Planificación y pronósticos en Gestión y liderazgo & Negocios y finanzas eBooks

Company Of One

Why Staying Small Is the Next Big Thing for Business

de Paul Jarvis ...

What if the real key to a more fulfilling career was not to scale up but to work for yourself and become a successful and sustainable company of one? The New York Times bestselling author of Deep Work Cal Newport calls this book a “must-read for any entrepreneur who prioritizes a rich life over riches.”Company of One offers a refreshingly original small business strategy that’s focused on a ... Leer más

Antes $14.99 USD Ahora $1.99 USD

What if the real key to a more fulfilling career was not to scale up but to work for yourself and become a successful and sustainable company of one? The New York Times bestselling author of Deep Work Cal Newport calls this book a “must-read for any entrepreneur who prioritizes a rich life over riches.”Company of One offers a refreshingly original small business strategy that’s focused on a
... Leer más
The Umami Strategy

Stand Out by Mixing Business with Experience Design

de Aga Szóstek ...

Creating a unique value for your customers is crucial if you want to differentiate in an overcrowded market. To do so, you need to define a powerful strategy that determines consistent action across your organisation to deliver your unique flavour. How can you make it happen? How do you build a powerful yet actionable strategy, and successfully implement it across your organisation? Many leaders, ... Leer más

$23.99 USD o gratis con Kobo Plus

Creating a unique value for your customers is crucial if you want to differentiate in an overcrowded market. To do so, you need to define a powerful strategy that determines consistent action across your organisation to deliver your unique flavour. How can you make it happen? How do you build a powerful yet actionable strategy, and successfully implement it across your organisation? Many leaders,
... Leer más
Choose Your Enemies Wisely

Business Planning for the Audacious Few

de Patrick Bet-David ...

**National Bestseller!What’s the difference between your competitor and your enemy?**You know who your competitors are. You keep tabs on them regularly, and can list them calmly, along with their strengths and weaknesses.But your enemies are a whole other matter. They’re the haters and the doubters who said you’d never make it, the ones who stomped on your dreams. When you think about your enemies ... Leer más

$6.99 USD

**National Bestseller!What’s the difference between your competitor and your enemy?**You know who your competitors are. You keep tabs on them regularly, and can list them calmly, along with their strengths and weaknesses.But your enemies are a whole other matter. They’re the haters and the doubters who said you’d never make it, the ones who stomped on your dreams. When you think about your enemies
... Leer más
The Innovator's Dilemma

When New Technologies Cause Great Firms to Fail

de Clayton M. Christensen ...

Named one of 100 Leadership & Success Books to Read in a Lifetime by Amazon EditorsA Wall Street Journal and Businessweek bestseller. Named by Fast Company as one of the most influential leadership books in its Leadership Hall of Fame. An innovation classic. From Steve Jobs to Jeff Bezos, Clay Christensen’s work continues to underpin today’s most innovative leaders and organizations.The ... Leer más

$20.99 USD o gratis con Kobo Plus

Named one of 100 Leadership & Success Books to Read in a Lifetime by Amazon EditorsA Wall Street Journal and Businessweek bestseller. Named by Fast Company as one of the most influential leadership books in its Leadership Hall of Fame. An innovation classic. From Steve Jobs to Jeff Bezos, Clay Christensen’s work continues to underpin today’s most innovative leaders and organizations.The
... Leer más
The AI Strategy Playbook

From Zero to 100

de René Bohnsack ...

The AI Strategy Playbook tackles the biggest paradox of our time: while AI grows exponentially more powerful and affordable, most organizations remain stuck in pilots that never scale. The result is frustration, “AI fatigue,” and missed opportunities. This book delivers a practical, structured roadmap that has already guided thousands of executives on how to embed AI into strategy, operations, and ... Leer más

$42.99 USD

The AI Strategy Playbook tackles the biggest paradox of our time: while AI grows exponentially more powerful and affordable, most organizations remain stuck in pilots that never scale. The result is frustration, “AI fatigue,” and missed opportunities. This book delivers a practical, structured roadmap that has already guided thousands of executives on how to embed AI into strategy, operations, and
... Leer más
Thinking in Bets

Making Smarter Decisions When You Don't Have All the Facts

de Annie Duke ...

NATIONAL BESTSELLER • Poker champion turned business consultant Annie Duke teaches you how to get comfortable with uncertainty and make better decisions as a result in “the ultimate guide to thinking about risk” (Charles Duhigg, author of The Power of Habit).“A big favorite among investors these days.”—The New York Times“Outstanding.”—Jason Zweig, The Wall Street JournalIn Super Bowl XLIX,... ... Leer más

$9.99 USD

NATIONAL BESTSELLER • Poker champion turned business consultant Annie Duke teaches you how to get comfortable with uncertainty and make better decisions as a result in “the ultimate guide to thinking about risk” (Charles Duhigg, author of The Power of Habit).“A big favorite among investors these days.”—The New York Times“Outstanding.”—Jason Zweig, The Wall Street JournalIn Super Bowl XLIX,...
... Leer más
Free

The Future of a Radical Price

de Chris Anderson ...

