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Onbeperkt toegang tot eBooks

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Luisterboek
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. Zonder verplichtingen, annuleer op elk moment via kobo.com/account/subscriptions.

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Aanbevolen voor jou

Audioboek

Clean

The New Science of Skin

door James Hamblin ...

Verteld door Barrett Leddy ...

Niet ingekort

7 uur 11 min

**Named a Best Book of 2020 by NPR and Vanity FairOne of Smithsonian's Ten Best Science Books of 2020“A searching and vital explication of germ theory, social norms, and what the modern era is really doing to our bodies and our psyches.” —Vanity FairA preventative medicine physician and staff writer for The Atlantic explains the surprising and unintended effects of our hygiene practices in this ... Meer lezen

15,61 €

**Named a Best Book of 2020 by NPR and Vanity FairOne of Smithsonian's Ten Best Science Books of 2020“A searching and vital explication of germ theory, social norms, and what the modern era is really doing to our bodies and our psyches.” —Vanity FairA preventative medicine physician and staff writer for The Atlantic explains the surprising and unintended effects of our hygiene practices in this
... Meer lezen
Audioboek

Obviously Awesome

How to Nail Product Positioning so Customers Get It, Buy It, Love It

door April Dunford ...

Verteld door April Dunford ...

Niet ingekort

3 uur 31 min

You know your product is awesome—but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn’t a matter of following trends, comparing yourself to the competition or trying to attract the widest customer base.So what is it? April Dunford, positioning guru and tech exec, will enlighten you.Her new book, Obviously Awesome, ... Meer lezen

12,00 €

You know your product is awesome—but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn’t a matter of following trends, comparing yourself to the competition or trying to attract the widest customer base.So what is it? April Dunford, positioning guru and tech exec, will enlighten you.Her new book, Obviously Awesome,
... Meer lezen
Audioboek

Big data para directivos

door Albert Solana, Genís Roca ...

Verteld door Jesús Ramos ...

Niet ingekort

2 uur 22 min

Dos autores de gran prestigio dentro de su sector. Uno de los temas que están dando mucho que hablar y sobre lo que hay poco escrito El Big Data, el nuevo vocablo de moda y el término que aparece en todas las quinielas referidas a las últimas tendencias tecnológicas, se basa, en realidad, en una práctica habitual en el ámbito empresarial. De hecho, casi todas las grandes empresas ya hace tiempo ... Meer lezen

14,26 €

Dos autores de gran prestigio dentro de su sector. Uno de los temas que están dando mucho que hablar y sobre lo que hay poco escrito El Big Data, el nuevo vocablo de moda y el término que aparece en todas las quinielas referidas a las últimas tendencias tecnológicas, se basa, en realidad, en una práctica habitual en el ámbito empresarial. De hecho, casi todas las grandes empresas ya hace tiempo
... Meer lezen
Audioboek

Big data para directivos

door Albert Solana, Genís Roca ...

Verteld door Jesús Ramos ...

Niet ingekort

2 uur 22 min

Dos autores de gran prestigio dentro de su sector. Uno de los temas que están dando mucho que hablar y sobre lo que hay poco escrito El Big Data, el nuevo vocablo de moda y el término que aparece en todas las quinielas referidas a las últimas tendencias tecnológicas, se basa, en realidad, en una práctica habitual en el ámbito empresarial. De hecho, casi todas las grandes empresas ya hace tiempo ... Meer lezen

14,26 €

Dos autores de gran prestigio dentro de su sector. Uno de los temas que están dando mucho que hablar y sobre lo que hay poco escrito El Big Data, el nuevo vocablo de moda y el término que aparece en todas las quinielas referidas a las últimas tendencias tecnológicas, se basa, en realidad, en una práctica habitual en el ámbito empresarial. De hecho, casi todas las grandes empresas ya hace tiempo
... Meer lezen
Audioboek

AI Made Simple

How Artificial Intelligence Is Changing Your Life (Even If You Don’t Notice)

door Alessandro Totaro ...

Verteld door Digital Voice Maxwell G ...

