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  • Values-Driven Business

    How to Change the World, Make Money, and Have Fun

    de Ben Cohen, Mal Warwick ...
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    In Values-Driven Business, Ben & Jerry's co-founder Ben Cohen and Social Venture Network chair Mal Warwick team up to provide you with a way to run your business for profit and personal satisfaction. This practical, down-to-earth book details every step in the process of creating and managing a business that will reflect your personal values, not force you to hide them. ... Leer más

    $13.09 USD

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  • The Future of Purpose-Driven Branding

    Signature Programs that Impact & Inspire Both Business and Society

    de David Aaker ...
    Today’s firms need a social effort that is serous and impactful to be relevant. It’s not enough to make a commitment to reduce energy or have an ad hoc unbranded budget for grants and volunteering—the world needs their resources and agility to address existential threats in society, and their customers (and employees) demand it.As an influential voice in branding and market connection, David Aaker ... Leer más

    $10.99 USD o gratis con Kobo Plus

  • The Necessary Revolution

    How Individuals And Organizations Are Working Together to Create a Sustainable World

    de Peter M. Senge, Bryan Smith, Nina Kruschwitz, Joe Laur, Sara Schley ...
    Imagine a world in which the excess energy from one business would be used to heat another. Where buildings need less and less energy around the world, and where “regenerative” commercial buildings – ones that create more energy than they use – are being designed. A world in which environmentally sound products and processes would be more cost-effective than wasteful ones. A world in which ... Leer más

    $4.99 USD

  • The New Rules of Green Marketing

    Strategies, Tools, and Inspiration for Sustainable Branding

    de Jacquelyn A. Ottman ...
    Green products have been around since the 1970s, but it's only in recent years that they've become ubiquitous. That's because savvy green marketers are no longer targeting "deep green" consumers with a "save the planet" pitch. Instead, they're promoting the added value their products provide: better health, superior performance, good taste, or cost-effectiveness. In this innovative book Ottman ... Leer más

    $17.99 USD

    Disponible también en: Audiolibro

    Disponible también en: Audiolibro

  • Strategic Learning

    How to Be Smarter Than Your Competition and Turn Key Insights into Competitive Advantage

    de Willie Pietersen ...
    How to use Strategic Learning to rapidly respond to change and gain a sustainable advantage over your competitorsWhat's even harder than creating a breakthrough strategy? Making it stick. As companies are fighting to survive in a tough economy, this new book by Willie Pietersen demonstrates the power of the Strategic Learning process, a four-step dynamic cycle guaranteed to create and sustain ... Leer más

    $19.00 USD

  • The Big Pivot

    Radically Practical Strategies for a Hotter, Scarcer, and More Open World

    de Andrew S. Winston ...
    We live in a fundamentally changed world. It’s time for your approach to strategy to change, too.The evidence is all around us. Extreme weather, driven by climate change, is shattering records all over the planet. Our natural resources are in greater demand than ever before as a billion more people enter the global middle class, wanting more of everything. Radical transparency is opening up ... Leer más

    $21.99 USD o gratis con Kobo Plus

    Disponible también en: Audiolibro

    Disponible también en: Audiolibro

  • Strategy for Sustainability

    A Business Manifesto

    de Adam Werbach ...
    The definitive work on business strategy for sustainability by the most authoritative voice in the conversation.More than ever before, consumers, employees, and investors share a common purpose and a passion for companies that do well by doing good. So any strategy without sustainability at its core is just plain irresponsible - bad for business, bad for shareholders, bad for the environment. ... Leer más

    $28.99 USD o gratis con Kobo Plus

  • Strategic Planning

    Fundamentals for Small Business

    de Gary L. May ...
    Strategy is about creating a plan to differentiate your business from the competition and to gain a competitive advantage. This book is about the fundamentals of strategic planning for the small business owner and his or her leadership team. Strategic planning is an essential process for every size business. While large businesses may have more resources and time to devote to strategic planning, ... Leer más

    $6.29 USD

  • Private Label: Turning the Retail Brand Threat Into Your Biggest

    de Keith Lincoln ...
    Private labels, also known as "store brands" or "house brands," have long been associated with inexpensive name-brand knockoffs.  In recent years, however, retailers have begun marketing higher-quality products under their private labels.  The result has been a huge increase in the market share of private label brands.  Of every $100 spent around the world, $17 is spent on a private label.   The ... Leer más

    $28.79 USD

  • The Green to Gold Business Playbook

    How to Implement Sustainability Practices for Bottom-Line Results in Every Business Function

    de Daniel C. Esty, P. J. Simmons ...
    "Implement the green strategies outlined in Dan Esty's and Andrew Winston's bestseller Green to Gold"Hard-nosed business advice for gaining competitive advantage through sustainability action in buildings and operations, information technology, product design, sourcing, manufacturing, logistics and transportation, marketing, accounting, and other key business functions.Whether you are a climate ... Leer más

    $26.00 USD

  • People Planet Profit

    How to Embrace Sustainability for Innovation and Business Growth

    de Peter Fisk ...
    Social and environmental issues are more important than ever and consumers are committed to supporting change. 'Doing good' is no longer a peripheral activity but fundamental to every aspect of how we do business, every day, for everyone.People, Planet, Profit is the first book to truly address business growth in the context of social and environmental concerns. It's a practical guide to new ... Leer más

    $37.99 USD

  • The Sustainable MBA

    A Business Guide to Sustainability

    de Giselle Weybrecht ...
    Whether you are an employee, a manager, an entrepreneur or a CEO, The Sustainable MBA Second Edition provides the knowledge and tools to help you ‘green’ your job and organization, to turn sustainability talk into action for the benefit of your bottom line and society as a whole.Based on more than 150 interviews with experts in business, international organizations, NGOs and universities from ... Leer más

    $33.00 USD