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The founders of a respected Silicon Valley advisory firm study legendary category-creating companies and reveal a groundbreaking discipline called category design.Winning today isn’t about beating the competition at the old game. It’s about inventing a whole new game—defining a new market category, developing it, and dominating it over time. You can’t build a legendary company without building a ... Read more

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In April 1956, a refitted oil tanker carried fifty-eight shipping containers from Newark to Houston. From that modest beginning, container shipping developed into a huge industry that made the boom in global trade possible. The Box tells the dramatic story of the container's creation, the decade of struggle before it was widely adopted, and the sweeping economic consequences of the sharp fall in ... Read more

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Conocer las diferentes definiciones existentes sobre el comercio electrónicoIdentificar las ventajas y desventajas que puede tener el comercio electrónicoSaber establecer los distintos tipos de negocios en la redAprender el significado de la web 2.0.Conocer las diferentes modelos de comercio electrónico existentesIdentificar las diferencias entre B2B y B2CConocer las diferentes cadenas de ... Read more

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"Ti dirò come diventare ricco. Chiudi la porta. Sii cauto quando gli altri sono avidi. Sii avido quando gli altri sono cauti" Warren Buffett. Per la prima volta in Italia una monografia si dedica interamente all’aspetto psicologico, strategico ed operativo di un uomo che ha saputo accumulare una fortuna favolosa, battendo il mercato anno dopo anno per un periodo di tempo così lungo da non sembrare ... Read more

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Transform your ecommerce ideas into profitable reality with this page-turning new handbookOnline shopping is more popular than ever, and ecommerce is now a multi-billion-dollar industry. Isn’t it time for you to claim your share? If you’ve been wondering how to start an online business, or get your current business thriving online, this comprehensive guide shares everything you need to know.In ... Read more

$18.79 USD

Transform your ecommerce ideas into profitable reality with this page-turning new handbookOnline shopping is more popular than ever, and ecommerce is now a multi-billion-dollar industry. Isn’t it time for you to claim your share? If you’ve been wondering how to start an online business, or get your current business thriving online, this comprehensive guide shares everything you need to know.In
... Read more
PRINCIPIOS DE ECONOMIA POLITICA - Carl Menger

by Carl Menger ...

Carl Menger es considerado el padre de la Escuela Austríaca de Economía. Su obra pionera, " Principios de Economía Política", publicada en 1871, no solo introdujo el concepto de análisis marginal, sino que también presentó un enfoque radicalmente nuevo sobre la análisis económica, el cual sigue siendo el núcleo de la teoría austríaca del valor y los precios. Para el principiante, "Principios de ... Read more

$2.15 USD

Carl Menger es considerado el padre de la Escuela Austríaca de Economía. Su obra pionera, " Principios de Economía Política", publicada en 1871, no solo introdujo el concepto de análisis marginal, sino que también presentó un enfoque radicalmente nuevo sobre la análisis económica, el cual sigue siendo el núcleo de la teoría austríaca del valor y los precios. Para el principiante, "Principios de
... Read more
四騎士主宰的未來：解析地表最強四巨頭Amazon、Apple、Facebook、Google的兆演算法，你不可不知道的生存策略與關鍵能力

The Four: The Hidden DNA of Amazon, Apple, Facebook and Google

by 史考特．蓋洛威 Scott Galloway ...

Translated by 許恬寧 ...

◎紐約時報暢銷書TOP 5、USA TODAY暢銷書◎MIT麻省理工學院年度選書，授權24種語言◎紐約時報、自然期刊、富比士雜誌、連線雜誌、彭博商業週刊、赫芬頓郵報熱烈報導四家市值將突破一兆美元的超級企業，已經改變創造價值的模式與競爭規則，四騎士的崛起已不新鮮，但它們操弄人性渴望的方式，你可能不知道，你我的未來，早在它們演算法盤算中！強者愈強的未來，誰又將是可能後來居上的第五匹黑馬？全球76億人，平均上網六分鐘就有一分鐘花在FB，美國有一半消費者搜尋產品的第一站是上Amazon；Google每天回答35億個搜尋問題；使用Apple iOS的熱區圖，就是全球富人分佈圖。Google、Facebook、Amazon、Apple早就與我們的日常和未來密不可分。我們無法複製四騎士今日的規模，但必須洞悉它們如何操弄人類本能欲望而壯大！本書作者蓋洛威是紐約大學史登商學院品牌與數位行銷教授 ... Read more

$10.04 USD

◎紐約時報暢銷書TOP 5、USA TODAY暢銷書◎MIT麻省理工學院年度選書，授權24種語言◎紐約時報、自然期刊、富比士雜誌、連線雜誌、彭博商業週刊、赫芬頓郵報熱烈報導四家市值將突破一兆美元的超級企業，已經改變創造價值的模式與競爭規則，四騎士的崛起已不新鮮，但它們操弄人性渴望的方式，你可能不知道，你我的未來，早在它們演算法盤算中！強者愈強的未來，誰又將是可能後來居上的第五匹黑馬？全球76億人，平均上網六分鐘就有一分鐘花在FB，美國有一半消費者搜尋產品的第一站是上Amazon；Google每天回答35億個搜尋問題；使用Apple iOS的熱區圖，就是全球富人分佈圖。Google、Facebook、Amazon、Apple早就與我們的日常和未來密不可分。我們無法複製四騎士今日的規模，但必須洞悉它們如何操弄人類本能欲望而壯大！本書作者蓋洛威是紐約大學史登商學院品牌與數位行銷教授
... Read more
Thieves of Bay Street

How Banks, Brokerages and the Wealthy Steal Billions from Canadians

by Bruce Livesey ...

A newsmaking exposé about why Canada's financial industry is a haven for fraud.Beneath the veneer of stability that saw Canada's banking sector through the financial crash of 2008, investigative reporter Bruce Livesey has uncovered a rampant failure of epidemic proportions. Though no large financial institution has recently gone bust in this country, white-collar criminals, scam artists, Ponzi ... Read more

$14.39 USD

A newsmaking exposé about why Canada's financial industry is a haven for fraud.Beneath the veneer of stability that saw Canada's banking sector through the financial crash of 2008, investigative reporter Bruce Livesey has uncovered a rampant failure of epidemic proportions. Though no large financial institution has recently gone bust in this country, white-collar criminals, scam artists, Ponzi
... Read more

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