Skip to main content
Search Button
België Kobo Shop Cadeaukaarten Hulp

Kobo Rakuten

Verlanglijstje

Winkelwagen

Je krijgt de VIP-behandeling!

Artikel(en) niet beschikbaar voor aankoop
Bekijk je winkelwagentje. Je kunt de niet-beschikbare artikelen nu verwijderen of we verwijderen ze bij de kassa automatisch.
artikelenartikel
artikelenartikel

Aanbevolen voor jou

Loading...

eBooks in de categorie Public relations

Als je eBooks uit de categorie Public relations' leuk vindt, dan vind je deze toptitels ook geweldig.
1 - 24 van 1819 resultaten worden weergegeven
Skip side bar filters

  • Corporate Communication

    A Guide to Theory and Practice

    door Joep P. Cornelissen ...
    This popular, market-leading textbook for corporate communication continues to be the authoritative and definitive textbook for students and educators.The text has been updated to include:• changes to the workplace in light of the Covid-19 pandemic and the impact of hybrid working on employee communication• the ongoing impacts of digital disruption and transformation on corporate communication at ... Meer lezen

    84,79 €

  • The Internet Ideology

    From A as in Advertising to Z as in Zipcar

    door Massimo Moruzzi ...
    Regardless of the question, the Internet is the answer. Or so we are told.It seemed perfectly normal to Jeff Jarvis, a famous American journalist, to ask: "What Would Google Do?" if the company based in Mountain View were put in charge of the public sector.It apparently didn't occur to him that the rules and goals the public sector lives by are, or at least should be, different from those of a ... Meer lezen

    Gratis

  • This is Marketing

    You Can’t Be Seen Until You Learn To See

    door Seth Godin ...
    #1 WALL STREET JOURNAL BESTSELLER & INSTANT NEW YORK TIMES BESTSELLERA game-changing approach to marketing, sales, and advertising.For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation ... Meer lezen

    14,99 €

  • 15 Questions About Native Advertising

    door Massimo Moruzzi ...
    Serie Boek 3 - 15 Questions
    #NOT a real book (Just a screed)Is native advertising something new, or just a new name?Is it the same as content marketing? How does it relate to social media marketing?Does native advertising work? Does it have negative consequences for society?Should native advertisement be deregulated, or should it be more seriously regulated?The 15 Questions:What Is Native Advertising?Is It a New Practice?Is ... Meer lezen

    Gratis

  • 15 Questions About Social Media

    door Massimo Moruzzi ...
    Serie Boek 2 - 15 Questions
    #NOT a real book (Just a screed)Does all the hype surrounding social media make sense?Isn't it time that somebody tried to deconstruct all this bullshit?What are social media? Are they the same websites we used to call social networks? Why did we start calling them social media?What is social media marketing? Are companies doing it right? Does it make sense to send your website visitors to Twitter ... Meer lezen

    Gratis

  • Bureaucratie

    L'utopie des règles

    door David Graeber ...
    Vertaald door Françoise Chemla, Paul Chemla ...
    Après le succès de Dette : 5000 ans d’histoire – vendu à près de 20 000 exemplaires – David Graeber revient avec un texte passionnant sur l’invasion de la bureaucratie dans notre quotidien. ... Meer lezen

    7,99 €

  • Enchantment

    How to Charm, Influence and Persuade

    door Guy Kawasaki ...
    'Read this book to create a company as enchanting as Apple' Steve Wozniak'The power of a really good idea to transform the marketplace and individual customer experiences is huge. Enchantment offers a wealth of insights to help businesses and entrepreneurs tap into that potential' Sir Richard BransonHow to Win Friends and Influence People for the digital age---------------------------------------- ... Meer lezen

    9,49 €

  • Réussir l'organisation d'un événement

    door Anthony Babkine, Adrien Rosier ...
    Serie series Livres outils - Communication
    Organisez un événement qui vous ressemble et apprenez à en tirer le meilleur partiGala, événement sportif, séminaire, inauguration, cocktail, concert, spectacle... : voici un guide complet et pratique pour découvrir toutes les ficelles de l'événementiel ainsi que le rôle de l'organisateur d'événement.Créez et menez à bien un événement attractif en respectant un budget précis : outils, fiches ... Meer lezen

