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The PMM's Prompt Playbook

Mastering Generative AI for B2B Marketing Success

by David E Sweenor ...

Series series TinyTechGuides
Product marketers face mounting pressure to deliver more content, campaigns, and insights with limited time and resources. Unfortunately, most are using elementary prompts and struggle to incorporate generative AI into their daily workflows in ways that save time and drive impact. As a marketing leader with 20+ years in data and analytics, I've tested hundreds of AI workflows and have identified ... Read more

$27.59 USD

Product marketers face mounting pressure to deliver more content, campaigns, and insights with limited time and resources. Unfortunately, most are using elementary prompts and struggle to incorporate generative AI into their daily workflows in ways that save time and drive impact. As a marketing leader with 20+ years in data and analytics, I've tested hundreds of AI workflows and have identified
... Read more
Generative AI Business Applications

An Executive Guide with Real-Life Examples and Case Studies

by David E Sweenor, Yves Mulkers ...

Series series TinyTechGuides
Within the past year, generative AI has broken barriers and transformed how we think about what computers are truly capable of. But, with the marketing hype and generative AI washing of content, it's increasingly difficult for business leaders and practitioners to go beyond the art of the possible and answer that critical question-how is generative AI actually being used in organizations?With over ... Read more

$21.99 USD

Within the past year, generative AI has broken barriers and transformed how we think about what computers are truly capable of. But, with the marketing hype and generative AI washing of content, it's increasingly difficult for business leaders and practitioners to go beyond the art of the possible and answer that critical question-how is generative AI actually being used in organizations?With over
... Read more

Performance Dashboards

Measuring, Monitoring, and Managing Your Business

by Wayne W. Eckerson ...

Tips, techniques, and trends on harnessing dashboard technology to optimize business performanceIn Performance Dashboards, Second Edition, author Wayne Eckerson explains what dashboards are, where they can be used, and why they are important to measuring and managing performance. As Director of Research for The Data Warehousing Institute, a worldwide association of business intelligence ... Read more

$31.00 USD

Also available as: Audiobook

Tips, techniques, and trends on harnessing dashboard technology to optimize business performanceIn Performance Dashboards, Second Edition, author Wayne Eckerson explains what dashboards are, where they can be used, and why they are important to measuring and managing performance. As Director of Research for The Data Warehousing Institute, a worldwide association of business intelligence
... Read more

Also available as: Audiobook
Generative AI: The Insights You Need from Harvard Business Review

by Harvard Business Review, Ethan Mollick, David De Cremer, Tsedal Neeley, Prabhakant Sinha ...

Series series HBR Insights Series
The future of AI is here.The world is transfixed by the marvel (and possible menace) of ChatGPT and other generative AI tools. It's clear Gen AI will transform the business landscape, but when and how much remain to be seen. Meanwhile, your smartest competitors are already navigating the risks and reaping the rewards of these new technologies. They're experimenting with new business models around ... Read more

$15.89 USD or Free with Kobo Plus

The future of AI is here.The world is transfixed by the marvel (and possible menace) of ChatGPT and other generative AI tools. It's clear Gen AI will transform the business landscape, but when and how much remain to be seen. Meanwhile, your smartest competitors are already navigating the risks and reaping the rewards of these new technologies. They're experimenting with new business models around
... Read more
Lean AI

How Innovative Startups Use Artificial Intelligence to Grow

by Lomit Patel ...

How can startups successfully scale customer acquisition and revenue growth with a Lean team? Out-of-the-box acquisition solutions from Facebook, Google, and others provide a good start, but the companies that can tailor those solutions to meet their specific needs, objectives, and goals will come out winners. But that hasn’t been an easy task—until now.With this practical book, author Lomit Patel ... Read more

$30.99 USD

How can startups successfully scale customer acquisition and revenue growth with a Lean team? Out-of-the-box acquisition solutions from Facebook, Google, and others provide a good start, but the companies that can tailor those solutions to meet their specific needs, objectives, and goals will come out winners. But that hasn’t been an easy task—until now.With this practical book, author Lomit Patel
... Read more
Rise of Generative AI and ChatGPT

Understand how Generative AI and ChatGPT are transforming and reshaping the business world (English Edition)

by Utpal Chakraborty, Soumyadeep Roy, Sumit Kumar ...

Generative AI and ChatGPT have the potential to transform industries and society by improving efficiency, enhancing creativity, and enabling more personalized experiences. If you are someone who is looking to stay ahead of the curve in this rapidly evolving digital age and utilize its potential, this book is for you. This book gives a comprehensive overview of Generative AI and ChatGPT, the ... Read more

$14.39 USD or Free with Kobo Plus

Generative AI and ChatGPT have the potential to transform industries and society by improving efficiency, enhancing creativity, and enabling more personalized experiences. If you are someone who is looking to stay ahead of the curve in this rapidly evolving digital age and utilize its potential, this book is for you. This book gives a comprehensive overview of Generative AI and ChatGPT, the
... Read more
AI-Powered Social Media Marketing 2025 Cutting-Edge Strategies to Boost Engagement and Make Money Online with Facebook, YouTube, Instagram, X, TikTok, SEO, and More

by Jason P Anderson ...