Serie Luisterboek 1 - Living with AI – How Artificial Intelligence Transforms Your Life
Niet ingekort

1 uur 56 min

This audiobook is narrated by a digital voice.Artificial intelligence is no longer a sci-fi concept: it is already part of your daily life, often without you even realizing it. It decides what content you see online, suggests what to buy, influences your work, your studies, and even your everyday choices.AI Made Simple is the first volume in the series Living with AI – How Artificial Intelligence ... Meer lezen

2,67 € of Gratis met Kobo Plus

This audiobook is narrated by a digital voice.Artificial intelligence is no longer a sci-fi concept: it is already part of your daily life, often without you even realizing it. It decides what content you see online, suggests what to buy, influences your work, your studies, and even your everyday choices.AI Made Simple is the first volume in the series Living with AI – How Artificial Intelligence
... Meer lezen
Audioboek

Uncopyable You

CREATE A PERSONAL BRAND THAT GETS PEOPLE TO KNOW YOU, LIKE YOU, TRUST YOU, AND REMEMBER YOU!

door Steve Miller, Kay Miller ...

Verteld door Steve Miller, Kay Miller ...

Serie Luisterboek 4 - Marketing and Sales Brand-Building Strategies that Work
Niet ingekort

3 uur 56 min

In Uncopyable YOU, authors Steve and Kay Miller bring to life the art and science of personal branding in a way that's never been done before. This transformative book is more than just a guide; it's a blueprint for creating a personal brand that is not only successful but also truly unforgettable.Inspired by iconic personal brands like Steve Jobs, the authors teach you to build a brand that ... Meer lezen

8,88 € of Gratis met Kobo Plus

In Uncopyable YOU, authors Steve and Kay Miller bring to life the art and science of personal branding in a way that's never been done before. This transformative book is more than just a guide; it's a blueprint for creating a personal brand that is not only successful but also truly unforgettable.Inspired by iconic personal brands like Steve Jobs, the authors teach you to build a brand that
... Meer lezen
Audioboek

Ignore Your Customers (and They'll Go Away)

The Simple Playbook for Delivering the Ultimate Customer Service Experience

door Micah Solomon ...

Verteld door Jakob Lewis, Gabe Wicks, John Behrens ...

Niet ingekort

5 uur 16 min

The ultimate guide to transforming your customer service, company culture, and customer experience, endorsed by all the top names in the field.Great customer service may be today's most essential competitive advantage. This book gives a step-by-step plan to craft a customer service culture and customer experience so powerful that they'll transform your organization and boost your company's bottom ... Meer lezen

22,25 €

The ultimate guide to transforming your customer service, company culture, and customer experience, endorsed by all the top names in the field.Great customer service may be today's most essential competitive advantage. This book gives a step-by-step plan to craft a customer service culture and customer experience so powerful that they'll transform your organization and boost your company's bottom
... Meer lezen
Audioboek

El punto clave (The Tipping Point)

Cómo los pequeños detalles pueden marcar una gran diferencia

door Malcolm Gladwell ...

Verteld door Edson Matus ...

Niet ingekort

9 uur 6 min

¿Cómo surgen las epidemias, las modas, los éxitos de venta, el fenómeno de boca a boca o cualquiera de esos pequeños cambios que sacuden nuestra vida cotidiana al provocar grandes efectos?Las mejores obras de no ficción en formato audiolibroEn esta obra revolucionaria que ocupa desde hace años los primeros puestos en las listas de ventas de Estados Unidos, Gladwell, un auténtico gurú de los ... Meer lezen

16,95 €

¿Cómo surgen las epidemias, las modas, los éxitos de venta, el fenómeno de boca a boca o cualquiera de esos pequeños cambios que sacuden nuestra vida cotidiana al provocar grandes efectos?Las mejores obras de no ficción en formato audiolibroEn esta obra revolucionaria que ocupa desde hace años los primeros puestos en las listas de ventas de Estados Unidos, Gladwell, un auténtico gurú de los
... Meer lezen
Audioboek

Dumb Money

The GameStop Short Squeeze and the Ragtag Group of Amateur Traders That Brought Wall Street to Its Knees (Previously Published as The Antisocial Network)

door Ben Mezrich ...

