Consumer Behaviour in Marketing & Sales & Business & Finance Audiobooks

Audiobook

Unreasonable Hospitality

The Remarkable Power of Giving People More Than They Expect - The New York Times Bestseller

by Will Guidara ...

Narrated by Will Guidara ...

Series series Unreasonable Hospitality
Unabridged

8 hours 37 min

**Brought to you by Penguin.Essential lessons in hospitality for every business, from the former co-owner of legendary restaurant Eleven Madison Park.**Will Guidara was twenty-six when he took the helm of Eleven Madison Park, a struggling two-star brasserie that had never quite lived up to its majestic room. Eleven years later, EMP was named the best restaurant in the world.How did Guidara pull ... Read more

$26.81 AUD

**Brought to you by Penguin.Essential lessons in hospitality for every business, from the former co-owner of legendary restaurant Eleven Madison Park.**Will Guidara was twenty-six when he took the helm of Eleven Madison Park, a struggling two-star brasserie that had never quite lived up to its majestic room. Eleven years later, EMP was named the best restaurant in the world.How did Guidara pull
... Read more
Audiobook

The Undoing Project

A Friendship that Changed the World

by Michael Lewis ...

Narrated by Dennis Boutsikaris ...

Unabridged

10 hours 17 min

Penguin presents the unabridged, downloadable, audiobook edition of The Undoing Project, by Michael Lewis, read by Dennis Boutsikaris.Daniel Kahneman and Amos Tversky met in war-torn 1960s Israel. Both were gifted young psychology professors: Kahneman a rootless son of holocaust survivors who saw the world as a problem to be solved; Tversky a voluble, instinctual blur of energy. In this ... Read more

$21.07 AUD

Penguin presents the unabridged, downloadable, audiobook edition of The Undoing Project, by Michael Lewis, read by Dennis Boutsikaris.Daniel Kahneman and Amos Tversky met in war-torn 1960s Israel. Both were gifted young psychology professors: Kahneman a rootless son of holocaust survivors who saw the world as a problem to be solved; Tversky a voluble, instinctual blur of energy. In this
... Read more
Audiobook

The Challenger Sale

How To Take Control of the Customer Conversation

by Matthew Dixon, Brent Adamson ...

Narrated by Matthew Dixon, Brent Adamson ...

Unabridged

5 hours 43 min

Brought to you by Penguin.THE INTERNATIONAL BESTSELLER: OVER HALF A MILLION COPIES SOLDMatthew Dixon and Brent Adamson share the secret to sales success: don't just build relationships with customers. Challenge them!What's the secret to sales success?If you're like most business leaders, you'd say it's fundamentally about relationships - and you'd be wrong. Matthew Dixon, Brent Adamson, and their ... Read more

$24.90 AUD

Brought to you by Penguin.THE INTERNATIONAL BESTSELLER: OVER HALF A MILLION COPIES SOLDMatthew Dixon and Brent Adamson share the secret to sales success: don't just build relationships with customers. Challenge them!What's the secret to sales success?If you're like most business leaders, you'd say it's fundamentally about relationships - and you'd be wrong. Matthew Dixon, Brent Adamson, and their
... Read more
Audiobook

Never Lose a Customer Again

Turn Any Sale into Lifelong Loyalty in 100 Days

by Joey Coleman ...

Narrated by Joey Coleman ...

Unabridged

9 hours 28 min

Award-winning speaker and business consultant Joey Coleman teaches audiences and companies all over the world how to turn a one-time purchaser into a lifelong customer.Coleman's theory of building customer loyalty isn't about focusing on marketing or closing the sale: It's about the First 100 Days® after the sale and the interactions the customer experiences.While new customers experience joy, ... Read more

$30.87 AUD

Award-winning speaker and business consultant Joey Coleman teaches audiences and companies all over the world how to turn a one-time purchaser into a lifelong customer.Coleman's theory of building customer loyalty isn't about focusing on marketing or closing the sale: It's about the First 100 Days® after the sale and the interactions the customer experiences.While new customers experience joy,
... Read more
Audiobook

The Scout Mindset

Why Some People See Things Clearly and Others Don't

by Julia Galef ...

Narrated by Julia Galef ...

