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Consumer Behaviour Audiobooks

If you like Consumer Behaviour Audiobooks, then you'll love these top picks.
Showing 1 - 24 of 284 Results
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  • Audiobook

    Doughnut Economics

    Seven Ways to Think Like a 21st-Century Economist

    by Kate Raworth ...
    Narrated by Kate Raworth ...

    Unabridged

    10 hours 49 min

    Brought to you by Penguin.Economics is broken. It has failed to predict, let alone prevent, financial crises that have shaken the foundations of our societies. Its outdated theories have permitted a world in which extreme poverty persists while the wealth of the super-rich grows year on year. And its blind spots have led to policies that are degrading the living world on a scale that threatens all ... Read more

    $19.99 AUD

  • Audiobook

    Influence, New and Expanded

    The Psychology of Persuasion

    Narrated by Robert B. Cialdini ...

    Unabridged

    20 hours 43 min

    The foundational and wildly popular go-to resource for influence and persuasion—a renowned international bestseller, with over 5 million copies sold—now revised adding: new research, new insights, new examples, and online applications.In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of ... Read more

    $56.99 AUD

  • Audiobook

    Obviously Awesome

    How to Nail Product Positioning so Customers Get It, Buy It, Love It

    by April Dunford ...
    Narrated by April Dunford ...

    Unabridged

    3 hours 31 min

    You know your product is awesome—but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn’t a matter of following trends, comparing yourself to the competition or trying to attract the widest customer base.So what is it? April Dunford, positioning guru and tech exec, will enlighten you.Her new book, Obviously Awesome, ... Read more

    $7.99 AUD

  • Audiobook

    Consumed

    The need for collective change; colonialism, climate change & consumerism

    by Aja Barber ...
    Narrated by Aja Barber ...

    Unabridged

    8 hours 17 min

    Aja Barber wants change.In the 'learning' first half of the book, she will expose you to the endemic injustices in our consumer industries and the uncomfortable history of the textile industry; one which brokered slavery, racism and today's wealth inequality. And how these oppressive systems have bled into the fashion industry and its lack of diversity and equality. She will also reveal how we ... Read more

    $35.99 AUD

  • Audiobook

    Flawless

    Lessons in Looks and Culture from the K-Beauty Capital

    by Elise Hu ...
    Narrated by Elise Hu ...

    Unabridged

    8 hours 21 min

    **One of Porchlight's Business Books of the Year | One of Vox's Best Books of 2023 | An NPR Book of the Day | Required Reading from New York Post | One of Nylon's 13 May Books to Add to Your Reading List | One of PureWow's 14 Books to Read for AAPI Heritage Month | One of W Magazine's 14 Books to Dive Into This Summer | One of Betches' Best Summer Reads of 2023An audacious journalistic exploration ... Read more

    $29.99 AUD

  • Audiobook

    Hacking The Unconscious

    Narrated by Rory Sutherland ...

    Unabridged

    4 hours 39 min

    Rory Sutherland explores the stories and psychology behind the most influential marketing campaigns in history, and smashes apart received wisdom with a look at iconoclastic ideas.Advertising guru Rory Sutherland is a world-leading proponent of behavioural economics. In Hacking the Unconscious, he looks at how this emerging science is used by marketers to influence us and challenges us to reassess ... Read more

    $24.99 AUD

  • Audiobook

    The JOLT Effect

    How High Performers Overcome Customer Indecision

    Unabridged

    5 hours 47 min

    From the bestselling co-author of The Challenger Sale, a paradigm-shattering approach to overcoming customer indecision and closing more salesIn sales, the worst thing you can hear from a customer isn’t “no.” It’s “I need to think about it.” When this happens, deeply entrenched business advice says to double down on your efforts to sell a buyer on all the ways they might win by choosing you and ... Read more

    $25.99 AUD

  • Audiobook

    Exceptional Service, Exceptional Profit

    The Secrets of Building a Five-Star Customer Service Organization

    Narrated by Sean Pratt ...

    Unabridged

    5 hours 39 min

    "Filled with treasure and big ideas, this book will help you become exceptional." - SETH GODIN In a tight market, your most powerful growth engine and your best protection from competitive inroads is this: put every thing you can into cultivating true customer loyalty. Loyal customers are less sensitive to price competition, more forgiving of small glitches, and, ultimately, become "walking ... Read more

    $41.99 AUD

  • Audiobook

    Less: Stop Buying So Much Rubbish: How Having Fewer, Better Things Can Make Us Happier

    by Patrick Grant ...
    Narrated by Patrick Grant ...