Verteld door Fajer Al-Kaisi ...

Niet ingekort

7 uur 46 min

**Named a Best Book of the Year by New York Post!The definitive take on the David-vs.-Goliath GameStop short squeeze—a tale of fortunes won and lost overnight that may end up changing Wall Street forever—from the bestselling author of Breaking Twitter.**Ben Mezrich offers a gripping, beat-by-beat account of how a loosely affiliate group of private investors and internet trolls on a subreddit ... Meer lezen

19,99 €

**Named a Best Book of the Year by New York Post!The definitive take on the David-vs.-Goliath GameStop short squeeze—a tale of fortunes won and lost overnight that may end up changing Wall Street forever—from the bestselling author of Breaking Twitter.**Ben Mezrich offers a gripping, beat-by-beat account of how a loosely affiliate group of private investors and internet trolls on a subreddit
... Meer lezen
Audioboek

All Business Is Personal

One Medical's Human-Centered, Technology-Powered Approach to Customer Engagement

door Joseph A. Michelli ...

Verteld door Rob Reider ...

Niet ingekort

From organizational consultant and bestselling author Joseph Michelli, a close look at the groundbreaking practices at Amazon’s One Medical, revealing the key strategies that make them a revolutionary force in healthcare and an inspiration for all industries.What if every business owner or manager could combine cutting-edge technology with the warmth of personal connection to keep customers coming ... Meer lezen

32,11 €

From organizational consultant and bestselling author Joseph Michelli, a close look at the groundbreaking practices at Amazon’s One Medical, revealing the key strategies that make them a revolutionary force in healthcare and an inspiration for all industries.What if every business owner or manager could combine cutting-edge technology with the warmth of personal connection to keep customers coming
... Meer lezen
Audioboek

The Manipulation Tricks You Fall For Every Day

door Vera Mitchell ...

Verteld door AI Voice Frederick Surrey ...

Niet ingekort

46 min

This audiobook is narrated by an AI Voice. Uncover the psychological manipulation tactics used against you daily by marketers, politicians, social media platforms, and even people you trust. This eye-opening audiobook reveals the persuasion techniques designed to bypass your critical thinking and influence your decisions without detection. Learn about anchoring, social proof, scarcity tactics, and ... Meer lezen

2,67 € of Gratis met Kobo Plus

This audiobook is narrated by an AI Voice. Uncover the psychological manipulation tactics used against you daily by marketers, politicians, social media platforms, and even people you trust. This eye-opening audiobook reveals the persuasion techniques designed to bypass your critical thinking and influence your decisions without detection. Learn about anchoring, social proof, scarcity tactics, and
... Meer lezen
Audioboek

The Scout Mindset

Why Some People See Things Clearly and Others Don't

door Julia Galef ...

Verteld door Julia Galef ...

Niet ingekort

6 uur 26 min

Winner of best smart thinking book 2022 (Business Book Awards)Guardian best books of 2021'Original, thought-provoking and a joy to read' Tim Harford'Highly recommended. It's not easy to become (more of) a scout, but it's hard not to be inspired by this book' Rutger BregmanWhen it comes to what we believe, humans see what they want to see. In other words, we have what Julia Galef call... ... Meer lezen

22,29 €

Winner of best smart thinking book 2022 (Business Book Awards)Guardian best books of 2021'Original, thought-provoking and a joy to read' Tim Harford'Highly recommended. It's not easy to become (more of) a scout, but it's hard not to be inspired by this book' Rutger BregmanWhen it comes to what we believe, humans see what they want to see. In other words, we have what Julia Galef call...
... Meer lezen
Audioboek

Less

Stop Buying So Much Rubbish: How Having Fewer, Better Things Can Make Us Happier

door Patrick Grant ...

Verteld door Patrick Grant ...