The online economy offers challenges to traditional businesses as well as incredible opportunities. Chris Anderson makes the compelling case that in many instances businesses can succeed best by giving away more than they charge for.Known as "Freemium," this combination of free and paid is emerging as one of the most powerful digital business models. In Free, Chris Anderson explores this radical ... Leer más

$9.99 USD

The online economy offers challenges to traditional businesses as well as incredible opportunities. Chris Anderson makes the compelling case that in many instances businesses can succeed best by giving away more than they charge for.Known as "Freemium," this combination of free and paid is emerging as one of the most powerful digital business models. In Free, Chris Anderson explores this radical
... Leer más
The Sigma Male’s Art of War: A Practical Guide for Life Changing Success

The Silent Path Series, #2

de Del Guerrero ...

Series Libro 2 - The Silent Path Series
Life is a battlefield now—just not the kind most men recognize. The front lines run through calendars, feeds, inboxes, meetings, relationships, and the quiet war for your attention. The Sigma male wins this war without noise, without theater, and without begging the tribe for permission.The Sigma Male's Art of War reframes Sun Tzu for modern life: not as a book of tricks, but as a practical field ... Leer más

$7.99 USD o gratis con Kobo Plus

Life is a battlefield now—just not the kind most men recognize. The front lines run through calendars, feeds, inboxes, meetings, relationships, and the quiet war for your attention. The Sigma male wins this war without noise, without theater, and without begging the tribe for permission.The Sigma Male's Art of War reframes Sun Tzu for modern life: not as a book of tricks, but as a practical field
... Leer más
Content Marketing Strategy

Harness the Power of Your Brand’s Voice

de Robert Rose ...

WINNER: Choice Reviews - Outstanding Academic Title, 2024FINALIST: American Book Fest Best Book Awards 2024 - Business: Marketing & AdvertisingDo you know how to turn the attention your content receives into profit? With a meaningful content marketing strategy, you can.An organization's content communicates everything to consumers. Content marketing is one of the most important piec... ... Leer más

$31.99 USD

WINNER: Choice Reviews - Outstanding Academic Title, 2024FINALIST: American Book Fest Best Book Awards 2024 - Business: Marketing & AdvertisingDo you know how to turn the attention your content receives into profit? With a meaningful content marketing strategy, you can.An organization's content communicates everything to consumers. Content marketing is one of the most important piec...
... Leer más
Down the Rabbit Hole of Leadership

Leadership Pathology in Everyday Life

de Manfred F. R. Kets de Vries ...

Series series Business and Management (R0)
In the previous book in this series, Manfred Kets de Vries observed the experiences of leaders on a rollercoaster ride through their professional and personal lives. Now, he follows them down the rabbit hole into the unknown, where, like Lewis Carroll’s Alice, they find a dystopian Wonderland in which everyone seems to have gone mad and life functions according to its own crazy logic, throwing up ... Leer más

$28.99 USD

In the previous book in this series, Manfred Kets de Vries observed the experiences of leaders on a rollercoaster ride through their professional and personal lives. Now, he follows them down the rabbit hole into the unknown, where, like Lewis Carroll’s Alice, they find a dystopian Wonderland in which everyone seems to have gone mad and life functions according to its own crazy logic, throwing up
... Leer más
The Marketing Revolution in Politics

What Recent U.S. Presidential Campaigns Can Teach Us About Effective Marketing

de Bruce I. Newman ...

In 2008, Barack Obama’s presidential campaign used an innovative combination of social media, big data, and micro-targeting to win the White House. In 2012, the campaign did it again, further honing those marketing tools and demonstrating that political marketing is on the cutting edge when it comes to effective branding, advertising, and relationship-building.The challenges facing a presidential ... Leer más

$31.99 USD

In 2008, Barack Obama’s presidential campaign used an innovative combination of social media, big data, and micro-targeting to win the White House. In 2012, the campaign did it again, further honing those marketing tools and demonstrating that political marketing is on the cutting edge when it comes to effective branding, advertising, and relationship-building.The challenges facing a presidential
... Leer más
Impact Networks

Create Connection, Spark Collaboration, and Catalyze Systemic Change

de David Ehrlichman ...

