Consumer Behaviour in Marketing & Sales & Business & Finance Audiobooks

Audiobook

Audiobook

Influence, New and Expanded

The Psychology of Persuasion

by Robert B. Cialdini ...

Narrated by Robert B. Cialdini ...

Unabridged

20 hours 43 min

The foundational and wildly popular go-to resource for influence and persuasion—a renowned international bestseller, with over 5 million copies sold—now revised adding: new research, new insights, new examples, and online applications.In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of ... Read more

$57.99 AUD

The foundational and wildly popular go-to resource for influence and persuasion—a renowned international bestseller, with over 5 million copies sold—now revised adding: new research, new insights, new examples, and online applications.In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of
... Read more
Audiobook

Audiobook

Unreasonable Hospitality

The Remarkable Power of Giving People More Than They Expect - The New York Times Bestseller

by Will Guidara ...

Narrated by Will Guidara ...

Series series Unreasonable Hospitality
Unabridged

8 hours 37 min

**Brought to you by Penguin.Essential lessons in hospitality for every business, from the former co-owner of legendary restaurant Eleven Madison Park.**Will Guidara was twenty-six when he took the helm of Eleven Madison Park, a struggling two-star brasserie that had never quite lived up to its majestic room. Eleven years later, EMP was named the best restaurant in the world.How did Guidara pull ... Read more

$26.25 AUD

**Brought to you by Penguin.Essential lessons in hospitality for every business, from the former co-owner of legendary restaurant Eleven Madison Park.**Will Guidara was twenty-six when he took the helm of Eleven Madison Park, a struggling two-star brasserie that had never quite lived up to its majestic room. Eleven years later, EMP was named the best restaurant in the world.How did Guidara pull
... Read more
Audiobook

Audiobook

The JOLT Effect

How High Performers Overcome Customer Indecision

by Matthew Dixon, Ted McKenna ...

Narrated by Matthew Dixon, Ted McKenna ...

Unabridged

5 hours 47 min

From the bestselling co-author of The Challenger Sale, a paradigm-shattering approach to overcoming customer indecision and closing more salesIn sales, the worst thing you can hear from a customer isn’t “no.” It’s “I need to think about it.” When this happens, deeply entrenched business advice says to double down on your efforts to sell a buyer on all the ways they might win by choosing you and ... Read more

$26.89 AUD

From the bestselling co-author of The Challenger Sale, a paradigm-shattering approach to overcoming customer indecision and closing more salesIn sales, the worst thing you can hear from a customer isn’t “no.” It’s “I need to think about it.” When this happens, deeply entrenched business advice says to double down on your efforts to sell a buyer on all the ways they might win by choosing you and
... Read more
Audiobook

Audiobook

This Is Strategy

Make Better Plans (Create a Strategy to Elevate Your Career, Community & Life)

by Seth Godin ...

Narrated by Seth Godin ...

Unabridged

9 hours 27 min

**A Best Non-Fiction Book of 2024 from The Next Big Idea Book Club and National Bestseller.From Seth Godin, one of the world's most influential business thinkers and bestselling author of This is Marketing, comes an essential guide to thinking strategically in a complex, ever-changing world.**"With his signature clarity and brevity, the marketing maven presents memorable, practical advice for ... Read more

$39.95 AUD

**A Best Non-Fiction Book of 2024 from The Next Big Idea Book Club and National Bestseller.From Seth Godin, one of the world's most influential business thinkers and bestselling author of This is Marketing, comes an essential guide to thinking strategically in a complex, ever-changing world.**"With his signature clarity and brevity, the marketing maven presents memorable, practical advice for
... Read more
Audiobook

Audiobook

Le compte à rebours en veut à votre portefeuille : Repérez les pièges de l’urgence avant d’acheter en ligne

by Amandine Dumont ...

Narrated by Amandine Dumont ...

