Consumer Behaviour in Marketing & Sales & Business & Finance Audiobooks

Audiobook

Audiobook

Influence, New and Expanded

The Psychology of Persuasion

by Robert B. Cialdini ...

Narrated by Robert B. Cialdini ...

Unabridged

20 hours 43 min

The foundational and wildly popular go-to resource for influence and persuasion—a renowned international bestseller, with over 5 million copies sold—now revised adding: new research, new insights, new examples, and online applications.In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of ... Read more

$57.99 AUD

The foundational and wildly popular go-to resource for influence and persuasion—a renowned international bestseller, with over 5 million copies sold—now revised adding: new research, new insights, new examples, and online applications.In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of
... Read more
Audiobook

Audiobook

Unreasonable Hospitality

The Remarkable Power of Giving People More Than They Expect - The New York Times Bestseller

by Will Guidara ...

Narrated by Will Guidara ...

Series series Unreasonable Hospitality
Unabridged

8 hours 37 min

**Brought to you by Penguin.Essential lessons in hospitality for every business, from the former co-owner of legendary restaurant Eleven Madison Park.**Will Guidara was twenty-six when he took the helm of Eleven Madison Park, a struggling two-star brasserie that had never quite lived up to its majestic room. Eleven years later, EMP was named the best restaurant in the world.How did Guidara pull ... Read more

$26.25 AUD

**Brought to you by Penguin.Essential lessons in hospitality for every business, from the former co-owner of legendary restaurant Eleven Madison Park.**Will Guidara was twenty-six when he took the helm of Eleven Madison Park, a struggling two-star brasserie that had never quite lived up to its majestic room. Eleven years later, EMP was named the best restaurant in the world.How did Guidara pull
... Read more
Audiobook

Audiobook

The JOLT Effect

How High Performers Overcome Customer Indecision

by Matthew Dixon, Ted McKenna ...

Narrated by Matthew Dixon, Ted McKenna ...

Unabridged

5 hours 47 min

From the bestselling co-author of The Challenger Sale, a paradigm-shattering approach to overcoming customer indecision and closing more salesIn sales, the worst thing you can hear from a customer isn’t “no.” It’s “I need to think about it.” When this happens, deeply entrenched business advice says to double down on your efforts to sell a buyer on all the ways they might win by choosing you and ... Read more

$26.89 AUD

From the bestselling co-author of The Challenger Sale, a paradigm-shattering approach to overcoming customer indecision and closing more salesIn sales, the worst thing you can hear from a customer isn’t “no.” It’s “I need to think about it.” When this happens, deeply entrenched business advice says to double down on your efforts to sell a buyer on all the ways they might win by choosing you and
... Read more
Audiobook

Audiobook

This Is Strategy

Make Better Plans (Create a Strategy to Elevate Your Career, Community & Life)

by Seth Godin ...

Narrated by Seth Godin ...

Unabridged

9 hours 27 min

**A Best Non-Fiction Book of 2024 from The Next Big Idea Book Club and National Bestseller.From Seth Godin, one of the world's most influential business thinkers and bestselling author of This is Marketing, comes an essential guide to thinking strategically in a complex, ever-changing world.**"With his signature clarity and brevity, the marketing maven presents memorable, practical advice for ... Read more

$39.95 AUD

**A Best Non-Fiction Book of 2024 from The Next Big Idea Book Club and National Bestseller.From Seth Godin, one of the world's most influential business thinkers and bestselling author of This is Marketing, comes an essential guide to thinking strategically in a complex, ever-changing world.**"With his signature clarity and brevity, the marketing maven presents memorable, practical advice for
... Read more
Audiobook

Audiobook

Create Addictive Products That Keep Users Coming Back

"Elevate your product creation! Discover engaging audio lessons that keep users hooked and coming back for more."

by Reid Alistair ...

Narrated by Nick Porter ...

