Skip to main content
Search Button
België Kobo Shop Cadeaukaarten Hulp

Kobo Rakuten

Verlanglijstje

Winkelwagen

Je krijgt de VIP-behandeling!

Artikel(en) niet beschikbaar voor aankoop
Bekijk je winkelwagentje. Je kunt de niet-beschikbare artikelen nu verwijderen of we verwijderen ze bij de kassa automatisch.
artikelenartikel
artikelenartikel

Aanbevolen voor jou

Loading...

eBooks in de categorie Public relations

Als je eBooks uit de categorie Public relations' leuk vindt, dan vind je deze toptitels ook geweldig.
1 - 24 van 1832 resultaten worden weergegeven
Skip side bar filters

  • Persuasive Copywriting

    Cut Through the Noise and Communicate With Impact

    door Andy Maslen ...
    Enhance your copywriting skills with psychology-driven techniques to create stand out copy that taps into consumer decision making and sells, using this second edition of the ultimate copywriting survival guide for the 21st century - essential to every marketing or creative professional's bookshelf.With many professionals now developing their skills on the job, it is notoriously difficult to ... Meer lezen

    36,63 €

  • The Internet Ideology

    From A as in Advertising to Z as in Zipcar

    door Massimo Moruzzi ...
    Regardless of the question, the Internet is the answer. Or so we are told.It seemed perfectly normal to Jeff Jarvis, a famous American journalist, to ask: "What Would Google Do?" if the company based in Mountain View were put in charge of the public sector.It apparently didn't occur to him that the rules and goals the public sector lives by are, or at least should be, different from those of a ... Meer lezen

    Gratis

  • This is Marketing

    You Can’t Be Seen Until You Learn To See

    door Seth Godin ...
    #1 WALL STREET JOURNAL BESTSELLER & INSTANT NEW YORK TIMES BESTSELLERA game-changing approach to marketing, sales, and advertising.For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation ... Meer lezen

    14,99 €

  • 15 Questions About Native Advertising

    door Massimo Moruzzi ...
    Serie Boek 3 - 15 Questions
    #NOT a real book (Just a screed)Is native advertising something new, or just a new name?Is it the same as content marketing? How does it relate to social media marketing?Does native advertising work? Does it have negative consequences for society?Should native advertisement be deregulated, or should it be more seriously regulated?The 15 Questions:What Is Native Advertising?Is It a New Practice?Is ... Meer lezen

    Gratis

  • 15 Questions About Social Media

    door Massimo Moruzzi ...
    Serie Boek 2 - 15 Questions
    #NOT a real book (Just a screed)Does all the hype surrounding social media make sense?Isn't it time that somebody tried to deconstruct all this bullshit?What are social media? Are they the same websites we used to call social networks? Why did we start calling them social media?What is social media marketing? Are companies doing it right? Does it make sense to send your website visitors to Twitter ... Meer lezen

    Gratis

  • Bureaucratie

    L'utopie des règles

    door David Graeber ...
    Vertaald door Françoise Chemla, Paul Chemla ...
    Après le succès de Dette : 5000 ans d’histoire – vendu à près de 20 000 exemplaires – David Graeber revient avec un texte passionnant sur l’invasion de la bureaucratie dans notre quotidien. ... Meer lezen

    7,99 €

  • Enchantment

    How to Charm, Influence and Persuade

    door Guy Kawasaki ...
    'Read this book to create a company as enchanting as Apple' Steve Wozniak'The power of a really good idea to transform the marketplace and individual customer experiences is huge. Enchantment offers a wealth of insights to help businesses and entrepreneurs tap into that potential' Sir Richard BransonHow to Win Friends and Influence People for the digital age---------------------------------------- ... Meer lezen

    9,49 €

  • EVENTS²

    Hoe organiseer je een geslaagd evenement?

    door Kevin Van der Straeten ...
    EVENTS² is hét naslagwerk voor elke organisator van evenementen en feesten. Deze vernieuwde editie is dikker dan ooit, verdiept én bevat volledig nieuwe topics die je als organisator niet mag missen!EVENTS² is een complete leidraad voor alle aspecten die bij de organisatie van evenementen, congressen en feesten komen kijken: van de voorbereiding tot het evenement zelf en de evaluatie achteraf. Het ... Meer lezen