Unabridged

2 hours 1 min

Déjouez la manipulation en ligne et reprenez le contrôle de vos finances face aux fausses urgences du web. Chaque jour, des fenêtres clignotantes et des offres éphémères déclenchent une peur de manquer une occasion qui court-circuite votre jugement. Plongez au cœur de la psychologie du consommateur pour comprendre ces mécanismes redoutables.Que vous écoutiez ce guide apaisant dans les transports ... Read more

$15.99 AUD or Free with Kobo Plus

Déjouez la manipulation en ligne et reprenez le contrôle de vos finances face aux fausses urgences du web. Chaque jour, des fenêtres clignotantes et des offres éphémères déclenchent une peur de manquer une occasion qui court-circuite votre jugement. Plongez au cœur de la psychologie du consommateur pour comprendre ces mécanismes redoutables.Que vous écoutiez ce guide apaisant dans les transports
... Read more
Audiobook

Audiobook

Addiction : Le long combat que l’humanité perd contre le désir irrépressible

by Anatole Klein ...

Narrated by Anatole Klein ...

Unabridged

2 hours 22 min

Découvrez comment le désir devient une addiction tenace qui piège notre psychologie et structure la société moderne. En dépassant les simples jugements moraux, cette analyse lucide décortique la frontière subtile entre envie, besoin et dépendance absolue. Plongez au cœur d'un phénomène humain intemporel qui défie toutes nos tentatives de contrôle.Que vous cherchiez à interroger vos propres ... Read more

$15.99 AUD or Free with Kobo Plus

Découvrez comment le désir devient une addiction tenace qui piège notre psychologie et structure la société moderne. En dépassant les simples jugements moraux, cette analyse lucide décortique la frontière subtile entre envie, besoin et dépendance absolue. Plongez au cœur d'un phénomène humain intemporel qui défie toutes nos tentatives de contrôle.Que vous cherchiez à interroger vos propres
... Read more
Audiobook

Audiobook

Le panier que vous remplissez les jours difficiles : Repérez les achats émotionnels avant de passer à la caisse

by Laurence Jaffre ...

Narrated by Laurence Jaffre ...

Unabridged

2 hours 2 min

Maîtrisez vos achats émotionnels lors des journées stressantes avec cette méthode douce de pleine conscience. Lorsque le besoin de réconfort vous pousse à remplir frénétiquement un caddie virtuel ou réel, il est facile de céder à l'impulsion. Cette écoute bienveillante vous guide pas à pas pour désamorcer l'anxiété et la frustration avant même de valider vos achats.Loin des discours culpabilisants ... Read more

$15.99 AUD or Free with Kobo Plus

Maîtrisez vos achats émotionnels lors des journées stressantes avec cette méthode douce de pleine conscience. Lorsque le besoin de réconfort vous pousse à remplir frénétiquement un caddie virtuel ou réel, il est facile de céder à l'impulsion. Cette écoute bienveillante vous guide pas à pas pour désamorcer l'anxiété et la frustration avant même de valider vos achats.Loin des discours culpabilisants
... Read more
Audiobook

Audiobook

Cómo poner en marcha una startup: Un sistema práctico para probar ideas, aprender de los clientes y crear lo que la gente necesita

by Roberto Guzmán ...

Narrated by Roberto Guzmán ...

Unabridged

2 hours 21 min

Transforma tu idea en una startup exitosa sin perder tiempo o dinero creando productos que nadie necesita realmente. Ya sea que estés dando tus primeros pasos como emprendedor o busques validar un proyecto estancado, este enfoque directo te aportará una claridad total.Aprovecha tus momentos de aprendizaje para absorber un método realista que reemplaza las dudas con experimentación intencional. ... Read more

$15.99 AUD or Free with Kobo Plus

Transforma tu idea en una startup exitosa sin perder tiempo o dinero creando productos que nadie necesita realmente. Ya sea que estés dando tus primeros pasos como emprendedor o busques validar un proyecto estancado, este enfoque directo te aportará una claridad total.Aprovecha tus momentos de aprendizaje para absorber un método realista que reemplaza las dudas con experimentación intencional.
... Read more
Audiobook

Audiobook

Psicología moderna de las ventas: Comprende al comprador, genera confianza e influye con ética para cerrar ventas y aumentar tus ingresos

by Leandro Morales ...

Narrated by Leandro Morales ...