Unabridged

2 hours 4 min

Create Addictive Products That Keep Users Coming Back⭐⭐ A Simplified Guide & Explanations Included ⭐⭐Are you eager to advance your career and deepen your understanding of how to create products that users adore and frequently return to?Searching for a detailed guide that encompasses everything you need to master the art of product creation and user engagement?Your quest ends here!</s... ... Read more

$11.60 AUD or Free with Kobo Plus

Create Addictive Products That Keep Users Coming Back⭐⭐ A Simplified Guide & Explanations Included ⭐⭐Are you eager to advance your career and deepen your understanding of how to create products that users adore and frequently return to?Searching for a detailed guide that encompasses everything you need to master the art of product creation and user engagement?Your quest ends here!</s...
... Read more
Audiobook

Audiobook

Avoiding the Pitfalls of Impulse Buying

by Jez Grimes ...

Narrated by Jez Grimes ...

Unabridged

2 hours 5 min

In a world where temptation is just a click away, impulse buying has become a daily battle for many of us. Avoiding the Pitfalls of Impulse Buying by Jez Grimes is a practical guide to understanding and overcoming the urges that drive us to make spontaneous purchases we often regret. With insight into the psychology of spending, real-life examples, and actionable strategies, this book helps ... Read more

$12.83 AUD or Free with Kobo Plus

In a world where temptation is just a click away, impulse buying has become a daily battle for many of us. Avoiding the Pitfalls of Impulse Buying by Jez Grimes is a practical guide to understanding and overcoming the urges that drive us to make spontaneous purchases we often regret. With insight into the psychology of spending, real-life examples, and actionable strategies, this book helps
... Read more
Audiobook

Audiobook

Product-Led Onboarding: How to Turn New Users Into Lifelong Customers

by Ramli John ...

Narrated by Ramli John ...

Unabridged

3 hours 16 min

"Product-Led Onboarding is a must-read for anyone embarking on the critical activity of improving their user onboarding." - Sean Ellis, Founder of GrowthHackers.com and Author of Hacking Growth"Product-Led Onboarding provides a detailed, practical, how-to guide to crafting the perfect user onboarding experience." Nir Eyal, author of Hooked / IndistractableJust like dating, your company's growth ... Read more

$12.64 AUD or Free with Kobo Plus

"Product-Led Onboarding is a must-read for anyone embarking on the critical activity of improving their user onboarding." - Sean Ellis, Founder of GrowthHackers.com and Author of Hacking Growth"Product-Led Onboarding provides a detailed, practical, how-to guide to crafting the perfect user onboarding experience." Nir Eyal, author of Hooked / IndistractableJust like dating, your company's growth
... Read more
Audiobook

Audiobook

The Inner Game of Selling

Discovering the Hidden Forces that Determine Your Success

by Ron Willingham ...

Narrated by Ron Willingham ...

Abridged

2 hours 17 min

Selling is 85% emotional and 15% logical.Forget everything you've been taught about selling -- forget the hardsell, forget negotiation strategies, forget those closing techniques. In The Inner Game of Selling, Ron Willingham debunks the familiar myths about "sales skills," showing that those tired methods are too shallow and manipulative to do anything but alienate potential customers and drain ... Read more

$23.03 AUD

Selling is 85% emotional and 15% logical.Forget everything you've been taught about selling -- forget the hardsell, forget negotiation strategies, forget those closing techniques. In The Inner Game of Selling, Ron Willingham debunks the familiar myths about "sales skills," showing that those tired methods are too shallow and manipulative to do anything but alienate potential customers and drain
... Read more
Audiobook

Audiobook

May Contain Lies

How Stories, Statistics and Studies Exploit Our Biases - And What We Can Do About It

by Alex Edmans ...

Narrated by Alex Edmans ...

