Making a career as an independent musician is difficult enough on its own, handling your social media strategy can seem like a task left to professionals. In this step-by-step guide, we give you advice and tips on how to better improve you social media strategy, and how to utilize different tools to help make it all easier. 

Advertising is a fantastic industry, but actually getting a job (or even your foot in the door) can seem next to impossible. Whether you're a student or a young professional loaded with questions, this one-of-a-kind guide shows you how to land a job and how to thrive once you're in and the pressure is on. Authors Nancy Vonk and Janet Kestin are seasoned creative directors and longtime creative partners. In Pick Me, these industry leaders answer your toughest ad career questions, like: Is a...

Brand success = business success. A simple equation, but identifying those winning qualities is not easy. To achieve this goal, Brand Success applies a range of criteria including financial success, longevity, technological advancement, new product development, work place revolution and mass communication, to form an effective brand strategy. The result is a comprehensive, entertaining and illuminating book, featuring case studies from global brands such as adidas...

The FIT Rule is a book written from author David Roberts' close to twenty years experience in helping small business owners with their small business needs. In it, he examines the three principles that make a business successful, these three principles he has named The FIT Rule.FINANCE - There is more to just having money available to start a business and more to keeping track of revenues and expenses. It is the very life-blood of a business and yet the most neglected of the three ...

Advertising plays a key role in defining contemporary culture worldwide, creating a variety of meanings in the minds of consumers. Intrigued by this process, Marcel Danesi-an entertaining and insightful tour guide-decodes the messages woven into the advertisements, commercials, brand names, and logos we see on a daily basis. Marketing-oriented messages are made, he notes, through techniques not unlike those used by artists, musicians, and other creative sources. Guiding readers through the...

Promoting genre fiction grows more competitive every day, yet no two authors or careers are alike.Our solution: a chooseable adventure so you can pick the path toward the career you've always wanted. We offer a promo game plan tailored to your personal style, strategy, and measure of success.Your A Game explains the tools and rules of kickass genre marketing to let you make your best next move. We break down the tricks and traps facing all novelist...

The Blurb: Your Second Most Powerful Marketing Tool!You’ve written a great story and have the perfect cover for your novel, so why aren’t you getting the sales you deserve? Why are readers looking but not buying?Maybe you’re shortchanging yourself with a less-than-stellar blurb. Whether you call it cover copy, jacket copy, flap copy, book description, promotional copy, or a blurb, those words are one of the most potent tools in an author’s marketing arsenal...

Recently nominated one of five finalists selected for the 2005 Berry-AMA Book Prize for best book in marketing!"Tellis has done a remarkable job. He has brought together an amazingly diverse literature. Unlike some other sources that claim to be able to measure the effects of advertising, Tellis′s thoroughness and ability to understand and convey results of various experiments and statistical analyses helps the reader to separate the wheat from the chaff. Any s...

She has done the hard work of evaluating and learning how to use all the different online sites and tools that can help your business soar, and she has combined that knowledge into Give Your Marketing a Digital Edge, an inexpensive 10 titles in two books that you'll refer to again and again. Here's what the Give Your Marketing a Digital Edge includes: Budget Marketing: How to Start & Market an Online Business with Little or Zero Marketing Budget: why pay for online tools when there are fan...

That is what it is, a milestone of life that requires something put into the bucket list. My fortieth birthday, the entrenching realization of middle age setting in with a building sense of urgency to experience something or anything that can check mark a life with enough excitement to carry oneself for that long steep decline of age.

What is the economic justification of advertising? Is it a vital energizing force in industry, or does it represent a serious waste of money and effort? The great increase in the volume of publicity in modern times is causing people to wonder what its final outcome will be, and whether it is a development to be welcomed or regarded with suspicion.First published in 1934.

This eBook is an 'eBayer's manual'. Specifically targeted for eBay members under #100 feedback score, it explains the 'tricks of the trade', the shortcuts, safety tips, and how to get the end result you desire.