Unabridged

2 hours 15 min

Domina la psicología de ventas para cerrar tratos sin sentir ansiedad, transformando la duda del comprador en ingresos. Si estás buscando aumentar tu facturación pero detestas la presión comercial y los guiones rígidos, este enfoque te dará la seguridad profesional que necesitas para destacar de inmediato.Ideal para emprendedores y consultores que desean mejorar su comunicación estratégica ... Read more

$15.99 AUD or Free with Kobo Plus

Domina la psicología de ventas para cerrar tratos sin sentir ansiedad, transformando la duda del comprador en ingresos. Si estás buscando aumentar tu facturación pero detestas la presión comercial y los guiones rígidos, este enfoque te dará la seguridad profesional que necesitas para destacar de inmediato.Ideal para emprendedores y consultores que desean mejorar su comunicación estratégica
... Read more
Audiobook

Audiobook

The Big Myth

How American Business Taught Us to Loathe Government and Love the Free Market

by Naomi Oreskes, Erik M. Conway ...

Narrated by Liza Seneca ...

Unabridged

21 hours 27 min

Bloomsbury presents The Big Myth by Naomi Oreskes and Erik M. Conway, read by Liza Seneca.“An immense scholarly feat.”—New Yorker * “[A] scorching indictment of free market fundamentalism . . . and how we can change, before it’s too late.”—EsquireThe bestselling authors of Merchants of Doubt offer a profound, startling history of one of America’s most tenacious—an... ... Read more

$40.00 AUD

Bloomsbury presents The Big Myth by Naomi Oreskes and Erik M. Conway, read by Liza Seneca.“An immense scholarly feat.”—New Yorker * “[A] scorching indictment of free market fundamentalism . . . and how we can change, before it’s too late.”—EsquireThe bestselling authors of Merchants of Doubt offer a profound, startling history of one of America’s most tenacious—an...
... Read more
Audiobook

Audiobook

La psychologie moderne de la vente : Comprenez les acheteurs, instaurez la confiance et concluez avec assurance grâce à une influence éthique qui stimule les ventes

by Timothée Gaillard ...

Narrated by Timothée Gaillard ...

Unabridged

2 hours 16 min

Transformez l'hésitation de vos prospects en confiance absolue grâce à une influence éthique et maîtrisez la vente B2B. Idéal pour vos trajets quotidiens, cet audio structuré et inspirant dynamise votre développement de carrière. Adoptez une posture professionnelle sereine pour conclure vos accords avec assurance, sans aucune manipulation.Au-delà des techniques agressives, découvrez comment ... Read more

$15.99 AUD or Free with Kobo Plus

Transformez l'hésitation de vos prospects en confiance absolue grâce à une influence éthique et maîtrisez la vente B2B. Idéal pour vos trajets quotidiens, cet audio structuré et inspirant dynamise votre développement de carrière. Adoptez une posture professionnelle sereine pour conclure vos accords avec assurance, sans aucune manipulation.Au-delà des techniques agressives, découvrez comment
... Read more
Audiobook

Audiobook

Comment créer des produits dont les gens ont envie : Guide pratique de la découverte produit, de la conception et de l’adéquation produit-marché

by Emile Langlois ...

Narrated by Emile Langlois ...

Unabridged

2 hours 16 min

Concevez des solutions rentables en maîtrisant la découverte produit et la cruciale adéquation produit-marché. Idéal pour optimiser votre trajet matinal ou stimuler votre évolution professionnelle, ce guide pragmatique et inspirant transforme vos intuitions en hypothèses vérifiables. Finies les opinions vagues, ancrez enfin votre stratégie d'innovation dans la réalité du terrain.L'angoisse de ... Read more

$15.99 AUD or Free with Kobo Plus

Concevez des solutions rentables en maîtrisant la découverte produit et la cruciale adéquation produit-marché. Idéal pour optimiser votre trajet matinal ou stimuler votre évolution professionnelle, ce guide pragmatique et inspirant transforme vos intuitions en hypothèses vérifiables. Finies les opinions vagues, ancrez enfin votre stratégie d'innovation dans la réalité du terrain.L'angoisse de
... Read more
Audiobook

Audiobook

16 HUMAN DESIRES THAT MAKE PEOPLE BUY, THE

by Reecejames Wideman ...

Narrated by Reecejames Wideman ...

