Adam Bock is a research academic, serial entrepreneur, and professional financier and venture consultant. As an academic, he has studied business models globally, from the US and UK to Russia and India, and has published highly cited articles about business models, including the first large-scale global study of business model innovation. As Senior Lecturer in Entrepreneurship at The University of Edinburgh, he teaches and has taught courses on business models to hundreds ...

Lieske, Fien and Noor skate the Elfstedentocht (The Eleven Cities Tour). Thumper the rabbit goes along. They encounter incredible things along the way. And although they secretly leave, they arrive world famous on the Bonkevaart in Leeuwarden.An adventurous and educational story, full of digital surprises. About flying meatballs, huge bananas and a world hit!Although the Elfstedentocht is rarely skated, if it is skated, it will be talked about for years to come.And t...

Nobody knows us. They think they do. But they don't.In a world of champagne and canapés, the five Colby sisters are the glamorous faces of New York high society. With wealth, style and desirable husbands, they appear to have it all.But privately, the sisters' squabbles distort the picture of this perfect family. Image is everything and struggling to maintain it could have life-changing consequences.This black comedy by OBIE award-winning Canadian playwright...

In recent years, developing a value proposition has become a prime consideration for businesses. A value proposition is an analysis and quantified review of the business benefits, costs and value that a company can deliver to prospective customers and customer segments. Creating and Delivering your Value Proposition provides guidance for business leaders - demonstrating why having a strong value proposition is so important for a company. This practical new title shows readers how ...

The full text downloaded to your computerWith eBooks you can:search for key concepts, words and phrasesmake highlights and notes as you studyshare your notes with friendseBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps.Upon purchase, you will receive via email the ...

Use this 4th edition to gain insights from the experiences of marketers worldwide and apply your knowledge to develop a marketing plan of your own. Chapters guide you through researching your market, analysing your competitive situation, objectives setting and deciding on marketing strategies to develop a creative, effective marketing plan for any product.The full text downloaded to your computerWith eBooks you can:search for key concepts, wor...

The ever-changing business invironment is demanding evermore from Financials and the Chief Financial Officers in particular. In The CFO in Pole Position, the authors pinpoint the current and future challenges for CFO's to take control and keep the organization on course for survival and success.

This best selling management book is a true classic. If you want to be a model manager, keep this new, even better 3rd edition close at hand.Key Management Models has the winning combination of brevity and clarity, giving you short, practical overviews of the top classic and cutting edge management models in an easy-to-use, ready reference format.Whether you want to remind yourself about models you’ve already come across, or want to find new ones, you’ll find yours...

Thoroughly revised to reflect the major trends impacting contemporary marketing, the 8th Edition is packed with examples illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities.New coverage and fresh examples throughout the text addressing the latest developments in customer engagement tools, practices and developments including real time research and customer co-creation product devel...

Shopper Marketing details how marketers can influence the buying decision in-store. The 35 contributors from top companies around the world have packed the book with practical advice on shopper needs and trends, retail environments, effective packaging and much more to equip product and brand managers, packaging experts, merchandising specialists and more with the tools they need to be successful in this field of sales promotion.The second edition of Shoppe...

Research shows that consumer conversations, client happiness and empowered employees are the pillars of growth in a successful company. However, many organizations make decisions that contradict these findings and hamper their prospects of expansion.The Conversation Company will help your organization become a business in which people are the key driver of growth, sharing engaging content and building the company's culture and business objectives. People n...

A strong business model is the bedrock to business success. But all too often we fail to adapt, clinging to outdated business models that are no longer promising the results we need.This new edition builds on the well-known methodology of the first edition to allow you to innovate, test and implement new business models within your industry.Discover the idea of business model innovation, from structuring the process of innovation of a company’s business model to encouraging...