This practical guide shows how to facilitate collaboration among diverse individuals and organizations to navigate complexity and create change in our interconnected world.The social and environmental challenges we face today are not only complex, they are also systemic and structural and have no obvious solutions. They require diverse combinations of people, organizations, and sectors to ... Leer más

$14.99 USD

This practical guide shows how to facilitate collaboration among diverse individuals and organizations to navigate complexity and create change in our interconnected world.The social and environmental challenges we face today are not only complex, they are also systemic and structural and have no obvious solutions. They require diverse combinations of people, organizations, and sectors to
... Leer más
Warren Buffett and the Art of Stock Arbitrage

Proven Strategies for Arbitrage and Other Special Investment Situations

de Mary Buffett, David Clark ...

For the first time ever, discover how Warren Buffett has made unheard-of profits in the world of arbitrage and special investments, and how to be a player in these ventures.Investors around the world recently learned that from 1980 through 2003 Warren Buffett’s arbitrage operations produced an astronomical average annualized rate of return of 81.28%. Even more amazing, this incredible rate of ... Leer más

$14.99 USD

For the first time ever, discover how Warren Buffett has made unheard-of profits in the world of arbitrage and special investments, and how to be a player in these ventures.Investors around the world recently learned that from 1980 through 2003 Warren Buffett’s arbitrage operations produced an astronomical average annualized rate of return of 81.28%. Even more amazing, this incredible rate of
... Leer más
Design Thinking

A Guide to Creative Problem Solving for Everyone

de Andrew Pressman ...

Design thinking is a powerful process that facilitates understanding and framing of problems, enables creative solutions, and may provide fresh perspectives on our physical and social landscapes. Not just for architects or product developers, design thinking can be applied across many disciplines to solve real-world problems and reconcile dilemmas. It is a tool that may trigger inspiration and the ... Leer más

$48.99 USD

Design thinking is a powerful process that facilitates understanding and framing of problems, enables creative solutions, and may provide fresh perspectives on our physical and social landscapes. Not just for architects or product developers, design thinking can be applied across many disciplines to solve real-world problems and reconcile dilemmas. It is a tool that may trigger inspiration and the
... Leer más
All You Need to Know About the Music Business

Eleventh Edition

de Donald S. Passman ...

Dubbed “the industry bible” by the Los Angeles Times, All You Need to Know About the Music Business by veteran music lawyer Donald Passman is the go-to guide for everyone in the music business through ten editions, over thirty years, and over a half a million copies sold. Now with updates explaining why musicians have more power today than ever in history; discussion of the mega-million-dollar ... Leer más

$19.99 USD

Dubbed “the industry bible” by the Los Angeles Times, All You Need to Know About the Music Business by veteran music lawyer Donald Passman is the go-to guide for everyone in the music business through ten editions, over thirty years, and over a half a million copies sold. Now with updates explaining why musicians have more power today than ever in history; discussion of the mega-million-dollar
... Leer más
The Enterprise Brain

Rewiring Your Business for the AI-Native Era

de Ragy Thomas ...

A Fast Company Press BookThe body and nerves are built, but we’re missing the most essential, agency providing piece: The Brain.For one hundred years, without realizing it, we’ve been building an organism. We gave the enterprise a body through global supply chains, logistics networks, and industrial systems that move goods across the globe. Then, we gave it a nervous system of cloud platforms, ... Leer más

$8.99 USD o gratis con Kobo Plus

A Fast Company Press BookThe body and nerves are built, but we’re missing the most essential, agency providing piece: The Brain.For one hundred years, without realizing it, we’ve been building an organism. We gave the enterprise a body through global supply chains, logistics networks, and industrial systems that move goods across the globe. Then, we gave it a nervous system of cloud platforms,
... Leer más
The Battle To Do Good

Inside McDonald’s Sustainability Journey

de Bob Langert ...

In The Battle to Do Good, former McDonald's executive Bob Langert takes readers on a behind-the-scenes eye witness account of the mega brand's battle to address numerous societal hot-button issues, such as packaging, waste, recycling, obesity, deforestation, and animal welfare. From the late 80s, McDonald's landed smack in the middle of one contentious issue after another, often locking horns with ... Leer más

$22.99 USD

In The Battle to Do Good, former McDonald's executive Bob Langert takes readers on a behind-the-scenes eye witness account of the mega brand's battle to address numerous societal hot-button issues, such as packaging, waste, recycling, obesity, deforestation, and animal welfare. From the late 80s, McDonald's landed smack in the middle of one contentious issue after another, often locking horns with
... Leer más
Stories for Management Success

The Power of Talk in Organizations

de David Collins ...

