Planificación y pronósticos en Gestión y liderazgo & Negocios y finanzas eBooks

Strategic Thinking

A Learning-Focused Approach to Strategic Management

de Scott Kuban, Ryan Cooper ...

Strategic Thinking: A Learning-Focused Approach to Strategic Management is an undergraduate textbook built around a simple premise: the sequence in which strategy is taught should follow how students learn, not how professors organize the field.Most strategic management texts open with sweeping analytical frameworks, asking students to evaluate global political and economic forces before they ... Leer más

$60.00 USD

Strategic Thinking: A Learning-Focused Approach to Strategic Management is an undergraduate textbook built around a simple premise: the sequence in which strategy is taught should follow how students learn, not how professors organize the field.Most strategic management texts open with sweeping analytical frameworks, asking students to evaluate global political and economic forces before they
... Leer más
The Art of Strategy: A Game Theorist's Guide to Success in Business and Life

A Game Theorist's Guide to Success in Business and Life

de Avinash K. Dixit, Barry J. Nalebuff ...

“I am hard pressed to think of another book that can match the combination of practical insights and reading enjoyment.”—Steven LevittGame theory means rigorous strategic thinking. It’s the art of anticipating your opponent’s next moves, knowing full well that your rival is trying to do the same thing to you. Though parts of game theory involve simple common sense, much is counterintuitive, and it ... Leer más

$13.99 USD

“I am hard pressed to think of another book that can match the combination of practical insights and reading enjoyment.”—Steven LevittGame theory means rigorous strategic thinking. It’s the art of anticipating your opponent’s next moves, knowing full well that your rival is trying to do the same thing to you. Though parts of game theory involve simple common sense, much is counterintuitive, and it
... Leer más
Winning In The Digital Age

Seven Building Blocks of a Successful Digital Transformation

de Nitin Seth ...

The practical handbook for understanding and winning in the post-COVID digital age and becoming a 21st century leader.For every enterprise and its leaders, the digital age is a roller-coaster ride with more than its fair share of thrills and spills. It presents them with great opportunities to leapfrog and grow. However, success is not easy in the Digital Age. It requires a complete overhaul of ... Leer más

$4.99 USD

The practical handbook for understanding and winning in the post-COVID digital age and becoming a 21st century leader.For every enterprise and its leaders, the digital age is a roller-coaster ride with more than its fair share of thrills and spills. It presents them with great opportunities to leapfrog and grow. However, success is not easy in the Digital Age. It requires a complete overhaul of
... Leer más
Thinking in Bets

Making Smarter Decisions When You Don't Have All the Facts

de Annie Duke ...

NATIONAL BESTSELLER • Poker champion turned business consultant Annie Duke teaches you how to get comfortable with uncertainty and make better decisions as a result in “the ultimate guide to thinking about risk” (Charles Duhigg, author of The Power of Habit).“A big favorite among investors these days.”—The New York Times“Outstanding.”—Jason Zweig, The Wall Street JournalIn Super Bowl XLIX,... ... Leer más

$9.99 USD

NATIONAL BESTSELLER • Poker champion turned business consultant Annie Duke teaches you how to get comfortable with uncertainty and make better decisions as a result in “the ultimate guide to thinking about risk” (Charles Duhigg, author of The Power of Habit).“A big favorite among investors these days.”—The New York Times“Outstanding.”—Jason Zweig, The Wall Street JournalIn Super Bowl XLIX,...
... Leer más
Great by Choice

Uncertainty, Chaos, and Luck--Why Some Thrive Despite Them All

de Jim Collins, Morten T. Hansen ...

