We live in an age of persuasion. Leaders and institutions of every kind--public and private, large and small--must compete in the marketplace of images and messages. This has been true since the advent of mass media, from broad circulation magazines and radio through the age of television and the internet.Yet there have been very few true geniuses at the art of mass persuasion in the last century. In public relations, Edward Bernays comes to mind. In advertising, most Hall-of-Famer...

MEET THE MAN BEHIND SOME OF OUR BEST KNOWN BRANDSWe live in an age of mass persuasion. Leaders and institutions of every kind—public and private, largeand small—must compete in a rowdy marketplace of images and messages seeming to come at us from all directions—in print, on radio and television, and on the Web.It wasn’t always so. In the early and middle twentieth century, a handful of creative geniuses in advertising and public relations—J. Walter Thompson, Edward Be...

According to an article on WebMD, "The idea of making a presentation in public is the No. 1 fear reported by people in the U.S."While you may never be called upon to be a professional Tony Robbins, encouraging the masses towards higher reaches of success, you are likely to be asked to speak in a team meeting at work, a little league practice, a presentation at school or to make some other type of public presentation, not just once but many times throughout your long and busy life.

The New York Times–bestselling author shows you how the perfect words can captivate your customers and how your brand can harness the force of attraction.Why is Jägermeister the most popular brand nobody likes? Why do women pay more to be fascinating than they spend on food and clothes? What raises the price of gummy worms by 1000%?And then there's the most important question of all: How can your brand become impossible to resist? Master marketer Sal...

In today's fast-paced world, it's tough to find the time to read. But with Joosr guides, you can get the key insights from bestselling non-fiction titles in less than 20 minutes. Whether you want to gain knowledge on the go or find the books you'll love, Joosr's brief and accessible eBook summaries fit into your life. Find out more at joosr.com.What skills and techniques are shared by the world's best public speakers? Discover the secrets to effective and engaging presentations tha...

Real critique has become a lost skill among collaborative teams today. Critique is intended to help teams strengthen their designs, products, and services, rather than be used to assert authority or push agendas under the guise of "feedback." In this practical guide, authors Adam Connor and Aaron Irizarry teach you techniques, tools, and a framework for helping members of your design team give and receive critique.Using firsthand stories and lessons from prominent figures in the de...

The fast-track MBA in presentingImagine having instant access to the world's smartest thinking on presentations - and being shown exactly what to do to guarantee that you get your own presentations right, every time.Presentation Genius makes it easy to apply what researchers know about brilliant presentations to the real world. 40 chapters based on hundreds of cutting-edge business and psychology research projects reveal what works and what doesn't ...

With over 500 million users worldwide, Microsoft's PowerPoint software has become the ubiquitous tool for nearly all forms of public presentation—in schools, government agencies, the military, and, of course, offices everywhere. In this revealing and powerfully argued book, author Franck Frommer shows us that PowerPoint's celebrated ease and efficiency actually mask a profoundly disturbing but little-understood transformation in human communication.Using fascinating examples (inclu...

"I was able to learn an incredible amount about my voice and about how to have great impact with more pleasure and less pain." -- Tony Robbins, New York Times bestselling author of Awaken the Giant WithinAchieving Vocal Power is about making a strong impact on others on all three levels of communication--words, tone of voice, and body language--simultaneously. It means finding and developing an authentic voice that is true to who you are as a unique indivi...

Building on his classic guide Winning Body Language, master communications expert Mark Bowden reveals essential nonverbal strategies that help win salesWhether calling on a potential client for the first time, delivering a presentation, analyzing a client's needs, or making a sale, how the message is delivered matters as much as—or more than—what's being said. Winning Body Language for Sales Professionals unlocks the secrets of nonverbal communica...

Communicating is arguably the most important skill in life. Making a presentation is one of the most powerful ways of engaging with other human beings, yet often challenging and frequently nerve wracking. Too many over rely on Powerpoint to get their message across, and utterly fail to engage or connect with their audience.This book shows you how to fulfil the 3 duties of any presenter - to be interesting and engaging, to get your message across and to be authentic. It also gives y...

A powerful fable that delivers a simple but highly effective blueprint for communication success in business and beyond.How we choose to communicate determines the difference between success and failure—in all of our endeavors. Bridge Builders is a compelling fable of self-discovery about Daniel Reed's journey from ordinary communicator to inspirational Bridge Builder. It's about the power of crafting messages through the eyes of our audience. It's about l...