Consumer Behaviour in Marketing & Sales & Business & Finance eBooks

The AXIOMS of Copywriting

The 5 Universal Elements That Form the Foundation of Advertising Copy That Works

by Robert W. Bly ...

Series series The AXIOMS
Laws are broken. Rules get bent.AXIOMS [ak-see-uhms] –noun 1. statements or propositions that are regarded as being established, accepted, or self-evidently true 2. the sublime and intrinsic facts of a subject that form the foundational underpinnings upon which one can build unbounded and limitless success.The AXIOMS of Copywriting are –Offer > BrandLong Copy WorksMore Research = Better CopyMore ... Read more

$12.35 AUD or Free with Kobo Plus

Laws are broken. Rules get bent.AXIOMS [ak-see-uhms] –noun 1. statements or propositions that are regarded as being established, accepted, or self-evidently true 2. the sublime and intrinsic facts of a subject that form the foundational underpinnings upon which one can build unbounded and limitless success.The AXIOMS of Copywriting are –Offer > BrandLong Copy WorksMore Research = Better CopyMore
... Read more
Influence, New and Expanded

The Psychology of Persuasion

by Robert B. Cialdini, PhD ...

The foundational and wildly popular go-to resource for the science of influence and persuasion—a renowned international bestseller, with over 5 million copies sold—now revised adding: new research, new insights, new examples, and online applications.In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the ... Read more

Was $11.99 AUD Now $4.99 AUD

The foundational and wildly popular go-to resource for the science of influence and persuasion—a renowned international bestseller, with over 5 million copies sold—now revised adding: new research, new insights, new examples, and online applications.In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the
... Read more
Bad Taste

Or the Politics of Ugliness

by Nathalie Olah ...

TATE BOOK OF THE MONTH 2023A timely critique of consumer culture which captures this image-obsessed moment in history, perfect for fans of Zadie Smith's Feel Free and Jia Tolentino's Trick Mirror**.**This book is not a taste, nor an anti-taste, manual.This is an interrogation of the importance we place on seemingly objective ideas of taste in a culture that is saturated by imagery,... ... Read more

Was $14.99 AUD Now $4.99 AUD

TATE BOOK OF THE MONTH 2023A timely critique of consumer culture which captures this image-obsessed moment in history, perfect for fans of Zadie Smith's Feel Free and Jia Tolentino's Trick Mirror**.**This book is not a taste, nor an anti-taste, manual.This is an interrogation of the importance we place on seemingly objective ideas of taste in a culture that is saturated by imagery,...
... Read more
Doughnut Economics

The must-read book that redefines economics for a world in crisis

by Kate Raworth ...

**Discover the bestselling book that reveals how mainstream economics has led us astray - and what we can do to fix it, now with a new afterword.*The Sunday Times Bestseller**A Financial Times and Forbes Book of the Year**Longlisted for the FT/McKinsey Business Book of the Year Award***Relentless financial crises. Extreme inequalities in wealth. Remorseless pressure on the environment. Anyone can ... Read more

$16.99 AUD

**Discover the bestselling book that reveals how mainstream economics has led us astray - and what we can do to fix it, now with a new afterword.*The Sunday Times Bestseller**A Financial Times and Forbes Book of the Year**Longlisted for the FT/McKinsey Business Book of the Year Award***Relentless financial crises. Extreme inequalities in wealth. Remorseless pressure on the environment. Anyone can
... Read more
How to Not Die Alone

The Surprising Science That Will Help You Find Love

by Logan Ury ...

'A definitive guide for a generation navigating the murky waters of modern love' Esther Perel'A "must read" for hopeless and hopeful romantics alike' Daniel GilbertA funny and practical guide to help you find, build, and keep the relationship of your dreams.Have you ever looked around and wondered, "Why has everyone found love except me?" You're not the only one. Great relationships don't just ... Read more

$12.99 AUD

'A definitive guide for a generation navigating the murky waters of modern love' Esther Perel'A "must read" for hopeless and hopeful romantics alike' Daniel GilbertA funny and practical guide to help you find, build, and keep the relationship of your dreams.Have you ever looked around and wondered, "Why has everyone found love except me?" You're not the only one. Great relationships don't just
... Read more
The Rules That Make Us

How Culture Shapes the Way We Act, Think, Believe and Buy

by Oliver Sweet ...

