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The 10-Second Customer Journey

The CXO’s playbook for growing and retaining customers in a digital world

by Todd Unger ...

You've Got 10 seconds to Win or Lose a Customer. This is the Ultimate Guide to Rapid Conversion in Digital Marketing.The customer landscape has transformed, and marketers, advertisers, and business owners must adapt to a world where buying decisions are made in seconds, not months or days. The biggest obstacle? FRICTION. Those who can minimize friction and guide potential buyers swiftly through ... Read more

$8.69 USD or Free with Kobo Plus

You've Got 10 seconds to Win or Lose a Customer. This is the Ultimate Guide to Rapid Conversion in Digital Marketing.The customer landscape has transformed, and marketers, advertisers, and business owners must adapt to a world where buying decisions are made in seconds, not months or days. The biggest obstacle? FRICTION. Those who can minimize friction and guide potential buyers swiftly through
... Read more
Real-World Next.js

Build scalable, high-performance, and modern web applications using Next.js, the React framework for production

by Michele Riva ...

Learn how to use Next.js for building web apps without compromising performance, user experience, and developer happiness Key Features • Develop scalable web applications using Next.js • Use Next.js as a frontend for existing backends and e-commerce websites and understand how to implement it with any headless CMS • Deploy Next.js on different platforms, such as Vercel, DigitalOcean, and AWS, or ... Read more

$32.39 USD or Free with Kobo Plus

Learn how to use Next.js for building web apps without compromising performance, user experience, and developer happiness Key Features • Develop scalable web applications using Next.js • Use Next.js as a frontend for existing backends and e-commerce websites and understand how to implement it with any headless CMS • Deploy Next.js on different platforms, such as Vercel, DigitalOcean, and AWS, or
... Read more
Modern CMake for C++

Effortlessly build cutting-edge C++ code and deliver high-quality solutions

by Rafał Świdziński ...

Gain proficiency in CMake and unlock the complete potential of C++ to develop exceptional projects Get With Your Book: PDF Copy, AI Assistant, and Next-Gen Reader FreeKey FeaturesGet to grips with CMake and take your C++ development skills to enterprise standardsUse hands-on exercises and self-assessment questions to lock-in your learningUnderstand how to build in an array of quality checks and ... Read more

$35.99 USD or Free with Kobo Plus

Gain proficiency in CMake and unlock the complete potential of C++ to develop exceptional projects Get With Your Book: PDF Copy, AI Assistant, and Next-Gen Reader FreeKey FeaturesGet to grips with CMake and take your C++ development skills to enterprise standardsUse hands-on exercises and self-assessment questions to lock-in your learningUnderstand how to build in an array of quality checks and
... Read more
Data Governance: The Definitive Guide

by Evren Eryurek, Uri Gilad, Valliappa Lakshmanan, Anita Kibunguchy-Grant, Jessi Ashdown ...

As you move data to the cloud, you need to consider a comprehensive approach to data governance, along with well-defined and agreed-upon policies to ensure your organization meets compliance requirements. Data governance incorporates the ways people, processes, and technology work together to ensure data is trustworthy and can be used effectively. This practical guide shows you how to effectively ... Read more

$48.99 USD

As you move data to the cloud, you need to consider a comprehensive approach to data governance, along with well-defined and agreed-upon policies to ensure your organization meets compliance requirements. Data governance incorporates the ways people, processes, and technology work together to ensure data is trustworthy and can be used effectively. This practical guide shows you how to effectively
... Read more
Data Management at Scale

Modern Data Architecture with Data Mesh and Data Fabric

by Piethein Strengholt ...

As data management continues to evolve rapidly, managing all of your data in a central place, such as a data warehouse, is no longer scalable. Today's world is about quickly turning data into value. This requires a paradigm shift in the way we federate responsibilities, manage data, and make it available to others. With this practical book, you'll learn how to design a next-gen data architecture ... Read more

$43.19 USD

As data management continues to evolve rapidly, managing all of your data in a central place, such as a data warehouse, is no longer scalable. Today's world is about quickly turning data into value. This requires a paradigm shift in the way we federate responsibilities, manage data, and make it available to others. With this practical book, you'll learn how to design a next-gen data architecture
... Read more
Data Science For Dummies

by Lillian Pierson ...

Monetize your company’s data and data science expertise without spending a fortune on hiring independent strategy consultants to helpWhat if there was one simple, clear process for ensuring that all your company’s data science projects achieve a high a return on investment? What if you could validate your ideas for future data science projects, and select the one idea that’s most prime for ... Read more

$22.00 USD

Monetize your company’s data and data science expertise without spending a fortune on hiring independent strategy consultants to helpWhat if there was one simple, clear process for ensuring that all your company’s data science projects achieve a high a return on investment? What if you could validate your ideas for future data science projects, and select the one idea that’s most prime for
... Read more
UX Strategy

by Jaime Levy ...