Have you ever wondered how some brands effortlessly dominate social media while others struggle to gain visibility? In today's fast-paced digital landscape, harnessing the power of artificial intelligence (AI) is no longer just an option; it is essential for success. This guide dives deep into the intersection of AI and social media marketing, revealing how you can leverage cutting-edge ... Read more

$9.99 USD or Free with Kobo Plus

Have you ever wondered how some brands effortlessly dominate social media while others struggle to gain visibility? In today's fast-paced digital landscape, harnessing the power of artificial intelligence (AI) is no longer just an option; it is essential for success. This guide dives deep into the intersection of AI and social media marketing, revealing how you can leverage cutting-edge
... Read more
Generative AI

How ChatGPT and Other AI Tools Will Revolutionize Business

by Tom Taulli ...

Series series Professional and Applied Computing (R0)
This book will show how generative technology works and the drivers. It will also look at the applications – showing what various startupsand large companies are doing in the space. There will also be a look at the challenges and risk factors.During the past decade, companies have spent billions on AI. But the focus has been on applying the technology to predictions – which is known as analytical ... Read more

$49.49 USD

This book will show how generative technology works and the drivers. It will also look at the applications – showing what various startupsand large companies are doing in the space. There will also be a look at the challenges and risk factors.During the past decade, companies have spent billions on AI. But the focus has been on applying the technology to predictions – which is known as analytical
... Read more
The Martech Handbook

Build a Technology Stack to Attract and Retain Customers

by Darrell Alfonso ...

Increase customer attraction, acquisition and retention by using technology to create seamless, effective and joined-up marketing.It can be hard to know where to begin with the sheer number of platforms and solutions available to marketers today, as well as to use martech to its full potential. The Martech Handbook provides a clear and step-by-step framework for understanding and selecting various ... Read more

$31.49 USD

Increase customer attraction, acquisition and retention by using technology to create seamless, effective and joined-up marketing.It can be hard to know where to begin with the sheer number of platforms and solutions available to marketers today, as well as to use martech to its full potential. The Martech Handbook provides a clear and step-by-step framework for understanding and selecting various
... Read more
The AI-Savvy Leader

Nine Ways to Take Back Control and Make AI Work

by David De Cremer ...

Leaders, don't let AI get the best of you.The AI transformation is underway, but where are the leaders who will ensure their companies implement AI successfully and responsibly? Up until now, leaders have largely ceded their role in the AI transformation, pushing strategy formulation out to tech teams and leaving investment decisions to groups that don't have a full view of the organization or its ... Read more

$23.99 USD or Free with Kobo Plus

Also available as: Audiobook

Leaders, don't let AI get the best of you.The AI transformation is underway, but where are the leaders who will ensure their companies implement AI successfully and responsibly? Up until now, leaders have largely ceded their role in the AI transformation, pushing strategy formulation out to tech teams and leaving investment decisions to groups that don't have a full view of the organization or its
... Read more

Also available as: Audiobook
Supercharge Your Income with Chat GPT

by lamis badis ...

"Supercharge your Income with Chat GPT: The Future of Freelancing and Business Innovation" is a comprehensive guide that explores the potential of GPT-3 and GPT-4 language models for freelancers and business owners. In this book, you will learn how to leverage the power of AI to create new business opportunities, streamline your workflows, and increase your income.The book covers various topics, ... Read more

$5.00 USD or Free with Kobo Plus

"Supercharge your Income with Chat GPT: The Future of Freelancing and Business Innovation" is a comprehensive guide that explores the potential of GPT-3 and GPT-4 language models for freelancers and business owners. In this book, you will learn how to leverage the power of AI to create new business opportunities, streamline your workflows, and increase your income.The book covers various topics,
... Read more
AGILE in Practice

Practical Use-cases on Project Management Methods including Agile, Kanban and Scrum (English Edition)

by Sudipta Malakar ...

This book is a pragmatic guidance teaching modern IT professionals how to improvise and scale up IT delivery capabilities using leading project management methodologies including Agile and Kanban. It is equipped with use-cases and hundreds of solutions and the readers will learn to examine the strength of their project management function and how to improvise it.The book brings exclusive knowledge ... Read more

$14.39 USD or Free with Kobo Plus

This book is a pragmatic guidance teaching modern IT professionals how to improvise and scale up IT delivery capabilities using leading project management methodologies including Agile and Kanban. It is equipped with use-cases and hundreds of solutions and the readers will learn to examine the strength of their project management function and how to improvise it.The book brings exclusive knowledge
... Read more

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People who read these also enjoyed

Performance Dashboards

Generative AI: The Insights You Need from Harvard Business Review

Lean AI

Rise of Generative AI and ChatGPT

AI-Powered Social Media Marketing 2025 Cutting-Edge Strategies to Boost Engagement and Make Money Online with Facebook, YouTube, Instagram, X, TikTok, SEO, and More

Generative AI

The Martech Handbook

The AI-Savvy Leader

Supercharge Your Income with Chat GPT

AGILE in Practice

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