Planificación y pronósticos en Gestión y liderazgo & Negocios y finanzas eBooks

New Sales. Simplified.

The Essential Handbook for Prospecting and New Business Development

de Mike Weinberg ...

The lifeblood of your business is a constant flow of new accounts. . .no matter how much repeat business you get from loyal customers.Packed with tested strategies and anecdotes, New Sales. Simplified. offers a proven formula for prospecting, developing, and closing deals.With refreshing honesty and some much-needed humor, sales expert Mike Weinberg examines the critical mistakes made by most ... Leer más

$13.49 USD

The lifeblood of your business is a constant flow of new accounts. . .no matter how much repeat business you get from loyal customers.Packed with tested strategies and anecdotes, New Sales. Simplified. offers a proven formula for prospecting, developing, and closing deals.With refreshing honesty and some much-needed humor, sales expert Mike Weinberg examines the critical mistakes made by most
... Leer más
Start to Scale Workbook

Secrets to Starting and Scaling Any Size Organization

de Verne Harnish ...

The Proven System for Scaling Any Size OrganizationThe Start to Scale Workbook is the hands-on companion to Verne Harnish's system for growth—used by more than 102,000 companies worldwide. It takes four decades of scaling expertise and puts it to work through structured exercises you and your team can complete together.Inside, you'll:Define your core values and map the A-player roster your ... Leer más

$9.99 USD

The Proven System for Scaling Any Size OrganizationThe Start to Scale Workbook is the hands-on companion to Verne Harnish's system for growth—used by more than 102,000 companies worldwide. It takes four decades of scaling expertise and puts it to work through structured exercises you and your team can complete together.Inside, you'll:Define your core values and map the A-player roster your
... Leer más
Competing in the Age of AI

Strategy and Leadership When Algorithms and Networks Run the World

de Marco Iansiti, Karim R. Lakhani ...

"a provocative new book" — The New York TimesAI-centric organizations exhibit a new operating architecture, redefining how they create, capture, share, and deliver value.Now with a new preface that explores how the coronavirus crisis compelled organizations such as Massachusetts General Hospital, Verizon, and IKEA to transform themselves with remarkable speed, Marco Iansiti and Karim R. Lakhani ... Leer más

$25.99 USD o gratis con Kobo Plus

"a provocative new book" — The New York TimesAI-centric organizations exhibit a new operating architecture, redefining how they create, capture, share, and deliver value.Now with a new preface that explores how the coronavirus crisis compelled organizations such as Massachusetts General Hospital, Verizon, and IKEA to transform themselves with remarkable speed, Marco Iansiti and Karim R. Lakhani
... Leer más
How to Grow Your Small Business

A 6-Step Plan to Help Your Business Take Off

de Donald Miller ...

The Wall Street Journal BestsellerFor so many entrepreneurs, running a small business ended up looking different than they imagined. They’re stressed, discouraged, and not confident in their plan for growth. In How to Grow Your Small Business, Donald Miller gives entrepreneurs a 6-step plan to grow their businesses so they produce dependable, predictable results.Using the exact steps you’ll learn ... Leer más

$18.99 USD

The Wall Street Journal BestsellerFor so many entrepreneurs, running a small business ended up looking different than they imagined. They’re stressed, discouraged, and not confident in their plan for growth. In How to Grow Your Small Business, Donald Miller gives entrepreneurs a 6-step plan to grow their businesses so they produce dependable, predictable results.Using the exact steps you’ll learn
... Leer más
Thinking in Bets

Making Smarter Decisions When You Don't Have All the Facts

de Annie Duke ...