    17,50 €

  • Réussir l'organisation d'un événement

    door Anthony Babkine, Adrien Rosier ...
    Serie series Livres outils - Communication
    Organisez un événement qui vous ressemble et apprenez à en tirer le meilleur partiGala, événement sportif, séminaire, inauguration, cocktail, concert, spectacle... : voici un guide complet et pratique pour découvrir toutes les ficelles de l'événementiel ainsi que le rôle de l'organisateur d'événement.Créez et menez à bien un événement attractif en respectant un budget précis : outils, fiches ... Meer lezen

    15,99 € of Gratis met Kobo Plus

  • Get Together

    How to Build a Community With Your People

    door Bailey Richardson, Kevin Huynh, Kai Elmer Sotto ...
    A practical and heartfelt guide to cultivating a community, online or IRL.Although communities feel magical, they don’t come together by magic. Get Together is a practical and heartfelt guide to cultivating a community. Whether starting a run crew, connecting with fans online, or sparking a movement of K–12 teachers, the secret to getting people together is this: build your community with people, ... Meer lezen

    9,99 € of Gratis met Kobo Plus

  • Chinese Propaganda Seducing the World

    door Jeanne Boden ...
    Chinese Propaganda Seducing the World offers a fascinating analysis of the Chinese Communist Party's use of propaganda to legitimize its position and strengthen its power in China and the world. The author presents a unique insider’s view of how political propaganda infiltrates private life in China. Propaganda is also the Party’s strongest tool for building China’s global power. Thanks to both ... Meer lezen

    14,99 € of Gratis met Kobo Plus

  • Growth Hacker Marketing

    A Primer on the Future of PR, Marketing, and Advertising

    door Ryan Holiday ...
    A primer on the future of PR, marketing and advertising — now revised and updated with new case studies"Forget everything you thought you knew about marketing and read this book. And then make everyone you work with read it, too." —Jason Harris, CEO of MekanismMegabrands like Dropbox, Instagram, Snapchat, and Airbnb were barely a blip on the radar years ago, but now they're worth billions—with ... Meer lezen

    8,26 €

  • Innovative Internal Communication

    How creativity, curiosity and technology can create lasting impact

    door Joanna Parsons ...
    Embrace innovation and creativity to take your internal communications beyond conventional methods and create lasting impact in your organization.Internal communication is critical for business success, as is innovation. Technological advancements and changing employee expectations are reshaping the workplace, meaning traditional communication methods are no longer sufficient. This book explains ... Meer lezen

    42,73 €

  • Buurman, wat doet u nu?

    Over wel-of-niet-in-mijn-achtertuin

    door Annik Dirkx, Joris Bulteel ...
    We willen met zijn allen minder files en meer open ruimte, bewegingsvrijheid en rust… En iedereen is voor groene energie. Maar niemand wil die windmolen in zijn achtertuin. Het niet-in-mijn-achtertuin- of NIMBY-syndroom heeft ons in de tang: projecten sneuvelen of verzanden in een loopgravenoorlog tussen burgers, bedrijven en overheden. En dat alles is de schuld van de buurman. Maar kijken ... Meer lezen

    19,99 € of Gratis met Kobo Plus

  • Top Advice for Authors Promoting their Book: From a Survey of 500+ Book Bloggers

    door Barb Drozdowich ...
    **Updated Jan 2025**Do you need help with your book marketing?Take the advice of 700+ book bloggers and book reviewers!In a survey of 700+ book bloggers and book reviewers, the question was asked:"If you could give an author one piece of advice about promoting their book, what would it be?"The answers show authors what is important to book bloggers & reviewers; what they need to promote your... ... Meer lezen

    Gratis

  • Crystallizing Public Opinion

    door Edward L. Bernays ...
    A revolutionary work on public relations and marketing by the provocative thinker who was dubbed the father of public relationsFew books have been as quietly powerful as Edward L. Bernays's Crystallizing Public Opinion. First published in 1923, it is a groundbreaking and, as history has shown, influential guide to the most crucial principles of mass persuasion. Aimed at governments and ... Meer lezen