Unabridged

8 hours 33 min

Brought to you by Penguin.A ground-breaking book that reveals why our human biases affect the way we receive and interpret information, with practical suggestions for how to think more criticallyOur lives are minefields of misinformation. Stories, statistics and studies are everywhere, allowing people to find evidence to support whatever position they want. Many of these sources are flawed, yet by ... Read more

$26.25 AUD

Brought to you by Penguin.A ground-breaking book that reveals why our human biases affect the way we receive and interpret information, with practical suggestions for how to think more criticallyOur lives are minefields of misinformation. Stories, statistics and studies are everywhere, allowing people to find evidence to support whatever position they want. Many of these sources are flawed, yet by
... Read more
Audiobook

Audiobook

Sell Without Selling Out

A Guide to Success on Your Own Terms

by Andy Paul ...

Narrated by Andy Paul ...

Unabridged

3 hours 3 min

Forget everything you learned about selling.Persuasion is not a sales skill—it’s a blunt instrument of last resort that sellers use when they don’t know how to influence the choices their buyers make. It’s the weapon of choice for mindless, uninspired sellers: the sales zombies who have stopped learning and stopped improving. Wouldn’t you rather learn how to master the art of selling in, by ... Read more

$24.57 AUD

Forget everything you learned about selling.Persuasion is not a sales skill—it’s a blunt instrument of last resort that sellers use when they don’t know how to influence the choices their buyers make. It’s the weapon of choice for mindless, uninspired sellers: the sales zombies who have stopped learning and stopped improving. Wouldn’t you rather learn how to master the art of selling in, by
... Read more
Audiobook

Audiobook

How to Build a Billion Dollar App

Discover the secrets of the most successful entrepreneurs of our time

by George Berkowski ...

Narrated by Christopher Ragland ...

Unabridged

12 hours 5 min

THE ULTIMATE GUIDE TO BUILDING AN APP-BASED BUSINESS'A must read for anyone who wants to start a mobile app business' Riccardo Zacconi, founder and CEO King Digital (maker of Candy Crush Saga)'A fascinating deep dive into the world of billion-dollar apps. Essential reading for anyone trying to build the next must-have app' Michael Acton Smith, Founder and CEO, Mind CandyApps have changed the way ... Read more

$35.99 AUD

THE ULTIMATE GUIDE TO BUILDING AN APP-BASED BUSINESS'A must read for anyone who wants to start a mobile app business' Riccardo Zacconi, founder and CEO King Digital (maker of Candy Crush Saga)'A fascinating deep dive into the world of billion-dollar apps. Essential reading for anyone trying to build the next must-have app' Michael Acton Smith, Founder and CEO, Mind CandyApps have changed the way
... Read more
Audiobook

Audiobook

Jytte fra Marketing er desværre gået for i dag

Sådan bruger du adfærdsdesign til at skabe forandringer i den virkelige verden

by Morten Münster, Helle Harder ...

Narrated by Morten Rønnelund ...

Series Audiobook 1 - Jytte-serien
Unabridged

7 hours 29 min

Barack Obama brugte det som sin hemmelige konkurrencefordel til at vinde to valg. Virksomheder som Google, Amazon og Novo Nordisk bruger det til at skabe innovation, øge compliance, forbedre arbejdsmiljøet og sælge flere produkter. Og succesfulde ledergrupper i C20-indekset er begyndt at bruge det som deres foretrukne strategiske greb.Men hvad er det for en indsigt, der her er tale om? Svaret er ... Read more

$26.13 AUD

Barack Obama brugte det som sin hemmelige konkurrencefordel til at vinde to valg. Virksomheder som Google, Amazon og Novo Nordisk bruger det til at skabe innovation, øge compliance, forbedre arbejdsmiljøet og sælge flere produkter. Og succesfulde ledergrupper i C20-indekset er begyndt at bruge det som deres foretrukne strategiske greb.Men hvad er det for en indsigt, der her er tale om? Svaret er
... Read more
Audiobook

Audiobook

Den lille guide til penge, krak & bobler

by Martin Mygind ...

Narrated by Marie Mondrup ...

