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Consumer Behaviour

If you like Consumer Behaviour eBooks, then you'll love these top picks.
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  • How to Not Die Alone

    The Surprising Science That Will Help You Find Love

    by Logan Ury ...
    A funny and practical guide to help you find, build, and keep the relationship of your dreams.Have you ever looked around and wondered, "Why has everyone found love except me?" You're not the only one. Great relationships don't just appear in our lives - they're the culmination of a series of decisions, including who to date, how to end it with the wrong person, and when to commit to the right one ... Read more

    $15.99 AUD

  • Indistractable

    How to Control Your Attention and Choose Your Life

    by Nir Eyal ...
    'A must-read' Mark MansonWe are living through a crisis of distraction. Plans get sidetracked, friends are ignored, work never seems to get done.Why does it feel like we're distracting our lives away?In Indistractable, behavioural designer Nir Eyal reveals the hidden psychology driving you to distraction. Empowering and optimistic, this is the book that will help you design your time, realise your ... Read more

    $15.72 AUD

  • Never Lose a Customer Again

    Turn Any Sale into Lifelong Loyalty in 100 Days

    by Joey Coleman ...
    Award-winning speaker and business consultant Joey Coleman teaches audiences and companies all over the world how to turn a one-time purchaser into a lifelong customer.Coleman's theory of building customer loyalty isn't about focusing on marketing or closing the sale: It's about the First 100 Days® after the sale and the interactions the customer experiences.While new customers experience joy, ... Read more

    $8.57 AUD $3.76 AUD

  • BrainScripts for Sales Success: 21 Hidden Principles of Consumer Psychology for Winning New Customers

    The newest, most successful strategies for landing the sale—based on the latest discoveries in neuroscience and consumer psychologyBrainScripts for Sales Success explains consumer psychology to teach you how to personalize and enhance an approach and use basic, primal responses that are subtle but extremely effective.You'll learn how to use the powerful emotion of fear to convince stubborn ... Read more

    $24.85 AUD

  • Think Like a Freak

    Secrets of the Rogue Economist

    From the rule-breaking authors of international bestsellers Freakonomics and Superfreakonomics, this is the ultimate guide to how to Think Like a FreakThe Freakonomics books have come to stand for something: challenging conventional wisdom; using data rather than emotion to answer questions; and learning to unravel the world's secret codes. Now Levitt and Dubner have gathered up what they have ... Read more

    $14.99 AUD

  • Nudge

    The Final Edition

    NO.1 INTERNATIONAL BESTSELLEROne of the most influential books of the 21st century*Fully revised and updated from cover to cover*Since the original publication of Nudge more than a decade ago, the word has entered the vocabulary of businesspeople, policy makers, engaged citizens and consumers everywhere. The book has given rise to hundreds of "nudge units" in governments around the world and ... Read more

    $14.99 AUD $4.99 AUD

  • The Undoing Project

    A Friendship that Changed the World

    by Michael Lewis ...
    THE NEW INTERNATIONAL BESTSELLER FROM THE AUTHOR OF THE BIG SHORT AND FLASH BOYS'A gripping account of how two psychologists reshaped the way we think ... What a story it is' Sunday Times'You'll love it ... full of surprises and no small degree of tragedy' Tim HarfordIn 1969 two men met on a university campus. Their names were Daniel Kahneman and Amos Tversky. They were different in every way. But ... Read more

    $14.99 AUD

  • Doughnut Economics

    Seven Ways to Think Like a 21st-Century Economist

    by Kate Raworth ...
    Economics is broken, and the planet is paying the price.Unforeseen financial crises. Extreme wealth inequality. Relentless pressure on the environment. Can we go on like this? Is there an alternative?In Doughnut Economics, Oxford academic Kate Raworth lays out the seven deadly mistakes of economics and offers a radical re-envisioning of the system that has brought us to the point of ruin. Moving ... Read more

    $14.99 AUD

  • The Challenger Sale

    How To Take Control of the Customer Conversation

    THE INTERNATIONAL BESTSELLER: OVER HALF A MILLION COPIES SOLDMatthew Dixon and Brent Adamson share the secret to sales success: don't just build relationships with customers. Challenge them!What's the secret to sales success?If you're like most business leaders, you'd say it's fundamentally about relationships - and you'd be wrong. Matthew Dixon, Brent Adamson, and their colleagues at CEB have ... Read more

    $16.99 AUD

  • Misbehaving

    The Making of Behavioural Economics

    RICHARD H. THALER: WINNER OF THE 2017 NOBEL PRIZE IN ECONOMICSShortlisted for the Financial Times and McKinsey Business Book of the Year AwardECONOMIST, FINANCIAL TIMES and EVENING STANDARD books of the yearFrom the renowned and entertaining behavioural economist and co-author of the seminal work Nudge, Misbehaving is an irreverent and enlightening look into human foibles. Traditional econ... ... Read more

    $14.99 AUD

  • The Coat Route: craft, luxury, and obsession on the trail of a $50,000 coat

    craft, luxury, and obsession on the trail of a $50,000 coat

    In today’s world of fast fashion, is there a place for a handcrafted $50,000 coat?To answer that question, Meg Noonan unravels the story of the coat’s provenance. Her journey takes readers to the Sydney studio of John Cutler, a fourth-generation tailor who works magic with scissors and thread; to the remote mountains of Peru, where villagers shear vicunas (a rare animal known for its soft fleece); ... Read more