'A clear, compassionate, and much-needed book for our time' - Christian Madsbjerg, author of Look and SensemakingOliver Sweet is one of the world's leading business anthropologists. He works with brands like Coke, Ikea, Google and Dyson, as well as local councils and national governments, to reveal the secrets behind our decision making.Why do we do what we do? We might think it's our unique ... Read more

$15.99 AUD

'A clear, compassionate, and much-needed book for our time' - Christian Madsbjerg, author of Look and SensemakingOliver Sweet is one of the world's leading business anthropologists. He works with brands like Coke, Ikea, Google and Dyson, as well as local councils and national governments, to reveal the secrets behind our decision making.Why do we do what we do? We might think it's our unique
... Read more
Think Like a Freak

Secrets of the Rogue Economist

by Stephen J. Dubner, Steven D. Levitt ...

From the rule-breaking authors of international bestsellers Freakonomics and Superfreakonomics, this is the ultimate guide to how to Think Like a FreakThe Freakonomics books have come to stand for something: challenging conventional wisdom; using data rather than emotion to answer questions; and learning to unravel the world's secret codes. Now Levitt and Dubner have gathered up what they have ... Read more

$15.99 AUD

From the rule-breaking authors of international bestsellers Freakonomics and Superfreakonomics, this is the ultimate guide to how to Think Like a FreakThe Freakonomics books have come to stand for something: challenging conventional wisdom; using data rather than emotion to answer questions; and learning to unravel the world's secret codes. Now Levitt and Dubner have gathered up what they have
... Read more
Nudge

The Final Edition

by Richard H. Thaler, Cass R Sunstein ...

The completely updated, final edition of the global bestseller - one of the most influential books of the 21st century'Few books can be said to have changed the world, but Nudge did. The Final Edition is marvellous: funny, useful, and wise' Daniel KahnemanNudge has transformed the way individuals, companies and governments look at the world - and in the process has become one of the most important ... Read more

$18.99 AUD

The completely updated, final edition of the global bestseller - one of the most influential books of the 21st century'Few books can be said to have changed the world, but Nudge did. The Final Edition is marvellous: funny, useful, and wise' Daniel KahnemanNudge has transformed the way individuals, companies and governments look at the world - and in the process has become one of the most important
... Read more
The Undoing Project

A Friendship that Changed the World

by Michael Lewis ...

THE NEW INTERNATIONAL BESTSELLER FROM THE AUTHOR OF THE BIG SHORT AND FLASH BOYS'A gripping account of how two psychologists reshaped the way we think ... What a story it is' Sunday Times'You'll love it ... full of surprises and no small degree of tragedy' Tim HarfordIn 1969 two men met on a university campus. Their names were Daniel Kahneman and Amos Tversky. They were different in every way. But ... Read more

$15.99 AUD

THE NEW INTERNATIONAL BESTSELLER FROM THE AUTHOR OF THE BIG SHORT AND FLASH BOYS'A gripping account of how two psychologists reshaped the way we think ... What a story it is' Sunday Times'You'll love it ... full of surprises and no small degree of tragedy' Tim HarfordIn 1969 two men met on a university campus. Their names were Daniel Kahneman and Amos Tversky. They were different in every way. But
... Read more
Stumbling on Happiness

by Daniel Gilbert ...

In this fascinating and often hilarious work – winner of the Royal Society of Science Prize 2007 – pre-eminent psychologist Daniel Gilbert shows how – and why – the majority of us have no idea how to make ourselves happy.We all want to be happy, but do we know how? When it comes to improving tomorrow at the expense of today, we're terrible at predicting how to please our future selves.In ... Read more

$14.99 AUD

In this fascinating and often hilarious work – winner of the Royal Society of Science Prize 2007 – pre-eminent psychologist Daniel Gilbert shows how – and why – the majority of us have no idea how to make ourselves happy.We all want to be happy, but do we know how? When it comes to improving tomorrow at the expense of today, we're terrible at predicting how to please our future selves.In
... Read more
Emotional Intelligence: Exploring the Most Powerful Intelligence Ever Discovered

by Benjamin Smith ...