Unabridged

6 hours 26 min

Winner of best smart thinking book 2022 (Business Book Awards)Guardian best books of 2021'Original, thought-provoking and a joy to read' Tim Harford'Highly recommended. It's not easy to become (more of) a scout, but it's hard not to be inspired by this book' Rutger BregmanWhen it comes to what we believe, humans see what they want to see. In other words, we have what Julia Galef call... ... Read more

$35.99 AUD

Winner of best smart thinking book 2022 (Business Book Awards)Guardian best books of 2021'Original, thought-provoking and a joy to read' Tim Harford'Highly recommended. It's not easy to become (more of) a scout, but it's hard not to be inspired by this book' Rutger BregmanWhen it comes to what we believe, humans see what they want to see. In other words, we have what Julia Galef call...
... Read more
Audiobook

This Is Strategy

Make Better Plans (Create a Strategy to Elevate Your Career, Community & Life)

by Seth Godin ...

Narrated by Seth Godin ...

Unabridged

9 hours 27 min

**A Best Non-Fiction Book of 2024 from The Next Big Idea Book Club and National Bestseller.From Seth Godin, one of the world's most influential business thinkers and bestselling author of This is Marketing, comes an essential guide to thinking strategically in a complex, ever-changing world.**"With his signature clarity and brevity, the marketing maven presents memorable, practical advice for ... Read more

$40.13 AUD

**A Best Non-Fiction Book of 2024 from The Next Big Idea Book Club and National Bestseller.From Seth Godin, one of the world's most influential business thinkers and bestselling author of This is Marketing, comes an essential guide to thinking strategically in a complex, ever-changing world.**"With his signature clarity and brevity, the marketing maven presents memorable, practical advice for
... Read more
Audiobook

Think Big

Take Small Steps and Build the Future You Want

by Grace Lordan ...

Narrated by Grace Lordan ...

Unabridged

7 hours 35 min

Brought to you by Penguin.What are you doing today to make your dream future come true?We all have big ambitions for the future but those dreams only become reality if we do something towards them regularly. To achieve audacious goals, we need to take action and make small changes every day. We need to think big and act small.Drawing on cutting-edge research from behavioural science, Dr Grace ... Read more

$24.99 AUD

Brought to you by Penguin.What are you doing today to make your dream future come true?We all have big ambitions for the future but those dreams only become reality if we do something towards them regularly. To achieve audacious goals, we need to take action and make small changes every day. We need to think big and act small.Drawing on cutting-edge research from behavioural science, Dr Grace
... Read more
Audiobook

Easy Money

Cryptocurrency, Casino Capitalism, and the Golden Age of Fraud

by Ben McKenzie, Jacob Silverman ...

Narrated by Ben McKenzie ...

Unabridged

10 hours 33 min

A wildly entertaining debunking of cryptocurrency, one of the greatest frauds in history and on course for a spectacular crash.From a famous actor and an experienced journalist, a wildly entertaining debunking of cryptocurrency, one of the greatest frauds in history and on course for a spectacular crashAt the height of the pandemic, TV star Ben McKenzie (The O.C., Gotham) was the perfect mark for ... Read more

Was $37.99 AUD Now $33.99 AUD or Free with Kobo Plus

A wildly entertaining debunking of cryptocurrency, one of the greatest frauds in history and on course for a spectacular crash.From a famous actor and an experienced journalist, a wildly entertaining debunking of cryptocurrency, one of the greatest frauds in history and on course for a spectacular crashAt the height of the pandemic, TV star Ben McKenzie (The O.C., Gotham) was the perfect mark for
... Read more
Audiobook

AI Made Simple

How Artificial Intelligence Is Changing Your Life (Even If You Don’t Notice)

by Alessandro Totaro ...

Narrated by Digital Voice Maxwell G ...

Series Audiobook 1 - Living with AI – How Artificial Intelligence Transforms Your Life
Unabridged

1 hour 56 min

This audiobook is narrated by a digital voice.Artificial intelligence is no longer a sci-fi concept: it is already part of your daily life, often without you even realizing it. It decides what content you see online, suggests what to buy, influences your work, your studies, and even your everyday choices.AI Made Simple is the first volume in the series Living with AI – How Artificial Intelligence ... Read more

Was $5.99 AUD Now $4.99 AUD or Free with Kobo Plus

This audiobook is narrated by a digital voice.Artificial intelligence is no longer a sci-fi concept: it is already part of your daily life, often without you even realizing it. It decides what content you see online, suggests what to buy, influences your work, your studies, and even your everyday choices.AI Made Simple is the first volume in the series Living with AI – How Artificial Intelligence
... Read more
Audiobook

Uncopyable You

CREATE A PERSONAL BRAND THAT GETS PEOPLE TO KNOW YOU, LIKE YOU, TRUST YOU, AND REMEMBER YOU!

by Steve Miller, Kay Miller ...