Unabridged

5 min

Unlock the psychology behind every purchase you’ve ever made — and every purchase your customers will make next.In this powerful, fast-paced audiobook, Reecejames Wideman breaks down the 16 core human desires that drive all consumer behavior.Whether you’re a creator, entrepreneur, coach, or simply someone who wants to understand people better, this audiobook gives you the blueprint to influence ... Read more

$10.74 AUD or Free with Kobo Plus

Unlock the psychology behind every purchase you’ve ever made — and every purchase your customers will make next.In this powerful, fast-paced audiobook, Reecejames Wideman breaks down the 16 core human desires that drive all consumer behavior.Whether you’re a creator, entrepreneur, coach, or simply someone who wants to understand people better, this audiobook gives you the blueprint to influence
... Read more
Audiobook

Audiobook

Comment briller en société

by Eric Giegelmann ...

Narrated by Voix Numérique Fabien G ...

Series Audiobook 16 - Développement personnel et spiritualité
Unabridged

5 hours 16 min

Ce livre audio est narré par une voix numérique.Briller en société n’est pas une question de superficialité ou de paraître, mais un art subtil mêlant confiance en soi, intelligence relationnelle et élégance comportementale. Ce livre vous guide pas à pas pour maîtriser les codes sociaux, créer des connexions authentiques, et laisser une impression mémorable en toutes circonstances.À travers des ... Read more

$3.07 AUD or Free with Kobo Plus

Ce livre audio est narré par une voix numérique.Briller en société n’est pas une question de superficialité ou de paraître, mais un art subtil mêlant confiance en soi, intelligence relationnelle et élégance comportementale. Ce livre vous guide pas à pas pour maîtriser les codes sociaux, créer des connexions authentiques, et laisser une impression mémorable en toutes circonstances.À travers des
... Read more
Audiobook

Audiobook

Too Much Information

Understanding What You Don’t Want to Know

by Cass R. Sunstein ...

Narrated by Tristan Morris ...

Unabridged

6 hours 1 min

The bestselling author and recipient of the 2018 Holberg Prize, Cass R. Sunstein, explores how more information can make us happy or miserable, and why we sometimes avoid it—but sometimes seek it out.How much information is too much? Do we need to know how many calories are in the giant vat of popcorn that we bought on our way into the movie theater? Do we want to know if we are genetically ... Read more

$32.25 AUD or Free with Kobo Plus

The bestselling author and recipient of the 2018 Holberg Prize, Cass R. Sunstein, explores how more information can make us happy or miserable, and why we sometimes avoid it—but sometimes seek it out.How much information is too much? Do we need to know how many calories are in the giant vat of popcorn that we bought on our way into the movie theater? Do we want to know if we are genetically
... Read more
Audiobook

Audiobook

What Women Want

The Global Marketplace Turns Female-Friendly

by Paco Underhill ...

Narrated by Mike Chamberlain ...

Unabridged

7 hours 20 min

Paco Underhill, the author of the hugely successful Why We Buy and Call of the Mall, reports on the growing importance of women in everybody’s marketplace—what makes a package, product, space, or service “female friendly.” Underhill offers a tour of the world’s marketplace—with shrewd observations and practical applications to help everybody adapt to the new realities.As large numbers of women ... Read more

$26.04 AUD or Free with Kobo Plus

Paco Underhill, the author of the hugely successful Why We Buy and Call of the Mall, reports on the growing importance of women in everybody’s marketplace—what makes a package, product, space, or service “female friendly.” Underhill offers a tour of the world’s marketplace—with shrewd observations and practical applications to help everybody adapt to the new realities.As large numbers of women
... Read more
Audiobook

Audiobook

Today Is The Day

by OBOM A. BOWEN ...

Narrated by Mark Bramhall ...

Unabridged

4 hours 53 min

The foundation of all human action is human thought. Our thought process forms the foundation on which we build every facet of our lives. Therefore, it is important for each of us to understand how our minds work – how we got the habits and attitudes, the beliefs that may stand in the way of releasing our vast inner potential and leading fulfilling and purposeful lives. Our beliefs and ... Read more

$35.30 AUD or Free with Kobo Plus

The foundation of all human action is human thought. Our thought process forms the foundation on which we build every facet of our lives. Therefore, it is important for each of us to understand how our minds work – how we got the habits and attitudes, the beliefs that may stand in the way of releasing our vast inner potential and leading fulfilling and purposeful lives. Our beliefs and
... Read more
Audiobook

Audiobook

Psychology of Sales and Selling with Integrity and Confidence, The

by Trevor Hawkins ...

