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Onbeperkt toegang tot eBooks

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Luisterboek
door ,

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. Zonder verplichtingen, annuleer op elk moment via kobo.com/account/subscriptions.

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Aanbevolen voor jou

Audioboek

Never Lose a Customer Again

Turn Any Sale into Lifelong Loyalty in 100 Days

door Joey Coleman ...

Verteld door Joey Coleman ...

Niet ingekort

9 uur 28 min

Award-winning speaker and business consultant Joey Coleman teaches audiences and companies all over the world how to turn a one-time purchaser into a lifelong customer.Coleman's theory of building customer loyalty isn't about focusing on marketing or closing the sale: It's about the First 100 Days® after the sale and the interactions the customer experiences.While new customers experience joy, ... Meer lezen

18,20 €

Award-winning speaker and business consultant Joey Coleman teaches audiences and companies all over the world how to turn a one-time purchaser into a lifelong customer.Coleman's theory of building customer loyalty isn't about focusing on marketing or closing the sale: It's about the First 100 Days® after the sale and the interactions the customer experiences.While new customers experience joy,
... Meer lezen
Audioboek

Obviously Awesome

How to Nail Product Positioning so Customers Get It, Buy It, Love It

door April Dunford ...

Verteld door April Dunford ...

Niet ingekort

3 uur 31 min

You know your product is awesome—but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn’t a matter of following trends, comparing yourself to the competition or trying to attract the widest customer base.So what is it? April Dunford, positioning guru and tech exec, will enlighten you.Her new book, Obviously Awesome, ... Meer lezen

12,00 €

You know your product is awesome—but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn’t a matter of following trends, comparing yourself to the competition or trying to attract the widest customer base.So what is it? April Dunford, positioning guru and tech exec, will enlighten you.Her new book, Obviously Awesome,
... Meer lezen
Audioboek

The Algebra of Happiness

The pursuit of success, love and what it all means

door Scott Galloway ...

Verteld door Scott Galloway ...

Niet ingekort

3 uur 35 min

Penguin presents the audiobook edition of The Algebra of Happiness, written and read by Scott Galloway.From the New York Times bestselling author, a provocative book of hard-won wisdom for achieving a fulfilling career and life.- How can you have a meaningful career, not just a lucrative one?- Is a work/life balance really possible?- What does it take to make a long-term relationship succeed?- ... Meer lezen

10,37 €

Penguin presents the audiobook edition of The Algebra of Happiness, written and read by Scott Galloway.From the New York Times bestselling author, a provocative book of hard-won wisdom for achieving a fulfilling career and life.- How can you have a meaningful career, not just a lucrative one?- Is a work/life balance really possible?- What does it take to make a long-term relationship succeed?-
... Meer lezen
Audioboek

Tools and Weapons

The Promise and the Peril of the Digital Age

door Brad Smith, Carol Ann Browne ...

Verteld door Brad Smith, Carol Ann Browne ...

Niet ingekort

11 uur 11 min

With a foreword from Bill GatesFrom Microsoft's President and one of the tech industry's wisest thinkers, a frank and thoughtful reckoning with how to balance enormous promise and existential risk as the digitization of everything accelerates.__________Microsoft President Brad Smith operates by a simple core belief: when your technology changes the world, you bear a responsibility to help address ... Meer lezen

22,74 €

With a foreword from Bill GatesFrom Microsoft's President and one of the tech industry's wisest thinkers, a frank and thoughtful reckoning with how to balance enormous promise and existential risk as the digitization of everything accelerates.__________Microsoft President Brad Smith operates by a simple core belief: when your technology changes the world, you bear a responsibility to help address
... Meer lezen
Audioboek

Chinese tourists - what do they want?

Facts, ideas and successful examples

door Ingemar Fredriksson ...

Verteld door Richard Kemp ...

Niet ingekort

10 uur 54 min

The world has never seen such a huge business opportunity for which they have so little understanding of how to address it. Many entrepreneurs have, more or less seriously, dreamt of being able to sell just one product to every single Chinese. That dream is now quickly turning into a possibility for many hotels, restaurants, shops and attractions. As of 2012. Chinese tourists are the largest group ... Meer lezen

16,99 €

The world has never seen such a huge business opportunity for which they have so little understanding of how to address it. Many entrepreneurs have, more or less seriously, dreamt of being able to sell just one product to every single Chinese. That dream is now quickly turning into a possibility for many hotels, restaurants, shops and attractions. As of 2012. Chinese tourists are the largest group
... Meer lezen
Audioboek

Giv din teenager gode pengevaner

door Anne Juel Jørgensen ...

