A rallying cry for everyone tired of keyboard commandos and people who use speakerphones in open plan offices, The Jackass Whisperer is your guide to dealing with the worst people on earth. Jackasses are those who make our lives needlessly harder. They drive too slowly in the fast lane and too quickly in the slow lane, reply all, heat up fish in the microwave at work and share way too much information about their cleanse on Facebook. They live in our homes, work in our offices and shop at ...

UnMarket to build trust and make lifelong customers!In 2009, Scott Stratten and Alison Stratten wrote the bestselling UnMarketing: StopMarketing, Start Engagingand began a journey that would take them around the world sharing their message of engagement with corporations, entrepreneurs, and students.They are now back with this second edition, because Everything has Changed and Nothing is Different, with all the brilliance of the first editi...

UnBranding breaks through the noise of disruption.We live in a transformative time. The digital age has given us unlimited access to information and affected all our traditional business relationships – from how we hire and manage, to how we communicate with our current and would-be customers. Innovation continues to create opportunities for emerging products and services we never thought possible.With all the excitement of our time, comes confusio...

Easy to digest tips and tools on how not to run a businessExperts are constantly telling us what we need to be doing to improve our businesses. Hundreds of books in the market are filled with advice from these experts. But how can you filter out all of the bad advice, misinformation, and misuse of business tools that is out there? None of us needs another list of what we should be doing. QR Codes Kill Kittens tells you what not to do. Easy to dige...

You don't know what it's like to work for you.Wanna know how to datamine your way to winning your employees' hearts and minds? Or how to use personality profiles to leverage business value from your workers? Then buy another book!In UnLeadership: Make Building Relationships Your Business, you'll learn how to use old-fashioned, authentic, and raw humanity to lead your people and build connections. Authors Scott and Alison Stratten deliver their sign...

UnSelling is about everything but the sell. We put all of our focus on the individual purchase transaction, while putting the rest of our business actions second. We've become blind to customer service, support, branding, experiences and even product quality. Sixty percent of a purchasing decision is made before a customer even contacts you. We have funnel vision, and it needs to stop.Unselling is about the big picture: creating repeat customers, not one-time buye...

For generations, marketing has been hypocritical. Weve been taught to market to others the way we hate being marketed to (cold-calling, flyers, ads); yet were all aware that no one likes to be marketed to. People dont read newspapers for the ads (if they still read them at all); they dont sit by the phone waiting for a cold call; and no one rushes to their mailbox looking for junk mail. Yet for generations we keep teaching the same old stuff; cold calling, direct mail, advertising. Weve co...

UnAwesome is UnAcceptable.The Book of Business Awesome is designed as two short books put together. Covering key business concepts related to marketing, branding, human resources, public relations, social media, and customer service, The Book of Business Awesome includes case studies of successful businesses that gained exposure through being awesome and effective. This book provides actionable tools enabling listeners to apply the concepts immedi...

UnSelling will look at the ever-changing relationship between businesses and customers, employers and employees, brands and the market. A fierce consumer advocate, Scott Stratten brings his voice, experience, and understanding of the current media landscape to the conversation. How can we change the way we sell, and shape the way we are sold to, for the better? Key concepts will include: Taking the pulse of your customers, company, and industry We trust strangers more than brands Dont mark...

Lead a life of adventure, meaning and purpose—and earn a good living.“Thoughtful, funny, and compulsively readable, this guide shows how ordinary people can build solid livings, with independence and purpose, on their own terms.”—Gretchen Rubin, author of the #1 New York Times bestseller The Happiness ProjectStill in his early thirties, Chris Guillebeau completed a tour of every country on earth and yet he’s never...

His drug- and alcohol-fueled antics made world headlines and engulfed a city in unprecedented controversy. Toronto mayor Rob Ford’s personal and political troubles have occupied center stage in North America’s fourth-largest city since news broke that drug dealers were selling a videotape of Ford appearing to smoke crack cocaine.Reporter Robyn Doolittle was one of three journalists to view the video and report on its contents in May 2013. Her dogged pursuit of the story has uncover...

Listeners of all ages and walks of life have drawn inspiration from Elizabeth Gilbert's books for years. Now, this beloved author shares her wisdom and unique understanding of creativity, shattering the perceptions of mystery and suffering that surround the process – and showing us all just how easy it can be. By sharing stories from her own life, as well as those from her friends and the people that have inspired her, Elizabeth Gilbert challenges us to embrace our curiosity, tackle what w...