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Verbraucherverhalten eBooks

Lesen Sie gerne eBooks aus der Kategorie Verbraucherverhalten? Dann werden Ihnen unsere Empfehlungen sicherlich gefallen.
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  • Doughnut Economics

    The must-read book that redefines economics for a world in crisis

    von Kate Raworth …
    **Discover the bestselling book that reveals how mainstream economics has led us astray - and what we can do to fix it, now with a new afterword.*The Sunday Times Bestseller**A Financial Times and Forbes Book of the Year**Longlisted for the FT/McKinsey Business Book of the Year Award***Relentless financial crises. Extreme inequalities in wealth. Remorseless pressure on the environment. Anyone can … Lesen Sie mehr

    € 9,99

  • Influence, New and Expanded

    The Psychology of Persuasion

    von Robert B. Cialdini, PhD …
    The foundational and wildly popular go-to resource for the science of influence and persuasion—a renowned international bestseller, with over 5 million copies sold—now revised adding: new research, new insights, new examples, and online applications.In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the … Lesen Sie mehr

    € 19,99

  • Enshittification

    Why Everything Suddenly Got Worse and What To Do About It

    von Cory Doctorow …
    *** Longlisted for the Financial Times and Schroders Business Book of the Year 2025 ***Misogyny, conspiratorialism, surveillance, manipulation, fraud, and AI slop are drowning the internet. For the monopolists who dominate online - X, TikTok, Amazon, Meta, Apple - this is all part of the playbook. The process is what leading tech critic Cory Doctorow has dubbed 'enshittification'. First, the … Lesen Sie mehr

    € 9,78

  • Stumbling on Happiness

    von Daniel Gilbert …
    In this fascinating and often hilarious work – winner of the Royal Society of Science Prize 2007 – pre-eminent psychologist Daniel Gilbert shows how – and why – the majority of us have no idea how to make ourselves happy.We all want to be happy, but do we know how? When it comes to improving tomorrow at the expense of today, we're terrible at predicting how to please our future selves.In … Lesen Sie mehr

    € 9,70

  • Nudge

    The Final Edition

    von Richard H. Thaler, Cass R Sunstein …
    The completely updated, final edition of the global bestseller - one of the most influential books of the 21st century'Few books can be said to have changed the world, but Nudge did. The Final Edition is marvellous: funny, useful, and wise' Daniel KahnemanNudge has transformed the way individuals, companies and governments look at the world - and in the process has become one of the most important … Lesen Sie mehr

    € 10,99

  • Overdressed

    The Shockingly High Cost of Cheap Fashion

    von Elizabeth L. Cline …
    “Overdressed does for T-shirts and leggings what Fast Food Nation did for burgers and fries.”—Katha PollittCheap fashion has fundamentally changed the way most Americans dress. Stores ranging from discounters like Target to traditional chains like JCPenney now offer the newest trends at unprecedentedly low prices. And we have little reason to keep wearing and repairing the clothes we already own … Lesen Sie mehr

    € 10,66

  • To Die For

    Is Fashion Wearing Out the World?

    von Lucy Siegle …
    An expose on the fashion industry written by the Observer's 'Ethical Living' columnist, examining the inhumane and environmentally devastating story behind the clothes we so casually buy and wear.Coming at a time when the global financial crisis and contracting of consumer spending is ushering in a new epoch for the fashion industry, To Die For offers a very plausible vision of how green could … Lesen Sie mehr

    € 8,99

  • The Challenger Sale

    How To Take Control of the Customer Conversation

    von Matthew Dixon, Brent Adamson …
    THE BESTSELLING SALES CLASSIC WITH 1 MILLION COPIES SOLDWhat's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships - and you'd be wrong. The best salespeople don't just build relationships with customers. They challenge them.The need to understand what top-performing reps are doing that their average performing colleagues are not is … Lesen Sie mehr

