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The PMM's Prompt Playbook

Mastering Generative AI for B2B Marketing Success

by David E Sweenor ...

Series series TinyTechGuides
Product marketers face mounting pressure to deliver more content, campaigns, and insights with limited time and resources. Unfortunately, most are using elementary prompts and struggle to incorporate generative AI into their daily workflows in ways that save time and drive impact. As a marketing leader with 20+ years in data and analytics, I've tested hundreds of AI workflows and have identified ... Read more

$27.59 USD

Product marketers face mounting pressure to deliver more content, campaigns, and insights with limited time and resources. Unfortunately, most are using elementary prompts and struggle to incorporate generative AI into their daily workflows in ways that save time and drive impact. As a marketing leader with 20+ years in data and analytics, I've tested hundreds of AI workflows and have identified
... Read more
Generative AI Business Applications

An Executive Guide with Real-Life Examples and Case Studies

by David E Sweenor, Yves Mulkers ...

Series series TinyTechGuides
Within the past year, generative AI has broken barriers and transformed how we think about what computers are truly capable of. But, with the marketing hype and generative AI washing of content, it's increasingly difficult for business leaders and practitioners to go beyond the art of the possible and answer that critical question-how is generative AI actually being used in organizations?With over ... Read more

$21.89 USD

Within the past year, generative AI has broken barriers and transformed how we think about what computers are truly capable of. But, with the marketing hype and generative AI washing of content, it's increasingly difficult for business leaders and practitioners to go beyond the art of the possible and answer that critical question-how is generative AI actually being used in organizations?With over
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Performance Dashboards

Measuring, Monitoring, and Managing Your Business

by Wayne W. Eckerson ...

Tips, techniques, and trends on harnessing dashboard technology to optimize business performanceIn Performance Dashboards, Second Edition, author Wayne Eckerson explains what dashboards are, where they can be used, and why they are important to measuring and managing performance. As Director of Research for The Data Warehousing Institute, a worldwide association of business intelligence ... Read more

$37.49 USD

Also available as: Audiobook

Tips, techniques, and trends on harnessing dashboard technology to optimize business performanceIn Performance Dashboards, Second Edition, author Wayne Eckerson explains what dashboards are, where they can be used, and why they are important to measuring and managing performance. As Director of Research for The Data Warehousing Institute, a worldwide association of business intelligence
... Read more

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Generative AI: The Insights You Need from Harvard Business Review

by Harvard Business Review, Ethan Mollick, David De Cremer, Tsedal Neeley, Prabhakant Sinha ...

Series series HBR Insights Series
The future of AI is here.The world is transfixed by the marvel (and possible menace) of ChatGPT and other generative AI tools. It's clear Gen AI will transform the business landscape, but when and how much remain to be seen. Meanwhile, your smartest competitors are already navigating the risks and reaping the rewards of these new technologies. They're experimenting with new business models around ... Read more

$15.89 USD

The future of AI is here.The world is transfixed by the marvel (and possible menace) of ChatGPT and other generative AI tools. It's clear Gen AI will transform the business landscape, but when and how much remain to be seen. Meanwhile, your smartest competitors are already navigating the risks and reaping the rewards of these new technologies. They're experimenting with new business models around
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Lean AI

How Innovative Startups Use Artificial Intelligence to Grow

by Lomit Patel ...

How can startups successfully scale customer acquisition and revenue growth with a Lean team? Out-of-the-box acquisition solutions from Facebook, Google, and others provide a good start, but the companies that can tailor those solutions to meet their specific needs, objectives, and goals will come out winners. But that hasn’t been an easy task—until now.With this practical book, author Lomit Patel ... Read more

$30.99 USD

How can startups successfully scale customer acquisition and revenue growth with a Lean team? Out-of-the-box acquisition solutions from Facebook, Google, and others provide a good start, but the companies that can tailor those solutions to meet their specific needs, objectives, and goals will come out winners. But that hasn’t been an easy task—until now.With this practical book, author Lomit Patel
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Rise of Generative AI and ChatGPT

Understand how Generative AI and ChatGPT are transforming and reshaping the business world (English Edition)

by Utpal Chakraborty, Soumyadeep Roy, Sumit Kumar ...

Generative AI and ChatGPT have the potential to transform industries and society by improving efficiency, enhancing creativity, and enabling more personalized experiences. If you are someone who is looking to stay ahead of the curve in this rapidly evolving digital age and utilize its potential, this book is for you. This book gives a comprehensive overview of Generative AI and ChatGPT, the ... Read more

$14.39 USD

Generative AI and ChatGPT have the potential to transform industries and society by improving efficiency, enhancing creativity, and enabling more personalized experiences. If you are someone who is looking to stay ahead of the curve in this rapidly evolving digital age and utilize its potential, this book is for you. This book gives a comprehensive overview of Generative AI and ChatGPT, the
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Generative AI

How ChatGPT and Other AI Tools Will Revolutionize Business

by Tom Taulli ...