Narrated by Steve Miller, Kay Miller ...

Series Audiobook 4 - Marketing and Sales Brand-Building Strategies that Work
Unabridged

3 hours 56 min

In Uncopyable YOU, authors Steve and Kay Miller bring to life the art and science of personal branding in a way that's never been done before. This transformative book is more than just a guide; it's a blueprint for creating a personal brand that is not only successful but also truly unforgettable.Inspired by iconic personal brands like Steve Jobs, the authors teach you to build a brand that ... Read more

$15.99 AUD or Free with Kobo Plus

In Uncopyable YOU, authors Steve and Kay Miller bring to life the art and science of personal branding in a way that's never been done before. This transformative book is more than just a guide; it's a blueprint for creating a personal brand that is not only successful but also truly unforgettable.Inspired by iconic personal brands like Steve Jobs, the authors teach you to build a brand that
... Read more
Audiobook

The Native Advertising Advantage

Build Authentic Content that Revolutionizes Digital Marketing and Drives Revenue Growth

by Mike Smith ...

Unabridged

5 hours 8 min

An industry insider reveals the next generation of marketing-and provides the insight you need to use it to beat the competitionOne of the hottest forms of advertising, native advertising is an extremely effective way to reach customers. Produced by marketers and featured alongside the main content, native advertising breaks down the traditional barrier between advertising and editorial. Industry ... Read more

$24.68 AUD

An industry insider reveals the next generation of marketing-and provides the insight you need to use it to beat the competitionOne of the hottest forms of advertising, native advertising is an extremely effective way to reach customers. Produced by marketers and featured alongside the main content, native advertising breaks down the traditional barrier between advertising and editorial. Industry
... Read more
Audiobook

ICONIC

How Organizations and Leaders Attain, Sustain, and Regain the Ultimate Level of Distinction

by Scott McKain ...

Narrated by Scott McKain ...

Unabridged

5 hours 14 min

Scott McKain, award-winning speaker and author, explains how to move beyond being distinctive and to take your brand and business to the next level, to become iconic by knowing your customer and audience and providing the Ultimate Customer Experience every time.What if merely “standing out” from your competition isn’t enough to take your brand and business to the highest level? How do you become ... Read more

$30.99 AUD

Scott McKain, award-winning speaker and author, explains how to move beyond being distinctive and to take your brand and business to the next level, to become iconic by knowing your customer and audience and providing the Ultimate Customer Experience every time.What if merely “standing out” from your competition isn’t enough to take your brand and business to the highest level? How do you become
... Read more
Audiobook

Comment l’Institution Formate l’Individu

by Eric Giegelmann ...

Narrated by Voix Numérique Fabien G ...

Series Audiobook 11 - Histoire, société et politique
Unabridged

2 hours 15 min

Ce livre audio est narré par une voix numérique.Sommes-nous vraiment libres de penser par nous-mêmes ?Depuis l’enfance, l’individu évolue dans un monde façonné par des institutions : école, religion, État, entreprise, médias, technologies... Toutes contribuent, souvent à notre insu, à définir ce que nous croyons, pensons et faisons.Ce livre propose une plongée lucide au cœur des mécanismes de ... Read more

$3.99 AUD or Free with Kobo Plus

Ce livre audio est narré par une voix numérique.Sommes-nous vraiment libres de penser par nous-mêmes ?Depuis l’enfance, l’individu évolue dans un monde façonné par des institutions : école, religion, État, entreprise, médias, technologies... Toutes contribuent, souvent à notre insu, à définir ce que nous croyons, pensons et faisons.Ce livre propose une plongée lucide au cœur des mécanismes de
... Read more
Audiobook

The Global Code

How a New Culture of Universal Values Is Reshaping Business and Marketing

by Clotaire Rapaille ...

Narrated by AI Voice ...

Unabridged

9 hours 8 min

This program is read by an AI-based synthesized voice.For decades, Clotaire Rapaille's work focused on how people's relationships with the most important concepts in their lives—love, health, and money, for instance—are guided by subconscious cultural messages. But recently, he has uncovered a new phenomenon: a "global unconscious," or core values and feelings that are consistent worldwide—the ... Read more

$41.99 AUD

This program is read by an AI-based synthesized voice.For decades, Clotaire Rapaille's work focused on how people's relationships with the most important concepts in their lives—love, health, and money, for instance—are guided by subconscious cultural messages. But recently, he has uncovered a new phenomenon: a "global unconscious," or core values and feelings that are consistent worldwide—the
... Read more
Audiobook

Act Now

How Successful Consultants Thrive During Chaos and Uncertainty

by Michael Zipursky ...