    15,99 € of Gratis met Kobo Plus

  • EVENTS²

    Hoe organiseer je een geslaagd evenement?

    door Kevin Van der Straeten ...
    EVENTS² is hét naslagwerk voor elke organisator van evenementen en feesten. Deze vernieuwde editie is dikker dan ooit, verdiept én bevat volledig nieuwe topics die je als organisator niet mag missen!EVENTS² is een complete leidraad voor alle aspecten die bij de organisatie van evenementen, congressen en feesten komen kijken: van de voorbereiding tot het evenement zelf en de evaluatie achteraf. Het ... Meer lezen

    17,50 €

  • Growth Hacker Marketing

    A Primer on the Future of PR, Marketing, and Advertising

    door Ryan Holiday ...
    A primer on the future of PR, marketing and advertising — now revised and updated with new case studies"Forget everything you thought you knew about marketing and read this book. And then make everyone you work with read it, too." —Jason Harris, CEO of MekanismMegabrands like Dropbox, Instagram, Snapchat, and Airbnb were barely a blip on the radar years ago, but now they're worth billions—with ... Meer lezen

    Was 8,58 € Nu 7,52 €

  • Get Together

    How to Build a Community With Your People

    door Bailey Richardson, Kevin Huynh, Kai Elmer Sotto ...
    A practical and heartfelt guide to cultivating a community, online or IRL.Although communities feel magical, they don’t come together by magic. Get Together is a practical and heartfelt guide to cultivating a community. Whether starting a run crew, connecting with fans online, or sparking a movement of K–12 teachers, the secret to getting people together is this: build your community with people, ... Meer lezen

    9,99 € of Gratis met Kobo Plus

  • Buurman, wat doet u nu?

    Over wel-of-niet-in-mijn-achtertuin

    door Annik Dirkx, Joris Bulteel ...
    We willen met zijn allen minder files en meer open ruimte, bewegingsvrijheid en rust… En iedereen is voor groene energie. Maar niemand wil die windmolen in zijn achtertuin. Het niet-in-mijn-achtertuin- of NIMBY-syndroom heeft ons in de tang: projecten sneuvelen of verzanden in een loopgravenoorlog tussen burgers, bedrijven en overheden. En dat alles is de schuld van de buurman. Maar kijken ... Meer lezen

    19,99 € of Gratis met Kobo Plus

  • Chinese Propaganda Seducing the World

    door Jeanne Boden ...
    Chinese Propaganda Seducing the World offers a fascinating analysis of the Chinese Communist Party's use of propaganda to legitimize its position and strengthen its power in China and the world. The author presents a unique insider’s view of how political propaganda infiltrates private life in China. Propaganda is also the Party’s strongest tool for building China’s global power. Thanks to both ... Meer lezen

    14,99 € of Gratis met Kobo Plus

  • Crystallizing Public Opinion

    door Edward L. Bernays ...
    A revolutionary work on public relations and marketing by the provocative thinker who was dubbed the father of public relationsFew books have been as quietly powerful as Edward L. Bernays's Crystallizing Public Opinion. First published in 1923, it is a groundbreaking and, as history has shown, influential guide to the most crucial principles of mass persuasion. Aimed at governments and ... Meer lezen

    Was 8,26 € Nu 7,20 € of Gratis met Kobo Plus

  • Innovative Internal Communication

    How creativity, curiosity and technology can create lasting impact

    door Joanna Parsons ...
    Embrace innovation and creativity to take your internal communications beyond conventional methods and create lasting impact in your organization.Internal communication is critical for business success, as is innovation. Technological advancements and changing employee expectations are reshaping the workplace, meaning traditional communication methods are no longer sufficient. This book explains ... Meer lezen

    42,61 €

  • How To Fill 50 Jobs In 90 Days: The recruitment blueprint for people, profit and position

    door Heike Guilford ...
    Whether you are new to recruitment, an experienced recruiter or struggling to recruit in a crowded market, How To Fill 50 Jobs In 90 Days is a step-by step guide on how you can achieve personal -and professional success by meeting your recruitment -and financial goals. This book has been specifically written for professionals wanting to recruit the best person for the job when resources are tight ... Meer lezen

