Why commercial-style branding doesn't work for nonprofits—and what doesTaking its cue from for-profit corporations, the nonprofit world has increasingly turned to commercial-style branding to raise profiles and encourage giving. But it hasn't worked. Written by a longtime industry insider, this book argues that branding strategies borrowed from for-profit companies hasn't just failed, but has actually discouraged giving. But why does branding—a well-developed disci...

Hondo the dog has a fun day at the beach while Fabian the cat stays home."Wake up, Hondo. Time to go!"Hondo will have an adventure.Fabian will stay home.A dog named Hondo and his friend Fred are going to the beach for a day of excitement. Fabian the cat is left behind at home to play with the baby. Who will cause more trouble? And who will have more fun?

Little-known facts are highlighted in this fun story about this historical figure, by Newbery Honor-winning author Jean Fritz.Everyone knows that John Hancock was one of the first signers of the Declaration of Independence. But not many know that he signed his name so large to show how mad he was about how the colonists had been treated.

"History buffs or not, all [audiences] will come away better informed about this honored 2'×21/2' sheet of parchment."—Publishers Weekly, starred review""Everyone would agree the one and only Declaration of Independence deservesthe best. After all, it's at the heart of our country. But since it was signed in 1776, the Declaration has had as many ups and downs as the United States itself. It has been rolled up, copied, hidden away and traveled by horseback, sailing vessel, mail truc...

Are you a staff or board member of a nonprofit organization? Do you want your organization to be excellent? Are you a busy person?If you answered all three questions in the affirmative, How to Manage an Effective Nonprofit Organization is the one book you need, one with more than a thousand practical tips. It was inspired by thousands of nonprofit agency professionals who have participated in workshops the author has led for more than twenty years. Each of the nine chapter...

THE POWER of SOCIAL INNOVATIONCivic leaders across the U.S. and throughout the world are discovering creative ways to overcome the obstacles that seal the doors of opportunity for too many.These inspiring individuals believe that within our communities lie the entrepreneurial spirit, compassion, and resources to make progress in such critical areas as education, housing, and economic self-reliance. Real progress requires that we take bold action an...

George Soros is one of the world's leading philanthropists. Over the past 30 years, he has provided more than 7 billion to his network of foundations, known collectively as the Open Society Institute, for projects around the world and in the United States.In this e-book, Soros writes in detail for the first time about his vision for philanthropy. "I have always been leery of philanthropy," he writes, "Philanthropy is supposed to be devoted to the benefit of others,...

A top business leader shares the business principles he used to launch both a top company and a thriving nonprofitNonprofit leaders know that solving pervasive social problems requires passion and creativity as well as tangible results. The Non Nonprofit shares the same business principles that drive the world's best companies, showing how they can (and should) be applied to the realm of nonprofits. Steve Rothschild personally crossed sectors when he left ...

"...The mounting number of angry calls signaled James and his employees were starting to lose control of the business. Their QuickBooks accounting software and practice of using spreadsheets to manage projects and costs was buckling under the strain of an increased client load. If the problems continued, they could destroy the company."Would you like to leverage software to increase your profits? This modern-day business parable helps you understand the process of qualifying a solu...

A complete and easy to understand guide to the fundamentals of how not-for-profit organizations are formed and run, as well as their structure and the unique accounting and reporting issues they face.Providing you with a comprehensive understanding of how to maintain the "books" of a typical nonprofit entity and comply with numerous reporting requirements, The Simplified Guide to Not-for-Profit Accounting, Formation & Reporting equips you with everything y...

The voluntary nonprofit sector is now involved in all aspects of people's lives. The management of such organizations has never been of more interest than it is now, and the sector as a whole is in a period of great change. Well-meaning amateurs are being replaced by highly committed and professional leaders, and one in every six employees in the service sector is now working in the voluntary sector. In this shifting climate, this enlightening book questions whether voluntary organizations...

We are entering a new era—an era of impact. The largest intergenerational transfer of wealth in history will soon be under way, bringing with it the potential for huge increases in philanthropic funding. Engine of Impact shows how nonprofits can apply the principles of strategic leadership to attract greater financial support and leverage that funding to maximum effect.As Good to Great author Jim Collins writes in his foreword, this book offers "a detailed roadmap...