    € 14,99

  • Misbehaving

    The Making of Behavioural Economics

    von Richard H. Thaler …
    RICHARD H. THALER: WINNER OF THE 2017 NOBEL PRIZE IN ECONOMICSShortlisted for the Financial Times and McKinsey Business Book of the Year AwardECONOMIST, FINANCIAL TIMES and EVENING STANDARD books of the yearFrom the renowned and entertaining behavioural economist and co-author of the seminal work Nudge, Misbehaving is an irreverent and enlightening look into human foibles. Traditional econ... … Lesen Sie mehr

    € 10,99

  • Laws of UX

    Using Psychology to Design Better Products & Services

    von Jon Yablonski …
    An understanding of psychology-specifically the psychology behind how users behave and interact with digital interfaces-is perhaps the single most valuable nondesign skill a designer can have. The most elegant design can fail if it forces users to conform to the design instead of working within the "blueprint" of how humans perceive and process the world around them.This practical guide explains … Lesen Sie mehr

    € 25,40

  • The Seven Pillars of Customer Success

    A Proven Framework to Drive Impactful Client Outcomes for Your Company

    von Wayne McCulloch …
    As a customer success leader, whose insight do you rely on for success? Your field is still maturing, yet your profession is one of the fastest growing in the world. There are tons of books and blogs written by success professionals sharing their experiences and strategies, but how do you know what will work for your specific situation? Whose advice is the expertise you can trust? Wayne McCulloch … Lesen Sie mehr

    € 9,25

  • The New Digital Age

    Reshaping the Future of People, Nations and Business

    von Jared Cohen, Eric Schmidt …
    'This is the most important - and fascinating - book yet written about how the digital age will affect our world' Walter Isaacson, author of Steve JobsFrom two leading thinkers, the widely anticipated book that describes a new, hugely connected world of the future, full of challenges and benefits which are ours to meet and harness. The New Digital Age is the product of an unparalleled … Lesen Sie mehr

    € 7,99

  • The Undoing Project

    A Friendship That Changed Our Minds

    von Michael Lewis …
    “Brilliant. . . . Lewis has given us a spectacular account of two great men who faced up to uncertainty and the limits of human reason.” —William Easterly, Wall Street JournalForty years ago, Israeli psychologists Daniel Kahneman and Amos Tversky wrote a series of breathtakingly original papers that invented the field of behavioral economics. One of the greatest partnerships in the history of … Lesen Sie mehr

    € 8,46

  • Indistractable

    How to Control Your Attention and Choose Your Life

    von Nir Eyal …
    *As heard on Steven Bartlett's Diary of a CEO*'A must-read' Mark MansonWe are living through a crisis of distraction. Plans get sidetracked, friends are ignored, work never seems to get done.Why does it feel like we're distracting our lives away?In Indistractable, behavioural designer Nir Eyal reveals the hidden psychology driving you to distraction. Empowering and optimistic, this is the book … Lesen Sie mehr

    € 9,23

  • The Wisdom of Crowds

    von James Surowiecki …
    In this fascinating book, New Yorker business columnist James Surowiecki explores a deceptively simple idea: Large groups of people are smarter than an elite few, no matter how brilliant—better at solving problems, fostering innovation, coming to wise decisions, even predicting the future.With boundless erudition and in delightfully clear prose, Surowiecki ranges across fields as diverse as … Lesen Sie mehr

    € 8,90

  • Great Economists, The

    Ten Economists Whose Thinking Changed The Way We Live

    von Phil Thornton …
    The Great Economists succinctly and accurately describes the thinking of the world’s leading economic thinkers. It captures their key beliefs, explores their backgrounds, assesses their thinking and evaluates their legacy. It explains the schools of thought named after them and clearly shows how they influence our everyday lives.The full text downloaded to your computerWith eBooks you can:search … Lesen Sie mehr

    € 11,87

  • Why Customers Leave (and How to Win Them Back)