Most people will tell you that they want to improve themselves and grow emotionally. This process of introspection and self-reflection is never easy. It requires the ability to understand and handle your emotions in a healthy manner, and this always takes time and patience. That is why this book, "Emotional Intelligence: Exploring the Most Powerful Intelligence Ever Discovered," has been written ... Read more

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Most people will tell you that they want to improve themselves and grow emotionally. This process of introspection and self-reflection is never easy. It requires the ability to understand and handle your emotions in a healthy manner, and this always takes time and patience. That is why this book, "Emotional Intelligence: Exploring the Most Powerful Intelligence Ever Discovered," has been written
... Read more
Indistractable

How to Control Your Attention and Choose Your Life

by Nir Eyal ...

*As heard on Steven Bartlett's Diary of a CEO*'A must-read' Mark MansonWe are living through a crisis of distraction. Plans get sidetracked, friends are ignored, work never seems to get done.Why does it feel like we're distracting our lives away?In Indistractable, behavioural designer Nir Eyal reveals the hidden psychology driving you to distraction. Empowering and optimistic, this is the book ... Read more

$18.36 AUD

*As heard on Steven Bartlett's Diary of a CEO*'A must-read' Mark MansonWe are living through a crisis of distraction. Plans get sidetracked, friends are ignored, work never seems to get done.Why does it feel like we're distracting our lives away?In Indistractable, behavioural designer Nir Eyal reveals the hidden psychology driving you to distraction. Empowering and optimistic, this is the book
... Read more
The Challenger Sale

How To Take Control of the Customer Conversation

by Matthew Dixon, Brent Adamson ...

THE BESTSELLING SALES CLASSIC WITH 1 MILLION COPIES SOLDWhat's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships - and you'd be wrong. The best salespeople don't just build relationships with customers. They challenge them.The need to understand what top-performing reps are doing that their average performing colleagues are not is ... Read more

$18.99 AUD

THE BESTSELLING SALES CLASSIC WITH 1 MILLION COPIES SOLDWhat's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships - and you'd be wrong. The best salespeople don't just build relationships with customers. They challenge them.The need to understand what top-performing reps are doing that their average performing colleagues are not is
... Read more
The Paradox of Choice

Why More Is Less, Revised Edition

by Barry Schwartz, Nathan N. Cheek ...

In the spirit of Alvin Toffler’s Future Shock, a social critique of our obsession with choice, decision fatigue and how it contributes to anxiety, dissatisfaction and regret. This paperback includes a new preface from the author.Whether we're buying a pair of jeans, ordering a cup of coffee, selecting a long-distance carrier, applying to college, choosing a doctor, or setting up a 401(k), everyday ... Read more

$11.99 AUD

In the spirit of Alvin Toffler’s Future Shock, a social critique of our obsession with choice, decision fatigue and how it contributes to anxiety, dissatisfaction and regret. This paperback includes a new preface from the author.Whether we're buying a pair of jeans, ordering a cup of coffee, selecting a long-distance carrier, applying to college, choosing a doctor, or setting up a 401(k), everyday
... Read more
Misbehaving

The Making of Behavioural Economics

by Richard H. Thaler ...

RICHARD H. THALER: WINNER OF THE 2017 NOBEL PRIZE IN ECONOMICSShortlisted for the Financial Times and McKinsey Business Book of the Year AwardECONOMIST, FINANCIAL TIMES and EVENING STANDARD books of the yearFrom the renowned and entertaining behavioural economist and co-author of the seminal work Nudge, Misbehaving is an irreverent and enlightening look into human foibles. Traditional econ... ... Read more

$18.99 AUD

RICHARD H. THALER: WINNER OF THE 2017 NOBEL PRIZE IN ECONOMICSShortlisted for the Financial Times and McKinsey Business Book of the Year AwardECONOMIST, FINANCIAL TIMES and EVENING STANDARD books of the yearFrom the renowned and entertaining behavioural economist and co-author of the seminal work Nudge, Misbehaving is an irreverent and enlightening look into human foibles. Traditional econ...
... Read more
The Coat Route: craft, luxury, and obsession on the trail of a $50,000 coat

craft, luxury, and obsession on the trail of a $50,000 coat

by Meg Lukens Noonan ...