User experience (UX) strategy lies at the intersection of UX design and business strategy, but until now, there hasn't been an easy-to-apply framework for executing it. This hands-on guide introduces lightweight product strategy tools and techniques to help you and your team devise innovative digital solutions that people want.Author Jaime Levy shows UX/UI designers, product managers, ... Read more

$30.99 USD

User experience (UX) strategy lies at the intersection of UX design and business strategy, but until now, there hasn't been an easy-to-apply framework for executing it. This hands-on guide introduces lightweight product strategy tools and techniques to help you and your team devise innovative digital solutions that people want.Author Jaime Levy shows UX/UI designers, product managers,
... Read more
OCA/OCP Oracle Database 12c All-in-One Exam Guide (Exams 1Z0-061, 1Z0-062, & 1Z0-063)

by John Watson, Roopesh Ramklass, Bob Bryla ...

Series series All-in-One
This Oracle Press certification exam guide prepares you for the new Oracle Database 12c certification track, including the core requirements for OCA and OCP certification.OCA/OCP Oracle Database 12c All-in-One Exam Guide (Exams 1Z0-061, 1Z0-062, & 1Z0-063) covers all of the exam objectives on the Installation and Administration, SQL Fundamentals, and Advanced Administration exams in detail. Each ... Read more

$58.39 USD

This Oracle Press certification exam guide prepares you for the new Oracle Database 12c certification track, including the core requirements for OCA and OCP certification.OCA/OCP Oracle Database 12c All-in-One Exam Guide (Exams 1Z0-061, 1Z0-062, & 1Z0-063) covers all of the exam objectives on the Installation and Administration, SQL Fundamentals, and Advanced Administration exams in detail. Each
... Read more
Learning R

A Step-by-Step Function Guide to Data Analysis

by Richard Cotton ...

Learn how to perform data analysis with the R language and software environment, even if you have little or no programming experience. With the tutorials in this hands-on guide, youâ??ll learn how to use the essential R tools you need to know to analyze data, including data types and programming concepts.The second half of Learning R shows you real data analysis in action by covering everything ... Read more

$33.89 USD

Learn how to perform data analysis with the R language and software environment, even if you have little or no programming experience. With the tutorials in this hands-on guide, youâ??ll learn how to use the essential R tools you need to know to analyze data, including data types and programming concepts.The second half of Learning R shows you real data analysis in action by covering everything
... Read more
Principles of Package Design

Creating Reusable Software Components

by Matthias Noback ...

Series series Professional and Applied Computing (R0)
Apply design principles to your classes, preparing them for reuse. You will use package design principles to create packages that are just right in terms of cohesion and coupling, and are user- and maintainer-friendly at the same time.The first part of this book walks you through the five SOLID principles that will help you improve the design of your classes. The second part introduces you to the ... Read more

$71.99 USD

Apply design principles to your classes, preparing them for reuse. You will use package design principles to create packages that are just right in terms of cohesion and coupling, and are user- and maintainer-friendly at the same time.The first part of this book walks you through the five SOLID principles that will help you improve the design of your classes. The second part introduces you to the
... Read more
Learning TensorFlow

A Guide to Building Deep Learning Systems

by Tom Hope, Yehezkel S. Resheff, Itay Lieder ...

Roughly inspired by the human brain, deep neural networks trained with large amounts of data can solve complex tasks with unprecedented accuracy. This practical book provides an end-to-end guide to TensorFlow, the leading open source software library that helps you build and train neural networks for computer vision, natural language processing (NLP), speech recognition, and general predictive ... Read more

$36.79 USD

Roughly inspired by the human brain, deep neural networks trained with large amounts of data can solve complex tasks with unprecedented accuracy. This practical book provides an end-to-end guide to TensorFlow, the leading open source software library that helps you build and train neural networks for computer vision, natural language processing (NLP), speech recognition, and general predictive
... Read more
Deep Belief Nets in C++ and CUDA C: Volume 1

Restricted Boltzmann Machines and Supervised Feedforward Networks

by Timothy Masters ...

Series series Professional and Applied Computing (R0)
Discover the essential building blocks of the most common forms of deep belief networks. At each step this book provides intuitive motivation, a summary of the most important equations relevant to the topic, and concludes with highly commented code for threaded computation on modern CPUs as well as massive parallel processing on computers with CUDA-capable video display cards.The first of three in ... Read more

$31.49 USD

Discover the essential building blocks of the most common forms of deep belief networks. At each step this book provides intuitive motivation, a summary of the most important equations relevant to the topic, and concludes with highly commented code for threaded computation on modern CPUs as well as massive parallel processing on computers with CUDA-capable video display cards.The first of three in
... Read more
Minding the Machines

Building and Leading Data Science and Analytics Teams

by Jeremy Adamson ...

