UnSelling will look at the ever-changing relationship between businesses and customers, employers and employees, brands and the market. A fierce consumer advocate, Scott Stratten brings his voice, experience, and understanding of the current media landscape to the conversation. How can we change the way we sell, and shape the way we are sold to, for the better? Key concepts will include: Taking the pulse of your customers, company, and industry We trust strangers more than brands Dont mark...

Easy to digest tips and tools on how not to run a businessExperts are constantly telling us what we need to be doing to improve our businesses. Hundreds of books in the market are filled with advice from these experts. But how can you filter out all of the bad advice, misinformation, and misuse of business tools that is out there? None of us needs another list of what we should be doing. QR Codes Kill Kittens tells you what not to do. Easy to dige...

UnSelling is about everything but the sell. We put all of our focus on the individual purchase transaction, while putting the rest of our business actions second. We've become blind to customer service, support, branding, experiences and even product quality. Sixty percent of a purchasing decision is made before a customer even contacts you. We have funnel vision, and it needs to stop.Unselling is about the big picture: creating repeat customers, not one-time buye...

Of the three Brady sisters, Lady Marcia has always seemed the girl most likely to lead a perfectly charmed life. But after a handsome cad breaks her heart, she swears off love and devotes her life to teaching girls at a private school. In spite of her family's wish for a London debut, Marcia is happy where she is—until terrible news sends her back to the Brady clan . . . and into the arms of an unexpected suitor.A dark and dashing earl who knows Marcia's past, Duncan Lattimore is s...

What in the World is Music? Second Edition is an undergraduate, interactive e-textbook that explores the shared ways people engage with music and how humans organize and experience sound. It adopts a global approach, featuring more than 300 streaming videos and 50 streaming audio tracks of music from around the world. Drawing from both musicological and ethnomusicological modes of inquiry, the authors explain the nature and meaning of music as a universal human practice, making no...

Bridging the gap between theory and practice, this text provides the reader with a comprehensive overview of industrial crystallization. Newcomers will learn all of the most important topics in industrial crystallization, from key concepts and basic theory to industrial practices. Topics covered include the characterization of a crystalline product and the basic process design for crystallization, as well as batch crystallization, measurement techniques, and details on precipitation, melt ...

When a royal summons from her brother arrives, Emma knows it's time to embrace her duties as the princess of a small European kingdom and marry the man her brother has chosen for her . . . a stranger she has never met. Instead she does what any self-respecting princess would do—she runs away. All she wants is one week in London. One week to experience everything life has to offer, before she is locked away in a loveless marriage forever . . .Former naval captain Nick Gregory has in...

Amy Hardwick has one last Season to shake off her wallflower image and make a love match. If she can't, she'll set aside her dreams of romance and return home to a suitor who can provide security-if little else. What she doesn't count on is the inappropriate-and irresistible-attention lavished on her in a darkened library by rake extraordinaire Will "The Devil" Darcett . . . DEVILISH DELIGHT When Will is caught in a tryst with the ton's shyest miss, he knows he must offer for her hand. Yet...

Impatient with the strictures of polite British society, Miss Abigail Harewood has decided to live life on her own terms—and the first thing she requires is a lover. When the commanding Duke of Wallingford arrives on the doorstep of her leased holiday castle, she thinks she's found the perfect candidate: handsome, dashing, and experienced in the art of love.But tempting Wallingford into her bed proves more difficult than she imagined. Restless and dissatisfied with his debauched li...

Young, widowed, and penniless, Lily Andrews, the Countess of Merrill,has strong opinions on marriage. When she spots a certain engagementannouncement in The Times, she decides to take action. She willnot allow another hapless girl to fall prey to a man—particularly thescoundrel who broke her heart five years ago. Anonymously she writes anddistributes a pamphlet entitled "Secrets of a Wedding Night," knowingit will find its way into his int...

With this captivatingly witty debut, Vicky Dreiling immediately established herself as an author of note in the world of Regency romance. How to Seduce a Scoundrel introduces readers to Miss Julianne Gatewick, a comely lass who finds herself seduced by a rake's sensual waltz. But when the unapologetic lothario leaves her all aflutter-and moves on to his next dalliance-Julianne decides to prick the sides of scoundrels everywhere by penning a guide to reeling in England's most notorious cads...

With her whirlwind social life in London, Lady Isabella Wharton has little interest in the customs of the country. But when her godmother asks her to pay a visit to her bachelor grandson in Yorkshire, Isabella can't refuse. It behooves her to please the old dowager, since she harbors one of Isabella's most scandalous secrets. So off she goes to see the newly titled—and notoriously rustic—Duke of Ormond.Trevor Carey doesn't care about what goes on behind ballroom doors. He is conten...