In today’s world of fast fashion, is there a place for a handcrafted $50,000 coat?To answer that question, Meg Noonan unravels the story of the coat’s provenance. Her journey takes readers to the Sydney studio of John Cutler, a fourth-generation tailor who works magic with scissors and thread; to the remote mountains of Peru, where villagers shear vicunas (a rare animal known for its soft fleece); ... Read more

$28.04 AUD

In today’s world of fast fashion, is there a place for a handcrafted $50,000 coat?To answer that question, Meg Noonan unravels the story of the coat’s provenance. Her journey takes readers to the Sydney studio of John Cutler, a fourth-generation tailor who works magic with scissors and thread; to the remote mountains of Peru, where villagers shear vicunas (a rare animal known for its soft fleece);
... Read more
Hooked

How to Build Habit-Forming Products

by Nir Eyal ...

THE INTERNATIONAL BESTSELLER | OVER 500,000 COPIES SOLD WORLDWIDEWhy do some products capture our attention while others fade into obscurity?What makes us check our phones, open an app, or scroll a feed without even thinking?Is there a repeatable pattern behind how technology hooks us?In Hooked, Nir Eyal reveals the secret psychology behind the world’s most engaging products. Introducing the ... Read more

$18.99 AUD

THE INTERNATIONAL BESTSELLER | OVER 500,000 COPIES SOLD WORLDWIDEWhy do some products capture our attention while others fade into obscurity?What makes us check our phones, open an app, or scroll a feed without even thinking?Is there a repeatable pattern behind how technology hooks us?In Hooked, Nir Eyal reveals the secret psychology behind the world’s most engaging products. Introducing the
... Read more
Less

Stop Buying So Much Rubbish: How Having Fewer, Better Things Can Make Us Happier

by Patrick Grant ...

THE SUNDAY TIMES BESTELLER‘Utterly brilliant. We all need to read this book’ CLAUDIA WINKLEMAN'Patrick’s book is fascinating and sobering and makes a compelling argument for going back to basics’ JOE LYCETTWe used to care a lot about our clothes. We didn’t have many but those we had were important to us. We’d cherish them, repair them and pass them on. And making them provided fulfilling work for ... Read more

$20.99 AUD

THE SUNDAY TIMES BESTELLER‘Utterly brilliant. We all need to read this book’ CLAUDIA WINKLEMAN'Patrick’s book is fascinating and sobering and makes a compelling argument for going back to basics’ JOE LYCETTWe used to care a lot about our clothes. We didn’t have many but those we had were important to us. We’d cherish them, repair them and pass them on. And making them provided fulfilling work for
... Read more
Enshittification

Why Everything Suddenly Got Worse and What To Do About It

by Cory Doctorow ...

*** Longlisted for the Financial Times and Schroders Business Book of the Year 2025 ***Misogyny, conspiratorialism, surveillance, manipulation, fraud, and AI slop are drowning the internet. For the monopolists who dominate online - X, TikTok, Amazon, Meta, Apple - this is all part of the playbook. The process is what leading tech critic Cory Doctorow has dubbed 'enshittification'. First, the ... Read more

$34.64 AUD

*** Longlisted for the Financial Times and Schroders Business Book of the Year 2025 ***Misogyny, conspiratorialism, surveillance, manipulation, fraud, and AI slop are drowning the internet. For the monopolists who dominate online - X, TikTok, Amazon, Meta, Apple - this is all part of the playbook. The process is what leading tech critic Cory Doctorow has dubbed 'enshittification'. First, the
... Read more
The Millionaire Next Door

by Thomas J. Stanley, William D. Danko ...