Series series Professional and Applied Computing (R0)
This book will show how generative technology works and the drivers. It will also look at the applications – showing what various startupsand large companies are doing in the space. There will also be a look at the challenges and risk factors.During the past decade, companies have spent billions on AI. But the focus has been on applying the technology to predictions – which is known as analytical ... Read more

$56.99 USD

This book will show how generative technology works and the drivers. It will also look at the applications – showing what various startupsand large companies are doing in the space. There will also be a look at the challenges and risk factors.During the past decade, companies have spent billions on AI. But the focus has been on applying the technology to predictions – which is known as analytical
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The Martech Handbook

Build a Technology Stack to Attract and Retain Customers

by Darrell Alfonso ...

Increase customer attraction, acquisition and retention by using technology to create seamless, effective and joined-up marketing.It can be hard to know where to begin with the sheer number of platforms and solutions available to marketers today, as well as to use martech to its full potential. The Martech Handbook provides a clear and step-by-step framework for understanding and selecting various ... Read more

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Increase customer attraction, acquisition and retention by using technology to create seamless, effective and joined-up marketing.It can be hard to know where to begin with the sheer number of platforms and solutions available to marketers today, as well as to use martech to its full potential. The Martech Handbook provides a clear and step-by-step framework for understanding and selecting various
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The AI-Savvy Leader

Nine Ways to Take Back Control and Make AI Work

by David De Cremer ...

Leaders, don't let AI get the best of you.The AI transformation is underway, but where are the leaders who will ensure their companies implement AI successfully and responsibly? Up until now, leaders have largely ceded their role in the AI transformation, pushing strategy formulation out to tech teams and leaving investment decisions to groups that don't have a full view of the organization or its ... Read more

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Leaders, don't let AI get the best of you.The AI transformation is underway, but where are the leaders who will ensure their companies implement AI successfully and responsibly? Up until now, leaders have largely ceded their role in the AI transformation, pushing strategy formulation out to tech teams and leaving investment decisions to groups that don't have a full view of the organization or its
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AGILE in Practice

Practical Use-cases on Project Management Methods including Agile, Kanban and Scrum (English Edition)

by Sudipta Malakar ...

This book is a pragmatic guidance teaching modern IT professionals how to improvise and scale up IT delivery capabilities using leading project management methodologies including Agile and Kanban. It is equipped with use-cases and hundreds of solutions and the readers will learn to examine the strength of their project management function and how to improvise it.The book brings exclusive knowledge ... Read more

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This book is a pragmatic guidance teaching modern IT professionals how to improvise and scale up IT delivery capabilities using leading project management methodologies including Agile and Kanban. It is equipped with use-cases and hundreds of solutions and the readers will learn to examine the strength of their project management function and how to improvise it.The book brings exclusive knowledge
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The AI Factor

How to Apply Artificial Intelligence and Use Big Data to Grow Your Business Exponentially

by Asha Saxena ...

Take heart. AI is none of those things. It’s part of our everyday lives, and it has the power to transform your business.This book will put AI, big data, the cloud, robotics, and smart devices in context. It will reveal how these technologies can dramatically multiply any businesses—including yours—by strategically using your data’s latent, transformative potential.Noted business leader, data ... Read more

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Take heart. AI is none of those things. It’s part of our everyday lives, and it has the power to transform your business.This book will put AI, big data, the cloud, robotics, and smart devices in context. It will reveal how these technologies can dramatically multiply any businesses—including yours—by strategically using your data’s latent, transformative potential.Noted business leader, data
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AI for You

The New Game Changer

by Shalini Kapoor, Sameep Mehta ...

Artificial Intelligence is all around us. It is set to transform the way we run businesses. Yet people fear it and businesses struggle to derive maximum value from it. Learning from the best practices of industry leaders, AI For You brings together frameworks and tools for infusing AI in business processes. The book demystifies AI, simplifies the complexities around AI technologies and describes ... Read more

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Artificial Intelligence is all around us. It is set to transform the way we run businesses. Yet people fear it and businesses struggle to derive maximum value from it. Learning from the best practices of industry leaders, AI For You brings together frameworks and tools for infusing AI in business processes. The book demystifies AI, simplifies the complexities around AI technologies and describes
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TinyTechGuides eBook Series

The PMM's Prompt Playbook

Generative AI Business Applications

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Performance Dashboards

Generative AI: The Insights You Need from Harvard Business Review

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AI for You