Dive into the world of Public Relations with All You Need To Know About Public Relations: An Entrant’s Guide to the PR and Communications Industry. Written by industry veteran Adrian Wheeler, this guide dispels common misconceptions and provides a comprehensive introduction for career starters in this exciting profession.Discover the key skills for success:• Interpersonal Skills: Build and maintain strong relationships• Creativity and Imagination: Innovate an...

This is a media writing guide for PR people. The media use one per cent of the material PR people send them. What can we do to increase the hit-rate of the stories we write on behalf of our clients or employers? We need to know exactly what the media want and what they don't want. We should be able to write material according to the rules and conventions which the media themselves observe. We ought to know how to compose, present and lay out stories in a manner which saves the media time a...

Can you control a crisis? No – but with adequate preparation you can control the reputational consequences. Reputational damage is rarely caused by the crisis itself but, instead, by what the organisation does and says under the media spotlight.This PRCA Practice Guide describes how to invest in readiness and what to do when a crisis strikes. Coverage includes contingency planning, stakeholder identification, crisis communications policy, spokesperson training, the ‘Red Book’, dark...

Discover a treasure trove of wisdom and practical guidance in Executing Excellence: Actionable Insights from 10 Savvy Project Managers. This practical, thoughtful book brings together a diverse group of experienced project managers from various fields, including construction, consulting, software, and more.Through a collection of insightful essays, these seasoned professionals share their knowledge, offering invaluable lessons and strategies garnered from years of hands-on experien...