In an evolving business world, previous sales and marketing practices no longer produce the outcomes they once did. The traditional model of siloed sales and marketing departments don't either. Companies who can't keep up risk falling behind.In Sales and Marketing Alignment, Karl Becker and Thomas Young draw on over fifty years of combined experience to help companies unite their teams to drive results. With a series of actionable steps, you will learn to bring strategies, processe...

Here's the hard truth: when your sales organization performance stalls, there's no single magic trick that can fix it. And when throwing money at digital lead generators, all-star sales recruits, and team-building retreats isn't boosting your sales, it's time to get back to basics.Set Up to Win shows you Three Frameworks that will stabilize and grow your company's revenue long term using the power of your greatest asset-your team. (And yes, it also gives you a short-term roadmap to...

The lifeblood of your business is a constant flow of new accounts. . .no matter how much repeat business you get from loyal customers.Packed with tested strategies and anecdotes, New Sales. Simplified. offers a proven formula for prospecting, developing, and closing deals.With refreshing honesty and some much-needed humor, sales expert Mike Weinberg examines the critical mistakes made by most salespeople and executives, th...

The man Business Week calls "the ultimate entrepreneur for the Information Age" explains "Permission Marketing"—the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it.Whether it is the TV commercial that breaks into our favorite program, or the telemarketing phone call that disrupts a family dinner, traditional advertising is based on the hope of snatching our attention away from whatever we are ...

Use the latest technology to target potential employers and secure the first interview--no matter your experience, education, or network--with these revised and updated tools and recommendations.“The most practical, stress-free guide ever written for finding a white-collar job.”—Dan Heath, coauthor of Switch and Made to StickTechnology has changed not only the way we do business, but also the way we look for work. The ...

Do you want to be a leader? Or, do you want more leaders on your network marketing team?The strength of your network marketing business is measured in **leaders **- not in the number of distributors. Leaders are the long-term foundation of your business.Everyone says they want to have more leaders, but how?  How does one find leaders?  How does one create leaders?  What are the things we need to teach ordinary distributo...

**NATIONAL BESTSELLERThe book that started the guerilla marketing revolution, expanded and completely updated for the twenty-first century.**Jay Levinson's Guerrilla Marketing revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid and effective ideas, Levinson’s philosophy has given birth to a new way of learning about market share and how to gain it. In this completely upd...

In today’s lightning-fast technology world, good product management is critical to maintaining a competitive advantage. Yet, managing human beings and navigating complex product roadmaps is no easy task, and it’s rare to find a product leader who can steward a digital product from concept to launch without a couple of major hiccups. Why do some product leaders succeed while others don’t?This insightful book presents interviews with nearly 100 leading product managers from all over ...

An Arsenal of Shrewd Tactics and Winning Strategies to Make You a Major Account Sales SuccessKnowing how to get to the decision maker, deal with the competition, understand buyer psychology, and service the client--these are the keys to success when you need to nail down major accounts. Now, for the first time, here's a book of practical, proven-effective strategies and tactics for the entire major account sales cycle.Based on Neil Rackham's exhaustive rese...

Sales may have chosen you--and you’ve suddenly found yourself in a profession you’re not fully prepared for. Learn how to navigate your career effectively with this invaluable resource.Sales training expert and author Chris Lytle offers advice and inspiration new salespeople might have missed when they skipped the career-planning stage--and provides the tools you need to fast-track your sales success.Filled with money-generating strategies, humorous yet ins...

Even for the most organized person, managing a project can be a challenge. The Everything Project Management Book, 2nd Edition is the perfect resource to help you complete any type of job successfully and on time. This book is packed with tips for every stage of project management, from setting goals to evaluating the final results, and provides ways to:Monitor progress and evaluate resultsShift gears while maintaining flexibilityCut costs without...

Everything you need to implement Objectives and Key Results (OKRs) effectivelyObjectives and Key Results is the first full-fledged reference guide on Objectives and Key Results, a critical thinking framework designed to help organizations create value through focus, alignment, and better communication. Written by two leading OKRs consultants and researchers, this book provides a one-stop resource for organizations looking to quantify qualitative goals and ...