Organize, plan, and build an exceptional data analytics team within your organizationIn Minding the Machines: Building and Leading Data Science and Analytics Teams, AI and analytics strategy expert Jeremy Adamson delivers an accessible and insightful roadmap to structuring and leading a successful analytics team. The book explores the tasks, strategies, methods, and frameworks necessary for an ... Read more

$24.00 USD

Organize, plan, and build an exceptional data analytics team within your organizationIn Minding the Machines: Building and Leading Data Science and Analytics Teams, AI and analytics strategy expert Jeremy Adamson delivers an accessible and insightful roadmap to structuring and leading a successful analytics team. The book explores the tasks, strategies, methods, and frameworks necessary for an
... Read more
Creativity in Art, Design and Technology

by Susan Liggett, Rae Earnshaw, Jill Townsley ...

Series series Computer Science (R0)
This is an open access book.Creativity is a difficult concept, how can it best be defined, understood, applied, and practiced? This book provides important answers to these questions.Technology can enable artists to be more creative. Scientific and artistic thinking give us two complementary tools to understand the complexity of the world, with science reducing subjective experience to essential ... Read more

Free

This is an open access book.Creativity is a difficult concept, how can it best be defined, understood, applied, and practiced? This book provides important answers to these questions.Technology can enable artists to be more creative. Scientific and artistic thinking give us two complementary tools to understand the complexity of the world, with science reducing subjective experience to essential
... Read more
LLMs in Production

Engineering AI Applications

by Christopher Brousseau, Matt Sharp ...

Goes beyond academic discussions deeply into the applications layer of Foundation Models.This practical book offers clear, example-rich explanations of how LLMs work, how you can interact with them, and how to integrate LLMs into your own applications. Find out what makes LLMs so different from traditional software and ML, discover best practices for working with them out of the lab, and dodge ... Read more

$49.99 USD

Goes beyond academic discussions deeply into the applications layer of Foundation Models.This practical book offers clear, example-rich explanations of how LLMs work, how you can interact with them, and how to integrate LLMs into your own applications. Find out what makes LLMs so different from traditional software and ML, discover best practices for working with them out of the lab, and dodge
... Read more
Fundamental Approaches to Software Engineering

22nd International Conference, FASE 2019, Held as Part of the European Joint Conferences on Theory and Practice of Software, ETAPS 2019, Prague, Czech Republic, April 6–11, 2019, Proceedings

Edited by Reiner Hähnle, Wil van der Aalst ...

Series series Springer Nature Proceedings Computer Science
This book is Open Access under a CC BY licence.This book constitutes the proceedings of the 22nd International Conference on Fundamental Approaches to Software Engineering, FASE 2019, which took place in Prague, Czech Republic in April 2019, held as Part of the European Joint Conferences on Theory and Practice of Software, ETAPS 2019.The 24 papers presented in this volume were carefully reviewed ... Read more

Free

This book is Open Access under a CC BY licence.This book constitutes the proceedings of the 22nd International Conference on Fundamental Approaches to Software Engineering, FASE 2019, which took place in Prague, Czech Republic in April 2019, held as Part of the European Joint Conferences on Theory and Practice of Software, ETAPS 2019.The 24 papers presented in this volume were carefully reviewed
... Read more
Beginning C for Arduino, Second Edition

Learn C Programming for the Arduino

by Jack Purdum ...

Series series Professional and Applied Computing (R0)
Beginning C for Arduino, Second Edition is written for those who have no prior experience with microcontrollers or programming but would like to experiment and learn both. Updated with new projects and new boards, this book introduces you to the C programming language, reinforcing each programming structure with a simple demonstration of how you can use C to control the Arduino family of ... Read more

$62.99 USD

Beginning C for Arduino, Second Edition is written for those who have no prior experience with microcontrollers or programming but would like to experiment and learn both. Updated with new projects and new boards, this book introduces you to the C programming language, reinforcing each programming structure with a simple demonstration of how you can use C to control the Arduino family of
... Read more
Hands-On Big Data Modeling

Effective database design techniques for data architects and business intelligence professionals

by James Lee, Tao Wei, Suresh Kumar Mukhiya ...

Solve all big data problems by learning how to create efficient data modelsKey FeaturesCreate effective models that get the most out of big dataApply your knowledge to datasets from Twitter and weather data to learn big dataTackle different data modeling challenges with expert techniques presented in this bookBook DescriptionModeling and managing data is a central focus of all big data projects. ... Read more

$34.19 USD or Free with Kobo Plus

Solve all big data problems by learning how to create efficient data modelsKey FeaturesCreate effective models that get the most out of big dataApply your knowledge to datasets from Twitter and weather data to learn big dataTackle different data modeling challenges with expert techniques presented in this bookBook DescriptionModeling and managing data is a central focus of all big data projects.
... Read more
The End of Lawyers?: Rethinking the nature of legal services

Rethinking the nature of legal services

by Richard Susskind OBE ...

