The PR Masterclass is written by former newspaper, magazine and digital journalist Alex Singleton, who is now a prominent PR trainer and consultant. It reveals the secrets of effective PR and shows how to put in place a practical, reliable and successful media strategy for your product, business or activity – one that delivers the greatest results. Through the book, you get to discover how to develop and pitch effective newsworthy material, regardless of your budget. The PR Master...

This edited volume gathers the proceedings of the Symposium GIS Ostrava 2016, the Rise of Big Spatial Data, held at the Technical University of Ostrava, Czech Republic, March 16–18, 2016. Combining theoretical papers and applications by authors from around the globe, it summarises the latest research findings in the area of big spatial data and key problems related to its utilisation.Welcome to dawn of the big data era: though it’s in sight, it isn’t quite here yet. Big spatial dat...

The implementation of stored procedures in MySQL 5.0 a hugemilestone -- one that is expected to lead to widespread enterprise adoption ofthe already extremely popular MySQL database. If you are serious aboutbuilding the web-based database applications of the future, you need toget up to speed quickly on how stored procedures work -- and how tobuild them the right way. This book, destined to be the bible of storedprocedure development, is a resource that no real MySQL programmer canafford t...

Attention is the new commodity. Visual Storytelling is the new currency.Human brain processes visuals 60,000x faster than text.Web posts with visuals drive up to 180% more engagement than those without.Viewers spend 100% more time on web pages with videos.Filled with full-color images and thought-provoking examples from leading companies, The Power of Visual Storytelling explains how to grow your business and strengthen your brand...

The Stanford Geostatistical Modeling Software (SGeMS) is an open-source computer package for solving problems involving spatially related variables. It provides geostatistics practitioners with a user-friendly interface, an interactive 3-D visualization, and a wide selection of algorithms. This practical book provides a step-by-step guide to using SGeMS algorithms. It explains the underlying theory, demonstrates their implementation, discusses their potential limitations, and helps the use...

From the legendary copywriting coach: Templates and examples of headlines you can use today to persuade customers—and massively boost profits.The headline makes the difference when it comes to advertising—whether it's a website, postcard, sales letter, print ad, or direct mail solicitation. Veteran marketers and entrepreneurs know a powerful headline is the most important factor for putting more money in your pocket and attracting, persuading, and retaining your mos...

This is Part 1 of a series of quick learning guides for Oracle designers, developers and managers. Part 1 introduces completely new entrants to the Oracle environment about Relational principles and history, the background of Oracle, the products, database architecture, installation, Oracle and 3rd party database and design tools and provides a glossary of basic Oracle terminology and simple explanations of their meaning.These guides are designed to rapidly deliver key information ...

New global standards are the basis for new MES products that have appeared in the last five years in the marketplaceFeatures a comprehensive presentation of available MES technologies

These proceedings are aimed at researchers, industry / market operators and students from different backgrounds (scientific, engineering and humanistic) whose work is either focused on or affined to Location Based Services (LBS). It contributes to the following areas: positioning / indoor positioning, smart environments and spatial intelligence, spatiotemporal data acquisition, processing, and analysis, data mining and knowledge discovery, personalization and context-aware adaptation, LBS ...

Master modern web and network data modeling: both theory and applications. In Web and Network Data Science, a top faculty member of Northwestern University’s prestigious analytics program presents the first fully-integrated treatment of both the business and academic elements of web and network modeling for predictive analytics.Some books in this field focus either entirely on business issues (e.g., Google Analytics and SEO); others are strictly a...

This book presents advances in matrix and tensor data processing in the domain of signal, image and information processing. The theoretical mathematical approaches are discusses in the context of potential applications in sensor and cognitive systems engineering.The topics and application include Information Geometry, Differential Geometry of structured Matrix, Positive Definite Matrix, Covariance Matrix, Sensors (Electromagnetic Fields, Acoustic sensors) and Applications in Cogniti...

Emerging Spatial Big Data (SBD) has transformative potential in solving many grand societal challenges such as water resource management, food security, disaster response, and transportation. However, significant computational challenges exist in analyzing SBD due to the unique spatial characteristics including spatial autocorrelation, anisotropy, heterogeneity, multiple scales and resolutions which is illustrated in this book.This book also discusses current techniques for, spatia...