Narrated by Derek Denton ...

Unabridged

1 hour 13 min

In times of chaos and uncertainty, some freeze up or falter, but others rise up and prosper. When you’re struggling with doubt and fear, when your self-esteem and confidence are waning, this book provides a proven path for not only managing the chaos but thriving.In ACT NOW bestselling author and CEO of Consulting Success®, Michael Zipursky shares insights from industry experts Rita McGrath, Jill ... Read more

$15.99 AUD or Free with Kobo Plus

In times of chaos and uncertainty, some freeze up or falter, but others rise up and prosper. When you’re struggling with doubt and fear, when your self-esteem and confidence are waning, this book provides a proven path for not only managing the chaos but thriving.In ACT NOW bestselling author and CEO of Consulting Success®, Michael Zipursky shares insights from industry experts Rita McGrath, Jill
... Read more
Audiobook

Selling With Heart: Growing Your Business With Authenticity and Trust

by Kym Cousins ...

Narrated by Kym Cousins ...

Unabridged

5 hours 43 min

Today, more than ever, buyers are craving ‘human-to-human’ contact and the meaningful connections that have been lost in the big wide world of overly curated social media, and impersonal chat bots.This book is all about reclaiming that connection, by getting back to the basics of attracting and retaining loyal customers, being confident in your sales interactions, and creating a winning mindset ... Read more

$12.99 AUD or Free with Kobo Plus

Today, more than ever, buyers are craving ‘human-to-human’ contact and the meaningful connections that have been lost in the big wide world of overly curated social media, and impersonal chat bots.This book is all about reclaiming that connection, by getting back to the basics of attracting and retaining loyal customers, being confident in your sales interactions, and creating a winning mindset
... Read more
Audiobook

Без раздумий: Скрытые силы, заставляющие нас покупать

by Гарри Беквит ...

Narrated by Алексей Субботин ...

Unabridged

8 hours 19 min

О нас и о том, что движет нашим неосознанным выбором. Как правило, решение о покупке мы принимаем на уровне ощущений, иногда за считаные секунды, а потом логически подгоняем обоснование под принятое решение. Часто даже дорогие вещи мы покупаем, руководствуясь эмоциями, а не трезвым расчетом. Отвечая на множество неожиданных вопросов, книга помогает понять, как мастера маркетинга умело управляют ... Read more

$7.99 AUD or Free with Kobo Plus

О нас и о том, что движет нашим неосознанным выбором. Как правило, решение о покупке мы принимаем на уровне ощущений, иногда за считаные секунды, а потом логически подгоняем обоснование под принятое решение. Часто даже дорогие вещи мы покупаем, руководствуясь эмоциями, а не трезвым расчетом. Отвечая на множество неожиданных вопросов, книга помогает понять, как мастера маркетинга умело управляют
... Read more
Audiobook

Conversations That Sell

Collaborate with Buyers and Make Every Conversation Count

by Nancy Bleeke ...

Narrated by Rose Itzcovitz ...

Unabridged

6 hours 51 min

Today’s buyers want more from sales professionals than a simple consultation. What they’re hungry for are meaningful, collaborative conversations built on mutual value and trust, that result in a Win3...where they, the seller, and the organization, achieve a winning outcome.Conversations That Sell introduces sales professionals to the collaborative conversation skills they need to capture the ... Read more

$43.18 AUD

Today’s buyers want more from sales professionals than a simple consultation. What they’re hungry for are meaningful, collaborative conversations built on mutual value and trust, that result in a Win3...where they, the seller, and the organization, achieve a winning outcome.Conversations That Sell introduces sales professionals to the collaborative conversation skills they need to capture the
... Read more
Audiobook

100 Proven Ways to Acquire and Keep Clients for Life

The Path to Permanent Business Success

by C. Richard Weylman, Milton Pedraza ...

Narrated by Steve Menasche ...

Unabridged

4 hours 45 min

Elevate your client's experience and win more business. This is the first book to detail how professionals can acquire more clients and establish their lasting loyalty through the experience they provide. Many books are written on acquisition strategies, better customer service, or an elevated experience. But none gives the listener the step-by-step tactical strategies to make both acquisition and ... Read more

$20.05 AUD

Elevate your client's experience and win more business. This is the first book to detail how professionals can acquire more clients and establish their lasting loyalty through the experience they provide. Many books are written on acquisition strategies, better customer service, or an elevated experience. But none gives the listener the step-by-step tactical strategies to make both acquisition and
... Read more
Audiobook

Doughnut Economics

The must-read book that redefines economics for a world in crisis

by Kate Raworth ...