Niet ingekort

11 uur 55 min

THE SUNDAY TIMES BESTELLER‘Utterly brilliant. We all need to read this book’ CLAUDIA WINKLEMAN'Patrick’s book is fascinating and sobering and makes a compelling argument for going back to basics’ JOE LYCETTWe used to care a lot about our clothes. We didn’t have many but those we had were important to us. We’d cherish them, repair them and pass them on. And making them provided fulfilling work for ... Meer lezen

22,99 €

THE SUNDAY TIMES BESTELLER‘Utterly brilliant. We all need to read this book’ CLAUDIA WINKLEMAN'Patrick’s book is fascinating and sobering and makes a compelling argument for going back to basics’ JOE LYCETTWe used to care a lot about our clothes. We didn’t have many but those we had were important to us. We’d cherish them, repair them and pass them on. And making them provided fulfilling work for
... Meer lezen
Audioboek

Souriez, Vous Êtes Filmé Et Déjà Coupable

door Eric Giegelmann ...

Verteld door Voix Numérique Fabien G ...

Serie Luisterboek 57 - Histoire, société et politique
Niet ingekort

2 uur 30 min

Ce livre audio est narré par une voix numérique.Vous êtes filmé, traqué, analysé... et peut-être déjà coupable.Votre smartphone vous écoute. Votre montre vous suit. Vos clics, vos goûts, vos erreurs passées nourrissent des machines qui décident à votre place. Bienvenue dans l’ère du soupçon automatique, où chaque citoyen devient une ligne de code dans un fichier obscur.Ce livre dévoile comment la ... Meer lezen

4,46 € of Gratis met Kobo Plus

Ce livre audio est narré par une voix numérique.Vous êtes filmé, traqué, analysé... et peut-être déjà coupable.Votre smartphone vous écoute. Votre montre vous suit. Vos clics, vos goûts, vos erreurs passées nourrissent des machines qui décident à votre place. Bienvenue dans l’ère du soupçon automatique, où chaque citoyen devient une ligne de code dans un fichier obscur.Ce livre dévoile comment la
... Meer lezen
Audioboek

The Day the World Stops Shopping

How ending consumerism gives us a better life and a greener world

door J. B. MacKinnon ...

Verteld door Kaleo Griffith ...

Niet ingekort

11 uur 53 min

Brought to you by Penguin.We are using up the planet at almost double the rate it can regenerate. To support our economies, we're told we must shop now like we've never shopped before. And whilst we can do it more responsibly, the scale of our consumption remains the biggest factor in the ruination of the planet. Yet our reliance on stuff continues to grow.But what would our world look like if we ... Meer lezen

14,93 €

Brought to you by Penguin.We are using up the planet at almost double the rate it can regenerate. To support our economies, we're told we must shop now like we've never shopped before. And whilst we can do it more responsibly, the scale of our consumption remains the biggest factor in the ruination of the planet. Yet our reliance on stuff continues to grow.But what would our world look like if we
... Meer lezen
Audioboek

The Effortless Experience

Conquering the New Battleground for Customer Loyalty

door Matthew Dixon, Nick Toman, Rick DeLisi ...

Verteld door Matthew Dixon, Nick Toman, Rick DeLisi ...

Niet ingekort

6 uur 37 min

Everyone knows that the best way to create customer loyalty is with service so good, so over the top, that it surprises and delights. But what if everyone is wrong?In their acclaimed bestseller The Challenger Sale, Matthew Dixon and his colleagues at CEB busted many longstanding myths about sales. Now they’ve turned their research and analysis to a new vital business subject—customer loyalty—with ... Meer lezen

15,61 €

Everyone knows that the best way to create customer loyalty is with service so good, so over the top, that it surprises and delights. But what if everyone is wrong?In their acclaimed bestseller The Challenger Sale, Matthew Dixon and his colleagues at CEB busted many longstanding myths about sales. Now they’ve turned their research and analysis to a new vital business subject—customer loyalty—with
... Meer lezen
Audioboek

Brandsplaining

Why Marketing is (Still) Sexist and How to Fix It

door Jane Cunningham, Philippa Roberts ...

Verteld door Sarah Paul ...