Series series Routledge Focus on Business and Management
We tend to assume that we may divide our activities into talk and action. In so doing we tend to suggest that talk is subordinate to action.Taking issue with these presumptions, Stories for Management Success: The Power of Talk in Organizations argues that talk is central to what managers do. Indeed it argues that, for managers, ‘walking the walk’ necessarily implies ‘talking the talk such that ... Leer más

$34.99 USD

We tend to assume that we may divide our activities into talk and action. In so doing we tend to suggest that talk is subordinate to action.Taking issue with these presumptions, Stories for Management Success: The Power of Talk in Organizations argues that talk is central to what managers do. Indeed it argues that, for managers, ‘walking the walk’ necessarily implies ‘talking the talk such that
... Leer más
Duct Tape Marketing Revised & Updated

The World's Most Practical Small Business Marketing Guide

de John Jantsch ...

Is Your Marketing as Simple, Effective, and Affordable as Duct Tape?Let's face it, as a small business owner, you are really in the business of marketing. The problem for most small business owners is that they suffer from "marketing idea of the week" syndrome instead of implementing a systematic approach to the problem of small business marketing.In Duct Tape Marketing, renowned Small Business ... Leer más

$9.99 USD

Is Your Marketing as Simple, Effective, and Affordable as Duct Tape?Let's face it, as a small business owner, you are really in the business of marketing. The problem for most small business owners is that they suffer from "marketing idea of the week" syndrome instead of implementing a systematic approach to the problem of small business marketing.In Duct Tape Marketing, renowned Small Business
... Leer más
Building the Digital Enterprise

A Guide to Constructing Monetization Models Using Digital Technologies

de Mark Skilton ...

Series series Business and Management (R0)
The digital economy is at a tipping point. This practical book defines digital ecosystems, discusses digital design using converging technologies of social networking, mobility, big data and cloud computing, and provides a methods for linking digital technologies together to meet the challenges of building a digital enterprise in the new economy. ... Leer más

$49.49 USD

The digital economy is at a tipping point. This practical book defines digital ecosystems, discusses digital design using converging technologies of social networking, mobility, big data and cloud computing, and provides a methods for linking digital technologies together to meet the challenges of building a digital enterprise in the new economy.
... Leer más
The Family Business Map

Assets and Roadblocks in Long Term Planning

de M. Bennedsen, J. Fan ...

Series series Business and Management (R0)
Combining the expertise of two consultants and academics from East and West, this book provides an international guide for family businesses, showing how to identify and implement the best governance strategies. Packed with case studies and interviews, this is the ultimate guide for family businesses wanting to achieve long-term success. ... Leer más

$53.99 USD

Combining the expertise of two consultants and academics from East and West, this book provides an international guide for family businesses, showing how to identify and implement the best governance strategies. Packed with case studies and interviews, this is the ultimate guide for family businesses wanting to achieve long-term success.
... Leer más
The Development of Double Entry (RLE Accounting)

Selected Essays

Edición de Chris Nobes ...

Series series Routledge Library Editions: Accounting
This compilation concerns account books, not books on accounting. Most of the essays analyse the account book(s) of a single person or business. In each case the account book(s) demonstrate the presence of, at least, elements of double entry. The essays come in pairs, beginning with Geoffrey Lee’s paper on Florentine bank ledger fragments of 1211, some of the earliest relics of Italian bookkeeping ... Leer más

$68.99 USD

This compilation concerns account books, not books on accounting. Most of the essays analyse the account book(s) of a single person or business. In each case the account book(s) demonstrate the presence of, at least, elements of double entry. The essays come in pairs, beginning with Geoffrey Lee’s paper on Florentine bank ledger fragments of 1211, some of the earliest relics of Italian bookkeeping
... Leer más
Elements of AI Governance

de Kevin McMorrow ...

The transition of artificial intelligence from a computational novelty to a foundational utility has created a profound governance gap, characterized by the widening disparity between the rapid advancement of autonomous capabilities and oversight mechanisms that have failed to keep pace. In the current landscape, where autonomous agents have moved beyond simple chat interfaces into active, ... Leer más

$13.50 USD o gratis con Kobo Plus

The transition of artificial intelligence from a computational novelty to a foundational utility has created a profound governance gap, characterized by the widening disparity between the rapid advancement of autonomous capabilities and oversight mechanisms that have failed to keep pace. In the current landscape, where autonomous agents have moved beyond simple chat interfaces into active,
... Leer más
Employee Communication During Mergers and Acquisitions

de Jenny Davenport, Simon Barrow ...

Communication is the key to organisational success and nowhere is this truism more apparent than in the influence of internal communication during a transformational process as dramatic as a merger or acquisition. During the complex process of bringing the two sets of employees together, continuous effort is crucial for keeping in touch with how people feel; communicating information clearly ... Leer más

$58.99 USD

Communication is the key to organisational success and nowhere is this truism more apparent than in the influence of internal communication during a transformational process as dramatic as a merger or acquisition. During the complex process of bringing the two sets of employees together, continuous effort is crucial for keeping in touch with how people feel; communicating information clearly
... Leer más

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