Narrated by Trevor Hawkins ...

Unabridged

1 hour 39 min

Master the psychology of ethical selling and transform your fear of pushy tactics into authentic business growth. Whether you are an entrepreneur dreading your next pitch or a freelancer struggling with imposter syndrome, this empowering guide reveals how buyers actually make decisions. You can win clients and close deals without sacrificing your values or resorting to manipulative pressure.Shift ... Read more

$15.35 AUD or Free with Kobo Plus

Master the psychology of ethical selling and transform your fear of pushy tactics into authentic business growth. Whether you are an entrepreneur dreading your next pitch or a freelancer struggling with imposter syndrome, this empowering guide reveals how buyers actually make decisions. You can win clients and close deals without sacrificing your values or resorting to manipulative pressure.Shift
... Read more
Audiobook

Audiobook

¡Lo quiero!

El poder del deseo mimético en el día a día

by Luke Burgis ...

Narrated by Miguel Vegas ...

Unabridged

9 hours 13 min

Una investigación revolucionaria sobre por qué queremos lo que queremos, y las herramientas necesarias para dejar de perseguir deseos que en realidad no nos llenan.La gravedad afecta a casi todos los aspectos de nuestra existencia física, pero hay una fuerza psicológica igual de poderosa, aunque casi nadie ha oído hablar de ella. Es la responsable de reunir a grupos de personas y también de ... Read more

$15.47 AUD

Una investigación revolucionaria sobre por qué queremos lo que queremos, y las herramientas necesarias para dejar de perseguir deseos que en realidad no nos llenan.La gravedad afecta a casi todos los aspectos de nuestra existencia física, pero hay una fuerza psicológica igual de poderosa, aunque casi nadie ha oído hablar de ella. Es la responsable de reunir a grupos de personas y también de
... Read more
Audiobook

Audiobook

Binge Times

Inside Hollywood's Furious Billion-Dollar Battle to Take Down Netflix

by Dade Hayes, Dawn Chmielewski ...

Narrated by Will Damron ...

Unabridged

12 hours 24 min

The first comprehensive account of the biggest wake-up call in the history of the entertainment business: the pivot to streaming. Go inside a disparate group of media and tech companies -- Disney, Apple, AT&T/WarnerMedia, Comcast/NBCUniversal and well-funded startup Quibi – as they scramble to mount multi-billion-dollar challenges to Netflix.After spotting Netflix and the deep-pocketed Amazon ... Read more

$46.99 AUD

The first comprehensive account of the biggest wake-up call in the history of the entertainment business: the pivot to streaming. Go inside a disparate group of media and tech companies -- Disney, Apple, AT&T/WarnerMedia, Comcast/NBCUniversal and well-funded startup Quibi – as they scramble to mount multi-billion-dollar challenges to Netflix.After spotting Netflix and the deep-pocketed Amazon
... Read more
Audiobook

Audiobook

Tilt

Shifting Your Strategy from Products to Customers

by Niraj Dawar ...

Narrated by Walter Dixon ...

Unabridged

6 hours 1 min

Shift your strategy downstream.Why do your customers buy from you rather than from your competitors? If you think the answer is your superior products, think again.Products are important, of course. For decades, businesses sought competitive advantage almost exclusively in activities related to new product creation. They won by building bigger factories, by finding cheaper raw materials or labor, ... Read more

Was $42.99 AUD Now $32.25 AUD or Free with Kobo Plus

Shift your strategy downstream.Why do your customers buy from you rather than from your competitors? If you think the answer is your superior products, think again.Products are important, of course. For decades, businesses sought competitive advantage almost exclusively in activities related to new product creation. They won by building bigger factories, by finding cheaper raw materials or labor,
... Read more
Audiobook

Audiobook

新時代行銷魂！每個人都能成為關鍵性的銷售演講家：銷講如戲，展現絕佳演技，緩解緊張，激起購買欲望

by 張振華 ...