Series Book 2 - Millionaire Set
How do the rich get rich? An updated edition of the "remarkable" New York Times bestseller, based on two decades of research ( The Washington Post).Most of the truly wealthy in the United States don't live in Beverly Hills or on Park Avenue. They live next door.America's wealthy seldom get that way through an inheritance or an advanced degree. They bargain-shop for used cars, raise children who ... Read more

$23.20 AUD or Free with Kobo Plus

How do the rich get rich? An updated edition of the "remarkable" New York Times bestseller, based on two decades of research ( The Washington Post).Most of the truly wealthy in the United States don't live in Beverly Hills or on Park Avenue. They live next door.America's wealthy seldom get that way through an inheritance or an advanced degree. They bargain-shop for used cars, raise children who
... Read more
The Psychology of Selling

Increase Your Sales Faster and Easier Than You Ever Thought Possible

by Brian Tracy ...

Brian Tracy, one of the top professional speakers and sales trainers in the world today, found that his most important breakthrough in selling was the discovery that it is the "Psychology of Selling" that is more important than the techniques and methods of selling.Tracy's classic audio program, The Psychology of Selling, is the best-selling sales training program in history and is now available ... Read more

$11.99 AUD

Brian Tracy, one of the top professional speakers and sales trainers in the world today, found that his most important breakthrough in selling was the discovery that it is the "Psychology of Selling" that is more important than the techniques and methods of selling.Tracy's classic audio program, The Psychology of Selling, is the best-selling sales training program in history and is now available
... Read more
Small Is Beautiful

A Study of Economics as if People Mattered

by E F Schumacher ...

Small is Beautiful is E. F. Schumacher's stimulating and controversial study of economics and its purpose. This remarkable book examines our modern economic system - its use of resources and impact on how we live - questioning whether they reflect what we truly care about. The revolutionary ideas are as pertinent, inspirational and thought-provoking today as when they were first published in 1973. ... Read more

$18.99 AUD

Small is Beautiful is E. F. Schumacher's stimulating and controversial study of economics and its purpose. This remarkable book examines our modern economic system - its use of resources and impact on how we live - questioning whether they reflect what we truly care about. The revolutionary ideas are as pertinent, inspirational and thought-provoking today as when they were first published in 1973.
... Read more
Stuffocation

Living More with Less

by James Wallman ...

Overwhelmed by the amount of 'stuff' you own? James Wallman is here to show you that you're not alone and there's a way to change that!'Like The Tipping Point meets Freakonomics - but with a huge idea at its heart' Sunday TimesWe have more stuff than we could ever need - clothes we don't wear, kit we don't use, and toys we don't play with. It's bad for the planet, it's making us stressed, and it ... Read more

$15.99 AUD

Overwhelmed by the amount of 'stuff' you own? James Wallman is here to show you that you're not alone and there's a way to change that!'Like The Tipping Point meets Freakonomics - but with a huge idea at its heart' Sunday TimesWe have more stuff than we could ever need - clothes we don't wear, kit we don't use, and toys we don't play with. It's bad for the planet, it's making us stressed, and it
... Read more
Unreasonable Hospitality

The Remarkable Power of Giving People More Than They Expect - The New York Times Bestseller

by Will Guidara ...

Series series Unreasonable Hospitality
**THE NEW YORK TIMES BESTSELLERAS SEEN ON THE HIT TV SHOW 'THE BEAR'‘Any organization would benefit from his thinking’** Simon Sinek*,* bestselling author of *Start With Why‘One of the five best management books I have ever read. Plus, it is the most engaging and entertaining’* Roger Martin*,* bestselling author of Playing to WinThe inspiring, bestselling guide to the essential lessons in service ... Read more

Was $18.99 AUD Now $15.99 AUD

**THE NEW YORK TIMES BESTSELLERAS SEEN ON THE HIT TV SHOW 'THE BEAR'‘Any organization would benefit from his thinking’** Simon Sinek*,* bestselling author of *Start With Why‘One of the five best management books I have ever read. Plus, it is the most engaging and entertaining’* Roger Martin*,* bestselling author of Playing to WinThe inspiring, bestselling guide to the essential lessons in service
... Read more

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