NATIONAL BESTSELLER • Poker champion turned business consultant Annie Duke teaches you how to get comfortable with uncertainty and make better decisions as a result in “the ultimate guide to thinking about risk” (Charles Duhigg, author of The Power of Habit).“A big favorite among investors these days.”—The New York Times“Outstanding.”—Jason Zweig, The Wall Street JournalIn Super Bowl XLIX,... ... Leer más

$9.99 USD

NATIONAL BESTSELLER • Poker champion turned business consultant Annie Duke teaches you how to get comfortable with uncertainty and make better decisions as a result in “the ultimate guide to thinking about risk” (Charles Duhigg, author of The Power of Habit).“A big favorite among investors these days.”—The New York Times“Outstanding.”—Jason Zweig, The Wall Street JournalIn Super Bowl XLIX,...
... Leer más
5 Years of Must Reads from HBR: 2021 Edition (5 Books)

de Harvard Business Review, Michael E. Porter, Joan C. Williams, Adam Grant, Marcus Buckingham ...

Series series HBR's 10 Must Reads
Five years' worth of management wisdom, all in one place.Get the latest, most significant thinking from the pages of Harvard Business Review in 5 Years of Must Reads: 2021 Edition. Every year, HBR editors examine the ideas, insights, and best practices from the past twelve months to select the definitive articles that have provoked the most conversation, the most inspiration, and the most change. ... Leer más

$82.99 USD o gratis con Kobo Plus

Five years' worth of management wisdom, all in one place.Get the latest, most significant thinking from the pages of Harvard Business Review in 5 Years of Must Reads: 2021 Edition. Every year, HBR editors examine the ideas, insights, and best practices from the past twelve months to select the definitive articles that have provoked the most conversation, the most inspiration, and the most change.
... Leer más
Samurai Wisdom for the Sigma Male: A Manual for Living & Wealth

The Silent Path Series, #1

de Del Guerrero ...

Series Libro 1 - The Silent Path Series
Noise is the tribe's currency—but sovereignty is built in silence for the Sigma male.Samurai Wisdom for the Sigma Male reframes Miyamoto Musashi's five rings—Ground, Water, Fire, Wind, and Void—into a modern manual for disciplined independence, strategic adaptability, decisive execution, clear perception, and detachment beyond identity theater.Inside you'll find practical cycles, after-action ... Leer más

$5.99 USD o gratis con Kobo Plus

Noise is the tribe's currency—but sovereignty is built in silence for the Sigma male.Samurai Wisdom for the Sigma Male reframes Miyamoto Musashi's five rings—Ground, Water, Fire, Wind, and Void—into a modern manual for disciplined independence, strategic adaptability, decisive execution, clear perception, and detachment beyond identity theater.Inside you'll find practical cycles, after-action
... Leer más
Start at the End

How Companies Can Grow Bigger and Faster by Reversing Their Business Plan

de David Lavinsky ...

Re-focus your business plan and achieve the success your business deservesBusiness owners, and their teams, often lose their way in the midst of the day-to-day stress of generating sales and profits. Whether your goal is selling millions of your product, expanding operations to a new location, or generating more profits, Start at the End offers a unique approach and action steps for business ... Leer más

$16.00 USD

Re-focus your business plan and achieve the success your business deservesBusiness owners, and their teams, often lose their way in the midst of the day-to-day stress of generating sales and profits. Whether your goal is selling millions of your product, expanding operations to a new location, or generating more profits, Start at the End offers a unique approach and action steps for business
... Leer más
Well Built

How the Top 2% of Construction Contractors Create Superior Value, Profits, and Excellence

de Chad Prinkey ...

The construction industry faces major headwinds—from fluctuating markets and attracting enough talent to unreasonably tight margins, and so much more. Yet some elite contractors consistently achieve double or triple the profits through these challenges.What's the key to their success?After advising hundreds of contractors for fifteen years, author Chad Prinkey knows it comes down to having the ... Leer más

$9.99 USD

The construction industry faces major headwinds—from fluctuating markets and attracting enough talent to unreasonably tight margins, and so much more. Yet some elite contractors consistently achieve double or triple the profits through these challenges.What's the key to their success?After advising hundreds of contractors for fifteen years, author Chad Prinkey knows it comes down to having the
... Leer más
The Six Disciplines of Strategic Thinking

Leading Your Organization into the Future

de Michael D. Watkins ...

