Showing results for "alison morrison"

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Aspects of Tourism

This book offers empirical research, case studies and examples of best practice that address cutting-edge and contemporary higher education issues. It aims to inspire hospitality and tourism educators and scholars to embrace transformative learning approaches that promote student-centred learning in times of rapid change. The chapters explore transformative learning practices in hospitality and tourism education while disclosing innovative and transformative approaches to teaching and lear...

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Neil Wearne, Alison Morrison

Hospitality Marketing is a no-nonsense, practical book which has been revised and adapted for a wider market, including European and international examples. It shifts the major emphasis of hospitality marketing onto building a business from the inside by word-of-mouth rather than relying mostly on the endeavours of outside promotion. Hospitality marketers are encouraged to build a customer base by constantly improving the customer's experiences at the point of sale. Hospitality Marketing a...

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Shirlee Peterson, Russ

Imagine two first time European travelers venturing in France trying to navigate a new culture, a different set of social rules of etiquette add to that a truly sophisticated language and you have the perfect formula for disaster. The result is outright hilarious. Join with us as we embark on a light-hearted, linguistic, literary journey.

'Franchising in the Hospitality Industry' provides an overview of the issues, debates and challenges associated with business franchising. In two parts, this text firstly looks at the issues from both an academic and practitioner perspective. The second part looks more closely at service sector groups in the hospitality industry, such as hotels, leisure and catering using national and international examples and illustrations. These demonstrate how the theories and debates discussed in the ...

'In Search of Hospitality' is a unique contribution to the study of hospitality, exploring the practice of hospitality across disciplines, and adopting an international perspective where appropriate. 'In Search of Hospitality': *brings together an extraordinary collection of leading researches and writers in hospitality, sociology, philosophy and social history, providing a truly global perspective on hospitality * focuses the study of hospitality across the range of human, social and econ...

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Business and Management (R0)

This book elaborates upon, critiques and discusses 21st-century approaches to scholarship and research in the food, tourism, hospitality, and events trades and applied professions, using case examples of innovative practice. The specific field considered in this book is also placed against the backdrop of the larger question of how universities and other institutions of higher learning are evolving and addressing the new relationships between research, scholarship and teaching.

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Routledge Advances in Tourism

Hospitality: a social lens follows on from the unique contribution made by In Search of Hospitality: theoretical perspectives and debates. It progresses debate, challenges the boundaries of ways of knowing hospitality, and offers intellectual insights stimulated by the study of hospitality. The contributing authors provide tangible evidence of continuing advancement and development of knowledge pertaining to the phenomenon of hospitality. They draw on the richness of the social sciences, t...

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Michael Rimmington, Clare Williams, Alison Morrison

Entrepreneurship is the engine that drives any successful industry or economy. In the rapidly evolving hospitality, tourism and leisure sector worldwide this is particularly true. This new text is designed to develop a greater understanding of the process and context for entrepreneurship as well as to provide key concepts which will enable the reader to become more entrepreneurial themselves. The text unites appropriate theory with copious real world examples giving the student, manager or...

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Conrad Lashley, Alison Morrison

'In Search of Hospitality' is a unique contribution to the study of hospitality, exploring the practice of hospitality across disciplines, and adopting an international perspective where appropriate. This title brings together an extraordinary collection of leading researches and writers in hospitality, sociology, philosophy and social history, thereby providing a broad and comprehensive perspective on hospitality. It focuses the study of hospitality across the range of human, social and e...

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Alison Ragsdale

Narrated by

Mhairi Morrison

When I find a little girl standing on my doorstep, I don't know what to do. But as I take her small hand in mine, she whispers words that will change my life. "Mummy said you'd look after me."As I tuck the children into bed, I feel a familiar longing stirring in my heart. I press a gentle kiss onto their foreheads, then remind myself that they are not mine. So why are they here?Once the children are asleep, I unfold the note my ex-husband's daughter had clu...

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Alison Ragsdale

Narrated by

Mhairi Morrison

"Will you help me become a mother?" My sister whispers, her hands clasping mine. "You're my only hope…"When my sister asks me to help her have a child, I already know I will say yes. She has always dreamed of being a mother, and this might be her last chance.Not long after the embryo is created, my sister is killed in a tragic hiking accident. The grief of losing my best friend is unbearable, but in the days that follow, I realize there is a shimmer of hope...

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Ross Morrison McGill

There are three things that every teacher must do: mark work, plan lessons and teach students well. This brand new book from Ross Morrison McGill, bestselling author of 100 Ideas for Secondary Teachers: Outstanding Lessons and Teacher Toolkit, is packed full of practical ideas that will help teachers refine the key elements of their profession. Mark. Plan. Teach. shows how each stage of the teaching process informs the next, building a cyclical framework that und...