Verteld door Katrine Bach ...

Niet ingekort

3 uur 41 min

Er du usikker på, hvordan du skal tale med din teenager om penge og forbrug, og hvilke regler du skal sætte?I denne bog giver børne- og pengeekspert Anne Juel Jørgensen konkrete råd til, hvordan du som forælder kan hjælpe din teenager med at opbygge gode pengevaner.Hun fortæller om alle de muligheder og udfordringer der er, når man som ung skal håndtere økonomi og forbrug. Om lommepengemodeller, ... Meer lezen

24,09 €

Er du usikker på, hvordan du skal tale med din teenager om penge og forbrug, og hvilke regler du skal sætte?I denne bog giver børne- og pengeekspert Anne Juel Jørgensen konkrete råd til, hvordan du som forælder kan hjælpe din teenager med at opbygge gode pengevaner.Hun fortæller om alle de muligheder og udfordringer der er, når man som ung skal håndtere økonomi og forbrug. Om lommepengemodeller,
... Meer lezen
Audioboek

Tilt

Shifting Your Strategy from Products to Customers

door Niraj Dawar ...

Verteld door Walter Dixon ...

Niet ingekort

6 uur 1 min

Shift your strategy downstream.Why do your customers buy from you rather than from your competitors? If you think the answer is your superior products, think again.Products are important, of course. For decades, businesses sought competitive advantage almost exclusively in activities related to new product creation. They won by building bigger factories, by finding cheaper raw materials or labor, ... Meer lezen

25,46 €

Shift your strategy downstream.Why do your customers buy from you rather than from your competitors? If you think the answer is your superior products, think again.Products are important, of course. For decades, businesses sought competitive advantage almost exclusively in activities related to new product creation. They won by building bigger factories, by finding cheaper raw materials or labor,
... Meer lezen
Audioboek

Anthro-Vision

How Anthropology Can Explain Business and Life

door Gillian Tett ...

Verteld door Imogen Church ...

Niet ingekort

10 uur 41 min

Brought to you by Penguin.From the bestselling author of Fool's GoldTo understand business, you need to think like an anthropologist.Is your workplace riven by tribal conflict? Are your meetings governed by dozens of unspoken rituals? Is there something faintly religious about the way your colleagues worship the CEO?If so, then you might need a lesson in business anthropology. For a century, ... Meer lezen

14,98 €

Brought to you by Penguin.From the bestselling author of Fool's GoldTo understand business, you need to think like an anthropologist.Is your workplace riven by tribal conflict? Are your meetings governed by dozens of unspoken rituals? Is there something faintly religious about the way your colleagues worship the CEO?If so, then you might need a lesson in business anthropology. For a century,
... Meer lezen
Audioboek

Ce que la société attend de nous

door Eric Giegelmann ...

Verteld door Voix Numérique Fabien G ...

Serie Luisterboek 7 - Histoire, société et politique
Niet ingekort

6 uur 56 min

Ce livre audio est narré par une voix numérique.Qu’est-ce qu’une vie réussie ?Qui décide de ce qui est normal, acceptable ou désirable ?Dès la naissance, nous sommes immergés dans un monde rempli d’attentes : être performant, séduisant, ambitieux, conforme. À travers la famille, l’école, les médias, les pairs, la société nous dicte subtilement – et parfois brutalement – la manière don’t nous ne ... Meer lezen

1,82 € of Gratis met Kobo Plus

Ce livre audio est narré par une voix numérique.Qu’est-ce qu’une vie réussie ?Qui décide de ce qui est normal, acceptable ou désirable ?Dès la naissance, nous sommes immergés dans un monde rempli d’attentes : être performant, séduisant, ambitieux, conforme. À travers la famille, l’école, les médias, les pairs, la société nous dicte subtilement – et parfois brutalement – la manière don’t nous ne
... Meer lezen
Audioboek

Consumed

The need for collective change; colonialism, climate change & consumerism

door Aja Barber ...

Verteld door Aja Barber ...

Niet ingekort

8 uur 17 min

Aja Barber wants change.In the 'learning' first half of the book, she will expose you to the endemic injustices in our consumer industries and the uncomfortable history of the textile industry; one which brokered slavery, racism and today's wealth inequality. And how these oppressive systems have bled into the fashion industry and its lack of diversity and equality. She will also reveal how we ... Meer lezen

22,74 €

Aja Barber wants change.In the 'learning' first half of the book, she will expose you to the endemic injustices in our consumer industries and the uncomfortable history of the textile industry; one which brokered slavery, racism and today's wealth inequality. And how these oppressive systems have bled into the fashion industry and its lack of diversity and equality. She will also reveal how we
... Meer lezen
Audioboek

More From Less

How We Learned to Create More Without Using More

door Andrew McAfee ...

