the Earnhardts, and the rise of the world’s fastest stock car racing organization.More than sixty years ago, Ralph Earnhardt toiled in a cotton mill in his native North Carolina to support his growing family. Weekends he could be found going pedal to the metal at the dirt tracks, taking on the competition in the early days of box car racing and becoming one of the best short-track drivers in the state. Hi...