    3,99 € of Gratis met Kobo Plus

  • ORATEUR : comment parler en public, faire un discours et devenir charismatique

    door Rémi Raher ...
    Qui a dit que seuls les écrits restaient ?Martin Luther King, Aristide Briand, Winston Churchill, John Fitzgerald Kennedy, Steve Jobs... Nombreux sont les grands orateurs dont la célébrité est autant liée à une biographie exemplaire qu’à un discours entré dans l’histoire. De l’art ancestral de la rhétorique aux techniques modernes du storytelling, prendre la parole en public a toujours été une ... Meer lezen

    2,99 €

  • Mesurer l'insaisissable

    Méthode d'analyse du discours de presse

    door Lise Chartier ...
    Comprenez-vous toujours ce dont on vous parle dans la presse ? Pouvez-vous expliquer clairement ce que vous livre la nouvelle que vous venez de lire, de voir ou d'entendre ? Car la question n'est pas seulement de répéter mots à mots le discours de presse, encore faut-il être en mesure de l'analyser, d'en déchiffrer le véritable sens et de comprendre comment la presse, elle, apprête la nouvelle. ... Meer lezen

    19,99 €

  • Faster, Higher, Farther

    The Inside Story of the Volkswagen Scandal

    door Jack Ewing ...
    A shocking exposé of Volkswagen’s fraud by the New York Times reporter who covered the scandal.Updated with a New Afterword by the Author.When news of Volkswagen’s clean diesel fraud first broke in September 2015, it sent shockwaves around the world. Overnight, the company long associated with quality, reliability and trust became a universal symbol of greed and deception. Consumers were outraged, ... Meer lezen

    12,99 €

  • La voix de Joseph Stiglitz

    Portrait d’un prix Nobel engagé et alternatif

    door Mouna Guidiri, Brigitte Feys, 50minutes ...
    Serie Boek 4 - Culture économique
    Un guide pratique et accessible pour mieux comprendre les apports de Joseph StiglitzPartisan des idées du célèbre économiste John M. Keynes, Joseph Stiglitz ne partage pourtant pas tous les postulats de son aîné et apporte sa propre pierre à l'édifice en développant de nouvelles théories. Parmi ses apports majeurs, on retrouve notamment sa contribution au développement de l'économie de l ... Meer lezen

    9,99 € of Gratis met Kobo Plus

  • How Boards Work

    And How They Can Work Better in a Chaotic World

    door Dambisa Moyo ...
    'Highly instructive . . . provides thoughtful analysis' Financial Times'Exactly what any prospective-or sitting-board member needs' Arianna Huffington'A must read . . . highly engaging . . . an indispensable guide to how boards function, malfunction, and, most importantly, should operate better' Mohamed A. El-ErianCorporate boards are under great pressure. Scandals and malpractice at companies ... Meer lezen

    3,99 €

  • Communicate in a Crisis

    Understand, Engage and Influence Consumer Behaviour to Maximize Brand Trust

    door Kate Hartley ...
    Communicate in a Crisis is the definitive guide for any PR or marketing professional to recognize, plan and respond to a sudden wildfire of consumer-led reaction, 'manipulated outrage' sparked from interaction on news feed algorithms, fuelled by social media and the constant demand for an instantaneous response.This book turns the traditional crisis management approach on its head, starting by ... Meer lezen

    42,61 €

  • Smoke & Mirrors

    How Hype Obscures the Future and How to See Past It

    door Gemma Milne ...
    'Stop following the news until you've read Gemma Milne's persuasive analysis of the hype and bullshit that distort our understanding of emerging science. As she shows, the starting point to grasping the genuine opportunities of AI, life sciences and climate tech is a healthy dose of critical thinking'David Rowan, founding editor of WIRED UK and author of Non-Bullshit Innovation: Radical Ideas from ... Meer lezen

    3,99 €

  • Shopper Marketing: How to Increase Purchase Decisions at the Point of Sale

    door Markus Stahlberg ...
    Shopper Marketing explores the subject of shopper marketing, which takes places in the store, aiming to turn shoppers into buyers, at the point of purchase. The goal of shopper marketing is to influence purchase decisions when the shopper is close to the product in the store. Shopper marketing is a relatively new area of marketing, but the financial investments being made in the area are ... Meer lezen

    25,75 €