    (24 Reasons People are Leaving You for Competitors, and How to Win Them Back*)

    von David Avrin …
    +++ Named One of Forbes Top 10 Books Of 2019 +++"If you have become tired of spinning your wheels and watching clients leave without warning, this book will show you how to foster genuine interactions, such as through video, rather than pursuing one-off 'wow' moments." --ForbesDiscover the 24 reasons people are leaving you for competitors and how to win them back.In Why Customers Leave<... … Lesen Sie mehr

    € 15,39

  • SuperHubs

    How the Financial Elite and Their Networks Rule our World

    von Sandra Navidi …
    **A BLOOMBERG BEST BOOK OF THE YEARWINNER - SILVER MEDAL, AXIOM BUSINESS BOOK AWARDS 2018FOREWORD BY NOURIEL ROUBINI**SuperHubs is a rare, behind-the-scenes look at the global financial system and the powerful personal networks through which it is run, at the centre of which sit the Elites - the SuperHubs.Combining an insider's knowledge with principles of network science, Sandra Navidi offers a … Lesen Sie mehr

    € 3,99

  • Talk Triggers

    The Complete Guide to Creating Customers with Word of Mouth

    von Jay Baer, Daniel Lemin …
    Talk Triggers is the definitive, practical guide on how to use bold operational differentiators to create customer conversations, written by best-selling authors and marketing experts Jay Baer and Daniel Lemin.Word of mouth is directly responsible for 19% of all purchases, and influences as much as 90%. Every human on earth relies on word of mouth to make buying decisions. Yet even today, fewer … Lesen Sie mehr

    € 9,89

  • Satisfaction: A Behavioral Perspective on the Consumer

    A Behavioral Perspective on the Consumer

    von Richard L. Oliver …
    Designed for advanced MBA and doctoral courses in Consumer Behavior and Customer Satisfaction, this is the definitive text on the meaning, causes, and consequences of customer satisfaction. It covers every psychological aspect of satisfaction formation, and the contents are applicable to all consumables - product or service.Author Richard L. Oliver traces the history of consumer satisfaction from … Lesen Sie mehr

    € 296,95

  • The Culture Code

    An Ingenious Way to Understand Why People Around the World Live and Buy as They Do

    von Clotaire Rapaille …
    Why are people around the world so very different? What makes us live, buy, even love as we do? The answers are in the codes.In The Culture Code, internationally revered cultural anthropologist and marketing expert Clotaire Rapaille reveals for the first time the techniques he has used to improve profitability and practices for dozens of Fortune 100 companies. His groundbreaking revelations shed … Lesen Sie mehr

    € 7,36

  • Understanding Children as Consumers

    Bearbeitet von David W Marshall …
    Serien series SAGE Advanced Marketing Series
    What drives children as consumers? How do advertising campaigns and branding effect children and young people? How do children themselves understand and evaluate these influences?Whether fashion, toys, food, branding, money - from TV adverts and the supermarket aisle, to the internet and peer trends, there is a growing presence of marketing forces directed at and influencing children and young … Lesen Sie mehr

    € 83,59

  • The Choice Factory

    25 behavioural biases that influence what we buy

    von Richard Shotton …
    Voted #1 in the BBH World Cup of Advertising Books, 2018Winner of the Sales and Marketing Category at the 2019 Business Book AwardsBefore you can influence decisions, you need to understand what drives them. The Choice Factory is an essential read for anyone who wants to learn.By observing a typical day of decision-making, from trivial food choices to significant work-place moves, he investigates … Lesen Sie mehr

    € 16,27

  • PreachersNSneakers

    Authenticity in an Age of For-Profit Faith and (Wannabe) Celebrities

    von Benjamin Kirby …
    Founder of the phenomenon social media account PreachersNSneakers tackles how faith, capitalism, consumerism, and (wannabe) celebrity have collided and asks both believers and nonbelievers alike: how much is too much?What started as a joke account on Instagram has turned into a movement. Through this provocative project, the founder of PreachersNSneakers is helping thousands of Jesus followers … Lesen Sie mehr

    € 8,99