Unabridged

40 min

一場成功的銷售演講有哪些關鍵？從開場到成交，無所不包讓你的演講從一開始就令人驚豔全面提升銷售演講技巧高效獲得客戶信任【銷售演講心法】在這本書中，作者將探討銷售演講的過程中最為重要的心法和技巧，幫助讀者提升自己的銷售能力。第一章將從建立信任著手，探討如何與客戶建立良好的關係，讓他們願意聽取你的建議和產品介紹。信任是銷售演講的基石，只有建立了信任，客戶才會對你的產品或服務產生興趣。我們將分享一些建立信任的技巧，包括如何對客戶進行有效溝通，如何站在客戶的角度思考問題，以及如何適時提供有價值的資訊，讓客戶感受到你的專業和誠意。【因應不同客戶打造獨特銷售演講】本書另一個重要的主題是情境化銷售演講，作者將在其中一個章節詳細討論。情境化銷售演講是指根據客戶的需求和背景，量身打造最適合的銷售演講策略和方案。客戶都是獨一無二的，他們的需求和關注點也會有所不同，因此銷售人員需要具備靈活性和洞察力 ... Read more

$4.38 AUD

一場成功的銷售演講有哪些關鍵？從開場到成交，無所不包讓你的演講從一開始就令人驚豔全面提升銷售演講技巧高效獲得客戶信任【銷售演講心法】在這本書中，作者將探討銷售演講的過程中最為重要的心法和技巧，幫助讀者提升自己的銷售能力。第一章將從建立信任著手，探討如何與客戶建立良好的關係，讓他們願意聽取你的建議和產品介紹。信任是銷售演講的基石，只有建立了信任，客戶才會對你的產品或服務產生興趣。我們將分享一些建立信任的技巧，包括如何對客戶進行有效溝通，如何站在客戶的角度思考問題，以及如何適時提供有價值的資訊，讓客戶感受到你的專業和誠意。【因應不同客戶打造獨特銷售演講】本書另一個重要的主題是情境化銷售演講，作者將在其中一個章節詳細討論。情境化銷售演講是指根據客戶的需求和背景，量身打造最適合的銷售演講策略和方案。客戶都是獨一無二的，他們的需求和關注點也會有所不同，因此銷售人員需要具備靈活性和洞察力
... Read more
Audiobook

Audiobook

Women Want More

by Kate Sayre, John Butman, Michael J. Silverstein ...

Narrated by Kellie Fitzgerald ...

Unabridged

10 hours 14 min

Haven't women gotten everything they want? Economic power? Social influence? Business clout?Yes, but it turns out that these fantastic gains have come at a heavy price, as consumer goods experts Michael J. Silverstein and Kate Sayre discovered in an unprecedented study of 12,000 women in forty countries.That relentless upward climb has left women feeling stressed out, time starved, and ... Read more

$46.99 AUD

Haven't women gotten everything they want? Economic power? Social influence? Business clout?Yes, but it turns out that these fantastic gains have come at a heavy price, as consumer goods experts Michael J. Silverstein and Kate Sayre discovered in an unprecedented study of 12,000 women in forty countries.That relentless upward climb has left women feeling stressed out, time starved, and
... Read more
Audiobook

Audiobook

Location is (Still) Everything

The Surprising Influence of the Real World on How We Search, Shop, and Sell in the Virtual One

by David R. Bell ...

Narrated by Tom Parks ...

Unabridged

6 hours 38 min

Conventional wisdom holds that the Internet makes the world flat and reduces friction by erasing the impact of the physical world on our buying habits.But Wharton professor and marketing expert David R. Bell argues that the way we use the Internet is still largely shaped by the physical world we inhabit.Anyone can go online and buy a pair of jeans—but the likelihood that we will do so depends to a ... Read more

$55.30 AUD

Conventional wisdom holds that the Internet makes the world flat and reduces friction by erasing the impact of the physical world on our buying habits.But Wharton professor and marketing expert David R. Bell argues that the way we use the Internet is still largely shaped by the physical world we inhabit.Anyone can go online and buy a pair of jeans—but the likelihood that we will do so depends to a
... Read more

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Consumer Behaviour Audiobooks

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