A USA Today BestsellerIn a world where consumers expect more—instantly and seamlessly—personalization is a strategic imperative.Consumers want personalized experiences, but few companies are rising to the challenge. Those that succeed in personalization build trusted relationships with millions of customers and engage with them at every step throughout their journey. Through the power of AI, they rethink their operations and unleas...

A small group of experienced business leaders and academics have teamed up to create an innovative and potentially disruptive approach to developing leadership in the 21st century. The result is a unique, people-centric, and scientifically researched theory of leadership linked to an accurate data-based assessment and diagnostic product. This is the result of several years of study and development as well as many years of curiosity and experience. This is a new approach to leadership devel...

The Interactions Between Instinct and Intellect and its Impact on Human BehaviorLength: 420 PagesMark Abraham came to America as a student in 1973 bent on finding the hidden causes of perpetual human conflicts. He devoted 25 years of his postgraduate studies to understand the mind and has discovered that a growing imbalance in every human mind dominates all aspects of human conduct that also includes human conflicts. This discovery took him far beyond his original quest and u...

The Interactions Between Instinct and Intellect and its Impact on Human Behavior Length: 208 pages Mark Abraham was displeased by the phenomenon of politicking, although he studied it for a deeper and more accurate understanding of this fatigued term, "politics," as a major aspect of human affair. For reasons he could not identify as a student, he was never satisfied with the prevailing definitions. Thus, he asked his professors in both undergraduate and graduate school in the political sc...

The Interactions Between Instinct and Intellect and its Impact on Human BehaviorLength: 200 PagesThe paradoxes of human sexuality although self-evident, have been difficult to explain through the conventional understanding of the human mind. A legitimate question to ask would be, if polygamy is natural for humans, then why are there so many rules against it worldwide? And if humans by nature are monogamous, then, why is there so much infidelity in the all of the cultures of t...

Consumers want personalized experiences, but few companies are rising to the challenge. To be done effectively, personalization must be a critical element of an organization's strategy.Personalized is a playbook for delivering true personalization at scale. In this book, Boston Consulting Group's Mark Abraham and Harvard Business School's David C. Edelman describe Five Promises of Personalization: Empower Me: Understand each customer's needs and how best t...