Consumer Behaviour in Marketing & Sales & Business & Finance Audiobooks

Audiobook

Unreasonable Hospitality

The Remarkable Power of Giving People More Than They Expect - The New York Times Bestseller

by Will Guidara ...

Narrated by Will Guidara ...

Series series Unreasonable Hospitality
Unabridged

8 hours 37 min

**Brought to you by Penguin.Essential lessons in hospitality for every business, from the former co-owner of legendary restaurant Eleven Madison Park.**Will Guidara was twenty-six when he took the helm of Eleven Madison Park, a struggling two-star brasserie that had never quite lived up to its majestic room. Eleven years later, EMP was named the best restaurant in the world.How did Guidara pull ... Read more

$26.81 AUD

**Brought to you by Penguin.Essential lessons in hospitality for every business, from the former co-owner of legendary restaurant Eleven Madison Park.**Will Guidara was twenty-six when he took the helm of Eleven Madison Park, a struggling two-star brasserie that had never quite lived up to its majestic room. Eleven years later, EMP was named the best restaurant in the world.How did Guidara pull
... Read more
Audiobook

The Undoing Project

A Friendship that Changed the World

by Michael Lewis ...

Narrated by Dennis Boutsikaris ...

Unabridged

10 hours 17 min

Penguin presents the unabridged, downloadable, audiobook edition of The Undoing Project, by Michael Lewis, read by Dennis Boutsikaris.Daniel Kahneman and Amos Tversky met in war-torn 1960s Israel. Both were gifted young psychology professors: Kahneman a rootless son of holocaust survivors who saw the world as a problem to be solved; Tversky a voluble, instinctual blur of energy. In this ... Read more

$21.07 AUD

Penguin presents the unabridged, downloadable, audiobook edition of The Undoing Project, by Michael Lewis, read by Dennis Boutsikaris.Daniel Kahneman and Amos Tversky met in war-torn 1960s Israel. Both were gifted young psychology professors: Kahneman a rootless son of holocaust survivors who saw the world as a problem to be solved; Tversky a voluble, instinctual blur of energy. In this
... Read more
Audiobook

The Challenger Sale

How To Take Control of the Customer Conversation

by Matthew Dixon, Brent Adamson ...

Narrated by Matthew Dixon, Brent Adamson ...

Unabridged

5 hours 43 min

Brought to you by Penguin.THE INTERNATIONAL BESTSELLER: OVER HALF A MILLION COPIES SOLDMatthew Dixon and Brent Adamson share the secret to sales success: don't just build relationships with customers. Challenge them!What's the secret to sales success?If you're like most business leaders, you'd say it's fundamentally about relationships - and you'd be wrong. Matthew Dixon, Brent Adamson, and their ... Read more

$24.90 AUD

Brought to you by Penguin.THE INTERNATIONAL BESTSELLER: OVER HALF A MILLION COPIES SOLDMatthew Dixon and Brent Adamson share the secret to sales success: don't just build relationships with customers. Challenge them!What's the secret to sales success?If you're like most business leaders, you'd say it's fundamentally about relationships - and you'd be wrong. Matthew Dixon, Brent Adamson, and their
... Read more
Audiobook

Never Lose a Customer Again

Turn Any Sale into Lifelong Loyalty in 100 Days

by Joey Coleman ...

Narrated by Joey Coleman ...

Unabridged

9 hours 28 min

Award-winning speaker and business consultant Joey Coleman teaches audiences and companies all over the world how to turn a one-time purchaser into a lifelong customer.Coleman's theory of building customer loyalty isn't about focusing on marketing or closing the sale: It's about the First 100 Days® after the sale and the interactions the customer experiences.While new customers experience joy, ... Read more

$30.87 AUD

Award-winning speaker and business consultant Joey Coleman teaches audiences and companies all over the world how to turn a one-time purchaser into a lifelong customer.Coleman's theory of building customer loyalty isn't about focusing on marketing or closing the sale: It's about the First 100 Days® after the sale and the interactions the customer experiences.While new customers experience joy,
... Read more
Audiobook

The Scout Mindset

Why Some People See Things Clearly and Others Don't

by Julia Galef ...

Narrated by Julia Galef ...