Narrated by Kate Raworth ...

Unabridged

10 hours 49 min

Brought to you by Penguin.Economics is broken. It has failed to predict, let alone prevent, financial crises that have shaken the foundations of our societies. Its outdated theories have permitted a world in which extreme poverty persists while the wealth of the super-rich grows year on year. And its blind spots have led to policies that are degrading the living world on a scale that threatens all ... Read more

$21.07 AUD

Brought to you by Penguin.Economics is broken. It has failed to predict, let alone prevent, financial crises that have shaken the foundations of our societies. Its outdated theories have permitted a world in which extreme poverty persists while the wealth of the super-rich grows year on year. And its blind spots have led to policies that are degrading the living world on a scale that threatens all
... Read more
Audiobook

The High Roller Experience

How Caesars and Other World-Class Companies Are Using Data to Create an Unforgettable Customer Experience

by David Norton ...

Unabridged

5 hours 19 min

The marketing guru of Caesars/Harrah’s shows how you can double-down and win with a proven data-driven approachWalking through Caesars in Las Vegas may seem like a dream-the lights are not too bright, the temperature is perfect, and everything is within your reach. But behind this “magical” experience is a carefully choreographed performance based on deep understanding and rigorous analysis of ... Read more

$24.68 AUD

The marketing guru of Caesars/Harrah’s shows how you can double-down and win with a proven data-driven approachWalking through Caesars in Las Vegas may seem like a dream-the lights are not too bright, the temperature is perfect, and everything is within your reach. But behind this “magical” experience is a carefully choreographed performance based on deep understanding and rigorous analysis of
... Read more
Audiobook

The Great Economists

How Their Ideas Can Help Us Today

by Linda Yueh ...

Narrated by Linda Yueh ...

Unabridged

14 hours 10 min

Penguin presents the audiobook edition of The Great Economists written and read by Linda Yueh.What can the ideas of history's greatest economists tell us about the most important issues of our time?Since the days of Adam Smith, economists have grappled with a series of familiar problems - but often their ideas are hard to digest, before we even try to apply them to today's issues. Linda Yueh is ... Read more

$21.07 AUD

Penguin presents the audiobook edition of The Great Economists written and read by Linda Yueh.What can the ideas of history's greatest economists tell us about the most important issues of our time?Since the days of Adam Smith, economists have grappled with a series of familiar problems - but often their ideas are hard to digest, before we even try to apply them to today's issues. Linda Yueh is
... Read more
Audiobook

Reimagining Capitalism

Shortlisted for the FT & McKinsey Business Book of the Year Award 2020

by Rebecca Henderson ...

Narrated by Lucinda Clare ...

Unabridged

10 hours 39 min

Brought to you by Penguin.Free market capitalism is one of humanity's greatest inventions, and the greatest source of prosperity the world has ever seen. But it's also on the verge of destroying the planet and destabilizing society in its single-minded pursuit of maximizing shareholder value.Rebecca Henderson, McArthur University Professor at Harvard University, argues for a new framework; one ... Read more

$24.90 AUD

Brought to you by Penguin.Free market capitalism is one of humanity's greatest inventions, and the greatest source of prosperity the world has ever seen. But it's also on the verge of destroying the planet and destabilizing society in its single-minded pursuit of maximizing shareholder value.Rebecca Henderson, McArthur University Professor at Harvard University, argues for a new framework; one
... Read more
Audiobook

Hidden YES, The

Decoding Consumer Psychology to Boost Sales in Finance and Insurance

by Matt Sucha ...

Narrated by Tim Morgan ...

Unabridged

5 hours 54 min

Why do customers hesitate or walk away even when the offer is great?How do you sell more without cutting prices or adding benefits?What are the three critical mistakes that ruin most sales efforts?The Hidden Yes takes you on a fascinating journey into the world of consumer psychology to reveal the answers.Packed with real-world case studies, this book shows you how to remove the invisible barriers ... Read more

$17.75 AUD or Free with Kobo Plus

Why do customers hesitate or walk away even when the offer is great?How do you sell more without cutting prices or adding benefits?What are the three critical mistakes that ruin most sales efforts?The Hidden Yes takes you on a fascinating journey into the world of consumer psychology to reveal the answers.Packed with real-world case studies, this book shows you how to remove the invisible barriers
... Read more

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Consumer Behaviour Audiobooks

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