International bestselling author of The First 90 Days Michael D. Watkins presents an actionable framework for business strategy to help aspiring leaders learn to think strategically and improve their decision-making—a set of skills more necessary than ever in a world of constant change.Pattern recognition. Systems perspective. Mental agility. Structured problem-solving. Visioning. Political savvy. ... Leer más

$21.49 USD

International bestselling author of The First 90 Days Michael D. Watkins presents an actionable framework for business strategy to help aspiring leaders learn to think strategically and improve their decision-making—a set of skills more necessary than ever in a world of constant change.Pattern recognition. Systems perspective. Mental agility. Structured problem-solving. Visioning. Political savvy.
... Leer más
Hooked

How to Build Habit-Forming Products

de Nir Eyal ...

Updated with a new case study, this revised edition is a how-to guide for building habit-forming products.How do successful companies create products people can’t put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?In Hooked, Nir Eyal answers these ... Leer más

Antes $16.99 USD Ahora $12.99 USD

Updated with a new case study, this revised edition is a how-to guide for building habit-forming products.How do successful companies create products people can’t put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?In Hooked, Nir Eyal answers these
... Leer más
Down the Rabbit Hole of Leadership

Leadership Pathology in Everyday Life

de Manfred F. R. Kets de Vries ...

Series series Business and Management (R0)
In the previous book in this series, Manfred Kets de Vries observed the experiences of leaders on a rollercoaster ride through their professional and personal lives. Now, he follows them down the rabbit hole into the unknown, where, like Lewis Carroll’s Alice, they find a dystopian Wonderland in which everyone seems to have gone mad and life functions according to its own crazy logic, throwing up ... Leer más

$28.99 USD

In the previous book in this series, Manfred Kets de Vries observed the experiences of leaders on a rollercoaster ride through their professional and personal lives. Now, he follows them down the rabbit hole into the unknown, where, like Lewis Carroll’s Alice, they find a dystopian Wonderland in which everyone seems to have gone mad and life functions according to its own crazy logic, throwing up
... Leer más
Own Your Money

Practical Strategies to Budget Better, Earn More, and Reach Your 6-Figure Savings Goals

de Michela Allocca ...

Join TikTok star Michela Allocca (@BreakYourBudget) for a crash course in everything personal finance.In Own Your Money, Michela shares all the tools you need to manage, save, invest, and set a routine to improve your financial life. You’ll find chapters for:Budgeting: Don’t make it a dreaded B-word! Learn about various strategies including 50/30/20, zero-based, and 3-bucket budgets.How to s... ... Leer más

$15.99 USD

Join TikTok star Michela Allocca (@BreakYourBudget) for a crash course in everything personal finance.In Own Your Money, Michela shares all the tools you need to manage, save, invest, and set a routine to improve your financial life. You’ll find chapters for:Budgeting: Don’t make it a dreaded B-word! Learn about various strategies including 50/30/20, zero-based, and 3-bucket budgets.How to s...
... Leer más
The Marketing Revolution in Politics

What Recent U.S. Presidential Campaigns Can Teach Us About Effective Marketing

de Bruce I. Newman ...

In 2008, Barack Obama’s presidential campaign used an innovative combination of social media, big data, and micro-targeting to win the White House. In 2012, the campaign did it again, further honing those marketing tools and demonstrating that political marketing is on the cutting edge when it comes to effective branding, advertising, and relationship-building.The challenges facing a presidential ... Leer más

$31.99 USD

In 2008, Barack Obama’s presidential campaign used an innovative combination of social media, big data, and micro-targeting to win the White House. In 2012, the campaign did it again, further honing those marketing tools and demonstrating that political marketing is on the cutting edge when it comes to effective branding, advertising, and relationship-building.The challenges facing a presidential
... Leer más
Seeing Around Corners

How to Spot Inflection Points in Business Before They Happen

de Rita McGrath ...