Unabridged

6 hours 26 min

Winner of best smart thinking book 2022 (Business Book Awards)Guardian best books of 2021'Original, thought-provoking and a joy to read' Tim Harford'Highly recommended. It's not easy to become (more of) a scout, but it's hard not to be inspired by this book' Rutger BregmanWhen it comes to what we believe, humans see what they want to see. In other words, we have what Julia Galef call... ... Read more

$35.99 AUD

Winner of best smart thinking book 2022 (Business Book Awards)Guardian best books of 2021'Original, thought-provoking and a joy to read' Tim Harford'Highly recommended. It's not easy to become (more of) a scout, but it's hard not to be inspired by this book' Rutger BregmanWhen it comes to what we believe, humans see what they want to see. In other words, we have what Julia Galef call...
... Read more
Audiobook

This Is Strategy

Make Better Plans (Create a Strategy to Elevate Your Career, Community & Life)

by Seth Godin ...

Narrated by Seth Godin ...

Unabridged

9 hours 27 min

**A Best Non-Fiction Book of 2024 from The Next Big Idea Book Club and National Bestseller.From Seth Godin, one of the world's most influential business thinkers and bestselling author of This is Marketing, comes an essential guide to thinking strategically in a complex, ever-changing world.**"With his signature clarity and brevity, the marketing maven presents memorable, practical advice for ... Read more

$40.13 AUD

**A Best Non-Fiction Book of 2024 from The Next Big Idea Book Club and National Bestseller.From Seth Godin, one of the world's most influential business thinkers and bestselling author of This is Marketing, comes an essential guide to thinking strategically in a complex, ever-changing world.**"With his signature clarity and brevity, the marketing maven presents memorable, practical advice for
... Read more
Audiobook

Easy Money

Cryptocurrency, Casino Capitalism, and the Golden Age of Fraud

by Ben McKenzie, Jacob Silverman ...

Narrated by Ben McKenzie ...

Unabridged

10 hours 33 min

A wildly entertaining debunking of cryptocurrency, one of the greatest frauds in history and on course for a spectacular crash.From a famous actor and an experienced journalist, a wildly entertaining debunking of cryptocurrency, one of the greatest frauds in history and on course for a spectacular crashAt the height of the pandemic, TV star Ben McKenzie (The O.C., Gotham) was the perfect mark for ... Read more

Was $37.99 AUD Now $33.99 AUD or Free with Kobo Plus

A wildly entertaining debunking of cryptocurrency, one of the greatest frauds in history and on course for a spectacular crash.From a famous actor and an experienced journalist, a wildly entertaining debunking of cryptocurrency, one of the greatest frauds in history and on course for a spectacular crashAt the height of the pandemic, TV star Ben McKenzie (The O.C., Gotham) was the perfect mark for
... Read more
Audiobook

Think Big

Take Small Steps and Build the Future You Want

by Grace Lordan ...

Narrated by Grace Lordan ...

Unabridged

7 hours 35 min

Brought to you by Penguin.What are you doing today to make your dream future come true?We all have big ambitions for the future but those dreams only become reality if we do something towards them regularly. To achieve audacious goals, we need to take action and make small changes every day. We need to think big and act small.Drawing on cutting-edge research from behavioural science, Dr Grace ... Read more

$24.99 AUD

Brought to you by Penguin.What are you doing today to make your dream future come true?We all have big ambitions for the future but those dreams only become reality if we do something towards them regularly. To achieve audacious goals, we need to take action and make small changes every day. We need to think big and act small.Drawing on cutting-edge research from behavioural science, Dr Grace
... Read more
Audiobook

How to Save a Small Fortune - And The Planet

A Guide to Smart, Sustainable Spending Beyond COVID-19

by R.A. Dalkey ...

Narrated by R.A. Dalkey ...

Series Audiobook 19 - The Thrills of Thrift
Unabridged

2 hours 41 min

There has never been a better time for us to start taking saving seriously.Our hyper-meritocratic world has long glorified the notion of constantly earning more in order to fuel victory in some futile race to lifestyle and possessions. And so the careful saver was always the subject of ridicule.Then along came COVID-19. Jobs disappeared overnight, and those who kept theirs could forget about pay ... Read more

$12.99 AUD or Free with Kobo Plus

There has never been a better time for us to start taking saving seriously.Our hyper-meritocratic world has long glorified the notion of constantly earning more in order to fuel victory in some futile race to lifestyle and possessions. And so the careful saver was always the subject of ridicule.Then along came COVID-19. Jobs disappeared overnight, and those who kept theirs could forget about pay
... Read more
Audiobook

AI Simple

Cómo la Inteligencia Artificial Está Cambiando Tu Vida (aunque no te des cuenta)

by Alessandro Totaro ...

Narrated by Voz Digital Santiago G ...