Series Libro 5 - Good to Great
Ten years after the worldwide bestseller Good to Great, Jim Collins returns withanother groundbreaking work, this time to ask: why do some companies thrive inuncertainty, even chaos, and others do not? Based on nine years of research,buttressed by rigorous analysis and infused with engaging stories, Collins andhis colleague Morten Hansen enumerate the principles for building a truly ... Leer más

$14.99 USD

Ten years after the worldwide bestseller Good to Great, Jim Collins returns withanother groundbreaking work, this time to ask: why do some companies thrive inuncertainty, even chaos, and others do not? Based on nine years of research,buttressed by rigorous analysis and infused with engaging stories, Collins andhis colleague Morten Hansen enumerate the principles for building a truly
... Leer más
Competing in the Age of AI

Strategy and Leadership When Algorithms and Networks Run the World

de Marco Iansiti, Karim R. Lakhani ...

"a provocative new book" — The New York TimesAI-centric organizations exhibit a new operating architecture, redefining how they create, capture, share, and deliver value.Now with a new preface that explores how the coronavirus crisis compelled organizations such as Massachusetts General Hospital, Verizon, and IKEA to transform themselves with remarkable speed, Marco Iansiti and Karim R. Lakhani ... Leer más

$25.99 USD o gratis con Kobo Plus

"a provocative new book" — The New York TimesAI-centric organizations exhibit a new operating architecture, redefining how they create, capture, share, and deliver value.Now with a new preface that explores how the coronavirus crisis compelled organizations such as Massachusetts General Hospital, Verizon, and IKEA to transform themselves with remarkable speed, Marco Iansiti and Karim R. Lakhani
... Leer más
Software as a Science

Unlock Limitless Recurring Revenue Without Losing Control

de Dan Martell, Matt Verlaque, Johnny Page ...

Every SaaS company on earth is careening towards its next revenue plateau. It's called a Growth Ceiling-a moment in time where growth stops, and you're losing just as many customers as you're bringing in. It's not an opinion-it's just how recurring revenue businesses work.The good news? Growth Ceilings are preventable-as long as you know how to predict them and apply the right Revenue Growth ... Leer más

$0.99 USD

Every SaaS company on earth is careening towards its next revenue plateau. It's called a Growth Ceiling-a moment in time where growth stops, and you're losing just as many customers as you're bringing in. It's not an opinion-it's just how recurring revenue businesses work.The good news? Growth Ceilings are preventable-as long as you know how to predict them and apply the right Revenue Growth
... Leer más
Finance for Entrepreneurs. How to Manage Your Money and Grow Your Business

de David Sandua ...

"Finance for Entrepreneurs" is an essential work for those seeking to successfully navigate the complex world of business finance. This book provides an in-depth and accessible overview of the most important financial concepts, from budget management to investment strategies. Through clear explanations and practical examples, it becomes an indispensable resource for entrepreneurs who want to ... Leer más

$3.99 USD o gratis con Kobo Plus

"Finance for Entrepreneurs" is an essential work for those seeking to successfully navigate the complex world of business finance. This book provides an in-depth and accessible overview of the most important financial concepts, from budget management to investment strategies. Through clear explanations and practical examples, it becomes an indispensable resource for entrepreneurs who want to
... Leer más
The Six Disciplines of Strategic Thinking

Leading Your Organization into the Future

de Michael D. Watkins ...

International bestselling author of The First 90 Days Michael D. Watkins presents an actionable framework for business strategy to help aspiring leaders learn to think strategically and improve their decision-making—a set of skills more necessary than ever in a world of constant change.Pattern recognition. Systems perspective. Mental agility. Structured problem-solving. Visioning. Political savvy. ... Leer más

Antes $21.49 USD Ahora $2.99 USD

International bestselling author of The First 90 Days Michael D. Watkins presents an actionable framework for business strategy to help aspiring leaders learn to think strategically and improve their decision-making—a set of skills more necessary than ever in a world of constant change.Pattern recognition. Systems perspective. Mental agility. Structured problem-solving. Visioning. Political savvy.
... Leer más
Down the Rabbit Hole of Leadership

Leadership Pathology in Everyday Life

de Manfred F. R. Kets de Vries ...