    $23.86 AUD

  • The Paradox of Choice

    Why More Is Less, Revised Edition

    Whether we're buying a pair of jeans, ordering a cup of coffee, selecting a long-distance carrier, applying to college, choosing a doctor, or setting up a 401(k), everyday decisions—both big and small—have become increasingly complex due to the overwhelming abundance of choice with which we are presented.As Americans, we assume that more choice means better options and greater satisfaction. But ... Read more

    $18.99 AUD $16.99 AUD

  • Hooked

    How to Build Habit-Forming Products

    by Nir Eyal ...
    Nir Eyal reveals how successful companies create products people can't put down - and shows how you can do it too.INTERNATIONAL BESTSELLER WITH OVER 200,000 COPIES SOLD WORLDWIDEBased on years of research, consulting, and practical experience, Hooked:* Shows how to create user habits that stick* Includes practical insights and riveting examples, from the iPhone to Twitter, Pinterest and the Bible ... Read more

    $14.99 AUD

  • Curing Affluenza

    How to Buy Less Stuff and Save the World

    Affluenza is that strange desire we feel to spend money we don’t have to buy things we don’t need to impress people we don’t know . . .A truly modern affliction, affluenza is endemic in Western societies, encouraged by those who profit from a culture of exploitation and waste. So how do we cure ourselves?In this sparkling book of ideas, Richard Denniss shows we must distinguish between consumerism ... Read more

    $11.99 AUD

  • Stuffocation

    Living More with Less

    by James Wallman ...
    Overwhelmed by the amount of 'stuff' you own? James Wallman is here to show you that you're not alone and there's a way to change that!'Like The Tipping Point meets Freakonomics - but with a huge idea at its heart' Sunday TimesWe have more stuff than we could ever need - clothes we don't wear, kit we don't use, and toys we don't play with. It's bad for the planet, it's making us stressed, and it ... Read more

    $14.99 AUD

  • The Psychology of Selling

    Increase Your Sales Faster and Easier Than You Ever Thought Possible

    by Brian Tracy ...
    Brian Tracy, one of the top professional speakers and sales trainers in the world today, found that his most important breakthrough in selling was the discovery that it is the "Psychology of Selling" that is more important than the techniques and methods of selling.Tracy's classic audio program, The Psychology of Selling, is the best-selling sales training program in history and is now available ... Read more

    $11.99 AUD

  • The Millionaire Next Door

    series Millionaire Set #2
    How do the rich get rich? An updated edition of the “remarkable” New York Times bestseller, based on two decades of research (The Washington Post).Most of the truly wealthy in the United States don’t live in Beverly Hills or on Park Avenue. They live next door.America’s wealthy seldom get that way through an inheritance or an advanced degree. They bargain-shop for used cars, raise children who don ... Read more

    $23.75 AUD or Free with Kobo Plus

  • Small Is Beautiful

    A Study of Economics as if People Mattered

    Small is Beautiful is E. F. Schumacher's stimulating and controversial study of economics and its purpose. This remarkable book examines our modern economic system - its use of resources and impact on how we live - questioning whether they reflect what we truly care about. The revolutionary ideas are as pertinent, inspirational and thought-provoking today as when they were first published in 1973. ... Read more

    $14.99 AUD

  • Overdressed

    The Shockingly High Cost of Cheap Fashion

    Until recently, Elizabeth Cline was a typical American consumer. She’d grown accustomed to shopping at outlet malls, discount stores like T.J. Maxx, and cheap but trendy retailers like Forever 21, Target, and H&M. She was buying a new item of clothing almost every week (the national average is sixty-four per year) but all she had to show for it was a closet and countless storage bins packed full ... Read more

    $8.57 AUD

  • Influence, New and Expanded

    The Psychology of Persuasion

    The foundational and wildly popular go-to resource for influence and persuasion—a renowned international bestseller, with over 5 million copies sold—now revised adding: new research, new insights, new examples, and online applications.In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of ... Read more

    $12.99 AUD

  • Supermarket Monsters

    The Price of Coles and Woolworths' Dominance

    by Malcolm Knox ...
    series Redback Quarterly #6
    Down, down … In hardware, petrol, general merchandise and liquor, and above all in groceries, Coles and Woolworths jointly rule Australia’s retail landscape. On average, every man, woman and child in this country spends $100 a week across their many outlets. What does such dominance mean for suppliers? And is it good for consumers? In Supermarket Monsters, journalist and author Malcolm Knox shines ... Read more

    $9.99 AUD

  • The Long Tail

    How Endless Choice is Creating Unlimited Demand

    What happens when there is almost unlimited choice? When everything becomes available to everyone? And when the combined value of the millions of items that only sell in small quantities equals or even exceeds the value of a handful of best-sellers?In this ground-breaking book, Chris Anderson shows that the future of business does not lie in hits - the high-volume end of a traditional demand curve ... Read more

    $14.99 AUD

  • The 22 Immutable Laws of Branding

    How to Build a Product or Service into a World-Class Brand

    This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding.Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. ... Read more

    $19.99 AUD

  • Scarcity

    Why having too little means so much

    Why can we never seem to keep on top of our workload, social diary or chores? Why does poverty persist around the world? Why do successful people do things at the last minute in a sudden rush of energy? Here, economist Sendhil Mullainathan and psychologist Eldar Shafir reveal that the hidden side of all these problems is that they're all about scarcity.We've all struggled with packing a suitcase ... Read more

    $14.99 AUD