Series Audiobook 1 - Vivir con la IA – Cómo la inteligencia artificial transforma tu vida
Unabridged

2 hours 14 min

Este audiolibro está narrado por una voz digital.La inteligencia artificial ya no es un concepto sacado de una película de ciencia ficción: está en tu vida cada día, aunque no lo notes. Decide qué contenidos ves en línea, sugiere qué comprar, influye en tu trabajo, en tus estudios e incluso en tus decisiones cotidianas.“IA Simple” es el primer volumen de la serie Vivir con la IA – Cómo la ... Read more

Was $5.99 AUD Now $4.99 AUD or Free with Kobo Plus

Este audiolibro está narrado por una voz digital.La inteligencia artificial ya no es un concepto sacado de una película de ciencia ficción: está en tu vida cada día, aunque no lo notes. Decide qué contenidos ves en línea, sugiere qué comprar, influye en tu trabajo, en tus estudios e incluso en tus decisiones cotidianas.“IA Simple” es el primer volumen de la serie Vivir con la IA – Cómo la
... Read more
Audiobook

Perception

Take Charge of How Others View Your Brand, Become Irresistible, and Make a Bigger Impact

by Franziska Iseli, Christo Hall ...

Narrated by Dan Culhane ...

Unabridged

3 hours 51 min

Sure, being the best sounds great. But simply being the best is no longer enough to position you at the front of the pack. You also need to be perceived as being the best.And that's why Perception is so important.With this book, authors Franziska Iseli and Christo Hall show you how to harness the power of perception to achieve success - whether you are leading a small business, trying to climb the ... Read more

$18.99 AUD or Free with Kobo Plus

Sure, being the best sounds great. But simply being the best is no longer enough to position you at the front of the pack. You also need to be perceived as being the best.And that's why Perception is so important.With this book, authors Franziska Iseli and Christo Hall show you how to harness the power of perception to achieve success - whether you are leading a small business, trying to climb the
... Read more
Audiobook

Love People, Use Things

Because the Opposite Never Works

by Joshua Fields Millburn, Ryan Nicodemus ...

Narrated by Joshua Fields Millburn, Ryan Nicodemus ...

Unabridged

9 hours 48 min

'The Minimalists show you how to disconnect from our conditioned material state and reconnect to our true essence: love people and use things. This is not a book about how to live with less, but about how to live more deeply and more fully.' - Jay Shetty, number-one New York Times best-selling author of Think Like a MonkAs seen on the Netflix documentaries Minimalism and Less Is NowHow might your ... Read more

$34.99 AUD

'The Minimalists show you how to disconnect from our conditioned material state and reconnect to our true essence: love people and use things. This is not a book about how to live with less, but about how to live more deeply and more fully.' - Jay Shetty, number-one New York Times best-selling author of Think Like a MonkAs seen on the Netflix documentaries Minimalism and Less Is NowHow might your
... Read more
Audiobook

The Algebra of Happiness

The pursuit of success, love and what it all means

by Scott Galloway ...

Narrated by Scott Galloway ...

Unabridged

3 hours 35 min

Penguin presents the audiobook edition of The Algebra of Happiness, written and read by Scott Galloway.From the New York Times bestselling author, a provocative book of hard-won wisdom for achieving a fulfilling career and life.- How can you have a meaningful career, not just a lucrative one?- Is a work/life balance really possible?- What does it take to make a long-term relationship succeed?- ... Read more

$17.24 AUD

Penguin presents the audiobook edition of The Algebra of Happiness, written and read by Scott Galloway.From the New York Times bestselling author, a provocative book of hard-won wisdom for achieving a fulfilling career and life.- How can you have a meaningful career, not just a lucrative one?- Is a work/life balance really possible?- What does it take to make a long-term relationship succeed?-
... Read more
Audiobook

Generation AI

Why Generation Alpha and the Age Of AI Will Change Everything

by Matt Britton ...

Narrated by Jonathan Strait ...

Unabridged

6 hours 39 min

A clear, practical guidebook to being a parent and professional in a world transformed by AIIn Generation AI, lifelong entrepreneur, futurist, and consumer trend expert Matt Britton explores how artificial intelligence is reshaping society, from consumer behavior to education, work, relationships, and health. As the first generation born into an AI-enabled world, Generation Alpha will experience a ... Read more

$30.85 AUD

A clear, practical guidebook to being a parent and professional in a world transformed by AIIn Generation AI, lifelong entrepreneur, futurist, and consumer trend expert Matt Britton explores how artificial intelligence is reshaping society, from consumer behavior to education, work, relationships, and health. As the first generation born into an AI-enabled world, Generation Alpha will experience a
... Read more
Audiobook

Bazaar Ki Keemat

by Vivek Kaul ...

Narrated by Vivek Kaul ...

