his book brings together cutting-edge research by leading African communication and media theorists to provide a broad but detailed survey of the history and present state of the art of advertising in Africa. The book is a thought-provoking reminder of the variety of approaches to the study of marketing communication on a continent where advertising is often taken for granted. From indigenous African forms of advertising – by street criers, wall paintings, and even olfactory appeals – to t...

This book is a compendium of rigorous and original research, exploring the use of media systems and communication techniques to mitigate sustainable development issues in Nigeria. The novelty of this book project is in line with the Sustainable Development Goals (SDGs), notably education, health, economy, and security. In addition, this book project also explores how specialized areas of communication, such as development communication, health communication, and intercultural communication...

This contributed volume explores theories of media and communication and focuses on providing African perspectives on global conversations. Using broad cases relating to media and communication theories, this book explores socio-cultural issues affecting most modern African societies, providing a conceptual and empirical framework for explicating the potential place of media techniques and structures in Africa. As a good template for understanding and applying communication theories and ap...