Companies have more data at their fingertips than ever before. Yet, studies show that many executives and organizations fail to extract real value from it.Challenging the conventional wisdom of data-driven decision-making, marketing professors and behavioral scientists Bart De Langhe and Stefano Puntoni argue that many analytics efforts flounder because data analyses are disconnected from the decisions to be made. In their important book, they offer a new ...

Challenging the conventional wisdom of data-driven decision-making, marketing professors and behavioral scientists Bart De Langhe and Stefano Puntoni argue that many analytics efforts flounder because data analyses are disconnected from the decisions to be made. In their important book, they offer a new approach they call decision-driven analytics. Counterintuitively, they argue that the key to making good decisions with data is to start by putting data in the background.Drawing fr...

The groundbreaking follow-up to the international bestsellera hands-on guide to putting McKinsey techniques to work in your organizationMcKinsey & Company is the most respected and most secretive consulting firm in the world, and business readers just can't seem to get enough of all things McKinsey. Now, hot on the heels of his acclaimed international bestseller The McKinsey Way, Ethan Rasiel brings readers a powerful new guide to putting McKinsey concepts...

Why are some organizations more successful than others? Is it better products? Is it a superior service model? Is it some mixture of the two? Is it merely a matter of lining up the products and services to meet the needs of the marketplace at a particular time? Or did they just get lucky? Many business leaders believe that the answer to these questions is a matter of strategy. Find the right strategy and the company is bound to be successful. Unfortunately, too many organizations fail to f...

Good solid advice and great strategies in preparing for and passing the ArchiMate 2 Certified exam, getting interviews and landing the ArchiMate 2 Certified job. If you have prepared for the ArchiMate 2 Certified exam - now is the moment to get this book and prepare for passing the exam and how to find and land a ArchiMate 2 Certified job, There is absolutely nothing that isn't thoroughly covered in the book. It is straightforward, and does an excellent job of explaining some complex topic...

Good solid advice and great strategies in preparing for and passing the Certified Ethical Hacker (CEH) exam, getting interviews and landing the Certified Ethical Hacker (CEH) job. If you have prepared for the Certified Ethical Hacker (CEH) exam - now is the moment to get this book and prepare for passing the exam and how to find and land a Certified Ethical Hacker (CEH) job, There is absolutely nothing that isn't thoroughly covered in the book. It is straightforward, and does an excellent ...

Become a confident leader and use data, experience, and intuition to drive your decisionsAgile decision making is imperative as you lead in a data-driven world. Amid streams of data and countless meetings, we make hasty decisions, slow decisions, and often no decisions. Uniquely bridging theory and practice, Decisions Over Decimals breaks this pattern by uniting data intelligence with human judgment to get to action — a sharp approach the authors refer to ...

Good solid advice and great strategies in preparing for and passing the Certified Information Systems Auditor (CISA) exam, getting interviews and landing the Certified Information Systems Auditor (CISA) job. If you have prepared for the Certified Information Systems Auditor (CISA) exam - now is the moment to get this book and prepare for passing the exam and how to find and land a Certified Information Systems Auditor (CISA) job, There is absolutely nothing that isn't thoroughly covered in...

How does a company constantly win more business than its rivals? A key factor is the ability to create proposals that outshine those from even the strongest competitors.Powerful Proposals helps businesses maximize the selling power of their proposals, with proven strategies for going beyond "this is what we do" documents in favor of customer-centered offers that highlight the tangible benefits your company offers.This helpful resource offers tools ...

A practical, concise guide to improving business performance by properly applying quality management methods"Dr. Juran's wisdom on quality and management is timeless. The tenets of modern quality that were forged by Dr. Juran in the second half of the 20th century are made contemporary by Joe DeFeo's practical experience and application of these principles in hundreds of organizations. This book belongs in the library of every leader who strives for world-class performance an...

Much can be done in the conduct of routine work to get the most from project management. This book explains what and how. The "system" is a way of thinking and working that leads to excellence. A common-sense strategy for operational improvement, it requires a little bit of headwork and a lot of discipline, but little actual cost. If you measure $, this book is a winner! Buy it, try it, win big!

A Comprehensive Guide to Leadership, Organizational Structures, and Decision Making. A pragmatic guidebook for ushering into the role of a managerUnderstand the different types of organizational structuresUncover the myriad roles of a managerKnow the difference between leaders and managersLearn to manage employees and maintain customer relationshipsIn the 3rd edition of Principles of Management Essentials Y...