Series Audiobook 3 - Economics, Ek Prem Katha
Unabridged

31 min

सुपर मार्केट से क्यों हमें सब कुछ आसानी से मिल जाता है? क्यों आपकी पड़ोस की दुकान से आपको सामान खरीदना चाहिए? क्यों घर में ब्रेड बनाने की बजाय बाज़ार से खरीदना अक्लमंदी का काम है? जानिये बाज़ार के इस पूरे समीकरण को इस एपिसोड में. ... Read more

Was $5.99 AUD Now $4.99 AUD

सुपर मार्केट से क्यों हमें सब कुछ आसानी से मिल जाता है? क्यों आपकी पड़ोस की दुकान से आपको सामान खरीदना चाहिए? क्यों घर में ब्रेड बनाने की बजाय बाज़ार से खरीदना अक्लमंदी का काम है? जानिये बाज़ार के इस पूरे समीकरण को इस एपिसोड में.
... Read more
Audiobook

The Effortless Experience

Conquering the New Battleground for Customer Loyalty

by Matthew Dixon, Nick Toman, Rick DeLisi ...

Narrated by Matthew Dixon, Nick Toman, Rick DeLisi ...

Unabridged

6 hours 37 min

Everyone knows that the best way to create customer loyalty is with service so good, so over the top, that it surprises and delights. But what if everyone is wrong?In their acclaimed bestseller The Challenger Sale, Matthew Dixon and his colleagues at CEB busted many longstanding myths about sales. Now they’ve turned their research and analysis to a new vital business subject—customer loyalty—with ... Read more

$27.01 AUD

Everyone knows that the best way to create customer loyalty is with service so good, so over the top, that it surprises and delights. But what if everyone is wrong?In their acclaimed bestseller The Challenger Sale, Matthew Dixon and his colleagues at CEB busted many longstanding myths about sales. Now they’ve turned their research and analysis to a new vital business subject—customer loyalty—with
... Read more
Audiobook

The Things We Love

How Our Passions Connect Us and Make Us Who We Are

by Aaron Ahuvia, PhD ...

Narrated by Steven Jay Cohen ...

Unabridged

8 hours 26 min

A revealing investigation of the secret, tangled emotional relationships people have with things—drawing on cutting-edge findings from the fields of psychology, neuroscience, and marketing.Books, baseball cards, ceramic figurines, art, iPhones, clothing, cars, music, dolls, furniture, and even nature itself. If you're like most people, at some point in your life you've found yourself indulging in ... Read more

$36.99 AUD

A revealing investigation of the secret, tangled emotional relationships people have with things—drawing on cutting-edge findings from the fields of psychology, neuroscience, and marketing.Books, baseball cards, ceramic figurines, art, iPhones, clothing, cars, music, dolls, furniture, and even nature itself. If you're like most people, at some point in your life you've found yourself indulging in
... Read more
Audiobook

The Automatic Customer

Creating a Subscription Business in Any Industry

by John Warrillow ...

Narrated by Don Hagen ...

Unabridged

5 hours 14 min

Brought to you by Penguin.In The Automatic Customer, John Warrillow provides the essential blueprint for turning your customers into subscribersThe lifeblood of your business is repeat customers. But customers can be fickle, markets shift and competitors are ruthless. So how do you ensure a steady flow of business? The secret - no matter what industry you're in - is finding and keeping automatic ... Read more

$17.24 AUD

Brought to you by Penguin.In The Automatic Customer, John Warrillow provides the essential blueprint for turning your customers into subscribersThe lifeblood of your business is repeat customers. But customers can be fickle, markets shift and competitors are ruthless. So how do you ensure a steady flow of business? The secret - no matter what industry you're in - is finding and keeping automatic
... Read more
Audiobook

Buyer Aware

Harnessing Our Consumer Power for a Safe, Fair, and Transparent Marketplace

by Marta L. Tellado ...

Narrated by Molly Parker Myers ...

Unabridged

9 hours 13 min

In an era of deregulation when consumers have never been more vulnerable to corporate surveillance, unsafe food, and dangerously faulty products, the president and CEO of Consumer Reports gives us a playbook to put the power back in our hands.You've been getting ripped off.The rules that have protected consumers for decades are failing. Companies are spying on us. Many of the products we once ... Read more

$41.99 AUD

In an era of deregulation when consumers have never been more vulnerable to corporate surveillance, unsafe food, and dangerously faulty products, the president and CEO of Consumer Reports gives us a playbook to put the power back in our hands.You've been getting ripped off.The rules that have protected consumers for decades are failing. Companies are spying on us. Many of the products we once
... Read more
Audiobook

Biointeligencia Estratégica

Etología Económica, Generador de Modelo de Negocio y Biología Conductual en la toma de decisiones.

by Juan Carlos Chávez, Carlos Chávez ...