Unabridged

3 hours 43 min

Hvad er penge, hvor kommer de fra, og hvorfor har vi dem? Tre spørgsmål, som besvares gennem en fortælling om magthavere, guldgravere og de tidligste stammefolk. Med afsæt i menneskelig natur fortælles den glemte historie om penge og samfundets økonomiske sammenhænge.I ”Den lille guide til penge, krak og bobler” fortæller økonom Martin Mygind om markedets dynamikker og forklarer, hvorfor ... Read more

$17.20 AUD

Hvad er penge, hvor kommer de fra, og hvorfor har vi dem? Tre spørgsmål, som besvares gennem en fortælling om magthavere, guldgravere og de tidligste stammefolk. Med afsæt i menneskelig natur fortælles den glemte historie om penge og samfundets økonomiske sammenhænge.I ”Den lille guide til penge, krak og bobler” fortæller økonom Martin Mygind om markedets dynamikker og forklarer, hvorfor
... Read more
Audiobook

Audiobook

Behavioral Sciences in Business: Practical Psychology, Data, and Design to Influence Decisions, Build Better Products, and Create High-Performing Teams

by Christopher Hale ...

Narrated by Christopher Hale ...

Unabridged

2 hours 10 min

Master behavioral economics and business psychology to stop guessing and predict how people actually decide. Forget the myth of the perfectly rational actor; real human decision-making is messy, emotional, and driven by hidden cognitive biases. By understanding these mental shortcuts, you can ethically influence the marketplace and your own workplace.Whether commuting to lead a complex change ... Read more

$15.35 AUD or Free with Kobo Plus

Master behavioral economics and business psychology to stop guessing and predict how people actually decide. Forget the myth of the perfectly rational actor; real human decision-making is messy, emotional, and driven by hidden cognitive biases. By understanding these mental shortcuts, you can ethically influence the marketplace and your own workplace.Whether commuting to lead a complex change
... Read more
Audiobook

Audiobook

Sweat Equity

Inside the New Economy of Mind and Body

by Jason Kelly ...

Narrated by Eric Martin ...

Unabridged

9 hours 29 min

Sweat Equity goes inside the multi-billion-dollar trend toward endurance sports and fitness to discover who's driving it, who's paying for it, and who's profiting. Bloomberg's Jason Kelly profiles the participants, entrepreneurs, and investors at the center of this movement, exploring this phenomenon in which a surge of people—led by the most affluent—are becoming increasingly obsessed with ... Read more

$32.25 AUD or Free with Kobo Plus

Sweat Equity goes inside the multi-billion-dollar trend toward endurance sports and fitness to discover who's driving it, who's paying for it, and who's profiting. Bloomberg's Jason Kelly profiles the participants, entrepreneurs, and investors at the center of this movement, exploring this phenomenon in which a surge of people—led by the most affluent—are becoming increasingly obsessed with
... Read more
Audiobook

Audiobook

Cloudmoney

Cash, Cards, Crypto and the War for our Wallets

by Brett Scott ...

Narrated by Coleman Pedigo ...

Unabridged

8 hours 23 min

Brought to you by Penguin.The reach of corporations into our lives via cards and apps has never been greater; many of us rarely use cash these days. But what we're told is a natural and inevitable move is the work of powerful interests. And the great battle of our time is the battle for ownership of the digital footprints that make up our lives.In Cloudmoney, Brett Scott tells an urgent and ... Read more

$24.37 AUD

Brought to you by Penguin.The reach of corporations into our lives via cards and apps has never been greater; many of us rarely use cash these days. But what we're told is a natural and inevitable move is the work of powerful interests. And the great battle of our time is the battle for ownership of the digital footprints that make up our lives.In Cloudmoney, Brett Scott tells an urgent and
... Read more
Audiobook

Audiobook

Giv din teenager gode pengevaner

by Anne Juel Jørgensen ...

Narrated by Katrine Bach ...

