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eBooks de Comunicación

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  • The Story of Stories

    The Million-Year History of a Uniquely Human Art

    de Kevin Ashton ...
    An irresistible and enchanting journey through human history—from mankind’s earliest fires to the latest smart phones—that tells the surprising and untold story of storytelling.Joan Didion told us, “We tell ourselves stories in order to live.” And yet, the story of stories has never been told until now. MIT technology pioneer Kevin Ashton was at the forefront of the digital revolution that led to ... Leer más

    Antes $14.99 USD Ahora $1.99 USD

  • I Is an Other

    The Secret Life of Metaphor and How It Shapes the Way We See the World

    de James Geary ...
    The New York Times bestselling author examines how metaphors influence every aspect of our lives, from art to medicine, psychology to the stock market.Metaphor is much more than a mere literary device. Often hiding in plain sight, it is a critical aspect of how humans think and communicate. Metaphor is at work in all fields of human endeavor, including economics, business, science, and psychology ... Leer más

    $15.19 USD o gratis con Kobo Plus

  • Words That Work

    It's Not What You Say, It's What People Hear

    de Frank Luntz ...
    The nation's premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this countryIn Words That Work, Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. With chapters like "The Ten Rules of Successful Communication" and ... Leer más

    $12.99 USD o gratis con Kobo Plus

  • Cultish

    The Language of Fanaticism

    THE NEW YORK TIMES BESTSELLER“One of those life-changing reads that makes you see—or, in this case, hear—the whole world differently.” —Megan Angelo, author of Followers“At times chilling, often funny, and always perceptive and cogent, Cultish is a bracing reminder that the scariest thing about cults is that you don’t realize you’re in one till it’s too late.”—Refinery29.comThe New York Times ... Leer más

    $15.99 USD

  • How to Fall in Love with Questions

    A New Way to Thrive in Times of Uncertainty

    "In a world stupefied by quick fixes and easy answers, Elizabeth Weingarten delivers a smart and urgent wake-up call."—Daniel H. Pink"An interesting, insightful, and surprisingly reassuring read."—Adam Grant, #1 New York Times bestselling author of Think Again and Hidden PotentialJournalist and applied behavioral scientist Elizabeth Weingarten charts a new path for personal growth—a way to embrace ... Leer más

    $9.49 USD

  • Hollywood Cartoons

    American Animation in Its Golden Age

    In Hollywood Cartoons, Michael Barrier takes us on a glorious guided tour of American animation in the 1930s, '40s, and '50s, to meet the legendary artists and entrepreneurs who created Bugs Bunny, Betty Boop, Mickey Mouse, Wile E. Coyote, Donald Duck, Tom and Jerry, and many other cartoon favorites. Beginning with black-and-white silent cartoons, Barrier offers an insightful account, taking us ... Leer más

    $27.89 USD

  • Textual Poachers

    Television Fans and Participatory Culture

    de Henry Jenkins ...
    The twentieth anniversary edition of Henry Jenkins’s Textual Poachers brings this now-canonical text to a new generation of students interested in the intersections of fandom, participatory culture, popular consumption and media theory.Supplementing the original, classic text is an interview between Henry Jenkins and Suzanne Scott in which Jenkins reflects upon changes in the field since the ... Leer más

    $72.99 USD

  • The Consumer Insights Handbook

    Unlocking Audience Research Methods

    At its core, consumer insights research is fun. Fast paced, creative, and exciting, working in this field means constant interaction and engagement with people, concepts, and ideas. The work is dynamic and intellectually challenging, celebrating innovative approaches that lead to unique explanations of and solutions for important problems. Whether you are working on a media product or a strategic ... Leer más

    $55.99 USD

  • Live Sports Media

    The What, How and Why of Sports Broadcasting

    In Live Sports Media: The What, How and Why of Sports Broadcasting, Dennis Deninger provides an all-encompassing view of the sports television industry from his own perspective as an Emmy Award-winning producer at ESPN, at a time of seismic shifts in the industry. Technological advances and the proliferation of sports content across multiple media platforms have increased accessibility to sports ... Leer más

    $87.99 USD

  • Capturing News, Capturing Democracy

    Trump and the Voice of America

    Series series Journalism and Political Communication Unbound
    The Voice of America (VOA) is the oldest and largest US government-funded international media organization. In 2020, Donald Trump nominated Michael Pack, a right-wing documentarian and close friend of Steve Bannon, to lead the US Agency for Global Media - the independent federal agency overseeing US-funded international media. During Pack's seven-month tenure, more than 30 whistleblowers filed ... Leer más

    $18.99 USD

  • Videojournalism

    Multimedia Storytelling for Online, Broadcast and Documentary Journalists

    de Kenneth Kobre ...
    Videojournalism: Multimedia Storytelling for Online, Broadcast and Documentary Journalists is an essential guide for solo video storytellers—from "backpack" videojournalists to short-form documentary makers to do-it-all broadcast reporters.Based on interviews with award-winning professionals sharing their unique experiences and knowledge, Videojournalism covers topics such as crafting and editing ... Leer más

    $94.99 USD

  • La comunicación no verbal en la relación médico-paciente (nueva edición revisada)

    Este libro va dirigido a estudiantes, docentes y profesionales del ámbito de las Ciencias de la Salud. Pretende que el lector descubra la relevancia de la comunicación no verbal en el contexto sanitario y pueda mejorar su capacidad de observación y su comportamiento no verbal en la práctica clínica. Se definen las características, funciones y componentes de la comunicación no verbal; se destacan ... Leer más