Series series Business and Management (R0)
In the previous book in this series, Manfred Kets de Vries observed the experiences of leaders on a rollercoaster ride through their professional and personal lives. Now, he follows them down the rabbit hole into the unknown, where, like Lewis Carroll’s Alice, they find a dystopian Wonderland in which everyone seems to have gone mad and life functions according to its own crazy logic, throwing up ... Leer más

$28.99 USD

In the previous book in this series, Manfred Kets de Vries observed the experiences of leaders on a rollercoaster ride through their professional and personal lives. Now, he follows them down the rabbit hole into the unknown, where, like Lewis Carroll’s Alice, they find a dystopian Wonderland in which everyone seems to have gone mad and life functions according to its own crazy logic, throwing up
... Leer más
The Marketing Revolution in Politics

What Recent U.S. Presidential Campaigns Can Teach Us About Effective Marketing

de Bruce I. Newman ...

In 2008, Barack Obama’s presidential campaign used an innovative combination of social media, big data, and micro-targeting to win the White House. In 2012, the campaign did it again, further honing those marketing tools and demonstrating that political marketing is on the cutting edge when it comes to effective branding, advertising, and relationship-building.The challenges facing a presidential ... Leer más

$31.99 USD

In 2008, Barack Obama’s presidential campaign used an innovative combination of social media, big data, and micro-targeting to win the White House. In 2012, the campaign did it again, further honing those marketing tools and demonstrating that political marketing is on the cutting edge when it comes to effective branding, advertising, and relationship-building.The challenges facing a presidential
... Leer más
Impact Networks

Create Connection, Spark Collaboration, and Catalyze Systemic Change

de David Ehrlichman ...

This practical guide shows how to facilitate collaboration among diverse individuals and organizations to navigate complexity and create change in our interconnected world.The social and environmental challenges we face today are not only complex, they are also systemic and structural and have no obvious solutions. They require diverse combinations of people, organizations, and sectors to ... Leer más

$14.99 USD

This practical guide shows how to facilitate collaboration among diverse individuals and organizations to navigate complexity and create change in our interconnected world.The social and environmental challenges we face today are not only complex, they are also systemic and structural and have no obvious solutions. They require diverse combinations of people, organizations, and sectors to
... Leer más
Warren Buffett and the Art of Stock Arbitrage

Proven Strategies for Arbitrage and Other Special Investment Situations

de Mary Buffett, David Clark ...

For the first time ever, discover how Warren Buffett has made unheard-of profits in the world of arbitrage and special investments, and how to be a player in these ventures.Investors around the world recently learned that from 1980 through 2003 Warren Buffett’s arbitrage operations produced an astronomical average annualized rate of return of 81.28%. Even more amazing, this incredible rate of ... Leer más

$14.99 USD

For the first time ever, discover how Warren Buffett has made unheard-of profits in the world of arbitrage and special investments, and how to be a player in these ventures.Investors around the world recently learned that from 1980 through 2003 Warren Buffett’s arbitrage operations produced an astronomical average annualized rate of return of 81.28%. Even more amazing, this incredible rate of
... Leer más
Pattern Breakers

Why Some Start-Ups Change the Future

de Mike Maples Jr, Peter Ziebelman ...

Based on extensive research and real-world examples, this book upends accepted wisdom about how to achieve success when launching a startup or creating a new product“The most important start-up book of the last ten years.” —Steve Blank, co-creator of the Lean Startup movementThe breakthrough concepts of Pattern Breakers come from the observations of Mike Maples Jr., a seasoned venture capitalist, ... Leer más

$18.99 USD

Based on extensive research and real-world examples, this book upends accepted wisdom about how to achieve success when launching a startup or creating a new product“The most important start-up book of the last ten years.” —Steve Blank, co-creator of the Lean Startup movementThe breakthrough concepts of Pattern Breakers come from the observations of Mike Maples Jr., a seasoned venture capitalist,
... Leer más
Design Thinking

A Guide to Creative Problem Solving for Everyone

de Andrew Pressman ...