Verteld door Andrew McAfee ...

Niet ingekort

7 uur 57 min

**From the coauthor of the New York Times bestseller The Second Machine Age, a paradigm-shifting argument “**full of fascinating information and provocative insights” (Publishers Weekly, starred review)—demonstrating that we are increasing prosperity while using fewer natural resources.Throughout history, the only way for humanity to grow was by degrading the Earth: chopping down forests, ... Meer lezen

18,19 €

**From the coauthor of the New York Times bestseller The Second Machine Age, a paradigm-shifting argument “**full of fascinating information and provocative insights” (Publishers Weekly, starred review)—demonstrating that we are increasing prosperity while using fewer natural resources.Throughout history, the only way for humanity to grow was by degrading the Earth: chopping down forests,
... Meer lezen
Audioboek

Winning Tomorrow's Customer

How to Build Customer Experience as a Competitive Advantage

door Kari Korkiakoski ...

Verteld door Narrated by an AI-generated voice based on Kari Korkiakoski’s voice ...

Niet ingekort

2 uur 53 min

Winning Tomorrow’s Customer shows how customer experience can become a true source of competitive advantage.In a world where customer expectations are constantly shaped by new technologies, new habits, and experiences across industries, companies can no longer rely on products, price, or efficiency alone. They need a clearer understanding of what customers value, what they remember, and why they ... Meer lezen

10,83 € of Gratis met Kobo Plus

Winning Tomorrow’s Customer shows how customer experience can become a true source of competitive advantage.In a world where customer expectations are constantly shaped by new technologies, new habits, and experiences across industries, companies can no longer rely on products, price, or efficiency alone. They need a clearer understanding of what customers value, what they remember, and why they
... Meer lezen
Audioboek

Today Is The Day

door OBOM A. BOWEN ...

Verteld door Mark Bramhall ...

Niet ingekort

4 uur 53 min

The foundation of all human action is human thought. Our thought process forms the foundation on which we build every facet of our lives. Therefore, it is important for each of us to understand how our minds work – how we got the habits and attitudes, the beliefs that may stand in the way of releasing our vast inner potential and leading fulfilling and purposeful lives. Our beliefs and ... Meer lezen

16,42 € of Gratis met Kobo Plus

The foundation of all human action is human thought. Our thought process forms the foundation on which we build every facet of our lives. Therefore, it is important for each of us to understand how our minds work – how we got the habits and attitudes, the beliefs that may stand in the way of releasing our vast inner potential and leading fulfilling and purposeful lives. Our beliefs and
... Meer lezen
Audioboek

Reengineering Retail

door Doug Stephens ...

Verteld door Doug Stephens ...

Niet ingekort

7 uur 31 min

Since the release of Doug Stephens' first book, The Retail Revival, change in the global retail sector has accelerated beyond even the boldest forecasts. As predicted, online giants like Amazon and Alibaba.com are growing at a dizzying pace. Hundreds of well-known brick and mortar retailers have closed their doors, and brands and retailers across categories are struggling to understand the ... Meer lezen

16,42 € of Gratis met Kobo Plus

Since the release of Doug Stephens' first book, The Retail Revival, change in the global retail sector has accelerated beyond even the boldest forecasts. As predicted, online giants like Amazon and Alibaba.com are growing at a dizzying pace. Hundreds of well-known brick and mortar retailers have closed their doors, and brands and retailers across categories are struggling to understand the
... Meer lezen
Audioboek

Ne Plus Subir, Reprenez le Pouvoir sur Votre Argent

door Eric Giegelmann ...

Verteld door Voix Numérique Florian G ...

Serie Luisterboek 17 - Économie, finance et travail
Niet ingekort

2 uur 41 min

Ce livre audio est narré par une voix numérique.Gérer son budget pour survivre – Et reprendre le pouvoir sur votre argentAuteur : Eric GiegelmannDans un monde où chaque centime compte, reprendre le contrôle de ses finances est devenu une question de survie autant que de liberté. Ce livre est un guide pratique, accessible et motivant pour toutes celles et ceux qui souhaitent sortir du surende... ... Meer lezen

1,82 € of Gratis met Kobo Plus

Ce livre audio est narré par une voix numérique.Gérer son budget pour survivre – Et reprendre le pouvoir sur votre argentAuteur : Eric GiegelmannDans un monde où chaque centime compte, reprendre le contrôle de ses finances est devenu une question de survie autant que de liberté. Ce livre est un guide pratique, accessible et motivant pour toutes celles et ceux qui souhaitent sortir du surende...
... Meer lezen
Audioboek

The Big Myth

How American Business Taught Us to Loathe Government and Love the Free Market

door Naomi Oreskes, Erik M. Conway ...