Unabridged

3 hours 41 min

Er du usikker på, hvordan du skal tale med din teenager om penge og forbrug, og hvilke regler du skal sætte?I denne bog giver børne- og pengeekspert Anne Juel Jørgensen konkrete råd til, hvordan du som forælder kan hjælpe din teenager med at opbygge gode pengevaner.Hun fortæller om alle de muligheder og udfordringer der er, når man som ung skal håndtere økonomi og forbrug. Om lommepengemodeller, ... Read more

$39.19 AUD

Er du usikker på, hvordan du skal tale med din teenager om penge og forbrug, og hvilke regler du skal sætte?I denne bog giver børne- og pengeekspert Anne Juel Jørgensen konkrete råd til, hvordan du som forælder kan hjælpe din teenager med at opbygge gode pengevaner.Hun fortæller om alle de muligheder og udfordringer der er, når man som ung skal håndtere økonomi og forbrug. Om lommepengemodeller,
... Read more
Audiobook

Audiobook

See the World of Marketing: A Fresh Perspective Awaits

Dive into Marketing Insights! Experience engaging audio lessons for enhanced success in this dynamic field.

by Percival Waverly ...

Narrated by Nick Porter ...

Unabridged

2 hours 32 min

"See the World of Marketing: A Fresh Perspective Awaits"Are you eager to advance your career in marketing and solidify your understanding by exploring cutting-edge concepts?Looking for a guide that offers all the tools you need to transform your marketing strategies?Your search ends here!This guide serves as your ultimate companion for deepening your marketing knowledge, applying new skills,... ... Read more

$9.56 AUD or Free with Kobo Plus

"See the World of Marketing: A Fresh Perspective Awaits"Are you eager to advance your career in marketing and solidify your understanding by exploring cutting-edge concepts?Looking for a guide that offers all the tools you need to transform your marketing strategies?Your search ends here!This guide serves as your ultimate companion for deepening your marketing knowledge, applying new skills,...
... Read more
Audiobook

Audiobook

Your Shopping Superpower

Follow Your Values and Better Your World One Purchase at a Time

by Diane Osgood, PhD ...

Narrated by Andrea Gallo ...

Unabridged

8 hours 2 min

Your Shopping Superpower provides an insightful guide and strategies for shoppers to align the contents in their carts with their personal values.Are there harmful toxins in your food and body care? Who makes the products you purchase and under what conditions? What impact does the production of these items have on the environment? If 70% of the U.S. economy is driven by consumer spending, then ... Read more

$32.25 AUD or Free with Kobo Plus

Your Shopping Superpower provides an insightful guide and strategies for shoppers to align the contents in their carts with their personal values.Are there harmful toxins in your food and body care? Who makes the products you purchase and under what conditions? What impact does the production of these items have on the environment? If 70% of the U.S. economy is driven by consumer spending, then
... Read more
Audiobook

Audiobook

What to Ask

How to Learn What Customers Need but Don't Tell You

by Andrea Olson ...

Narrated by Rachel Perry ...

Unabridged

4 hours 53 min

Does capturing customer feedback feel like a pointless exercise?No matter the number of surveys, interviews, or studies conducted, we regularly fail to uncover those gems needed to make our organization stand out. It's no surprise given that "expert" guidance states the obvious, like "Ask open-ended questions," "Identify patterns," or "Extract insights." What's needed is a way to discover what we ... Read more

Was $30.99 AUD Now $24.57 AUD or Free with Kobo Plus

Does capturing customer feedback feel like a pointless exercise?No matter the number of surveys, interviews, or studies conducted, we regularly fail to uncover those gems needed to make our organization stand out. It's no surprise given that "expert" guidance states the obvious, like "Ask open-ended questions," "Identify patterns," or "Extract insights." What's needed is a way to discover what we
... Read more
Audiobook

Audiobook

Tax Aur Kala Dhan

by Vivek Kaul ...

Narrated by Vivek Kaul ...