    Was 8,26 € Nu 7,20 € of Gratis met Kobo Plus

  • Het relatietekort

    De kunst van het verbinden als een diplomaat

    door Jan-Peter Mout ...
    Aantrekkelijke resultaten boeken lukt alleen als je goede relaties onderhoudt met al je stakeholders. Maak de diplomaat in jezelf wakker en werk aan je relaties, binnen je eigen bubbel en daarbuiten.Het relatietekort laat overtuigend zien hoe organisaties belangrijke stakeholders verwaarlozen en wat we daaraan kunnen doen. Kruip in de huid van een diplomaat en ontdek hoe je duurzame relaties ... Meer lezen

    18,50 € of Gratis met Kobo Plus

  • How Boards Work

    And How They Can Work Better in a Chaotic World

    door Dambisa Moyo ...
    'Highly instructive . . . provides thoughtful analysis' Financial Times'Exactly what any prospective-or sitting-board member needs' Arianna Huffington'A must read . . . highly engaging . . . an indispensable guide to how boards function, malfunction, and, most importantly, should operate better' Mohamed A. El-ErianCorporate boards are under great pressure. Scandals and malpractice at companies ... Meer lezen

    3,99 €

  • Smoke & Mirrors

    How Hype Obscures the Future and How to See Past It

    door Gemma Milne ...
    'Stop following the news until you've read Gemma Milne's persuasive analysis of the hype and bullshit that distort our understanding of emerging science. As she shows, the starting point to grasping the genuine opportunities of AI, life sciences and climate tech is a healthy dose of critical thinking'David Rowan, founding editor of WIRED UK and author of Non-Bullshit Innovation: Radical Ideas from ... Meer lezen

    3,99 €

  • Pitch Perfect

    How to Say It Right the First Time, Every Time

    door Bill McGowan ...
    Media guru and Emmy Award-winning correspondent Bill McGowan—a top communication coach to some of the biggest names in business and entertainment, including Eli Manning, Kelly Clarkson, Jack Welch, Thomas Keller and Kenneth Cole teaches you how to get your message across and get what you want with pitch perfect communication. He is also a trusted advisor in the C-suites of tech companies like, ... Meer lezen

    13,99 €

  • LinkedIn: Hoe maak je van LinkedIn jouw succes?

    Complete handleiding om jouw succes te behalen op LinkedIn

    door Dylan Oemar Said, Jop Klouwens ...
    Serie Boek 1 - Social Media
    Sociale media is tegenwoordig niet meer weg te denken. Van sociale media is LinkedIn een van de belangrijkste effectiefste platformen voor een bedrijf of organisatie op dit moment.Op LinkedIn kan jij als ondernemer gemakkelijk in contact komen met jouw (nieuwe) klanten. Hierdoor kan je jouw naamsbekendheid en omzet makkelijk vergroten. Je wilt als bedrijf natuurlijk het meest succesvol zijn en ... Meer lezen

    14,95 € of Gratis met Kobo Plus

  • Effective Crisis Communication

    Moving From Crisis to Opportunity

    door Robert R. Ulmer, Timothy L. Sellnow, Matthew W. Seeger ...
    In this fully updated Fifth Edition, three of today’s most respected crisis/risk communication scholars provide the latest theory, practice, and innovative approaches for handling crisis. This acclaimed book presents the discourse of renewal as a theory to manage crises effectively. The book provides in-depth case studies that highlight successes and failures in dealing with core issues of crisis ... Meer lezen

    90,04 €

  • Organiser un événement

    Une expérience à vivre

    door Anne-Catherine Lahaye ...
    Organisez votre événement comme un chef d’orchestre grâce aux exemples et conseils pratiques, éprouvés en entreprise.Commander des pains surprises, faire une présentation, introduire un orateur, sourire à la caméra…Vous faites partie de ces entrepreneurs convaincus qu’organiser un événement est un projet parmi d’autres. Vous avez raison et tort à la fois.Bien sûr, n’importe quel quidam peut taper ... Meer lezen

    24,99 €

  • L'ideologia di Internet

    Dalla A di App alla Z di Zipcar

    door Massimo Moruzzi ...
    Viviamo in tempi in cui Internet e la tecnologia sembrano talmente vincenti che si dà per scontato che debbano vincere. Ma davvero Internet è la tecnologia di tutte le tecnologie? E' imbattibile? Deve vincere per forza? Ha un fine e dei valori propri? Sono condivisibili? Non vi si deve opporre resistenza?Tempi in cui le cose vengono definite in modo talmente poco chiaro che diventa difficile ... Meer lezen

    Gratis