Niet ingekort

7 uur 24 min

Brought to you by Penguin.Girlboss. Wonder woman. Perfect mother. Feminist go-getter. If you thought misogynist marketing ended with #MeToo, think again.'It's high time we expose and remedy the pseudo-feminist marketing malarkey holding women back under the guise of empowerment' Amanda Montell, author of Wordslut________________Brands profit by telling women who they are and ... ... Meer lezen

14,93 €

Brought to you by Penguin.Girlboss. Wonder woman. Perfect mother. Feminist go-getter. If you thought misogynist marketing ended with #MeToo, think again.'It's high time we expose and remedy the pseudo-feminist marketing malarkey holding women back under the guise of empowerment' Amanda Montell, author of Wordslut________________Brands profit by telling women who they are and ...
... Meer lezen
Audioboek

User Tested

How the World's Top Companies Use Human Insight to Create Great Experiences

door Janelle Estes, Andy MacMillan ...

Verteld door Lexi Mae ...

Niet ingekort

6 uur 8 min

Learn what "customer-centric" really means in this groundbreaking bookUser Tested delivers an eye-opening and compelling treatment of putting customers back at the center of your business model. In this book, you'll discover why the company that offers the best customer experience always wins, and that real, three-dimensional people can't be reduced to data points on a graph.You'll learn about how ... Meer lezen

17,83 €

Learn what "customer-centric" really means in this groundbreaking bookUser Tested delivers an eye-opening and compelling treatment of putting customers back at the center of your business model. In this book, you'll discover why the company that offers the best customer experience always wins, and that real, three-dimensional people can't be reduced to data points on a graph.You'll learn about how
... Meer lezen
Audioboek

Sweat Equity

Inside the New Economy of Mind and Body

door Jason Kelly ...

Verteld door Eric Martin ...

Niet ingekort

9 uur 29 min

Sweat Equity goes inside the multi-billion-dollar trend toward endurance sports and fitness to discover who's driving it, who's paying for it, and who's profiting. Bloomberg's Jason Kelly profiles the participants, entrepreneurs, and investors at the center of this movement, exploring this phenomenon in which a surge of people—led by the most affluent—are becoming increasingly obsessed with ... Meer lezen

17,83 €

Sweat Equity goes inside the multi-billion-dollar trend toward endurance sports and fitness to discover who's driving it, who's paying for it, and who's profiting. Bloomberg's Jason Kelly profiles the participants, entrepreneurs, and investors at the center of this movement, exploring this phenomenon in which a surge of people—led by the most affluent—are becoming increasingly obsessed with
... Meer lezen
Audioboek

The Deciding Factor

The Power of Analytics to Make Every Decision a Winner

door Josh Larry, Nash E. Rosenberger ...

Verteld door Scott Peterson ...

Niet ingekort

5 uur 13 min

In today's high-tech world, all companies are striving to create business value from digital data, but the real value in data comes from how it is used to make decisions. At the end of the day, what drives the results your company achieves is the millions of decisions made every day that are influenced by customer interactions and transactions.In this groundbreaking book, Larry Rosenberger and ... Meer lezen

22,28 €

In today's high-tech world, all companies are striving to create business value from digital data, but the real value in data comes from how it is used to make decisions. At the end of the day, what drives the results your company achieves is the millions of decisions made every day that are influenced by customer interactions and transactions.In this groundbreaking book, Larry Rosenberger and
... Meer lezen
Audioboek

Chief Behavioral Officer

Wie Sie mit den psychologischen Erkenntnissen der Verhaltensökonomie den Unternehmenserfolg erhöhen

door Dominik Imseng ...

Verteld door Jochen Hennecke ...

Niet ingekort

3 uur 17 min

Vorteile: •Mehr Marketing-Power trotz weniger Geld fürs Marketing •Mehr Kundenerlebnis trotz weniger Geld fürs Kundenerlebnis •Mehr Innovation trotz weniger Geld für die Innovationsabteilung Zum Hörbuch: Die Verhaltensökonomie (engl. Behavioral Economics) untersucht, wie Menschen Entscheidungen treffen. Für Unternehmen sind darum die Erkenntnisse von Wirtschaftsnobelpreisträgern und ... Meer lezen