Verteld door Liza Seneca ...

Niet ingekort

21 uur 27 min

Bloomsbury presents The Big Myth by Naomi Oreskes and Erik M. Conway, read by Liza Seneca.“An immense scholarly feat.”—New Yorker * “[A] scorching indictment of free market fundamentalism . . . and how we can change, before it’s too late.”—EsquireThe bestselling authors of Merchants of Doubt offer a profound, startling history of one of America’s most tenacious—an... ... Meer lezen

31,84 €

Bloomsbury presents The Big Myth by Naomi Oreskes and Erik M. Conway, read by Liza Seneca.“An immense scholarly feat.”—New Yorker * “[A] scorching indictment of free market fundamentalism . . . and how we can change, before it’s too late.”—EsquireThe bestselling authors of Merchants of Doubt offer a profound, startling history of one of America’s most tenacious—an...
... Meer lezen
Audioboek

Anticipating Needs

Building Products and Services Customers Didn’t Know They Wanted

door Favour Emeli ...

Verteld door Digital Voice Archie G ...

Niet ingekort

2 uur 41 min

This audiobook is narrated by a digital voice.True innovation doesn’t just meet existing demand—it creates it. Anticipating Needs is your ultimate guide to understanding your customers so deeply that you can deliver solutions they never even realized they needed. This book uncovers the secrets to staying ahead of the curve, driving customer delight, and creating market-defining products and ... Meer lezen

7,28 € of Gratis met Kobo Plus

This audiobook is narrated by a digital voice.True innovation doesn’t just meet existing demand—it creates it. Anticipating Needs is your ultimate guide to understanding your customers so deeply that you can deliver solutions they never even realized they needed. This book uncovers the secrets to staying ahead of the curve, driving customer delight, and creating market-defining products and
... Meer lezen
Audioboek

Spend Smarter Without Spending Less

A Seven-Step Guide to the Hidden Psychology of Money, Everyday Choices, and Why Your Wallet Says Yes Before Your Brain Does

door Anna Rilkoff ...

Verteld door Digital Voice Adam E ...

Niet ingekort

20 min

This audiobook is narrated by a digital voice.Why do smart people keep spending in ways they later regret?Not because they are careless. Not because they lack discipline. And not because they do not understand money.They spend for human reasons.Spend Smarter Without Spending Less explores the hidden psychology behind everyday financial choices and shows why spending is often driven by emotion, ... Meer lezen

4,55 € of Gratis met Kobo Plus

This audiobook is narrated by a digital voice.Why do smart people keep spending in ways they later regret?Not because they are careless. Not because they lack discipline. And not because they do not understand money.They spend for human reasons.Spend Smarter Without Spending Less explores the hidden psychology behind everyday financial choices and shows why spending is often driven by emotion,
... Meer lezen
Audioboek

Exceptional Service, Exceptional Profit

The Secrets of Building a Five-Star Customer Service Organization

door Leonardo Inghilleri, Micah Solomon ...

Verteld door Sean Pratt ...

Niet ingekort

5 uur 39 min

"Filled with treasure and big ideas, this book will help you become exceptional." - SETH GODINIn a tight market, your most powerful growth engine and your best protection from competitive inroads is this: put every thing you can into cultivating true customer loyalty. Loyal customers are less sensitive to price competition, more forgiving of small glitches, and, ultimately, become "walking ... Meer lezen

25,46 €

"Filled with treasure and big ideas, this book will help you become exceptional." - SETH GODINIn a tight market, your most powerful growth engine and your best protection from competitive inroads is this: put every thing you can into cultivating true customer loyalty. Loyal customers are less sensitive to price competition, more forgiving of small glitches, and, ultimately, become "walking
... Meer lezen
Audioboek

Shopping

door PBS NewsHour ...

Verteld door PBS NewsHour ...

Niet ingekort

4 min

In Slumping Economy, a Shift in Shopping HabitsA leading retail consultant discusses why this recession may change consumer behavior permanently. ... Meer lezen

0,90 € of Gratis met Kobo Plus

In Slumping Economy, a Shift in Shopping HabitsA leading retail consultant discusses why this recession may change consumer behavior permanently.
... Meer lezen
Audioboek

Change

How to Make Big Things Happen

door Damon Centola ...

