What causes some marketing campaigns to go spectacularly wrong? Why might new product launches, publicity stunts or rebranding exercises be doomed to failure? How can you prevent a social media backlash spiralling out of control? When should you apologise, cut your losses, make a U-turn? Great Brand Blunders takes an informed and at times acerbic look at the worst marketing and social media disasters of all time - and treats them as an amazing learning opportunity. The fir...

Rentokil is the heart and soul of pest control. A brand synonymous with its field and familiar to all. Innovative, ground-breaking, highly professional; renowned for scientific rigour and go-the-extra-mile customer service. At last, here's a book that tells the full story of Rentokil's rise into an international powerhouse – and the pest problems it encountered and solved along the way.The Pest Detectives explores the origins of the brand, including the story of founder Pr...

South Australian artist Lucie Davison works in a range of media: acrylic, watercolour, pencil, pen and, the subject of this book, analog collage.Analog collage is the assembly of found images, cut and pasted to form new, and often surprising, pictures. It is an art form with a long pedigree.Lucie's collage is informed by her previous practice in other media and, therefore, includes the usual elements of the traditional artist's craft: colour, tone and composition. To these sh...

A Constraints-Led Approach to Baseball Coaching presents a new approach to baseball coaching and practice. Applying a CLA to the player development process across the skill spectrum from the beginners to elite, this book uses practical examples to demonstrate the theoretical principles of the constraints-led coaching style embedded in research showing the numerous benefits of the approach.This book incorporates case studies and examples of how constraints are manipulated to develop...

To know what life was like for someone in the past, we must read their story in a way that we can understand.Steve Cornish was born in 1887 and killed in action in 1917, one of the millions of victims of the First World War. He was an ordinary man—a son, brother, father and husband who simply lived his life and did what he thought he should. He spent a little over a year as a soldier, and died minutes into his first action.Just one of the millions.S...

A Constraints-Led Approach to Coaching Tennis presents a new evidence-based approach to develop and train tennis players. Coaching philosophy, technique, tactics, physical development, and mental strength, pertaining to beginners and professionals, are covered. This text bridges the gap between theoretical principles from within the most recent research and its practical application.Included are real-world examples of how different sets of constraints may be manipulated in...

Vision is the dominant sense used by pilots and visual misperception has been identified as the primary contributing factor in numerous aviation mishaps, resulting in hundreds of fatalities and major resource loss. Despite physiological limitations for sensing and perceiving their aviation environment, pilots can often make the required visual judgments with a high degree of accuracy and precision. At the same time, however, visual illusions and misjudgments have been cited as the probable...

Turnen around the World represents an international effort by an assemblage of prominent sport historians to detail and assess the worldwide scope, effects, and residual influences of the German Turnen movement over the course of the nineteenth and twentieth centuries. A male nationalistic movement based on gymnastics and other physical activities established in response to the Napoleonic wars became even more political in the German Revolution of 1848. Refugees, colonizers, and immigrants...

���� GRAY HAT VULNERABILITY SCANNING & PENETRATION TESTING ����Are you ready to dive into the fascinating world of ethical hacking and cybersecurity? Look no further than the "Gray Hat Vulnerability Scanning & Penetration Testing" book bundle.���� Book 1: Gray Hat Essentials - A Beginner's Guide to Vulnerability Scanning· Start your journey with the fundamentals of vulnerability scanning.· Learn how to identify weaknesses an...

This audiobook is narrated by a digital voice.Unlock the World of Ethical Hacking with the Gray Hat Book Bundle! GRAY HAT VULNERABILITY SCANNING & PENETRATION TESTING Are you ready to dive into the fascinating world of ethical hacking and cybersecurity? Look no further than the "Gray Hat Vulnerability Scanning & Penetration Testing" book bundle. Book 1: Gray Hat Essentials - A Beginner's Guide to Vulnerability Scanning...

Institutions and Incentives in Regulatory Science explores fundamental problems with regulatory science in the environmental and natural resource law field. Each chapter covers a variety of natural resource and regulatory areas, ranging from climate change to endangered species protection and traditional health-based environmental regulation. Regulatory laws and institutions themselves strongly influence the direction of scientific research by creating a system of rewards and penalties for...

Get the most from your table saw and router while displaying your craftsmanship wth these 26 ingenious projects from the pages of Woodworker's Journal.