This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands. It is the first book to present these laws in context and to explore their meaning and application.The most distinctive ...

The final series of Charles Chilton’s classic 1950s sci-fi trilogy and the gripping 1981 sequelWritten by veteran radio producer Charles Chilton, Journey into Space kept Light Programme listeners enraptured between 1953 and 1958. Almost eight million people tuned in to the interstellar adventures of Jet Morgan and his intrepid crew, making it the last UK radio drama serial to beat television in the ratings. This audio collection contains the complete Serie...

#1 Edmonton Journal Bestseller! • 2017 Alberta Literary Awards, the Wilfrid Eggleston Award for Nonfiction — WinnerRachel Notley’s dramatic triumph over Alberta’s Conservative regime was an early rumble before the Trudeau landslide.Alberta has long been seen as politically paralyzed. But it has always been a cauldron of discontent, producing the Reform Party, the Wildrose movement, the modern Conservative Party of Canada, and Stephen Harper. No...

A rhyme with illustrations explaining amusingly that certain noises are made by others rather than Nana ending with an alternative and nicer adjective for fart.A reader friendly book written in rhyme that can be read to 2 - 5 yr olds and with comprehension by 5 yr olds and older. It is also ideal to be read by grandmothers to their grandchildren.Inspired and illustrated by the authors grandchildren putting a charming and amusing slant on everyday questions and comments.* Delightful stories...

Get the best tips and tricks to becoming a boxing champion like the pros!Have you always dreamed about becoming the ultimate boxing champion?Are your punches packed with power?Do you have the poise and accuracy of a pro?If not, don’t worry. This comprehensive guide can take your boxing game to the next level.The sport of boxing has been around for centuries, but only recently people have started to understand its science and techniqu...

Michael goes to Shortwave’s rock shows down at the Maelstrom partly because he loves the music, but mostly because Shortwave’s frontman is smoking hot. Every gig they play, Tyrell is out there, gleaming bronze under the stage lights and singing in a rough baritone that makes heat pool in Michael’s gut.Michael’s too shy to say anything- and when their eyes meet over the crowded dance floor, the smouldering hunger Michael sees there must be some kind of mistake.Michael flees,...

For writers and non-writers alike, this is a collection of stories about time management, motivation, content, and how to find the happy ending in your story and your life. For those looking to break into the industry—or anyone looking to find the writer within—this collection put together by the Edmonton Writers Group is sure to have something for you.

“You were told to hustle, but unfortunately, no one warned you that the digital hustle might hustle you back.”The book redefines success in a fast-paced, AI-driven industry. It introduces the MAP framework—Mindset, Adaptability, Purpose—to help young techies hustle intentionally without burning out.Chapters explore generational workplace dynamics, mental health challenges (such as anxiety caused by social media), and the need for continuous learning—65% of tech skills expir...

Working on keeping your mind sharp as you age can and should start from a young age. The younger you start, the better. However, even if you’re over middle age right now, and even if you feel as if you have less mental dexterity than when you were younger, you can still implement what you will read in the pages that follow. If you do, you may avoid suffering too much decline, keeping your mind as sharp as possible and even improving where you can.

In "A Set of Rogues," Frank Barrett masterfully weaves a tapestry of narrative rich with intrigue, betrayal, and dark humor. Set against the backdrop of the gritty underbelly of 19th-century London, the novel explores the lives of well-heeled swindlers and their misadventures within a society rife with corruption. Barrett's prose is characterized by its sharp wit and vivid imagery, immersing the reader in a world that is both familiar and strange. The literary style pays homage to the Vict...

Don Carlos and Mary Stuart, two of German literature's greatest dramas, deal with the timeless issues of power, freedom, and justice. Dating from 1787 and 1800 respectively, one play was written before the French Revolution, the other in its aftermath. Both dramatize periods of crisis in sixteenth-century Europe, and in doing so reflect Schiller's passionate engagement with the great themes of his own age - justice, power, freedom of conscience, legitimacy of government. ...

Throughout the long centuries of human history is the want, and the need, to share information, to exchange ideas and for that knowledge and experience, for curiosity and learning, to be the basis of a civil society.In literature the ambition is much narrower. In order to be known, to be popular, you had to be published. And for that people had to know you existed and your ideas worth reading. Obviously for most of humanity’s time people couldn’t read and texts couldn’t be publishe...