The first prescriptive, innovative guide to seeing inflection points before they happen—and how to harness these disruptive influences to give your company a strategic advantage.Paradigmatic shifts in the business landscape, known as inflection points, can either create new, entrepreneurial opportunities (see Amazon and Netflix) or they can lead to devastating consequences (e.g., Blockbuster and ... Leer más

$7.99 USD

The first prescriptive, innovative guide to seeing inflection points before they happen—and how to harness these disruptive influences to give your company a strategic advantage.Paradigmatic shifts in the business landscape, known as inflection points, can either create new, entrepreneurial opportunities (see Amazon and Netflix) or they can lead to devastating consequences (e.g., Blockbuster and
... Leer más
Warren Buffett and the Art of Stock Arbitrage

Proven Strategies for Arbitrage and Other Special Investment Situations

de Mary Buffett, David Clark ...

For the first time ever, discover how Warren Buffett has made unheard-of profits in the world of arbitrage and special investments, and how to be a player in these ventures.Investors around the world recently learned that from 1980 through 2003 Warren Buffett’s arbitrage operations produced an astronomical average annualized rate of return of 81.28%. Even more amazing, this incredible rate of ... Leer más

$14.99 USD

For the first time ever, discover how Warren Buffett has made unheard-of profits in the world of arbitrage and special investments, and how to be a player in these ventures.Investors around the world recently learned that from 1980 through 2003 Warren Buffett’s arbitrage operations produced an astronomical average annualized rate of return of 81.28%. Even more amazing, this incredible rate of
... Leer más
Big Picture Strategy

The Six Choices That Will Transform Your Business

de Marta Dapena Baron ...

Develop winning brand strategies by focusing your team on the key strategic choices that drive organizational growth and learning. This book presents a system of six practical choices that articulate exactly how to launch and grow brands.Big Picture Strategy shows readers how limiting and focusing the strategic options available to company stakeholders can unlock previously inaccessible levels of ... Leer más

Antes $15.00 USD Ahora $10.00 USD

Develop winning brand strategies by focusing your team on the key strategic choices that drive organizational growth and learning. This book presents a system of six practical choices that articulate exactly how to launch and grow brands.Big Picture Strategy shows readers how limiting and focusing the strategic options available to company stakeholders can unlock previously inaccessible levels of
... Leer más
Exceptional Selling

How the Best Connect and Win in High Stakes Sales

de Jeff Thull ...

Praise for Exceptional Selling "Thull's leading-edge thinking makes this book extraordinary. This straightforward guide to communicating across all cultures with credibility and respect will give you a significant competitive advantage in a complex and crowded global marketplace." Guenter Lauber, Vice President, Siemens Energy Rob Mancuso, Senior Vice President, Investors Financial Services Corp. ... Leer más

$0.99 USD o gratis con Kobo Plus

Praise for Exceptional Selling "Thull's leading-edge thinking makes this book extraordinary. This straightforward guide to communicating across all cultures with credibility and respect will give you a significant competitive advantage in a complex and crowded global marketplace." Guenter Lauber, Vice President, Siemens Energy Rob Mancuso, Senior Vice President, Investors Financial Services Corp.
... Leer más
Design Thinking

A Guide to Creative Problem Solving for Everyone

de Andrew Pressman ...

Design thinking is a powerful process that facilitates understanding and framing of problems, enables creative solutions, and may provide fresh perspectives on our physical and social landscapes. Not just for architects or product developers, design thinking can be applied across many disciplines to solve real-world problems and reconcile dilemmas. It is a tool that may trigger inspiration and the ... Leer más

$51.99 USD

Design thinking is a powerful process that facilitates understanding and framing of problems, enables creative solutions, and may provide fresh perspectives on our physical and social landscapes. Not just for architects or product developers, design thinking can be applied across many disciplines to solve real-world problems and reconcile dilemmas. It is a tool that may trigger inspiration and the
... Leer más
The Sweaty Startup

How to Get Rich Doing Boring Things

de Nick Huber ...

