How to Improve the Return on Your Social Marketing InvestmentThis book more than adequately covers this increasingly important topic, as social media begins to take its rightful place on the center stage of not just marketing but a number of business disciplines. ROI of Social Media is an excellent analysis of the current landscape. I cannot recall any book that singularly tackles ROI at this level, most media books simply give a passing reference or chapt...

Marketing should be as simple as putting money into the marketing side of the machine and watching revenue spurt out the other side. But if your brand isn’t what you’d like it to be, if your consumer’s purchase cycle is complex or long lasting, or if your products and services don’t lend themselves to being purchased online, you already know it’s not that easy. Guy R. Powell, founder and president of ProRelevant, explores four critical dimensions that businesses must master to become best ...

This book uncovers the components of driving increased marketing effectiveness and can be applied to just about every industry and marketing challenge. It demystifies how marketers can significantly improve their measurement and management infrastructure in order to improve their return on marketing effectiveness and ROI. They will be able to significantly improve their tactical and strategic decision-making and finally be able to respond to John Wannamachers' "half of my advertising is wa...

This edition is dedicated to the trailblazers of science fiction, the visionary dreamers whose stories and heroes have captured our imaginations for generations. Their works stand as timeless examples of excellence, wonder, dread, and exhilaration, firmly embedded in our collective memory. The anthology captures the extraordinary evolution of the genre, showcasing a diverse array of literary styles from intergalactic voyage and fantastical adventure to dystopian critique of the society. It...

In Powering Up Students: The Learning Power Approach to high school teaching, Guy Claxton and Graham Powell detail the small tweaks to daily practice that will help high school teachers boost their students' learning dispositions and attitudes.Foreword by John Hattie.The Learning Power Approach (LPA) is a pedagogical formula which aims to develop all students as confident and capable learners ready, willing, and able to choose, design, research, pursue, troubleshoo...

In Powering Up Students: The Learning Power Approach to high school teaching, Guy Claxton and Graham Powell detail the small tweaks to daily practice that will help high school teachers boost their students' learning dispositions and attitudes.Foreword by John Hattie.The Learning Power Approach (LPA) is a pedagogical formula which aims to develop all students as confident and capable learners ready, willing, and able to choose, design, research, pursue, troubleshoo...

Ancient human groups in the Eastern Woodlands of North America were long viewed as homogeneous and stable hunter-gatherers, changing little until the late prehistoric period when Mesoamerican influences were thought to have stimulated important economic and social developments. The authors in this volume offer new, contrary evidence to dispute this earlier assumption, and their studies demonstrate the vigor and complexity of prehistoric peoples in the North American Midwest and Midsouth. T...

Embark on an extraordinary journey through the realms of imagination and innovation with this anthology of sci-fi adventure novels. This collection presents a breathtaking array of timeless science fiction classics, featuring fantastic tales of extraordinary worlds, thrilling action, and epic adventures. Experience the fantastical and thrilling interplanetary quests: a soldier explores a surreal Martian world, a sky pirate engages in high-flying exploits, and a daring mission uncovers a Ve...

In Search of the Great Unknown: 20 Science-Fiction Adventures takes readers on an exhilarating journey through time and space, unraveling tales that span the spectrum of early science-fiction literature. The anthology encompasses a rich tapestry of themes from cosmic exploration, dystopian realities, and speculative invention to the philosophical quandaries of existence. Each story, carefully selected, reflects the blossoming of speculative fiction during a period when technological advanc...

This edition is dedicated to the pioneers of what we now call science fiction, the eternal dreamers whose stories and heroes have captivated our imagination. Their works remain in our collective memory as enduring examples of excellence, fascination, dread, and thrill. This anthology encapsulates the riveting evolution of science fiction, showcasing a wealth of literary styles that range from speculative adventure to dystopian critique. It showcases the visionary brilliance of authors who ...

The stories of Mary Shelley, H. G. Wells, and Jules Verne paved the way for the fantastic science fiction literature that we all enjoy today. However, full appreciation of these contemporary works is impossible without an understanding of their literary roots. Classic Science Fiction and Fantasy Stories is a wonderful collection, comprising excerpts and short stories from some of the most beloved writers of all time. While many readers have only a cursory knowledge of these works,...

In this eBook, the reader is taken through a powerful interactive process for creating compelling goals. Damian Hamill identifies and elaborates upon Seven Secrets, the NLP criteria that make the difference between achievable, ecological outcomes and those goals that are destined for failure.The eBook is structured in such a way that allows the reader to shape his or her own outcome as the process unfolds, developing a personal goal that is expressed in a way that maximizes the lik...