International Sport Business: Current Issues, Future Directions offers a contemporary and forward-looking survey of the global sport industry, introducing the key themes, trends and critical issues that will impact decision-making and strategy in sport business in the coming decade and beyond.Against a background of globalisation, disruption and social change, the book explores key influences on the development and commercialisation of the sport industry. It examines theme...

Australians have invested an enormous amount of emotional and physical capital in their sporting systems and structures. While Australian sport has many times been dissected from a historical and cultural perspective, there is little detailed analysis of sport's relationship with government. The book focuses on sport policy, and examines the ways in which government has affected the development of Australian sport since 1919. The text identifies the political, economic and cultural context...

Global Sport Business: The Community Impact of Commercial Sport involves a range of pressing issues that come with the arrival of sport as a commodity in the world economy. It can be argued that, throughout the past two centuries, sport has always been recognized as both a frivolous pursuit of spending leisure time with friends and family, and as an activity that has substantial commercial value to be mined by entrepreneurs. However, only during the most recent wave of globalizati...

This is the first book to offer a complete, practical guide to the process of building an athlete brand and developing brand value. In an era of digital technology and social media, athletes have moved to the centre of the sport business landscape, and this book introduces the skills in branding, marketing communications, and entrepreneurship that athletes and their advisors need to develop in order to stand out from the competition.Written by authors with decades of experience wor...

The fifth edition of Strategic Sport Marketing integrates sport marketing frameworks, theory and practical cases to show students and practitioners how to develop and execute successful sport marketing strategies.The book explains contemporary sport markets, consumer behaviour, marketing strategies and best practices in sport marketing in a clear, comprehensive and engaging way. Built on a foundation of strategic decision-making, it offers a truly diverse set of case studi...