This widely acclaimed legal bestseller has provoked a tidal wave of debate within the legal profession, being hailed as an inspiration by some and as heresy by others. Susskind lays down a challenge to all lawyers, and indeed all those in a professional service environment. He urges them to ask themselves, with their hands on their hearts, what elements of their current workload could be ... Read more

$24.69 USD

This widely acclaimed legal bestseller has provoked a tidal wave of debate within the legal profession, being hailed as an inspiration by some and as heresy by others. Susskind lays down a challenge to all lawyers, and indeed all those in a professional service environment. He urges them to ask themselves, with their hands on their hearts, what elements of their current workload could be
... Read more
Bootstrap

Responsive Web Development

by Jake Spurlock ...

Discover how easy it is to design killer interfaces and responsive websites with the Bootstrap framework. This practical book gets you started building pages with Bootstrap’s HTML/CSS-based tools and design templates right away. You’ll also learn how to extend your app with interactive features, using its suite of jQuery plugins—often without writing a single line of code.Developed by Twitter and ... Read more

$13.09 USD

Discover how easy it is to design killer interfaces and responsive websites with the Bootstrap framework. This practical book gets you started building pages with Bootstrap’s HTML/CSS-based tools and design templates right away. You’ll also learn how to extend your app with interactive features, using its suite of jQuery plugins—often without writing a single line of code.Developed by Twitter and
... Read more
Building Data Streaming Applications with Apache Kafka

Design, develop and streamline applications using Apache Kafka, Storm, Heron and Spark

by Manish Kumar, Chanchal Singh, Manisha Sethi, Anshul Joshi ...

Design and administer fast, reliable enterprise messaging systems with Apache KafkaKey Features\[\*\]Build efficient real-time streaming applications in Apache Kafka to process data streams of data\[\*\]Master the core Kafka APIs to set up Apache Kafka clusters and start writing message producers and consumers\[\*\]A comprehensive guide to help you get a solid grasp of the Apache Kafka concepts in ... Read more

$37.79 USD or Free with Kobo Plus

Design and administer fast, reliable enterprise messaging systems with Apache KafkaKey Features\[\*\]Build efficient real-time streaming applications in Apache Kafka to process data streams of data\[\*\]Master the core Kafka APIs to set up Apache Kafka clusters and start writing message producers and consumers\[\*\]A comprehensive guide to help you get a solid grasp of the Apache Kafka concepts in
... Read more
Designing for the Digital Age

How to Create Human-Centered Products and Services

by Kim Goodwin ...

Whether you’re designing consumer electronics, medical devices, enterprise Web apps, or new ways to check out at the supermarket, today’s digitally-enabled products and services provide both great opportunities to deliver compelling user experiences and great risks of driving your customers crazy with complicated, confusing technology.Designing successful products and services in the digital age ... Read more

$56.00 USD

Whether you’re designing consumer electronics, medical devices, enterprise Web apps, or new ways to check out at the supermarket, today’s digitally-enabled products and services provide both great opportunities to deliver compelling user experiences and great risks of driving your customers crazy with complicated, confusing technology.Designing successful products and services in the digital age
... Read more
Designing AI Interfaces

Design Principles for Creative and Autonomous AI

by Louise Macfadyen ...

Designing AI Interfaces is a practical, design-first guide for product teams building with large language models and autonomous systems.As artificial intelligence becomes central to modern product design, UX professionals must adapt their toolkits to meet new demands. In Designing AI Interfaces, senior product designer Louise Macfadyen offers a timely, practice-oriented guide for building ... Read more

$48.99 USD

Designing AI Interfaces is a practical, design-first guide for product teams building with large language models and autonomous systems.As artificial intelligence becomes central to modern product design, UX professionals must adapt their toolkits to meet new demands. In Designing AI Interfaces, senior product designer Louise Macfadyen offers a timely, practice-oriented guide for building
... Read more
DAX Patterns

Second Edition

by Marco Russo, Alberto Ferrari ...

A pattern is a general, reusable solution to a frequent or common challenge. This book is the second edition of the most comprehensive collection of ready-to-use solutions in DAX, that you can use in Microsoft Power BI, Analysis Services Tabular, and Power Pivot for Excel.The book includes the following patterns: Time-related calculations, Standard time-related calculations, Month-related ... Read more

$28.49 USD or Free with Kobo Plus

A pattern is a general, reusable solution to a frequent or common challenge. This book is the second edition of the most comprehensive collection of ready-to-use solutions in DAX, that you can use in Microsoft Power BI, Analysis Services Tabular, and Power Pivot for Excel.The book includes the following patterns: Time-related calculations, Standard time-related calculations, Month-related
... Read more

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