Series Audiobook 6 - Economics, Ek Prem Katha
Unabridged

31 min

क्यों आपको हर साल अपनी कमाई पर इनकम टैक्स भरना पड़ता है? सही टैक्स न भरने पर, क्यों उस कमाई को काला धन मान लिया जाता है? क्या है ये काला धन? जानिये इन सभी सवालों के जवाब इस एपिसोड में. ... Read more

Was $5.99 AUD Now $4.99 AUD

क्यों आपको हर साल अपनी कमाई पर इनकम टैक्स भरना पड़ता है? सही टैक्स न भरने पर, क्यों उस कमाई को काला धन मान लिया जाता है? क्या है ये काला धन? जानिये इन सभी सवालों के जवाब इस एपिसोड में.
... Read more
Audiobook

Audiobook

Paisa Kya hai - 1

by Vivek Kaul ...

Narrated by Vivek Kaul ...

Series Audiobook 1 - Economics, Ek Prem Katha
Unabridged

32 min

बाप बड़ा न भैया, सबसे बड़ा रुपया! जी हां, पैसे से बढ़ कर अब इंसान के लिए कुछ नहीं! इस एपिसोड में जानिए आखिर कैसे ये पैसा अस्तित्व में आया, कैसे इंसानों ने पैसे बनाना और कमाना सीखा और एक काग़ज़ के टुकड़े ने इंसान से भी बढ़ कर अपनी धाक कैसे बनाई. ... Read more

Was $5.99 AUD Now $4.99 AUD

बाप बड़ा न भैया, सबसे बड़ा रुपया! जी हां, पैसे से बढ़ कर अब इंसान के लिए कुछ नहीं! इस एपिसोड में जानिए आखिर कैसे ये पैसा अस्तित्व में आया, कैसे इंसानों ने पैसे बनाना और कमाना सीखा और एक काग़ज़ के टुकड़े ने इंसान से भी बढ़ कर अपनी धाक कैसे बनाई.
... Read more
Audiobook

Audiobook

The Automatic Customer

Creating a Subscription Business in Any Industry

by John Warrillow ...

Narrated by Don Hagen ...

Unabridged

5 hours 14 min

Brought to you by Penguin.In The Automatic Customer, John Warrillow provides the essential blueprint for turning your customers into subscribersThe lifeblood of your business is repeat customers. But customers can be fickle, markets shift and competitors are ruthless. So how do you ensure a steady flow of business? The secret - no matter what industry you're in - is finding and keeping automatic ... Read more

$16.87 AUD

Brought to you by Penguin.In The Automatic Customer, John Warrillow provides the essential blueprint for turning your customers into subscribersThe lifeblood of your business is repeat customers. But customers can be fickle, markets shift and competitors are ruthless. So how do you ensure a steady flow of business? The secret - no matter what industry you're in - is finding and keeping automatic
... Read more
Audiobook

Audiobook

Crack the Code: Winning Over Doubtful Customers

"Crack the Code: Unlock customer trust with captivating audio strategies for ultimate sales success!"

by Cyrus Larkwood ...

Narrated by Nick Porter ...

Unabridged

2 hours 32 min

Crack the Code: Winning Over Doubtful Customers⭐⭐ Simplified Insights & Explanations Included ⭐⭐Are you aiming to enhance your sales career and strengthen your understanding by effectively transforming doubt into trust?Looking for a thorough guide that equips you with all the tools necessary to boost your sales and convert skeptical customers?Your search ends here!Th... ... Read more

$9.56 AUD or Free with Kobo Plus

Crack the Code: Winning Over Doubtful Customers⭐⭐ Simplified Insights & Explanations Included ⭐⭐Are you aiming to enhance your sales career and strengthen your understanding by effectively transforming doubt into trust?Looking for a thorough guide that equips you with all the tools necessary to boost your sales and convert skeptical customers?Your search ends here!Th...
... Read more

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Consumer Behaviour Audiobooks

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