Narrated by José Manuel Vieira ...

Unabridged

7 hours 45 min

“Un manifiesto de las enseñanzas de dos profesores y consultores maravillosos que han ganado su reputación haciendo sencillo y práctico lo que puede parecer complicado. Este libro es un manual de instrucción fundamental que recomiendo a todo líder, comunicador y profesional.” - RODRIGO RIVEROLL, Director General de Sports World y ex-Director General de Starbucks, Domino's Pizza y Elektra.“Pasajes ... Read more

$20.26 AUD or Free with Kobo Plus

“Un manifiesto de las enseñanzas de dos profesores y consultores maravillosos que han ganado su reputación haciendo sencillo y práctico lo que puede parecer complicado. Este libro es un manual de instrucción fundamental que recomiendo a todo líder, comunicador y profesional.” - RODRIGO RIVEROLL, Director General de Sports World y ex-Director General de Starbucks, Domino's Pizza y Elektra.“Pasajes
... Read more
Audiobook

Obviously Awesome

How to Nail Product Positioning so Customers Get It, Buy It, Love It

by April Dunford ...

Narrated by April Dunford ...

Unabridged

3 hours 31 min

You know your product is awesome—but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn’t a matter of following trends, comparing yourself to the competition or trying to attract the widest customer base.So what is it? April Dunford, positioning guru and tech exec, will enlighten you.Her new book, Obviously Awesome, ... Read more

$7.99 AUD

You know your product is awesome—but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn’t a matter of following trends, comparing yourself to the competition or trying to attract the widest customer base.So what is it? April Dunford, positioning guru and tech exec, will enlighten you.Her new book, Obviously Awesome,
... Read more
Audiobook

Decoding Consumer Choices: Advanced Strategies for Analyzing and Influencing Buying Patterns

by Jewell Mcfarland ...

Narrated by Digital Voice Matt G ...

Unabridged

3 hours 19 min

This audiobook is narrated by a digital voice.Unveil the intricate world of consumer behavior with this comprehensive guide. Discover advanced strategies for analyzing and influencing buying patterns. Understand the psychological, social, and cultural factors that drive consumer choices, empowering you to craft effective marketing campaigns.Explore a wealth of research-backed insights, including ... Read more

Was $7.99 AUD Now $6.99 AUD or Free with Kobo Plus

This audiobook is narrated by a digital voice.Unveil the intricate world of consumer behavior with this comprehensive guide. Discover advanced strategies for analyzing and influencing buying patterns. Understand the psychological, social, and cultural factors that drive consumer choices, empowering you to craft effective marketing campaigns.Explore a wealth of research-backed insights, including
... Read more
Audiobook

Create Addictive Products That Keep Users Coming Back

"Elevate your product creation! Discover engaging audio lessons that keep users hooked and coming back for more."

by Reid Alistair ...

Narrated by Nick Porter ...

Unabridged

2 hours 4 min

Create Addictive Products That Keep Users Coming Back⭐⭐ A Simplified Guide & Explanations Included ⭐⭐Are you eager to advance your career and deepen your understanding of how to create products that users adore and frequently return to?Searching for a detailed guide that encompasses everything you need to master the art of product creation and user engagement?Your quest ends here!</s... ... Read more

$11.65 AUD or Free with Kobo Plus

Create Addictive Products That Keep Users Coming Back⭐⭐ A Simplified Guide & Explanations Included ⭐⭐Are you eager to advance your career and deepen your understanding of how to create products that users adore and frequently return to?Searching for a detailed guide that encompasses everything you need to master the art of product creation and user engagement?Your quest ends here!</s...
... Read more
Audiobook

What to Ask

How to Learn What Customers Need but Don't Tell You

by Andrea Olson ...

Narrated by Rachel Perry ...

Unabridged

4 hours 53 min

Does capturing customer feedback feel like a pointless exercise?No matter the number of surveys, interviews, or studies conducted, we regularly fail to uncover those gems needed to make our organization stand out. It's no surprise given that "expert" guidance states the obvious, like "Ask open-ended questions," "Identify patterns," or "Extract insights." What's needed is a way to discover what we ... Read more

$30.85 AUD

Does capturing customer feedback feel like a pointless exercise?No matter the number of surveys, interviews, or studies conducted, we regularly fail to uncover those gems needed to make our organization stand out. It's no surprise given that "expert" guidance states the obvious, like "Ask open-ended questions," "Identify patterns," or "Extract insights." What's needed is a way to discover what we
... Read more

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