Persuasive Attacks on Donald Trump in the 2016 Presidential Primary investigates the nature of persuasive attacks on Donald Trump during the 2016 presidential primary campaign. It begins by extending the Theory of Persuasive Attack to include attacks on character as well as attacks on actions. William L. Benoit & Mark J. Glantz use topical analysis to understand humor (late night television jokes; video from SNL, Colbert, and Oliver; articles in The Onion, and political cartoons) and Repub...

Mediated Images of the South: The Portrayal of Dixie in Popular Culture, edited by Alison F. Slade, Dedria Givens-Carroll and Amber J. Narro, is an anthology that explores the impact of the image of the Southerner within mass communication and popular culture. The contributors offer a contemporary analysis of the Southerner in the media. In most cases, previous literature situates these media images in the past, most notably through historic analyses of the Southerner during the Civil Righ...

This book offers content analyses of the 2016 presidential candidate campaign messages from the primary and the general election. The chapters examine both new (Twitter, Facebook) and traditional (TV spots, debates, speeches) media employed in this contest. This allows comparison of campaign phases (primary versus general), candidates (Republican primary and Democratic primary candidates; general election candidates), and message forms. The results are compared with data from analyses of p...