Design thinking is a powerful process that facilitates understanding and framing of problems, enables creative solutions, and may provide fresh perspectives on our physical and social landscapes. Not just for architects or product developers, design thinking can be applied across many disciplines to solve real-world problems and reconcile dilemmas. It is a tool that may trigger inspiration and the ... Leer más

$48.99 USD

Design thinking is a powerful process that facilitates understanding and framing of problems, enables creative solutions, and may provide fresh perspectives on our physical and social landscapes. Not just for architects or product developers, design thinking can be applied across many disciplines to solve real-world problems and reconcile dilemmas. It is a tool that may trigger inspiration and the
... Leer más
The Battle To Do Good

Inside McDonald’s Sustainability Journey

de Bob Langert ...

In The Battle to Do Good, former McDonald's executive Bob Langert takes readers on a behind-the-scenes eye witness account of the mega brand's battle to address numerous societal hot-button issues, such as packaging, waste, recycling, obesity, deforestation, and animal welfare. From the late 80s, McDonald's landed smack in the middle of one contentious issue after another, often locking horns with ... Leer más

$22.99 USD

In The Battle to Do Good, former McDonald's executive Bob Langert takes readers on a behind-the-scenes eye witness account of the mega brand's battle to address numerous societal hot-button issues, such as packaging, waste, recycling, obesity, deforestation, and animal welfare. From the late 80s, McDonald's landed smack in the middle of one contentious issue after another, often locking horns with
... Leer más
Change

How Organizations Achieve Hard-to-Imagine Results in Uncertain and Volatile Times

de John P. Kotter, Vanessa Akhtar, Gaurav Gupta ...

Transform your organization with speed and efficiency using this insightful new resourceIncremental improvement is no longer sufficient in helping organizations navigate the complexity, uncertainty and volatility of today's world. In Change: How Organizations Achieve Hard-to-Imagine Results in Uncertain and Volatile Times, authors John P. Kotter, Vanessa Akhtar, and Gaurav Gupta explore how to ... Leer más

Antes $18.00 USD Ahora $13.00 USD

Transform your organization with speed and efficiency using this insightful new resourceIncremental improvement is no longer sufficient in helping organizations navigate the complexity, uncertainty and volatility of today's world. In Change: How Organizations Achieve Hard-to-Imagine Results in Uncertain and Volatile Times, authors John P. Kotter, Vanessa Akhtar, and Gaurav Gupta explore how to
... Leer más
Playing to Win, Expanded with Bonus HBR Articles

How Strategy Really Works

de A.G. Lafley, Roger L. Martin ...

The proven playbook for winning—now updated with a new foreword and two bonus HBR articles.Strategy is not complex. But it is hard. It's hard because it forces people and organizations to make specific choices about their future—something few companies do well.In this contemporary business classic, now with a foreword by former Harvard Business Review editor in chief Adi Ignatius and insightful ... Leer más

$23.99 USD o gratis con Kobo Plus

The proven playbook for winning—now updated with a new foreword and two bonus HBR articles.Strategy is not complex. But it is hard. It's hard because it forces people and organizations to make specific choices about their future—something few companies do well.In this contemporary business classic, now with a foreword by former Harvard Business Review editor in chief Adi Ignatius and insightful
... Leer más
Stories for Management Success

The Power of Talk in Organizations

de David Collins ...

Series series Routledge Focus on Business and Management
We tend to assume that we may divide our activities into talk and action. In so doing we tend to suggest that talk is subordinate to action.Taking issue with these presumptions, Stories for Management Success: The Power of Talk in Organizations argues that talk is central to what managers do. Indeed it argues that, for managers, ‘walking the walk’ necessarily implies ‘talking the talk such that ... Leer más

$34.99 USD

We tend to assume that we may divide our activities into talk and action. In so doing we tend to suggest that talk is subordinate to action.Taking issue with these presumptions, Stories for Management Success: The Power of Talk in Organizations argues that talk is central to what managers do. Indeed it argues that, for managers, ‘walking the walk’ necessarily implies ‘talking the talk such that
... Leer más
Content Marketing Strategy

Harness the Power of Your Brand’s Voice

de Robert Rose ...