Verteld door James Fouhey ...

Niet ingekort

9 uur 50 min

How do you change someone's mind? How do you stop bad habits? A bold new theory about the way ideas and behaviours spread (and can be altered) from the world's leading expert, Professor Damon CentolaHow did movements like the Arab Spring and Black Lives Matter take off when they did?How did Lord Kitchener recruit 2,000,000 volunteers at the start of World War I?Why did Twitter take hold whil... ... Meer lezen

22,74 €

How do you change someone's mind? How do you stop bad habits? A bold new theory about the way ideas and behaviours spread (and can be altered) from the world's leading expert, Professor Damon CentolaHow did movements like the Arab Spring and Black Lives Matter take off when they did?How did Lord Kitchener recruit 2,000,000 volunteers at the start of World War I?Why did Twitter take hold whil...
... Meer lezen
Audioboek

Exponential

Transform Your Brand by Empowering Instead of Interrupting

door Jeff Rosenblum ...

Verteld door Barry Abrams ...

Niet ingekort

5 uur 6 min

One of the world’s top advertising executives shows how iconic brands win new customers and build armies of evangelists.Great brands stand for more than just cool products and clever advertisements. They inspire audiences. They enrich communities. They energize people. They move people’s lives forward. Most importantly, great brands don’t just interrupt: they empower. And that empowerment leads to ... Meer lezen

17,28 € of Gratis met Kobo Plus

One of the world’s top advertising executives shows how iconic brands win new customers and build armies of evangelists.Great brands stand for more than just cool products and clever advertisements. They inspire audiences. They enrich communities. They energize people. They move people’s lives forward. Most importantly, great brands don’t just interrupt: they empower. And that empowerment leads to
... Meer lezen
Audioboek

Konsum - Warum wir kaufen, was wir nicht brauchen (ungekürzt)

Warum wir kaufen, was wir nicht brauchen

door Carl Tillessen ...

Verteld door Martin Valdeig ...

Niet ingekort

5 uur 50 min

WAS KOMMT NACH DEM SHOPPEN?ÜBER DIE ZUKUNFT UNSERES KONSUMSDie Pandemie hat uns vorübergehend auf einen kalten Konsum-Entzug gesetzt. Doch sie hat uns nicht geheilt. Wir kaufen einfach immer weiter – auch Dinge, die wir eigentlich nicht brauchen. Was treibt uns dazu? Und was verändert sich gerade?Trendforscher Carl Tillessen nimmt uns mit hinter die Kulissen einer globalen Maschinerie, deren ... Meer lezen

11,99 € of Gratis met Kobo Plus

WAS KOMMT NACH DEM SHOPPEN?ÜBER DIE ZUKUNFT UNSERES KONSUMSDie Pandemie hat uns vorübergehend auf einen kalten Konsum-Entzug gesetzt. Doch sie hat uns nicht geheilt. Wir kaufen einfach immer weiter – auch Dinge, die wir eigentlich nicht brauchen. Was treibt uns dazu? Und was verändert sich gerade?Trendforscher Carl Tillessen nimmt uns mit hinter die Kulissen einer globalen Maschinerie, deren
... Meer lezen
Audioboek

Terapia financeira

door Brad Klontz, Brad Klontz ...

Verteld door Márcio Lino ...

Ingekort

1 uur 17 min

Assim que percebermos ter capacidade de lidar com qualquer coisa que esteja nos assombrando – e esse é, na maior parte das vezes, o passo mais difícil – compreendemos que os problemas não são imensuráveis e a ansiedade se dissipa. ... Meer lezen

1,99 €

Assim que percebermos ter capacidade de lidar com qualquer coisa que esteja nos assombrando – e esse é, na maior parte das vezes, o passo mais difícil – compreendemos que os problemas não são imensuráveis e a ansiedade se dissipa.
... Meer lezen

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Aanbevolen voor jou

Luisterboeken in de categorie Consumentengedrag

Never Lose a Customer Again

Obviously Awesome

The Algebra of Happiness

Tools and Weapons

Chinese tourists - what do they want?

Giv din teenager gode pengevaner

Tilt

Anthro-Vision

Ce que la société attend de nous

Consumed

More From Less

Winning Tomorrow's Customer

Today Is The Day

Reengineering Retail

Ne Plus Subir, Reprenez le Pouvoir sur Votre Argent

The Big Myth

Anticipating Needs

Spend Smarter Without Spending Less

Exceptional Service, Exceptional Profit

Shopping

Change

Exponential

Konsum - Warum wir kaufen, was wir nicht brauchen (ungekürzt)

Terapia financeira