15,99 € of Gratis met Kobo Plus

Vorteile: •Mehr Marketing-Power trotz weniger Geld fürs Marketing •Mehr Kundenerlebnis trotz weniger Geld fürs Kundenerlebnis •Mehr Innovation trotz weniger Geld für die Innovationsabteilung Zum Hörbuch: Die Verhaltensökonomie (engl. Behavioral Economics) untersucht, wie Menschen Entscheidungen treffen. Für Unternehmen sind darum die Erkenntnisse von Wirtschaftsnobelpreisträgern und
... Meer lezen
Audioboek

Summary of Misbehaving: The Making of Behavioral Economics by Richard H. Thaler

door Readtrepreneur Publishing ...

Verteld door Peter Prova ...

Niet ingekort

1 uur 14 min

Misbehaving: The Making of Behavioral Economics by Richard H. Thaler | Book Summary | Readtrepreneur(Disclaimer: This is NOT the original book, but an unofficial summary.)Winner of the Nobel Prize in Economics, Richard H. Thaler will change the way you think about economics. Misbehaving will help you make smarter, more educated decisions in an increasingly confusing world.(Note: This summary is ... Meer lezen

7,30 € of Gratis met Kobo Plus

Misbehaving: The Making of Behavioral Economics by Richard H. Thaler | Book Summary | Readtrepreneur(Disclaimer: This is NOT the original book, but an unofficial summary.)Winner of the Nobel Prize in Economics, Richard H. Thaler will change the way you think about economics. Misbehaving will help you make smarter, more educated decisions in an increasingly confusing world.(Note: This summary is
... Meer lezen
Audioboek

ICONIC

How Organizations and Leaders Attain, Sustain, and Regain the Ultimate Level of Distinction

door Scott McKain ...

Verteld door Scott McKain ...

Niet ingekort

5 uur 14 min

Scott McKain, award-winning speaker and author, explains how to move beyond being distinctive and to take your brand and business to the next level, to become iconic by knowing your customer and audience and providing the Ultimate Customer Experience every time.What if merely “standing out” from your competition isn’t enough to take your brand and business to the highest level? How do you become ... Meer lezen

17,82 €

Scott McKain, award-winning speaker and author, explains how to move beyond being distinctive and to take your brand and business to the next level, to become iconic by knowing your customer and audience and providing the Ultimate Customer Experience every time.What if merely “standing out” from your competition isn’t enough to take your brand and business to the highest level? How do you become
... Meer lezen
Audioboek

Breaking Twitter

Elon Musk and the Most Controversial Corporate Takeover in History

door Ben Mezrich ...

Verteld door Will Collyer ...

Niet ingekort

9 uur 5 min

From New York Times bestselling author Ben Mezrich: the book Elon Musk doesn’t want you to read.Breaking Twitter takes readers inside the darkly comic battle between one of the most intriguing, polarizing, influential men of our time—Elon Musk—and the company that represents our culture’s dearest hope for a shared global conversation. From employee accounts within Twitter headquarters to the ... Meer lezen

Was 24,99 € Nu 21,99 €

From New York Times bestselling author Ben Mezrich: the book Elon Musk doesn’t want you to read.Breaking Twitter takes readers inside the darkly comic battle between one of the most intriguing, polarizing, influential men of our time—Elon Musk—and the company that represents our culture’s dearest hope for a shared global conversation. From employee accounts within Twitter headquarters to the
... Meer lezen

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Luisterboeken in de categorie Consumentengedrag

Clean

Obviously Awesome

Big data para directivos

Big data para directivos

AI Made Simple

Uncopyable You

Ignore Your Customers (and They'll Go Away)

El punto clave (The Tipping Point)

Dumb Money

All Business Is Personal

The Manipulation Tricks You Fall For Every Day

The Scout Mindset

Less

Souriez, Vous Êtes Filmé Et Déjà Coupable

The Day the World Stops Shopping

The Effortless Experience

Brandsplaining

User Tested

Sweat Equity

The Deciding Factor

Chief Behavioral Officer

Summary of Misbehaving: The Making of Behavioral Economics by Richard H. Thaler

ICONIC

Breaking Twitter