    Unabridged

    11 hours 55 min

    ‘Utterly brilliant. We all need to read this book’ CLAUDIA WINKLEMAN'Patrick’s book is fascinating and sobering and makes a compelling argument for going back to basics’ JOE LYCETTWe used to care a lot about our clothes. We didn’t have many but those we had were important to us. We’d cherish them, repair them and pass them on. And making them provided fulfilling work for millions of skilled people ... Read more

    $45.99 AUD

  • Audiobook

    Think Big

    Take Small Steps and Build the Future You Want

    by Grace Lordan ...
    Narrated by Grace Lordan ...

    Unabridged

    7 hours 35 min

    Brought to you by Penguin.What are you doing today to make your dream future come true?We all have big ambitions for the future but those dreams only become reality if we do something towards them regularly. To achieve audacious goals, we need to take action and make small changes every day. We need to think big and act small.Drawing on cutting-edge research from behavioural science, Dr Grace ... Read more

    $22.99 AUD

  • Audiobook

    Exceeding Customer Expectations

    What Enterprise, America's #1 car rental company, can teach you about creating lifetime customers

    Narrated by Alan Sklar ...

    Abridged

    6 hours 25 min

    What’s the secret to wowing your customers while maintaining a loyal and dedicated workforce? No one knows better than Enterprise, the nationnation’s #1 car rental company, Enterprise Rent-A-Car. Drawing upon the secrets time-tested strategies that have propelledhelped Enterprise grow from a single location in St. Louis car dealership into a $9 billion global powerhouse, EXCEEDING CUSTOMER ... Read more

    $22.99 AUD

  • Audiobook

    Copycats and Contrarians

    Why We Follow Others... and When We Don't

    Narrated by Cat Gould ...

    Unabridged

    10 hours 21 min

    A multidisciplinary exploration of our human inclination to herd and why our instinct to copy others can be dangerous in today's interlinked world. Rioting teenagers, tumbling stock markets, and the spread of religious terrorism appear to have little in common, but all are driven by the same basic instincts: the tendency to herd, follow, and imitate others. In today's interconnected world, group ... Read more

    $36.99 AUD

  • Audiobook

    Bonzen, Banken und Behörden - Kampf gegen Ausbeuter, Absahner und Niedermacher

    Unabridged

    9 hours 15 min

    Ein Hörbuch für alle, die Ausbeutern, Absahnern und Niedermachern den Kampf ansagen wollen! Egal, ob es sich dabei um schlechte Beratungen von Geldinstituten und Kanzleien handelt, Behandlungsfehler in Krankenhäusern oder Willkür von Ämtern. Autor Hans Georg Möntmann schildert in seinem Ratgeber "Bonzen, Banken und Behörden" entsprechende Fälle, erläutert Möglichkeiten gegen diese ... Read more

    $21.99 AUD or Free with Kobo Plus

  • Audiobook

    Das Amazon-Geheimnis (ungekürzt)

    Strategien des erfolgreichsten Konzerns der Welt. Zwei Insider berichten

    Narrated by Martin Valdeig ...

    Unabridged

    12 hours 40 min

    Von den einen geliebt, von den anderen gehasst – doch wie schafft man es, so erfolgreich wie Amazon zu sein?Kindle, Prime, Alexa – Amazon hat die Wirtschaftswelt wie kein zweites Unternehmen verändert. Wie ist es dem Netzgiganten gelungen, sich derart auf die Bedürfnisse seiner Kunden einzustellen, um alle anderen Konkurrenten zu überholen? Welche wesentlichen Bausteine der Unternehmenskultur ... Read more

    $29.99 AUD or Free with Kobo Plus

  • Audiobook

    Bigger Than This: How to Turn Any Venture into an Admired Brand

    Narrated by Fabian Geyrhalter ...

    Unabridged

    1 hour 42 min

    What do brands like Planet Fitness, Everlane, and Bombas all have in common? They're capturing peoples' emotions and winning customers' hearts. And they are based on commodity products or services.Following the success of his best-selling book, How to Launch a Brand, acclaimed brand strategist Fabian Geyrhalter is back with an enlightening new book that digs deep into today's new world of brand ... Read more

    $7.99 AUD or Free with Kobo Plus

  • Audiobook

    Digital Customer Success

    Why the Next Frontier of CS is Digital and How You Can Leverage it to Drive Durable Growth

    Narrated by Teri Barrington ...

    Unabridged

    7 hours

    Automate your customer success efforts to reduce churn and increase profits In Digital Customer Success: The Next Frontier, a team of trailblazing customer success professionals and digital entrepreneurs delivers an insightful discussion of the next stage in customer success management. In the book, you'll discover how to design and deploy touchless and automated digital interventions that help ... Read more

    $29.99 AUD

    PRE-ORDER

  • Audiobook

    Buyer Personas

    How to Gain Insight into your Customer's Expectations, Align your Marketing Strategies, and Win More Business

    by Adele Revella ...
    Narrated by Pam Ward ...