WINNER: Choice Reviews - Outstanding Academic Title, 2024FINALIST: American Book Fest Best Book Awards 2024 - Business: Marketing & AdvertisingDo you know how to turn the attention your content receives into profit? With a meaningful content marketing strategy, you can.An organization's content communicates everything to consumers. Content marketing is one of the most important piec... ... Leer más

$31.99 USD

WINNER: Choice Reviews - Outstanding Academic Title, 2024FINALIST: American Book Fest Best Book Awards 2024 - Business: Marketing & AdvertisingDo you know how to turn the attention your content receives into profit? With a meaningful content marketing strategy, you can.An organization's content communicates everything to consumers. Content marketing is one of the most important piec...
... Leer más
Duct Tape Marketing Revised & Updated

The World's Most Practical Small Business Marketing Guide

de John Jantsch ...

Is Your Marketing as Simple, Effective, and Affordable as Duct Tape?Let's face it, as a small business owner, you are really in the business of marketing. The problem for most small business owners is that they suffer from "marketing idea of the week" syndrome instead of implementing a systematic approach to the problem of small business marketing.In Duct Tape Marketing, renowned Small Business ... Leer más

$9.99 USD

Is Your Marketing as Simple, Effective, and Affordable as Duct Tape?Let's face it, as a small business owner, you are really in the business of marketing. The problem for most small business owners is that they suffer from "marketing idea of the week" syndrome instead of implementing a systematic approach to the problem of small business marketing.In Duct Tape Marketing, renowned Small Business
... Leer más
Building the Digital Enterprise

A Guide to Constructing Monetization Models Using Digital Technologies

de Mark Skilton ...

Series series Business and Management (R0)
The digital economy is at a tipping point. This practical book defines digital ecosystems, discusses digital design using converging technologies of social networking, mobility, big data and cloud computing, and provides a methods for linking digital technologies together to meet the challenges of building a digital enterprise in the new economy. ... Leer más

$49.49 USD

The digital economy is at a tipping point. This practical book defines digital ecosystems, discusses digital design using converging technologies of social networking, mobility, big data and cloud computing, and provides a methods for linking digital technologies together to meet the challenges of building a digital enterprise in the new economy.
... Leer más
How to Measure Anything

Finding the Value of Intangibles in Business

de Douglas W. Hubbard ...

Now updated with new measurement methods and new examples, How to Measure Anything shows managers how to inform themselves in order to make less risky, more profitable business decisionsThis insightful and eloquent book will show you how to measure those things in your own business, government agency or other organization that, until now, you may have considered "immeasurable," including customer ... Leer más

$33.00 USD

Now updated with new measurement methods and new examples, How to Measure Anything shows managers how to inform themselves in order to make less risky, more profitable business decisionsThis insightful and eloquent book will show you how to measure those things in your own business, government agency or other organization that, until now, you may have considered "immeasurable," including customer
... Leer más
The Family Business Map

Assets and Roadblocks in Long Term Planning

de M. Bennedsen, J. Fan ...

Series series Business and Management (R0)
Combining the expertise of two consultants and academics from East and West, this book provides an international guide for family businesses, showing how to identify and implement the best governance strategies. Packed with case studies and interviews, this is the ultimate guide for family businesses wanting to achieve long-term success. ... Leer más

$53.99 USD

Combining the expertise of two consultants and academics from East and West, this book provides an international guide for family businesses, showing how to identify and implement the best governance strategies. Packed with case studies and interviews, this is the ultimate guide for family businesses wanting to achieve long-term success.
... Leer más

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