Filled with common sense and practical, actionable, advice, Nick Huber’s book reveals a path to financial freedom where you don’t have to be a genius with a world-changing idea to build a business empire and become a multi-millionaire.Business media, television and movies, and top college courses all tell entrepreneurs the same thing: To succeed in business, you need to have a revolutionary idea. ... Leer más

$10.99 USD

Filled with common sense and practical, actionable, advice, Nick Huber’s book reveals a path to financial freedom where you don’t have to be a genius with a world-changing idea to build a business empire and become a multi-millionaire.Business media, television and movies, and top college courses all tell entrepreneurs the same thing: To succeed in business, you need to have a revolutionary idea.
... Leer más
The Battle To Do Good

Inside McDonald’s Sustainability Journey

de Bob Langert ...

In The Battle to Do Good, former McDonald's executive Bob Langert takes readers on a behind-the-scenes eye witness account of the mega brand's battle to address numerous societal hot-button issues, such as packaging, waste, recycling, obesity, deforestation, and animal welfare. From the late 80s, McDonald's landed smack in the middle of one contentious issue after another, often locking horns with ... Leer más

$22.99 USD

In The Battle to Do Good, former McDonald's executive Bob Langert takes readers on a behind-the-scenes eye witness account of the mega brand's battle to address numerous societal hot-button issues, such as packaging, waste, recycling, obesity, deforestation, and animal welfare. From the late 80s, McDonald's landed smack in the middle of one contentious issue after another, often locking horns with
... Leer más
Stories for Management Success

The Power of Talk in Organizations

de David Collins ...

Series series Routledge Focus on Business and Management
We tend to assume that we may divide our activities into talk and action. In so doing we tend to suggest that talk is subordinate to action.Taking issue with these presumptions, Stories for Management Success: The Power of Talk in Organizations argues that talk is central to what managers do. Indeed it argues that, for managers, ‘walking the walk’ necessarily implies ‘talking the talk such that ... Leer más

$34.99 USD

We tend to assume that we may divide our activities into talk and action. In so doing we tend to suggest that talk is subordinate to action.Taking issue with these presumptions, Stories for Management Success: The Power of Talk in Organizations argues that talk is central to what managers do. Indeed it argues that, for managers, ‘walking the walk’ necessarily implies ‘talking the talk such that
... Leer más
Duct Tape Marketing Revised & Updated

The World's Most Practical Small Business Marketing Guide

de John Jantsch ...

Is Your Marketing as Simple, Effective, and Affordable as Duct Tape?Let's face it, as a small business owner, you are really in the business of marketing. The problem for most small business owners is that they suffer from "marketing idea of the week" syndrome instead of implementing a systematic approach to the problem of small business marketing.In Duct Tape Marketing, renowned Small Business ... Leer más

$9.99 USD

Is Your Marketing as Simple, Effective, and Affordable as Duct Tape?Let's face it, as a small business owner, you are really in the business of marketing. The problem for most small business owners is that they suffer from "marketing idea of the week" syndrome instead of implementing a systematic approach to the problem of small business marketing.In Duct Tape Marketing, renowned Small Business
... Leer más
Building the Digital Enterprise

A Guide to Constructing Monetization Models Using Digital Technologies

de Mark Skilton ...

Series series Business and Management (R0)
The digital economy is at a tipping point. This practical book defines digital ecosystems, discusses digital design using converging technologies of social networking, mobility, big data and cloud computing, and provides a methods for linking digital technologies together to meet the challenges of building a digital enterprise in the new economy. ... Leer más

$49.99 USD

The digital economy is at a tipping point. This practical book defines digital ecosystems, discusses digital design using converging technologies of social networking, mobility, big data and cloud computing, and provides a methods for linking digital technologies together to meet the challenges of building a digital enterprise in the new economy.
... Leer más

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