    Unabridged

    7 hours 2 min

    Buyer Personas is the marketer's actionable guide to learning what your buyer wants and how they make decisions. Written by the world's leading authority on buyer personas, this book provides comprehensive coverage of a compelling new way to conduct buyer studies, plus practical advice on adopting the buyer persona approach to measurably improve marketing outcomes. Listeners will learn how to ... Read more

    $29.99 AUD

  • Audiobook

    The Forever Transaction

    How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave

    Narrated by Caroline Miller ...

    Unabridged

    6 hours 16 min

    Develop and cultivate the kind of robust, long-term customer relationships that power companies like Nike, Spotify, LinkedIn, and Target More and more companies are concluding that the potential rewards of subscription-based products and services are worth the risk of radically changing their business models. They're correct. The Membership Economy is here and it's here to stay-and if you want to ... Read more

    $29.99 AUD

  • Audiobook

    What to Ask

    How to Learn What Customers Need but Don't Tell You

    by Andrea Olson ...
    Narrated by Rachel Perry ...

    Unabridged

    4 hours 53 min

    Does capturing customer feedback feel like a pointless exercise? No matter the number of surveys, interviews, or studies conducted, we regularly fail to uncover those gems needed to make our organization stand out. It's no surprise given that "expert" guidance states the obvious, like "Ask open-ended questions," "Identify patterns," or "Extract insights." What's needed is a way to discover what we ... Read more

    $29.99 AUD

  • Audiobook

    Never Lose a Customer Again: The Ultimate Guide on How To Get and Keep Your Customers, Learn the Essentials and Useful Tips on How to Effectively Retain Your Customers

    Narrated by Marcus Mulenga ...

    Unabridged

    51 min

    Never Lose a Customer Again: The Ultimate Guide on How To Get and Keep Your Customers, Learn the Essentials and Useful Tips on How to Effectively Retain Your CustomersYou might wonder what is the significance of customer retention for your business. Have you wondered if it's more important to acquire new customers or make sure you're getting the loyalty of your current customers? A study done by ... Read more

    $6.99 AUD or Free with Kobo Plus

  • Audiobook

    The Undoing Project

    A Friendship that Changed the World

    by Michael Lewis ...
    Narrated by Dennis Boutsikaris ...

    Unabridged

    10 hours 17 min

    Penguin presents the unabridged, downloadable, audiobook edition of The Undoing Project, by Michael Lewis, read by Dennis Boutsikaris.Daniel Kahneman and Amos Tversky met in war-torn 1960s Israel. Both were gifted young psychology professors: Kahneman a rootless son of holocaust survivors who saw the world as a problem to be solved; Tversky a voluble, instinctual blur of energy. In this ... Read more

    $19.99 AUD

  • Audiobook

    Digital Strategy: Learn To Transform Your Business for the Digital Age

    Narrated by Nick Dolle ...

    Unabridged

    25 min

    Digital strategy finds new ways to use technology to improve business performance. In the future, all business strategy will be digital strategy. Start building yours today!Today only, get this audio bestseller for a special price.This audio program contains certified steps and on how to get started in the Digital Word and provides a stepwise approach on how to build a digital network around your ... Read more

    $11.99 AUD or Free with Kobo Plus

  • Audiobook

    Make me not me

    Product stories as sales driver and identity builder

    Narrated by Richard Kemp ...
    Series Audiobook 3 - A few percent more

    Unabridged

    8 hours 29 min

    Do we really need more consumer ‘stuff’? While most everyone will answer ‘No,’ we still see thousands of new products and services launched every day.These compete for our attention with already inundated markets filled with existing products – in the midst of the most intense information flows in history.Traditional adverts are not a cost-effective solution and like much more.So how can you ... Read more

    $27.99 AUD

  • Audiobook

    I Live in the Future & Here's How It Works

    Why Your World, Work, and Brain Are Being Creatively Disrupted

    by Nick Bilton ...
    Narrated by Mike Chamberlain ...

    Unabridged

    8 hours

    Are we driving off a digital cliff and heading for disaster, unable to focus, maintain concentration, or form the human bonds that make life worth living? Are media and business doomed and about to be replaced by amateur hour?The world, as Nick Bilton—with tongue-in-cheek—shows, has been going to hell for a long, long time, and what we are experiencing is the twenty-first-century version of the ... Read more

    $25.99 AUD