    $8.31 USD o gratis con Kobo Plus

  • Celebrity Humanitarianism and North-South Relations

    Politics, place and power

    Edición de Lisa Ann Richey ...
    Series series Rethinking Development
    Discussion over celebrity engagement is often limited to theoretical critique or normative name-calling, without much grounded research into what it is that celebrities are doing, the same or differently throughout the world. Crucially, little attention has been paid to the Global South, either as a place where celebrities intervene into existing politics and social processes, or as the generator ... Leer más

    $72.99 USD

  • A Poetry Handbook

    A Prose Guide to Understanding and Writing Poetry

    de Mary Oliver ...
    “Mary Oliver would probably never admit to anything so grandiose as an effort to connect the conscious mind and the heart (that’s what she says poetry can do), but that is exactly what she accomplishes in this stunning little handbook.”—Los Angeles TimesFrom the beloved and acclaimed poet, an ultimate guide to writing and understanding poetry.With passion and wit, Mary Oliver skillfully imparts ... Leer más

    Antes $9.99 USD Ahora $7.99 USD

  • Introducing Sociolinguistics

    This third edition of Miriam Meyerhoff’s highly successful textbook provides a solid, up-to-date appreciation of the interdisciplinary nature of the field and covers foundation issues, recent advances and current debates. It presents familiar or classic data in new ways, and supplements the familiar with fresh examples from a wide range of languages and social settings. It clearly explains the ... Leer más

    $61.99 USD

  • Disinformation and Manipulation in Digital Media

    Information Pathologies

    Series series Routledge Focus on Communication and Society
    Drawing on research from multiple disciplines and international case studies, this book provides a comprehensive and up-to-date understanding of online disinformation and its potential countermeasures.Disinformation and Manipulation in Digital Media presents a model of the disinformation process which incorporates four cross-cutting dimensions or themes: bad actors, platforms, audiences, and ... Leer más

    $28.99 USD

  • Populism, Demagoguery, and Rhetoric in Historical Perspective

    Edición de Giuseppe Ballacci, Rob Goodman ...
    One of the most conspicuous gaps in the now voluminous literature on populism is an understanding of populism in historical context. To what extent is contemporary populism a distinctively modern phenomenon? What are its roots and precedents in earlier periods of political history? And how can studying populism in the light of rhetoric and the history of political thought help us answer these ... Leer más

    $22.79 USD

  • Teaching Online

    A Practical Guide

    de Susan Ko ...
    Teaching Online: A Practical Guide is an accessible, introductory, and comprehensive guide for anyone who teaches online. The fourth edition of this bestselling resource has been fully revised, maintains its reader-friendly tone, and offers exceptional practical advice, new teaching examples, faculty interviews, and an updated resource section.New to this edition:entire new chapter on MOOCs ... Leer más

    $63.99 USD

  • Leadership

    Theory and Practice

    Now with a new chapter on Social Identity Leadership!Adopted in thousands of courses in 89 countries and translated into 15 different languages, this market-leading text successfully combines an academically robust account of the major theories and models of leadership with an accessible style and focus on how leadership theory can inform leadership practice. Peter G. Northouse uses a consistent ... Leer más

    $87.29 USD

  • Black Radio/Black Resistance

    The Life & Times of the Tom Joyner Morning Show

    Every weekday, the wildly popular Tom Joyner Morning Show reaches more than eight million radio listeners. The show offers broadly progressivepolitical talk, adult-oriented soul music, humor, advice, and celebrity gossip for largely older, largely working-class black audience. But it*'s not just an old-school show: it's an activist political forum and a key site reflecting on popular aesthetics.* ... Leer más

    $15.19 USD

  • The Handbook of Communication Skills

    Edición de Owen Hargie ...
    The Handbook of Communication Skills is recognised as one of the core texts in the field of communication, offering a state-of-the-art overview of this rapidly evolving field of study.The fifth edition of this bestselling book situates communication in a range of different contexts, from interacting in groups to the counselling interview. It covers topics such as non-verbal behaviour, listening, ... Leer más

    $84.99 USD

  • People Skills for Behavior Analysts

    People Skills for Behavior Analysts provides a much-needed introduction to the people skills needed to succeed as a behavior analyst.Divided into two primary parts – Foundational Skills and Specialized Skills – this book addresses an impressive breadth of people skills, focusing on intrapersonal and interpersonal skills, collaboration, consultation and training, leadership, and resource ... Leer más

    $62.99 USD

  • Cell Phone Culture

    Mobile Technology in Everyday Life

    de Gerard Goggin ...
    Providing the first comprehensive, accessible, and international introduction to cell phone culture and theory, this book is and clear and sophisticated overview of mobile telecommunications, putting the technology in historical and technical context. Interdisciplinary in its conceptual framework, Cell Phone Culture draws on a wide range of nationa ... Leer más

    $54.99 USD

  • Stories for Management Success

    The Power of Talk in Organizations

    de David Collins ...
    Series series Routledge Focus on Business and Management
    We tend to assume that we may divide our activities into talk and action. In so doing we tend to suggest that talk is subordinate to action.Taking issue with these presumptions, Stories for Management Success: The Power of Talk in Organizations argues that talk is central to what managers do. Indeed it argues that, for managers, ‘walking the walk’ necessarily implies ‘talking the talk such that ... Leer más

    $32.99 USD